Global Hotel Alliance

{{Short description|Alliance of independent hotel brands}}

{{Infobox company

| name = Global Hotel Alliance

| logo = GlobalHotelAllianceLogo.png

| type = Private

| industry = Hospitality
Tourism

| foundation = {{Start date and age|2004|}}

| location_city = Dubai

| location_country = United Arab Emirates

| key_people = Christopher Hartley (CEO)

| homepage = {{official URL}}

}}

Global Hotel Alliance (GHA) is the world's largest alliance of hotel brands.{{cite journal |last1=Zámborský |first=Peter |last2=Kruesi |first2=Michael A. |date=2018-01-02 |title=Global Hotel Alliance: Strategy Discovery Moving East |url=https://sk.sagepub.com/cases/global-hotel-alliance-strategy-discovery-moving-east |url-access=subscription |journal=SAGE Business Cases |publisher=SAGE Publishing |doi=10.4135/9781526440044 |isbn=9781526440044 |accessdate=2022-01-30 }} Based on the airline alliance model, it was founded in 2004 by four hotel chains, Kempinski, Pan Pacific Hotels and Resorts, Rydges Hotels & Resorts, and Wyndham International.{{cite book |last1=Ind |first1=Nicholas |last2=Iglesias |first2=Oriol |date=2016 |title=Brand Desire: How to Create Consumer Involvement and Inspiration |url=https://books.google.com/books?id=GtgaDQAAQBAJ&pg=PA86 |location=London |publisher=Bloomsbury Publishing |via=Google Books |pages=86–87 |isbn=978-1-4729-2535-0 |accessdate=2022-01-30 }}{{cite news |last=Sharkey |first=Jon |date=2004-03-16 |title=Business Travel: On the Road; At Upscale Hotels, Women Have Power |url=https://www.nytimes.com/2004/03/16/business/business-travel-on-the-road-at-upscale-hotels-women-have-power.html |newspaper=The New York Times |accessdate=2022-01-30 |archiveurl=https://web.archive.org/web/20220130093719/https://www.nytimes.com/2004/03/16/business/business-travel-on-the-road-at-upscale-hotels-women-have-power.html |archivedate=2022-01-30 }} GHA uses a shared technology platform for its member brands, and operates a multi-brand loyalty programme, GHA DISCOVERY, which has over 24 million members, as of June 2023.{{cite web |title=Living Local Trend Takes Off as Travellers Rediscover Closer-to-home Destinations |url=https://www.discoveryloyalty.com/Press |publisher=GHA |access-date=7 November 2021 |date=11 October 2021}} The alliance encompasses more than 800 upscale and luxury hotels, across 40 brands in 100 countries.