Gigil

Gigil was founded by Badong Abesamis, Herbert Hernandez, and Isabel Prollamante.{{cite web |last1=Rodriguez |first1=Mia |title=The Origin Story of Gigil, The Ad Agency That's Got Everyone Talking |url=https://www.spot.ph/entertainment/entertainment-peopleparties/84685/gigil-ad-agency-profile-a4362-20201220-lfrm |website=Spot.ph |access-date=3 November 2021 |language=en}} The group considered naming their agency "No Plan B" or "Toyo" but decided to adopt Abesamis' proposal "Gigil" to reflect the agency's vision of "passion" or hard work. Gigil was officially launched in October 2017.{{cite news |last1=Abellon |first1=Bam |title=Ad man and music guy Herbert Hernandez on grand plans and happy accidents |url=https://news.abs-cbn.com/ancx/culture/spotlight/01/29/19/ad-man-and-music-guy-herbert-hernandez-on-grand-plans-and-happy-accidents |access-date=3 November 2021 |work=ANCX |date=29 January 2019}}

After Prollamante left for abroad, Gigil appointed Jake Yrastorza as Managing Partner.{{Cite web |last=magazine |first=adobo |date=2018-11-26 |title=GIGIL names Jake Yrastorza Managing Partner |url=https://www.adobomagazine.com/press-release/gigil-names-jake-yrastorza-managing-partner/ |access-date=2024-01-19 |website=adobo Magazine Online |language=en-US}}

Gigil has commissioned works for numerous brands such as 7-Eleven, AirAsia, Globe, Jollibee, Levi's, Netflix, Procter & Gamble, RC Cola, Unilever, and Vivo, among others.{{cite web|url=https://gigil.com.ph/work/|title=work|website=gigil.com.ph}}

In January 2023, Gigil announced its expansion to the United States and Canada by opening offices in Los Angeles, New York, and Toronto.{{cite web|url=https://adage.com/article/agency-news/filipino-agency-gigil-expands-us-and-canada/2464856|title=Filipino Agency Gigil Expands to the US and Canada|url-access=subscription|last=Jardine|first=Alexandra|date=January 24, 2023|access-date=February 5, 2023}}

Gigil's Shop2Give campaign won a gold award for Advocacy and a silver award for Responsible Citizenship at the 2019 Tambuli Awards and a bronze award for the E-commerce category at the 2019 ADFEST Awards.{{cite web |date=June 7, 2019 |title=Brand & Business: Unilever's "Shop2Give" Campaign with Gigil Scored Gold and Silver at the 2019 Asia Pacific Tambuli Awards |url=https://www.adobomagazine.com/philippine-news/brand-business-unilevers-shop2give-campaign-with-gigil-scored-gold-and-silver-at-the-2019-asia-pacific-tambuli-awards/ |access-date=January 10, 2023 |website=adobomagazine.com}} Within the same year, Gigil's Dr. Internet campaign in for Konsulta MD won a bronze award for the Healthcare category at the 2018 Spikes Asia Awards and a bronze award for the Digital Craft category at the 2018 Boomerang Awards.{{cite web |date=October 8, 2018 |title=11-month-old Gigil wins in Spikes, Boomerangs |url=https://www.adobomagazine.com/press-release/11-month-old-gigil-wins-in-spikes-boomerangs/ |access-date=January 10, 2023 |website=adobomagazine.com}} It also won two gold awards for Creative Storytelling and for Film Craft: Best Copywriting, and a bronze for Creative Effectiveness: Film at the 2019 Kidlat Awards.{{cite news |last1=Venus |first1=Nina |date=2 May 2019 |title=Kidlat 2019: First Time is the Charm for Ideas Agency Gigil at the Kidlat Awards 2019 |work=adobo Magazine |url=https://adobomagazine.com/philippine-news/kidlat-2019-first-time-is-the-charm-for-ideas-agency-gigil-at-the-kidlat-awards-2019/}}

Gigil's Studs campaign in 2019 for Levi's Philippines won a silver award for Fashion & Beauty at the 2019 Clio Awards.{{cite web |last=Venus |first=Niña |date=September 4, 2019 |title=Clio Awards 2019: Ideas Agency Gigil is Lone Victor, Brings Home Silver for Levi's Studs |url=https://www.adobomagazine.com/global-news/clio-awards-2019-ideas-agency-gigil-is-lone-victor-brings-home-silver-for-levis-studs/ |access-date=January 10, 2023 |website=adobomagazine.com}}{{cite web |last=Shaw |first=Kim |date=September 4, 2019 |title=Gold to Publicis Singapore, Wunderman Thompson Bangkok, R/GA Tokyo, BBDO Pakistan + FCB India at 2019 CLIO Awards |url=https://campaignbriefasia.com/2019/09/04/gold-to-publicis-singapore-wunderman-thompson-bangkok-r-ga-tokyo-bbdo-pakistan-fcb-india-at-2019-clio-awards/ |access-date=February 24, 2023 |website=campaignbriefasia.com}} It also won a bronze award for Creative Effectiveness at the 2019 Kidlat Awards, two bronze awards for Brand Storytelling and Seasons Celebration at the Asia Pacific Tambuli Awards, two silver awards for Effectiveness at the 2019 Boomerang Awards, and a gold award for the Retail category at the 2020 Asia Pacific Effie Awards, making Gigil the first independent agency from the Philippines to win an Effie gold.{{cite web |date=25 September 2020 |title=Gigil Philippines is first Indie agency from the Philippines to win an APAC Effie Gold |url=https://campaignbriefasia.com/2020/09/25/gigil-philippines-is-first-indie-agency-from-the-philippines-to-win-an-apac-effie-gold/ |access-date=3 November 2021 |website=Campaign Brief Asia |language=en-AU}}{{cite web |date=October 25, 2019 |title=Boomerang Awards 2019: Gigil Wins For 5 Big Brands During The Boomerang Awards |url=https://www.adobomagazine.com/philippine-news/boomerang-awards-2019-gigil-wins-for-5-big-brands-during-the-boomerang-awards/ |access-date=January 10, 2023 |website=adobomagazine.com}}

Gigil's Basta campaign in 2020 for RC Cola, which featured a boy confronting his mother if he is adopted due to glasses embedded on his back, won a bronze award for Film at the Cannes Lion 2021.{{cite web |date=June 29, 2021 |title=Awards: GIGIL's RC Cola 'Family' wins a Bronze Film Lions at Cannes |url=https://www.adobomagazine.com/awards/awards-gigils-rc-cola-family-wins-a-bronze-film-lions-at-cannes/ |access-date=January 9, 2023 |website=adobomagazine.com}} It also won a bronze award at the 2021 Asia Pacific Effie Awards for the Youth Marketing category, a silver award at the 2022 Asia Pacific Effie Awards for the Beverages, Non-Alcohol category and the Short Video Marketing category, and a bronze award for Film at the 2022 Clio Awards.{{cite web |date=October 25, 2022 |title=Local Ad Agency Gigil Wins 3rd Year in a Row at Asia Pacific Awards for Marketing |url=https://www.wheninmanila.com/local-ad-agency-gigil-wins-3rd-year-in-a-row-at-asia-pacific-awards-for-marketing/ |access-date=January 9, 2023 |website=wheninmanila.com}}{{cite web |date=April 23, 2022 |title=Gigil Agency wins a bronze in 2022 Clio Awards |url=https://mb.com.ph/2022/04/23/gigil-agency-wins-a-bronze-in-2022-clio-awards/ |access-date=January 9, 2023 |website=mb.com.ph}}

Gigil did a marketing campaign for the Singaporean Netflix animated series Trese in 2021.{{cite news |last1=Grana |first1=Rhia |title=Exclusive! The selling of 'Trese' and the stories behind those slashed and vandalized billboards |language=en |work=ABS-CBN News |url=https://news.abs-cbn.com/ancx/culture/spotlight/06/12/21/exclusive-the-selling-of-trese-and-the-stories-behind-those-slashed-and-vandalized-billboards |access-date=3 November 2021}}

Gigil's Party campaign in 2022 for Cheers, won a bronze award for Film at the Cannes Lions 2022.{{cite web |date=July 12, 2022 |title=Pinoy ad firm Gigil bags Bronze Lion award in 2022 Cannes Lions |url=https://news.abs-cbn.com/business/07/12/22/pinoy-ad-firm-gigil-bags-award-in-2022-cannes-lions |access-date=January 9, 2023 |website=news.abs-cbn.com}} Gigil also won silver awards from the London International Awards (LIA) in 2022 for their Cheers Party and Orocan Pail campaigns.{{Cite web |date=2022-10-18 |title=Gigil and Arcade Film Factory take home metals for the Philippines at the 2022 London International Awards |url=https://www.adobomagazine.com/awards/gigil-and-arcade-film-factory-take-home-metals-for-the-philippines-at-the-2022-london-international-awards/ |access-date=2023-05-02 |website=adobo Magazine Online |language=en-US}}

The Clio Entertainment Awards awarded Gigil two silver awards for their Netflix Literal Money Heist and Netflix Jaywalking campaigns, and a bronze award for their Netflix Reel to Real campaign in 2022.{{Cite web |last=Inocencio |first=Jason |date=2022-11-25 |title=Independent agency Gigil wins Silvers, Bronze for PH at the 2022 Clio Entertainment Awards |url=https://www.adobomagazine.com/awards/independent-agency-gigil-wins-silvers-bronze-for-ph-at-the-2022-clio-entertainment-awards/ |access-date=2023-05-02 |website=adobo magazine |language=en-US}}

Gigil turned the SM Mall of Asia Globe into a colossal basketball for Smart Communications, to promote its sponsorship of the 2023 FIBA Basketball World Cup happening in the Philippines.{{Cite web |last=magazine |first=adobo |date=2023-08-25 |title=SMART & GIGIL transform MOA Ball for FIBA 2023 – adobo Magazine |url=https://www.adobomagazine.com/campaign-spotlight/smart-and-gigil-light-up-the-town-for-the-fiba-world-cup-by-transforming-the-moa-globe-into-a-giant-basketball/ |access-date=2023-08-26 |website=adobo magazine |language=en-US}} The campaign won a bronze in the Clio Sports Awards.{{Cite web |title=Smart Telco - Ball |url=https://clios.com/sports/winner/out-of-home/smart-telco/ball-508310 |access-date=2023-11-20 |website=Clios |language=en}}

Gigil won a silver for its Delivery Man campaign for Grab under the New Product or Service – Line Extension category and a bronze for its Globe campaign under the Carpe Diem – Services category at the 2023 Asia Pacific Effie Awards.{{cite web|url=https://www.adobomagazine.com/advertising-awards/silver-and-bronze-winners-gigil-bates-chipartners-and-tbwasmp-reps-philippine-creativity-at-the-apac-effies/|title=Silver and Bronze winners Gigil, Bates CHI&Partners, and TBWA\SMP rep Philippine creativity at APAC Effies|website=adobo magazine|last=Ledesma|first=Sam|date=October 2, 2023|access-date=June 22, 2024}}

Gigil won a silver in the Clio Entertainment Awards for a billboard campaign for Netflix's title Glass Onion in 2023.{{Cite web |publisher=adobo magazine |date=2023-11-20 |title=Gigil wins Clio Entertainment silver for Netflix – adobo Magazine |url=https://www.adobomagazine.com/advertising-awards/gigil-continues-winning-streak-at-the-clio-entertainment-awards-with-a-silver-for-mystery-billboards/ |access-date=2023-11-20 |website=adobo Magazine Online |language=en-US}} The agency also won another silver in the Clio Entertainment Awards for The KoolPals Thanks, Haters! NFT, in which online hate for the group was turned into money, in the same year.{{Cite web |title=The KoolPals - Thanks, Haters! NFT |url=https://clios.com/entertainment/winner/live-entertainment-digital-mobile/the-koolpals/thanks-haters-nft-144686 |access-date=2023-11-20 |website=Clios |language=en}}

Gigil was handpicked by The ONE Asia Creative Awards of The One Show New York to conceptualize and execute its call-for-entries campaign in 2024.{{Cite web |title=ONE Asia Creative Awards {{!}} The One Club |url=https://www.oneclub.org/oneasia/ |access-date=2024-05-29 |website=www.oneclub.org |language=en}}

Gigil won a gold for its 4Dish Pot campaign for Netflix under the Outdoor Lotus category.{{cite web|url=https://www.adobomagazine.com/advertising-awards/gigil-mullenlowe-treyna-and-tbwasmp-win-big-at-the-final-adfest-lotus-awards/|title=Gigil, MullenLowe Treyna, and TBWA\SMP win big at the final Adfest Lotus Awards|website=adobo magazine|last=Ortiz|first=Nala|date=March 23, 2024|access-date=June 22, 2024}} The same campaign also won a gold and a silver in the Clio Entertainment Awards in 2024.{{Cite web |title=Advanced Search – The Clios |url=https://clios.com/winners-gallery/advanced-search?vertical=Clio+Entertainment&season=2024&keywords=gigil |access-date=2024-11-17 |language=en-US}}{{Cite web |last=magazine |first=adobo |date=2024-11-24 |title=Gigil scores Gold at Clio Entertainment Awards – adobo Magazine |url=https://www.adobomagazine.com/press-release/gigil-brings-home-a-gold-at-the-2024-clio-entertainment-awards-for-4dish-pot-activation/ |access-date=2024-11-25 |website=adobo Magazine Online |language=en-US}}

Gigil's Summer campaign in 2024 for Grab, won a silver award for Film at the Cannes Lions 2024.{{cite web|url=https://campaignbriefasia.com/2024/06/21/gigil-philippines-wins-silver-in-the-cannes-film-lions-thailand-scores-5-of-asias-8-bronze-lions/|title=GIGIL PHILIPPINES WINS SILVER IN THE CANNES FILM LIONS: THAILAND SCORES 5 OF ASIA'S 8 BRONZE LIONS|website=Campaign Brief Asia|last=Shaw|first=Adam|date=June 21, 2024|access-date=June 22, 2024}} The same campaign also won a silver and a crystal award in Korean advertising festival MAD STARS in 2024.{{Cite web |last=Mirano |first=Chaela |date=2024-08-23 |title=Philippine agencies sweep MAD Stars 2024 with 17 wins – adobo Magazine |url=https://www.adobomagazine.com/advertising-awards/philippine-agencies-sweep-mad-stars-2024/ |access-date=2024-11-17 |website=adobo Magazine Online |language=en-US}}

Gigil won in the Asia Pacific Effie Awards in 2024 for marketing effectiveness, winning a silver for TNT Telco and a bronze for CoCo Tea. Gigil also grabbed 3rd Place, Independent Agency of the Year in the same show.{{Cite web |title=88 Winners Crowned at the 2024 APAC Effie Awards |url=https://www.apaceffie.com/apac-effie-press/2024/09/13/88-winners-crowned-at-the-2024-apac-effie-awards |access-date=2024-11-25 |website=www.apaceffie.com}}

At the YouTube Works Awards in 2024, Gigil’s campaign for CoCo Tea entitled Cool was declared “Best of Country” and “Best Brand Story”. The agency’s campaign for Grab entitled Sorry was named winner in the categories “Big Bang” and “Masters of Media.” Another campaign for Grab entitled Valentine’s Day won in the “Best of Festive” category. The agency’s campaign for TNT entitled SIM Registration was the “Force for Good” category winner.{{Cite web |last=magazine |first=adobo |date=2024-09-17 |title=YouTube on TV: 2x views, 50M Filipino viewers – adobo Magazine |url=https://www.adobomagazine.com/digital-news/youtube-tv-views-doubled-in-last-three-years-gains-50m-filipino-viewers/ |access-date=2024-11-17 |website=adobo Magazine Online |language=en-US}}

Gigil won a bronze in the London International Awards 2024 for the creative strategy of CoCo Tea Cool.{{Cite web |title=London International Awards |url=https://www.liaentries.com/winners/?view=icons&range=f&proceed_advanced_search=true&credits=gigil |access-date=2025-03-02 |website=www.liaentries.com}}

Gigil won a gold and a silver in the Clio Entertainment Awards in 2024 for Netflix 4Dish Pot in the Out of Home and Experiential & Activations categories respectively under Television and Streaming.{{Cite web |title=Advanced Search – The Clios |url=https://clios.com/winners-gallery/advanced-search?vertical=Clio+Entertainment&season=2024&keywords=gigil |access-date=2025-03-02 |language=en-US}}

Gigil won a gold for TNT SIM Registration Drive in the Effective Lotus category, silvers and a bronze for Grab Summer in the Digital and Social Lotus and Film Lotus categories, and a silver for Mandaue Foam Home Store Steal in the Film Lotus category at ADFEST 2025. Because of these, Gigil was named "Independent Agency of the Year".{{Cite web |date=2025-03-26 |title=GIGIL becomes first Filipino creative agency to win Independent Agency of the Year at ADFEST |url=https://campaignbriefasia.com/2025/03/26/gigil-becomes-first-filipino-creative-agency-to-win-independent-agency-of-the-year-at-adfest/ |access-date=2025-05-03 |website=Campaign Brief Asia |language=en-AU}}

Gigil won bronzes for Grab Summer and RC Cola Miracle in the film category at Spikes Asia 2025.{{Cite web |last=Medina |first=Ivan |date=2025-04-29 |title=MullenLowe Treyna, Tribal Worldwide, Havas Ortega, Gigil, and VML Manila score metals at Spikes Asia 2025 |url=https://www.adobomagazine.com/advertising-awards/mullenlowe-treyna-tribal-worldwide-havas-ortega-gigil-and-vml-manila-score-metals-at-spikes-asia-2025/ |access-date=2025-05-03 |website=adobo Magazine Online |language=en-US}}

Gigil won a gold for RC Cola Miracle and a bronze for Mandaue Foam Home Store Steal in the film category of the Clio Awards in 2025.{{Cite web |date=2025-05-01 |title=Asia scores 15 Golds at 2025 Clio Awards: Leo Thailand, Ogilvy Shanghai, Havas Creative India, Ogilvy India + Dentsu Digital Tokyo land 2 each |url=https://campaignbriefasia.com/2025/05/01/asia-scores-15-golds-at-2025-clio-awards-leo-thailand-ogilvy-shanghai-havas-creative-india-ogilvy-india-dentsu-digital-tokyo-land-2-each/ |access-date=2025-05-03 |website=Campaign Brief Asia |language=en-AU}}

In 2021, Gigil released the Pandemic Effect campaign for the Belo Medical Group. The ad featured a woman gaining weight, growing body hair, and getting acne while watching a stream of bad news amid the COVID-19 pandemic. The ad received negative reception, which led to the pull-out of the ad and a one-year suspension of Gigil's membership from The Association of Accredited Advertising Agencies of the Philippines.{{cite news |date=6 October 2021 |title=4As Philippines suspends Gigil over controversial Belo ad |language=en |work=Rappler |url=https://www.rappler.com/life-and-style/arts-culture/4as-philippines-suspends-gigil-controversial-belo-ad |access-date=3 November 2021}} Gigil and the Belo Medical Group promptly issued an apology and vowed to be more sensitive and inclusive in their advertising practices moving forward.{{cite news |title=Gigil ad agency apologizes for Belo Medical Group's controversial 'Pandemic Effect' ad |work=L!fe |agency=The Philippine Star |url=https://philstarlife.com/news-and-views/469120-gigil-apologizes-for-belo-medical-group-pandemic-effect-ad |access-date=2 November 2021}}{{cite news |last1=Madarang |first1=Catalina Ricci |date=1 September 2021 |title=Belo, Hayden reluctant prior to release of #PandemicEffect ad, says Quark Henares |work=InterAksyon |url=https://interaksyon.philstar.com/trends-spotlights/2021/09/01/199154/belo-hayden-reluctant-prior-to-release-of-pandemiceffect-ad-says-quark-henares/ |access-date=3 November 2021}}

In July 2024, the descendants of Gil Puyat filed a complaint against Gigil for their guerilla marketing stunt where they replaced the signage of Gil Puyat Avenue to Gil Tulog, a wordplay on puyat which also means sleepless in Tagalog, and tulog meaning sleep. The marketing tactic was for Wellspring's sleep supplements.{{cite news |title=Exclusive: Puyat family files complaint vs ad agency suspected of doing 'Gil Tulog' signs |url=https://www.rappler.com/philippines/metro-manila/puyat-family-complaint-ad-agency-gil-tulog-street-signs/ |access-date=27 July 2024 |work=Rappler |date=26 July 2024}}{{cite news |last1=Reyes |first1=Juno |title=Wellspring publicly apologizes for controversial 'Gil Tulog' street signs |url=https://www.rappler.com/life-and-style/wellspring-apology-gil-tulog-street-signs-makati/ |access-date=27 July 2024 |work=Rappler |date=26 July 2024}}{{cite news |last1=Ferreras |first1=Vince |title=Puyat family files complaint vs. ad agency over Gil Tulog campaign |url=https://www.gmanetwork.com/news/money/companies/914880/puyat-family-files-complaint-vs-ad-agency-over-gil-tulog-campaign/story/ |access-date=27 July 2024 |work=GMA News |date=26 July 2024 |language=en}}

In 2023, the Philippine Daily Inquirer named Gigil the No. 2 Philippine Growth Champion, as it placed second among 25 Philippine companies that achieved the highest percentage growth in revenues between 2018 and 2021.{{Cite news |last=Arceo-Dumlao |first=Tina |date=March 6, 2023 |title=Standing proud, growing strong despite the pandemic's challenges |pages=1 |newspaper=Philippine Daily Inquirer |url=https://business.inquirer.net/386409/standing-proud-growing-strong-despite-the-pandemics-challenges |access-date=August 26, 2023}}

The UK's Financial Times named Gigil as one of the High-Growth Companies in Asia Pacific. Gigil was the highest-placing ad agency on the list, making it the fastest-growing ad agency in the Asia-Pacific.{{Cite news |date=2023-03-15 |title=FT ranking: High-Growth Companies Asia Pacific 2023 |language=en-GB |url=https://www.ft.com/high-growth-asia-pacific-ranking-2023 |access-date=2023-05-02}}{{Cite news |date=2023-03-27 |title=Gigil is fastest-growing ad agency in APAC according to Financial Times |language=en-US |website=adobo magazine|url=https://www.adobomagazine.com/brand-business/gigil-is-fastest-growing-ad-agency-in-apac-according-to-financial-times/ |access-date=2023-05-02}}

Campaign Brief Asia named Gigil as the No. 1 ad agency in the Philippines, No. 2 in Asia, and No. 3 in the Asia-Pacific.{{Cite web |date=2023-08-01 |title=Campaign Brief's The Work 2023: VMLY&R Australia named APAC Agency of the Year and Ogilvy Thailand named Asia Agency of the Year. GIGIL Manila, BBDO Bangkok, DDB Mudra India and Ogilvy Taiwan make up the Top 5 from Asia |url=https://campaignbriefasia.com/2023/08/01/campaign-briefs-the-work-2023-vmlyr-australia-named-apac-agency-of-the-year-and-ogilvy-thailand-named-asia-agency-of-the-year-gigil-manila-bbdo-bangkok-ddb-mudra-india-and-ogilvy-taiwan/ |access-date=2023-08-26 |website=Campaign Brief Asia |language=en-AU}} Badong Abesamis and Herbert Hernandez were also declared the Philippines' Most Awarded Creative Directors.{{Cite web |date=2023-09-06 |title=Campaign Brief Asia Creative Rankings 2023: GIGIL ranks #1 in The Philippines with Leo Burnett, BBDO Guerrero + Propel making up the top 4 |url=https://campaignbriefasia.com/2023/09/06/campaign-brief-asia-creative-rankings-2023-gigil-ranks-1-in-the-philippines-with-leo-burnett-bbdo-guerrero-propel-making-up-the-top-4/ |access-date=2023-09-07 |website=Campaign Brief Asia |language=en-AU}}

Gigil won the Philippines Independent Agency of the Year silver in the Southeast Asia Campaign Agency of the Year awards. Gigil was also awarded the Southeast Asia Agency Marketer Partnership of the Year bronze with Netflix.{{Cite web |title=Southeast Asia |url=https://aoyawards.com/southeast-asia |access-date=2023-12-10 |website=Agency of the year Awards |language=en-US}}

In 2024, Gigil was awarded by the Philippine Marketing Association's Agora Awards as Marketing Agency of the Year.{{Cite web |date=2024-01-20 |title=42nd Agora Awards celebrates Filipino marketing excellence |url=https://www.manilatimes.net/2024/01/20/public-square/42nd-agora-awards-celebrates-filipino-marketing-excellence/1928854 |access-date=2024-01-19 |website=The Manila Times |language=en}} Gigil was also named for the second consecutive year as a Philippine Growth Champion by The Philippine Daily Inquirer and Statista, having achieved the highest percentage growth in revenue among Filipino companies between 2019 and 2022.{{Cite web |last=Inquirer |first=Philippine Daily |date=2024-02-19 |title=Growth Champions shine post-COVID |url=https://business.inquirer.net/445239/growth-champions-shine-post-covid |access-date=2024-02-19 |website=INQUIRER.net |language=en}} Gigil was also named for the second consecutive year by the Financial Times as among Asia-Pacific's fastest growing businesses on its list of High-Growth Companies Asia-Pacific 2024.{{Cite news |last=Bell |first=Amy |date=2024-03-13 |title=FT ranking: High-Growth Companies Asia-Pacific 2024 |url=https://www.ft.com/content/dbac4faa-5a8c-4ba9-8425-12ae727e0d05 |access-date=2024-03-19 |work=Financial Times}}

In 2024, Australian-based Campaign Brief The Work ranked Gigil the No. 2 creative agency overall in the Asia Pacific region.{{Cite web |date=2024-08-06 |title=THE WORK 2024 HOT LIST #2: GIGIL Philippines |url=https://campaignbriefasia.com/2024/08/06/the-work-2024-hot-list-2-gigil-philippines/ |access-date=2024-11-17 |website=Campaign Brief Asia |language=en-AU}} The agency was ranked No. 1 in the Philippines.{{Cite web |date=2024-08-09 |title=Ogilvy Group Thailand crowned APAC Agency of the Year in Campaign Brief's The Work 2024; GIGIL Manila, DDB Mudra India, VML Australia, DDB Australia + Thinkerbell Australia make up top 6 |url=https://campaignbrief.com/ogilvy-group-thailand-crowned-apac-agency-of-the-year-in-campaign-briefs-the-work-2024-gigil-manila-ddb-mudra-india-vml-australia-ddb-australia-thinkerbell-australia-make-up-top-6/ |access-date=2024-11-17 |website=Campaign Brief |language=en-AU}}

The following are honors Gigil received as an advertising agency rather than for a specific campaign.

• Campaign Brief Asia Creative Rankings Agency (Philippines)
• 1st (2023){{Cite web |date=2025-02-14 |title=GIGIL goes back to back at #1 in Campaign Brief Asia's Creative Rankings for The Philippines: Leo Burnett Manila ranks #2 with TBWASMP at #3 |url=https://campaignbriefasia.com/2025/02/14/gigil-goes-back-to-back-at-1-in-campaign-brief-asias-creative-rankings-for-the-philippines-leo-burnett-manila-ranks-2-with-tbwasmp-at-3/ |access-date=2025-03-02 |website=Campaign Brief Asia |language=en-AU}}
• 1st (2024)

{{reflist}}

Category:2017 establishments in the Philippines

Category:Advertising agencies of the Philippines

Category:Companies based in Taguig