Gavin Patterson
{{short description|British marketer (born 1967)}}
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{{Infobox person
| name = Gavin Patterson
| image = Gavin Patterson at Chatham House 2016.jpg
| image_size =
| caption = Patterson in 2016
| birth_date = {{birth date and age|1967|09|06|df=y}}
| birth_place = Altrincham, England
| death_date =
| death_place =
| education =
| alma mater = Emmanuel College, Cambridge
| occupation = Business executive
| title = Chief Revenue Officer, Salesforce
| known for =
| boards =
| spouse = Karen
| children = 4
| parents =
| relations =
| website =
}}
Gavin Patterson (born 6 September 1967) is a businessman who was President & Chief Revenue Officer of Salesforce and Chief Executive of BT Group from 2013–19.{{Cite web|url=https://www.salesforce.com/company/leadership/bios/bio-patterson/|title = Gavin Patterson}}
Early life
He was born in Altrincham, Cheshire, on 6 September 1967,{{Cite web |last=Treanor |first=Jill |date=17 January 2021 |title=Am I missing BT? God, no! I've got my mojo back at Salesforce, says Gavin Patterson |url=https://www.thetimes.co.uk/article/am-i-missing-bt-god-no-ive-got-my-mojo-back-at-salesforce-says-gavin-patterson-fmc0chf85 |work=The Sunday Times |url-access=subscription}}{{citation |url=http://www.thebusinessdesk.com/northwest/news/481651-altrincham-born-patterson-to-lead-bt.html# |title=Altrincham-born Patterson to lead BT |date=20 June 2013 |author=Chris Barry |publisher=The Business Desk}} and attended schools in Warrington and Yeovil.{{citation |url=https://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/7005740/BTs-Gavin-Patterson-Skys-football-claims-dont-wash-with-me.html |journal=Daily Telegraph |title=BT's Gavin Patterson: Sky's football claims don't wash with me |author=Rupert Neate |date=16 January 2010}} He graduated from Emmanuel College, Cambridge with a bachelor's degree in chemical engineering.{{cite news |url=https://www.theguardian.com/media/2013/nov/11/gavin-patterson-bt-sport-champions-league |title=Gavin Patterson: the man behind BT Sport's Champions League raid |last=Gibson |first=Owen |date=11 November 2013 |work=The Guardian |accessdate=3 January 2014}}
Career
=Early career=
He was European head of marketing at Procter & Gamble for their Pantene line of hair products.{{Cite web|url=https://www.marketingweek.com/bts-gavin-patterson-named-as-aa-president/|title=BT's Gavin Patterson named as AA president|last=Johnson|first=Branwell|date=2011-06-16|website=Marketing Week|language=en|access-date=2019-11-22}} In 2000, he joined the cable company Telewest, managing their television services. In 2004, he moved to BT to be the managing director of their consumer division. He launched BT Vision which provided on-demand TV and subsequently was responsible for their broadband offerings such as the optical fibre service, BT Infinity. At BT, his management style was a mix of relaxed, stylish marketing with aggressive cost-cutting. He was known for his flamboyant appearance of romantic black hair and open shirt collars. The previous chief executive, Ian Livingston, said of him, "...one button undone was fine, two was a bit racy, and three was Gavin." This marketing-executive style was novel and successful in the conservative corporate culture of BT and, as a high-flyer, he joined the board of BT in 2008.
=BT=
He was appointed chief executive of the BT Group in 2013 to replace Ian Livingston who was ennobled to join the government as Baron Livingston of Parkhead and Minister of State for Trade and Investment.{{citation |url=https://www.independent.co.uk/news/business/news/bt-chief-ian-livingston-quits-to-join-coalition-government-as-gavin-patterson-is-brought-in-8665942.html |title=BT chief Ian Livingston quits to join Coalition Government as Gavin Patterson is brought in |last=Ashton |first=James |date=20 June 2013 |journal=The Independent}}
In August 2013, he was ranked as number 26 in the 2013 The Guardian's Media 100 , his first appearance in the list.{{citation |url=https://www.theguardian.com/media/2013/sep/01/gavin-patterson-mediaguardian-100-2013 |department=Media Guardian 100 2013 |title=26. Gavin Patterson |date=1 September 2013 |newspaper=The Guardian}} In December 2013, Computer Weekly ranked him as number 8 in its UKtech50 for 2013 .{{citation |url=http://www.computerweekly.com/photostory/2240210216/UKtech50-2013-the-most-influential-people-in-UK-IT/8/8-Gavin-Patterson-CEO-BT |title=8. Gavin Patterson, CEO, BT |date=4 December 2013 |department=UKtech50 2013 – the most influential people in UK IT |journal=Computer Weekly}}
He was BT's representative on the Confederation of British Industry (CBI)'s Climate Change Board,{{citation |url=https://www.britishmuseum.org/about_us/management/trustees/gavin_patterson.aspx |title=Trustee Gavin Patterson}} 2008-[2013], and joined the World Business Council for Sustainable Development (WBCSD)'s Executive Committee{{citation |url=http://www.wbcsd.org/about/organization/governance.aspx |title=WBCSD Executive Committee}} effective 1 January 2015, after the company joined in April 2014.{{citation |url=http://www.btplc.com/News/Articles/ShowArticle.cfm?ArticleID=36569973-C010-4385-88D5-E1D2E288810A |title=BT joins WBCSD news release}}
On 25 October 2018, it was announced that Philip Jansen, the outgoing CEO of Worldpay, would succeed him as CEO of BT, with effect from 1 February 2019, as "a change of leadership was needed".{{cite news |title=BT appoints Worldpay's Philip Jansen as new chief executive |url=https://www.bbc.co.uk/news/business-45975540 |accessdate=27 October 2018 |work=BBC |date=25 October 2018}}
= Fractal Analytics =
In November 2019, it was announced that Patterson had joined the board of directors for the artificial intelligence company Fractal Analytics.{{Cite web|url=https://www.aithority.com/technology/analytics/former-bt-ceo-gavin-patterson-joins-fractals-board-of-directors/|title=Fractal- Former BT CEO Gavin Patterson Joins Board of Directors|date=2019-11-01|website=AiThority|language=en-US|access-date=2019-11-04}}{{Cite web|url=https://www.techradar.com/uk/news/mobile-industry-and-tech-channel-moves-for-november-2019|title=Mobile industry and tech channel moves for November 2019|last1=McCaskill|first1=Steve|last2=Moore|first2=Mike|website=TechRadar|language=en|access-date=2019-11-22|last3=Internet|first3=Desire Athow 2019-11-19T09:32:36Z}}{{Cite web|url=https://www.consultancy.uk/news/22951/former-bt-ceo-gavin-patterson-becomes-elixirr-chair|title=Former BT CEO Gavin Patterson becomes Elixirr Chair|date=15 November 2019|website=www.consultancy.uk}}{{Cite web|url=https://www.consultancy.uk/news/23172/solon-management-consulting-appoints-gavin-patterson|title=Solon Management Consulting appoints Gavin Patterson|date=11 December 2019|website=www.consultancy.uk}}{{Cite web|url=https://mobilenewscwp.co.uk/News/article/tech-firm-purple-wifi-recruit-former-bt-chief-executive-gavin-patterson|title=Tech firm Purple WiFi recruit former BT chief executive Gavin Patterson|website=mobilenewscwp.co.uk}}
= Elixirr =
In November 2019, Patterson had joined the board of directors for the Challenger Consultancy Elixirr as non-Executive Chairman.{{Cite web|url=https://www.elixirr.com/2019/11/former-bt-ceo-gavin-patterson-joins-elixirr-as-chairman/|title=Elixirr- Former BT CEO Gavin Patterson joins Elixirr as Chairman|date=2019-11-15|website=www.elixirr.com|language=en-US|access-date=2019-11-15}}
Together with Founder and CEO, Stephen Newton, Patterson then led Elixirr to one of the most successful IPO's during the Covid 19 lockdown.{{Cite web|url=https://www.elixirr.com/2020/09/the-journey-ipo/|title=Elixirr- The journey to an IPO|date=2020-09-22|website=www.elixirr.com|language=en-US|access-date=2020-09-22}}{{Cite web|url=https://www.consultancy.uk/news/25058/elixirr-goes-public-via-london-stock-exchange|title=Elixirr goes public to take the consultancy 'to the next level'|date=10 July 2020|website=www.consultancy.uk}}{{Cite web|url=https://www.cityam.com/exclusive-elixirr-seeks-london-ipo-to-end-coronavirus-drought/|title=Elixirr seeks London IPO to end coronavirus drought|date=19 June 2020|website=www.cityam.com}}{{Cite web|url=https://www.finncap.com/news-events/elixirr-aiming-high-whats-so-good-about-being-listed|title=Elixirr AIMing high: What's so good about being listed?|date=9 July 2020|website=www.finncap.com}}
Other interests
He is a fellow of the Marketing Society and a member of the Thirty Club for advertising professionals.{{cite web |url=http://investing.businessweek.com/research/stocks/people/person.asp?personId=43473256&ticker=BT |archive-url=https://archive.today/20131231235128/http://investing.businessweek.com/research/stocks/people/person.asp?personId=43473256&ticker=BT |url-status=dead |archive-date=31 December 2013 |title=Executive Profile: Gavin E. Patterson |publisher=Bloomberg Businessweek }} He was appointed president of the Advertising Association in 2011.{{cite web |url=http://www.adassoc.org.uk/Council|title=Council |publisher=The Advertising Association}} He is a non-executive director of British Airways,Gavin Echlin Patterson works at BRITISH AIRWAYS PLC since 01 February 2011 currently as a Director - http://www.cbetta.com/director/gavin-echlin-patterson-3 a trustee of the British Museum, and is on the board of Cambridge Judge Business School.{{cite web |url=https://www.britishmuseum.org/about_us/management/trustees/gavin_patterson.aspx |title=Trustee: Mr Gavin Patterson |publisher=The British Museum}}{{citation |url=http://www.btplc.com/news/articles/showarticle.cfm?articleid=%7B556af8fe-c538-4060-b803-2e4b5ee5ec3f%7D |date=19 June 2013 |title=Gavin Patterson to be appointed chief executive of BT Group |publisher=BT plc}} He is a Non-Executive Director at British Airways, the APAX-backed AI business Fractal, and a Trustee of the British Museum.
Personal life
His wife, Karen, is a fashion marketer who worked for Donna Karan. They have four children.
He has supported Liverpool Football Club since his early years in nearby Warrington.{{citation |url=http://www.ft.com/cms/s/0/c563c2c8-4d50-11e3-bf32-00144feabdc0.html?siteedition=uk#axzz2pJo5RVLs |journal=Financial Times |title=Gavin Patterson: Betting big against Murdoch |author=Daniel Thomas |date=15 November 2013}}
References
{{reflist}}
External links
- {{citation |url=http://www.btplc.com/Thegroup/Ourcompany/Theboard/Ourboard/GavinPatterson/ |title=Gavin Patterson Chief Executive |publisher=BT profile}}
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{{S-bus}}
{{S-bef|before= Ian Livingston }}
{{S-ttl|title= Chief Executive of BT Group|years=2013–2018}}
{{S-aft|after= Philip Jansen}}
{{S-end}}
{{DEFAULTSORT:Patterson, Gavin}}
Category:Alumni of Emmanuel College, Cambridge
Category:British technology chief executives
Category:People from Warrington
Category:British Airways people