GlobeScan

According to the firm's Chairman and CEO, Doug Miller,{{cite web|title=GlobeScan Chairman and CEO, Doug Miller|url=http://www.globescan.com/company/globescan-team/the-globescan-team.html?show=doug|publisher=www.globescan.com|accessdate=14 May 2012}}{{cite web|title=GlobeScan Chairman and CEO, Doug Miller|url=http://ca.linkedin.com/pub/doug-miller/32/213/271|accessdate=14 May 2012|archive-url=https://archive.today/20120709180344/http://ca.linkedin.com/pub/doug-miller/32/213/271|archive-date=9 July 2012|url-status=dead}} its methodology is based on the principles in James Surowiecki's 2004 book The Wisdom of Crowds.[http://www.globescan.com/company/chairmansmessage.html President Message] {{Webarchive|url=https://web.archive.org/web/20120517045208/http://www.globescan.com/company/chairmansmessage.html |date=2012-05-17 }}. [http://www.globescan.com/ GlobeScan Main Website]. Accessed April 25, 2009. Specializing in custom and syndicated research for global companies, non-governmental organizations, and other multilateral institutions, the company has been providing strategic research and counsel to clients around the world since 1987.{{cite web|title=About GlobeScan|url=http://www.globescan.com/company/chairmansmessage.html|accessdate=15 May 2012|archive-date=17 May 2012|archive-url=https://web.archive.org/web/20120517045208/http://www.globescan.com/company/chairmansmessage.html|url-status=dead}} Its research has been mentioned by numerous media agencies such as Christian Science Monitor,[http://features.csmonitor.com/globalnews/2009/04/24/webmedev-russian-presidents-new-blog-gets-earful-from-the-masses/ Webmedev? Russian president's new blog gets earful from the masses]. Christian Science Monitor. Published April 24, 2009. Financial Times,[http://www.ft.com/cms/s/0/10f4f28a-2a9b-11de-8415-00144feabdc0.html Ethical consumers give Fairtrade a boost]. Financial Times. Published April 16, 2009. BBC,[http://www.bbc.co.uk/worldservice/us/annual_review/2007/a-year-in-review-4.shtml A year in review - 75th anniversary]. BBC. Accessed April 25, 2009.{{cite news|title=Europe less, China more popular in global BBC poll|url=https://www.bbc.co.uk/news/world-18038304|publisher=BBC|accessdate=15 May 2012|date=11 May 2012}}{{Cite news|url=https://www.bbc.com/news/technology-41319683|title=Fake news worries 'are growing'|last=Cellan-Jones|first=Rory|date=2017-09-22|work=BBC News|access-date=2017-09-23|language=en-GB}} The Economist,{{cite news|title=The French election: An inconvenient truth|url=http://www.economist.com/node/21551461|publisher=The Economist|accessdate=14 May 2012|date=31 March 2012}}{{cite news|title=Capitalism's waning popularity: Market of ideas|url=http://www.economist.com/node/18527446|publisher=The Economist|accessdate=14 May 2012|date=9 April 2011}}{{cite news|title=Public opinion on capitalism: Market troubles|url=https://www.economist.com/blogs/dailychart/2011/04/public_opinion_capitalism|publisher=The Economist|accessdate=14 May 2012|date=6 April 2011}} GreenBiz,{{cite web|title=What puts companies on top of the Sustainability Leadership list?|url=http://www.greenbiz.com/blog/2012/05/04/what-puts-companies-top-sustainability-leadership-list|publisher=GreenBiz|accessdate=14 May 2012}}{{cite web|title=Unilever Tops List of Sustainability Leaders|url=http://www.greenbiz.com/news/2011/04/11/unilever-tops-list-sustainability-leaders|publisher=GreenBiz|accessdate=14 May 2012}}{{cite web|title=Business Leaders Still Struggle to Integrate Sustainability into MIssion|url=http://www.greenbiz.com/blog/2011/11/02/business-leaders-struggle-integrate-sustainability-mission|publisher=GreenBiz|accessdate=14 May 2012}}{{cite web|title=Why businesses suffer from a trust gap|url=http://www.greenbiz.com/blog/2012/04/05/why-businesses-are-suffering-trust-gap|publisher=GreenBiz|accessdate=14 May 2012}}{{cite web|title=How to keep sustainability perceptions in line with performance|url=http://www.greenbiz.com/blog/2012/02/29/mind-gap-between-public-expectations-corporate-performance|publisher=GreenBiz|accessdate=14 May 2012}} and The Independent{{cite news|title=How the world fell out of love with Europe|url=https://www.independent.co.uk/news/world/europe/how-the-world-fell-out-of-love-with-europe-7734729.html|work=The Independent|accessdate=14 May 2012|location=London|first=Oliver|last=Wright|date=11 May 2012}}

GlobeScan provides evidence-led counsel to a wide range of organizations seeking to understand and engage with their varied stakeholders, and to adopt or refine strategies on brand, reputation, and sustainability. While much of their work is proprietary, GlobeScan's website shares case studies of work they conducted for a variety of organizations, including SABMiller, ADB, Rio Tinto, National Geographic Society, BSR, PepsiCo, IDRC, BBC World Service, and Amnesty International.{{cite web|title=GlobeScan Case Studies|url=http://www.globescan.com/clients/case-studies/overview.html|accessdate=15 May 2012}}

In March 2012, GlobeScan and partner SustainAbility launched The Regeneration Roadmap—a collaborative and multi-faceted initiative that aims to provide a road map for achieving sustainable development within the next generation, focusing in particular on ways the private sector can improve sustainability strategy, increase credibility and deliver results at greater speed and scale.{{cite web|title=About The Regeneration Roadmap|url=http://www.theregenerationroadmap.com/about-the-project/|accessdate=15 May 2012}} The project is sponsored in part by BMW, SC Johnson, DuPont, Pfizer, Interface, and media partner The Guardian Sustainable Business.{{cite web|title=The Regeneration Roadmap Sponsors|url=http://www.theregenerationroadmap.com/about-the-project/sponsors-partners/|accessdate=15 May 2012}} A major component of the project is a series of sustainability pioneer interviews, dubbed "The Ray Anderson Memorial Interviews". It is a series of interviews with 20 sustainable development pioneers from business, government and civil society, notable for their long term commitment to sustainable development. Some participants include Madame Gro Harlem Brundtland, Lester Brown, Nitin Desai, Maurice Strong, David Suzuki, Yolanda Kakabadse, Sha Zukang, Sir Mark Moody-Stuart, Achim Steiner, Vandana Shiva, Jim MacNeill, and Bill Ford.

In April 2012, GlobeScan worked with Unilever to deliver a 24-hour, online conference around the launch of Unilever's Sustainable Living Plan. Dubbed "The Sustainable Living Lab", the objective was to create and inspire a dialogue where Unilever could learn from sustainability leaders to co-create leading edge ideas and share good practice which would help Unilever and others make more progress on the big sustainability challenges that face the world.{{cite web|title=Unilever Sustainable Living Lab|url=http://sustainablelivinglab.com/about/overview|accessdate=15 May 2012}}

The firm is known for its "Greendex", which is a study measuring and monitoring consumer progress toward environmental sustainability conducted in 2008, 2009, and 2010 in partnership with the National Geographic Society.[https://web.archive.org/web/20080517093906/http://www.nationalgeographic.com/greendex/ Greendex]. National Geographic Society. Accessed 14 May 2012. The project looked at 14,000+ consumers in Australia, Brazil, Canada, China, France, Germany, Great Britain, Hungary, India, Japan, Mexico, Russia, Spain, and the United States. It also consulted 27 international experts in sustainability.[http://esciencenews.com/articles/2008/05/07/first.its.kind.14.country.study.ranks.consumers.according.environmental.behavior First-of-its-kind 14-country study ranks consumers according to environmental behavior]. [http://esciencenews.com/ e! Science News]. May 7, 2008. In all three years it ran (2008,{{cite web|title=2008 Greendex Results|url=http://environment.nationalgeographic.com/environment/greendex/2008-survey/|archive-url=https://web.archive.org/web/20100607040140/http://environment.nationalgeographic.com/environment/greendex/2008-survey|url-status=dead|archive-date=June 7, 2010|publisher=National Geographic|accessdate=14 May 2012}} 2009,{{cite web|title=2009 Greendex Results|url=http://environment.nationalgeographic.com/environment/greendex/2009-survey/|archive-url=https://web.archive.org/web/20100606191403/http://environment.nationalgeographic.com/environment/greendex/2009-survey|url-status=dead|archive-date=June 6, 2010|publisher=National Geographic|accessdate=14 May 2012}} and 2010{{cite web|title=2010 Greendex Results|url=http://environment.nationalgeographic.com/environment/greendex/|archive-url=https://web.archive.org/web/20100606164232/http://environment.nationalgeographic.com/environment/greendex|url-status=dead|archive-date=June 6, 2010|publisher=National Geographic|accessdate=14 May 2012}}) the United States placed dead last with Canada next to last.

The firm also attracted international media attention for its 2008 worldwide survey that matched presidential candidates Barack Obama with John McCain, questioning 23,531 people either face-to-face or via telephone in 22 countries. The poll found strong preference for Obama. However, about 4 in 10 surveyed did not express an opinion. Doug Miller has said that "[l]arge numbers of people around the world clearly like what Barack Obama represents". He also commented that America's international image was mostly negative at that time.[https://web.archive.org/web/20080910070947/http://www.abc.net.au/news/stories/2008/09/09/2360240.htm?section=world World wants Obama as president: poll]. Australian Broadcasting Corporation. Posted September 9, 2008.

According to their website,{{cite web|title=GlobeScan Client List|url=http://www.globescan.com/clients/client-list.html|accessdate=15 May 2012}} GlobeScan's list of clients includes:

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Category:Public opinion research companies

Category:Market research companies of Canada