Ginseng coffee

{{Short description|Beverage made from coffee and ginseng root}}

{{Orphan|date=June 2024}}

File:Caffè al ginseng.jpg

Ginseng coffee is a beverage prepared from coffee and ginseng root.

In Indonesia, the company Citra Nusa Insan Cemerlang (CNI) began marketing ginseng coffee in 1994.{{cite news |url=https://lifestyle.sindonews.com/read/978303/185/seruput-kopi-ginseng-nikmat-dan-segar-pas-untuk-temani-momen-liburan-1671883942 |first=Titi Sutinah |last=Apridawaty |title=Seruput Kopi Ginseng Nikmat dan Segar, Pas untuk Temani Momen Liburan |trans-title=Enjoy Delicious and Fresh Ginseng Coffee, Perfect for Accompanying Holiday Moments |newspaper=Sindo News |date=24 December 2022 |access-date=5 January 2023}} By the early 2010s, ginseng coffee products had been marketed in China, India, Japan, Malaysia, the Philippines, and South Korea. At that time the typical production process consisted of simple mixing of ginseng powder and instant coffee powder. Several authors with the {{interlanguage link|Korea Food Research Institute|lt=Korea Food Research Institute|ko|한국식품연구원}} conducted research into a new production process whereby whole coffee beans would be coated with ginseng extract following roasting and then ground and brewed.{{cite journal |last1=Kim |first1=Kyung-Tack |last2=Lee |first2=Young-Chul |last3=Cho |first3=Chang-Won |last4=Rhee |first4=Young-Kyoung |last5=Bae |first5=Hye-Min |title=Quality Characteristics of Ginseng Coffee Treated by Coating of White Ginseng Extract |journal=Journal of Ginseng Research |volume=34 |issue=1 |date=2010 |pages=1–7 |doi=10.5142/JGR.2010.34.1.001|doi-access=free }}{{cite journal |last1=Choi |first1=Sang-Yoon |last2=Hong |first2=Hee-Do |last3=Bae |first3=Hye-Min |last4=Choi |first4=Changsun |last5=Kim |first5=Kyung-Tack |title=Phytochemical Characteristics of Coffee Bean Treated by Coating of Ginseng Extract |journal=Journal of Ginseng Research |volume=34 |issue=4 |date=2011 |pages=436–441 |doi=10.5142/jgr.2011.35.4.436 |doi-access=free |pmid=23717089 |pmc=3659553 }}

Ginseng coffee later became popular in Italy. It reportedly arrived in Milan in the mid-2000s.{{cite news| url=https://www.theguardian.com/travel/2015/apr/26/ginseng-coffee-milan-italy |first=Dixe |last=Wills |title=The foodie traveller sips ginseng coffee in Milan |newspaper=The Guardian | date=26 April 2015 |access-date=5 January 2023}} It was described by one journalist as being offered by "almost all" coffee bars and coffee machines by 2019.{{cite news| url=https://www.today.it/attualita/caffe-ginseng-cosa-contiene.html |first=Violetto |last=Gorrasi |title=Caffè al ginseng, attenzione a quello che beviamo: cosa contiene |newspaper={{ill | Today (Italian newspaper) | it | Today (quotidiano online) |lt=Today }} |date=4 June 2019 |access-date=5 January 2023}} In 2018, one study of energy drink consumption by university students in Verona found that among the 37.4% of students who reported consuming ginseng, beverages combining ginseng and coffee were the "most often used combination" at 71.8%; it was more popular among female students than male students.{{cite journal| first1=S. |last1=Majori |first2=S. |last2=Pilati |first3=D. |last3=Gazzani |first4=J. |last4=Paiano |first5=S. |last5=Ferrari |first6=A. |last6=Sannino |first7=E. |last7=Checchin |title=Energy drink and ginseng consumption by Italian university students: a cross-sectional study |journal=Journal of Preventative Medicine and Hygiene |volume=59 |issue=1 |date=2018 |pages=E63–E74 |doi=10.15167/2421-4248/jpmh2018.59.1.813 |pmid=29938240|pmc=6009075 }} Writer Dixe Wills described a ginseng coffee he had in Milan as "tasting nothing at all like coffee".