GeoOp
{{Short description|Publicly listed New Zealand technology company}}
{{Use dmy dates|date=July 2019}}
{{Use New Zealand English|date=February 2024}}
{{advert|date=October 2018}}
{{Infobox company
| name = Geo Limited (formerly GeoOp Limited)
| logo = GeoOp official logo.png
| logo_size = 220
| caption =
| type = Public ({{nzx|GEO}})
| traded_as =
| genre =
| fate =
| predecessor =
| successor =
| foundation = 2009
| founder = Nicholas Bartlett, Benjamin Goudie-Park, Simon Fraser, Brendan Cervin
| defunct =
| location_city = Sydney
| location_country = Australia
| locations =
| areas_served = Australia, NZ, UK, USA, Global
| key_people = Chairman - Roger Sharp,
CEO - Tim Molloy,
CFO - Peter Hynd,
CRO - Scott Player,
CTO - Minas Kamel,
| industry = Technology
| products = GeoNext
GeoOp
| production =
| services =
| revenue =
| operating_income =
| net_income =
| aum =
| assets =
| equity =
| owner = Public listing company (NZX)
| num_employees = 40+
| parent =
| divisions =
| subsid =
| homepage = {{URL|http://www.geoworkforcesolutions.com}}
| footnotes =
| intl =
}}
Geo Limited (formerly GeoOp Limited) is a publicly listed company in New Zealand.
Products
Geo operates two products:
1. GeoNext: In 2019, Geo launched GeoNext, its next generation platform and app, designed with a more modern interface and ease of use.
2. GeoOp: Its traditional product that it has been operating since launch.{{Cite web |title=About |url=https://try.geoop.com/about/ |access-date=2024-07-13 |website=GeoOp |language=en-AU}}
Geo has over 15,000 customers that use their products to help manage their business.
Both products focus on helping trade, home and field service business owners. Functionality includes quoting, job management, Staff management and timesheets, invoicing and payments.
History
GeoOp was founded in Auckland, New Zealand in 2009 by Nicholas Bartlett, Benjamin Goudie-Park, Simon Fraser, and Brendan Cervin.Chris, Keall. http://www.nbr.co.nz/article/geoop-follows-xeros-footsteps-141790 {{Webarchive|url=https://web.archive.org/web/20140222123701/http://www.nbr.co.nz/article/geoop-follows-xeros-footsteps-141790 |date=22 February 2014 }} "GeoOp Follows Xeros Footsteps"], National Business Review, New Zealand, 21 June 2013. In 2010, the company opened an additional office in Sydney, Australia.{{Cite web |title=GeoOp {{!}} #1 Job Management Software for Tradies - Try It Free |url=https://try.geoop.com/ |access-date=2024-07-13 |website=GeoOp |language=en-AU}}
In 2011, GEO was awarded the Consensus Software Award for being the most innovative software product in Australia and New Zealand.Goh, Esther. http://www.idealog.co.nz/news/2011/11/geoop-flies-winning-kiwi-flag-aussie-tech-awards "GeoOP flies winning Kiwi flag at tech innovation awards"], "Idealog", Auckland, 15 November 2011.
In early 2013, Leanne Graham, the former Country Manager of New Zealand-based accounting software company Xero, became GeoOp's new CEO.Fairfax. http://tvnz.co.nz/business-news/geoop-aims-junior-nzax-listing-5542018"GeoOp aims for junior NZAX listing"], "TVNZ", New Zealand, 23 August 2013. By mid 2013, GeoOp successfully raised 10 million in private funding.Pullar-Strecker, Tom. http://www.stuff.co.nz/business/industries/9295193/Big-demand-for-GeoOp-capital-raising" Big Demand for GeoOp capital raising]", "Fairfax New Zealand", New Zealand, 17 October 2013. In the following October, GeoOp listed on the small-cap NZAX, becoming a public listed company.NZX. https://www.nzx.com/companies/GEO/announcements/243106 "GEO announcements"], "NZX", Wellington, 31 October 2013.
In September 2014, Graham stood down as CEO to become an 'executive strategic adviser' to the company in the USA. The news was followed by an 11% drop in the share price.{{Cite web|title = GeoOp CEO Leanne Graham steps down to take US executive role with company, shares drop|url = http://www.nbr.co.nz/article/geoop-ceo-leanne-graham-steps-down-take-us-executive-role-company-shares-drop-bd-162835|website = The National Business Review|date = 23 September 2014|access-date = 2015-12-31}} Anna Cicognani became acting CEO in February 2015.{{Cite web|title = GeoOp appoints Anna Cicognani as acting head after incoming Ben Foote resigns|url = http://www.nbr.co.nz/article/geoop-appoints-anna-cicognani-acting-head-after-incoming-ben-foote-resigns-bd-169130|website = The National Business Review|date = 24 February 2015|access-date = 2015-12-31}}
Geo completed a $2.4m NZD capital raise in August 2015, to pursue growth opportunities in Australia.{{Cite web|title = GeoOp to raise $2.4m in private placement to fund Australian growth, SPP to follow|url = http://www.nbr.co.nz/article/geoop-raise-24m-private-placement-fund-australian-growth-spp-follow-b-177648|website = The National Business Review|date = 24 August 2015|access-date = 2015-12-31}}
In January 2015, GeoOp announced a distribution agreement with MyCloudCure for the United States and Canada.{{Cite web|title = GeoOP Limited|url = https://www.nzx.com/companies/GEO/announcements/276394|website = www.nzx.com|access-date = 2016-01-18}}
In February 2020 Tim Molloy was appointed CEO.{{Citation needed|date=September 2022}}
In November 2020, Geo announced a capital raise of up to $2m. It was announced that "proceeds from the Raise are intended to be used for general working capital purposes as the Company accelerates its customer acquisition activity."{{Cite web|title = Capital Raise|url = https://www.nzx.com/announcements/362681|website = www.nzx.com|access-date = 2020-11-05}}