Gloria Guevara

Guevara was born in Guadalajara Jalisco, Mexico. She holds a Bachelor of Science in Computer Science from Anahuac University and an MBA from the Kellogg School of Management at Northwestern University.{{Cite web |title=Kellogg Executive MBA graduate named Mexico's Minister of Tourism - Kellogg School of Management |url=https://www.kellogg.northwestern.edu/news_articles/2010/guevara_gloria/ |access-date=2025-01-08 |website=www.kellogg.northwestern.edu}} She has studied Marketing, General Management, Project Management, Leadership and other subjects at IPADE, George Washington University and other schools.{{Cite web |last=Ecker |first=Elena Arnaiz |date=2023-10-05 |title=The Woman Who Revived Mexico's Tourism Industry: Gloria Guevara Manzo |url=https://globalleaderstoday.online/woman-who-revived-mexicos-tourism-industry-gloria-guevara-manzo/ |access-date=2025-01-08 |website=Global Leaders Today |language=en-US}}

Guevara began her professional career at NCR Corporation in 1989 and worked in the IT industry in various roles, working for North America, Latin America, the Middle East and Africa regions.{{Cite web |last=Percival |first=Geoff |date=2024-12-11 |title=Mexico's Gloria Guevara Manzo Nominated for UN Tourism Secretary-General Role - ittn.ie |url=https://ittn.ie/travel-news/mexicos-gloria-guevara-manzo-nominated-for-un-tourism-secretary-general-role/ |access-date=2025-01-08 |website=ittn.ie |language=en-US}}

Since 1995, Guevara has specialized in the travel industry, working for Sabre Travel Network and Sabre Holdings.She then joined Coral Gables Florida, where she initially had regional responsibilities and worked for the Latin America and the Caribbean region, subsequently held global responsibilities as vice president for Customer Solutions and Vendor Management in the Information Office in the Sabre headquarter in Southlake Texas.

Guevara was also the CEO of Sabre de Mexico, a joint venture between Aeromexico, Mexicana and Sabre holdings, where she was reporting to the board of directors.{{cite web|title = Las 50 mujeres más poderosas 2010 -|url = http://www.cnnexpansion.com/expansion/2010/04/25/las-50-mujeres-mas-poderosas-2010|archive-url = https://web.archive.org/web/20100428022131/http://www.cnnexpansion.com/expansion/2010/04/25/las-50-mujeres-mas-poderosas-2010|url-status = usurped|archive-date = April 28, 2010|website = www.cnnexpansion.com|date = 26 April 2010|accessdate = 2015-10-06}}

Guevara was also special advisor on Government affairs in the Harvard T.H. Chan School of Public Health.{{Cite web |title=News Article {{!}} World Travel & Tourism Council (WTTC) |url=https://wttc.org/news-article/wttc-ushers-in-new-critical-collaboration-with-harvard-t-h-chan-school-of-public-health |access-date=2025-01-08 |website=wttc.org |language=en-GB}} She is also part of the Future of Travel and Tourism Global Agenda Council of the World Economic Forum, and the World Tourism Think Tank.{{cite web |last= |first= |date= |title=Gloria Guevara |url=https://www.harrywalker.com/speakers/gloria-guevara/ |access-date=2019-10-22 |website=www.inegi.org.mx}}

In 2019, she introduced the Crisis Readiness Report, which outlined best practices and policy recommendations to help the sector navigate the COVID-19 crisis —the worst in its history—and to reduce the impact of future global disruptions.{{Cite web |title=WTTC lays out guidelines for a Safe and Seamless Travel in the ‘new normal’ |url=https://wttc.org/news/wttc-lays-out-guidelines-for-a-safe-and-seamless-travel-in-the-new-normal |access-date=2025-05-22 |website=wttc.org |language=en-gb}} She currently serves on the Board of Arsenale.{{Cite web |title=Gloria Guevara Manzo - TFWA World Exhibition & Conference - 2025 {{!}} TFWA |url=https://www.tfwa.com/tfwa-world-exhibition-conference/gloria-guevara-manzo-100017172 |access-date=2025-05-22 |website=www.tfwa.com |language=en}} She has previously served on the boards of the Saudi Tourism Authority (STA),{{Cite web |title=HE Gloria Guevara Manzo |url=https://www.futurehospitality.com/sa/speakers/profile/gloria-guevara-manzo |archive-url=http://web.archive.org/web/20241103071623/https://www.futurehospitality.com/sa/speakers/profile/gloria-guevara-manzo |archive-date=2024-11-03 |access-date=2025-05-22 |website=www.futurehospitality.com |language=en}} AMEX GBT, HSBC Mexico, Playa Hotels & Resorts, CTS, and Palace Group.{{Cite web |date=2025-04-07 |title=Gloria Guevara launches bid to lead UN Tourism - SAFE Saudi Arabia for Elites |url=https://sa-fe.org/gloria-guevara-launches-bid-to-lead-un-tourism/ |access-date=2025-05-22 |language=en-US}}

On February 10, 2025, Mexico officially nominated Guevara as a candidate for the position of Secretary-General of the United Nations World Tourism Organization (UNWTO) for the 2026–2029 term.{{Cite web |title=Tourism organisation of the UN: Gloria Guevara plans Global Investment Summit |url=https://www.fvw.de/international/travel-news/tourism-organisation-of-the-un-gloria-guevara-plans-global-investment-summit-252271 |access-date=2025-05-22 |website=fvw.de |language=en}} Her candidacy has received the endorsement of the World Travel & Tourism Council (WTTC). If elected, she would become the first woman to lead the UN's specialized agency responsible for promoting sustainable and inclusive tourism globally.{{Cite web |title=Gloria Guevara pledges to host Global Investment Summit to unlock billions of dollars, if elected as new UN Tourism Secretary-General – Education21 |url=https://education21.in/gloria-guevara-pledges-to-host-global-investment-summit-to-unlock-billions-of-dollars-if-elected-as-new-un-tourism-secretary-general/ |access-date=2025-05-22 |language=en-US}}

File:Gloria Guevara Appointed Secretary of Tourism.jpg

On March 10 of 2010, President Felipe Calderon appointed Gloria as the Secretary of Tourism. Two weeks after her appointment, she was also responsible for overseeing the Mexico Tourism Board.

File:GLORIA Guevara1795.jpg

During her time in government, Mexico faced the accumulated impact of the 2008 financial crisis and the H1N1 flu. {{Cite web |title=Containing the spread of panic is as important as stopping the coronavirus itself |url=https://wttc.org/news/containing-the-spread-of-panic-is-as-important-as-stopping-the-coronavirus-itself-says-wttc |access-date=2025-05-22 |website=wttc.org |language=en-gb}}

Guevara was instrumental in launching the Global Entry program in Mexico with US Ambassador Wayne. In November 2011, Mexico became the first country in the world to take part in this expedited customs and border control initiative, facilitating the movement of Mexicans visiting the US.{{Cite web |title=WTFI Live |url=https://live.worldtourismforum.net/news/Catch-up-the-latest-news-in-tourism-industry/Mexico-Nominates-Gloria-Guevara-Manzo-for-UN-Tourism-Secretary-General |access-date=2025-05-30 |website=live.worldtourismforum.net |language=en}}

Guevara turned around a period marked by complex challenges, including the H1N1 pandemic, 2008 financial crisis, and domestic security concerns, changing international perceptions and repositioning Mexico as a top travel destination. In the context of Mexico's presidency of the G20, she advocated for the inclusion of tourism in the G20 Leaders' Declaration, a milestone achieved at the Los Cabos Summit. {{Cite web |title=Global Summit Series - October 2020 {{!}} Agenda |url=https://globalsummitseries.live.ft.com/ |access-date=2025-05-30 |website=globalsummitseries.live.ft.com |language=en}}It marked the first time tourism was formally recognized within the G20 policy framework, and industry organizations subsequently gave her the recognition of G20 champion for the sector and acknowledged her as a representative in multilateral discussions.

Guevara played a key role in the launch of the Global Entry program in Mexico, making Mexico the first country in the world to implement this expedited customs and border control initiative.{{Cite web |title=Gloria Guevara receives support from the World Travel and Tourism Council ( |url=https://eng.tourismandsocietytt.com/news-and-newsletter/2025/2025-january/ultimas-noticias/gloria-guevara-receives-support-from-the-world-travel-and-tourism-council |access-date=2025-02-04 |website=eng.tourismandsocietytt.com |language=en-US}}

Guevara relaunched and expanded the Pueblos Mágicos (Magical Towns) program, designed to highlight towns with high cultural, natural and historical assets.{{Cite news |title=Rechaza Gloria Guevara haber autorizado Pueblos Mágicos |url=https://www.elfinanciero.com.mx/opinion/gustavo-armenta/rechaza-gloria-guevara-haber-autorizado-pueblos-magicos/ |archive-url=http://web.archive.org/web/20240621125312/https://www.elfinanciero.com.mx/opinion/gustavo-armenta/rechaza-gloria-guevara-haber-autorizado-pueblos-magicos/ |archive-date=2024-06-21 |access-date=2025-05-22 |work=El Financiero |language=es}}This resulted in attracting more global tourists and served in the strategy to empower communities and develop tourism products. The initiative also had an effective local impact as it promoted and supported regional tourism development across the country.{{Cite web |last=Putruele |first=Por Martina |date=2025-03-30 |title=Gloria Guevara puede ser la primera mujer en liderar ONU Turismo: ¿es una oportunidad para reimaginar el sector? |url=https://www.infobae.com/america/mundo/2025/03/30/gloria-guevara-puede-ser-la-primera-mujer-en-liderar-onu-turismo-es-una-oportunidad-para-reimaginar-el-sector/ |access-date=2025-05-30 |website=infobae |language=es-ES}}

As Mexico's Secretary of Tourism, Guevara received the Good Neighbor Award from the U.S.-Mexico Chamber of Commerce in recognition of her work in strengthening Mexico's tourism presence internationally. Also, during her time in office, Virtuoso, a global luxury travel network, named Mexico's Tourism Board as the best performing in destination marketing.{{Cite web |last=Koumelis |first=Theodore |date=2012-08-21 |title=Mexico wins "Tourism Board of the Year" Award by Virtuoso |url=https://www.traveldailynews.com/regional-news/central-south-america/mexico-wins-tourism-board-of-the-year-award-by-virtuoso/ |access-date=2025-05-22 |website=TravelDailyNews International |language=en}} CNN, Forbes, and Expansion also recognized Guevara as one of the most influential women in Mexico.{{Cite web |title=Gloria Guevara Manzo - TFWA World Exhibition & Conference - 2025 {{!}} TFWA |url=https://www.tfwa.com/tfwa-world-exhibition-conference/gloria-guevara-manzo-100017172 |access-date=2025-05-22 |website=www.tfwa.com |language=en}}File:Gloria-Guevara-Manzo-SECTUR-presentando-la-Macro-Ruta-Maya-en-Fitur-2012.jpg

File:Gloria Guevara T20 Chichenitza.jpg

During the T20 in Mérida in 2011, all leaders of Tourism from the G20 economies, UNWTO, WTTC, WEF, IATA and leaders gathered to discuss the impact in Tourism and the creation of jobs due to Travel Facilitation.{{cite web|url=http://t20.unwto.org/content/about-1 |archive-url=https://web.archive.org/web/20170307021834/http://t20.unwto.org/content/about-1 |url-status=dead |archive-date=2017-03-07 |title=About | T.20 Initiative |date= |accessdate=2021-05-23}}{{cite web |url=https://g20.org/wp-content/uploads/2014/12/G20_Leaders_Declaration_Final_Los_Cabos.pdf |title=Archived copy |access-date=2015-10-06 |archive-url=https://web.archive.org/web/20150315190418/https://g20.org/wp-content/uploads/2014/12/G20_Leaders_Declaration_Final_Los_Cabos.pdf |archive-date=2015-03-15 |url-status=dead }}File:President Barack Obama and Secretary of Tourism of Mexico Gloria Guevara.tiff During her tenure, the travel and tourism sector was included in the G20 Leaders' Declaration in Mexico.{{cite web |title=G20 recognizes Travel & Tourism as a driver of economic growth for the first time and commits to work on travel facilitation {{!}} UN Tourism |url=https://www.unwto.org/archive/global/press-release/2012-06-20/g20-recognizes-travel-tourism-driver-economic-growth-first-time-and-commits |website=www.unwto.org}} For her work at G20, Guevara was invited to speak at the House of Commons in London during the dinner offered by PATA .{{cite web|url=http://www.patamanager.org/press/pata-hosts-advocacy-dinner-in-house-of-commons-london|title=PATA Hosts Advocacy Dinner in House of Commons, London - Press Releases|website=www.patamanager.org}}

Throughout her career, Guevara has worked closely with global leaders, including U.S. President Barack Obama, who attended the WTTC Global Summit in Cancun and participated in the G20 Summit in Los Cabos.

On August 15, 2017, Guevara became President and CEO of the World Travel & Tourism Council (WTTC), representing the global private sector in travel and tourism.{{Cite web |title=During historic G20 Tourism meeting, WTTC and global Travel & Tourism CEOs present plan to save 100 million jobs |url=https://wttc.org/news/wttc-and-ceos-present-plan-to-save-100-million-jobs#:~:text=Gloria%20Guevara,%20WTTC%20President%20&%20CEO,been%20devastated%20by%20the%20pandemic. |access-date=2025-05-22 |website=wttc.org |language=en-gb}}{{Cite web |title=Gloria Guevara Manzo - TFWA World Exhibition & Conference - 2025 {{!}} TFWA |url=https://www.tfwa.com/tfwa-world-exhibition-conference/gloria-guevara-manzo-100017172#:~:text=Previously,%20Gloria%20served%20as%20President,sector,%20representing%20over%20200%20CEOs. |access-date=2025-05-22 |website=www.tfwa.com |language=en}} She made history as the first woman and first Latina to lead the WTTC in this role.{{Cite web |title=Gloria Guevara Manzo is nominated by Mexico to become UN Tourism's next Secretary-General in 2026 |url=https://www.breakingtravelnews.com/news/article/gloria-guevara-manzo-is-nominated-by-mexico-to-become-un-tourisms-next-secr/ |access-date=2025-01-27 |website=Breaking Travel News}} During her tenure, the organization introduced a range of initiatives to support the sector's development and address long-term sustainability goals.{{Cite web |title=A new "safe travels" stamp will help travelling start again |url=https://www.lonelyplanet.com/news/safe-travels-stamp |access-date=2025-02-04 |website=Lonely Planet}}

While at WTTC, Guevara created initiatives focused on sustainable tourism, seamless travel, and crisis preparedness.{{Cite web |title=Gloria Guevara Manzo Archives |url=https://live.skift.com/speaker/her-excellency-gloria-guevara/ |access-date=2025-05-22 |website=Skift Live |language=en-US}} These initiatives aimed to strengthen collaboration between the public and private sectors across the global travel industry.

Guevara also led the sector’s environmental and climate agenda.{{Cite web |last=r |title=Gloria Guevara |url=https://institutetourism.com/guevara/ |access-date=2025-05-22 |website=Institute of Tourism |language=en-US}} As part of these efforts, the WTTC established partnerships with international organizations, including the United Nations Framework Convention on Climate Change (UNFCCC) and the United Nations Environment Program (UNEP).{{Cite web |date=2018-04-19 |title=WTTC and UN Climate Change in new partnership to tackle climate change {{!}} PreventionWeb |url=https://www.preventionweb.net/news/wttc-and-un-climate-change-new-partnership-tackle-climate-change |access-date=2025-05-22 |website=www.preventionweb.net |language=en}} She presided over the Council’s first global forum dedicated to environmental and climate-related issues in tourism.{{Cite web |title=Gloria Guevara Proposes Global Council of Former Tourism Ministers to Shape Future of UN Tourism |url=https://live.worldtourismforum.net/news/Catch-up-the-latest-news-in-tourism-industry/Gloria-Guevara-Proposes-Global-Council-of-Former-Tourism-Ministers-to-Shape-Future-of-UN-Tourism |access-date=2025-05-22 |website=live.worldtourismforum.net |language=en}}

Under her leadership, the WTTC's annual Global Summit grew in significance and further established the organization as the global voice for the travel and tourism private sector.{{Cite web |last=Karantzavelou |first=Vicky |date=2021-04-26 |title=WTTC’s Annual Global Summit to be the world's first face-to-face post-pandemic global travel event |url=https://www.traveldailynews.com/regional-news/wttcs-annual-global-summit-to-be-the-worlds-first-face-to-face-post-pandemic-global-travel-event/ |access-date=2025-05-22 |website=TravelDailyNews International |language=en}} In 2018, the summit took place in Buenos Aires, Argentina, coinciding with the G20 Tourism Ministerial meeting. {{Cite web |date=2025-05-18 |title=Gloria Guevara remains optimistic and gains key support to lead UN Tourism {{!}} ABC Mundial |url=https://abcmundial.com/en/2025/05/18/world/tourism/gloria-guevara-remains-optimistic-and-gains-key-support-to-lead-un-tourism |access-date=2025-05-22 |website=abcmundial.com |language=en}}The 2019 summit, held in Seville,gained considerable visibility and featured high-profile speakers{{Cite web |title=WTTC’s Annual Global Summit Awards Recognise Leadership Of The Highest Quality |url=https://wttc.org/news/wttcs-annual-global-summit-awards-recognise-leadership-of-the-highest-quality |access-date=2025-05-30 |website=wttc.org |language=en-gb}} included speakers such as U.S. President Barack Obama, Mexican President Felipe Calderón, Spanish Prime Minister Pedro Sánchez, and other international figures.{{Cite web |date=2019-04-02 |title=World-Class Speaker Head to Seville for the WTTC Global Summit |url=https://www.qatartourism.org/global-travel-news/world-class-speaker-head-to-seville-for-the-wttc-global-summit/ |access-date=2025-05-22 |website=Discover Destination Qatar |language=en-US}}

In 2021, the WTTC hosted its Global Summit in Cancun, the first major international tourism events held following the outbreak of the COVID-19 pandemic.{{Cite web |last=Ruiz |first=Mauricio |date=2021-04-12 |title=Gloria Guevara: "We believe we are finally coming to the light at the end of the tunnel" |url=https://traveltomorrow.com/gloria-guevara-we-believe-we-are-finally-coming-to-the-light-at-the-end-of-the-tunnel/ |access-date=2025-01-27 |website=Travel Tomorrow |language=en-GB}} The event was conducted under strict public health protocols.{{Cite web |last=r |title=170 million women working in Tourism industry, while UN Tourism never had a Female Leader Gloria Guevara, Candidate for UN Tourism Secretary General |url=https://institutetourism.com/un-tourism-female-leader/ |access-date=2025-05-30 |website=Institute of Tourism |language=en-US}}

In response to the pandemic, Guevara led the development of the Safe Travels Protocols global health and safety guidelines that enabled the reopening of the tourism sector.{{Cite web |title=WTTC launches world’s first ever global safety stamp to recognise 'Safe Travels' protocols around the world |url=https://www.bwhotelier.com/article/wttc-launches-world%E2%80%99s-first-ever-global-safety-stamp-to-recognise-safe-travels-protocols-around-the-world-193382 |access-date=2025-05-22 |website=BW Hotelier |language=en}} These protocols were adopted by more than 400 destinations worldwide, providing a framework for safe travel and helping to restore confidence in the industry.{{Cite web |title=WTTC unveils “Safe Travels” – new global protocols to restart the Travel & Tourism sector |url=https://wttc.org/news/wttc-unveils-safe-travels-new-global-protocols-to-restart-the-travel-tourism-sector |access-date=2025-05-22 |website=wttc.org |language=en-gb}} For the first time, health and safety protocols were developed by the private sector and implemented broadly through the Safe Travels stamp, which offered certainty to travelers and facilitated a swifter recovery. {{Cite web |last=Progressio |first=Pro |date=2020-05-13 |title=WTTC unveils "Safe Travels" – new global protocols to restart the Travel & Tourism sector {{!}} News {{!}} FOCUS ON Business - Created by Pro Progressio |url=https://focusonbusiness.eu/en/news/wttc-unveils-safe-travels-new-global-protocols-to-restart-the-travel-tourism-sector/3613 |access-date=2025-02-04 |website=FOCUS ON Business |language=pl}} These efforts were supported by webinars, task forces, and government engagement, including participation in the G20. Despite their significance, many of these contributions were not prominently highlighted in official records.{{Cite web |date=2021-05-12 |title=WTTC appoints new CEO as Gloria Guevara steps down |url=https://www.c-mw.net/wttc-appoints-new-ceo-as-gloria-guevara-steps-down/ |access-date=2025-05-30 |website=CMW |language=en-CA}}

Beyond crisis response, Guevara played a critical role in uniting and aligning more than 200 private sector executives and over 150 governments to support policy alignment. {{Cite web |title=New WTTC campaign highlights the social benefits of Travel & Tourism |url=https://wttc.org/news/new-wttc-campaign-highlights-the-social-benefits-of-travel-and-tourism |access-date=2025-05-30 |website=wttc.org |language=en-gb}}

As Chief Special Advisor to the Ministry of Tourism of Saudi Arabia, Guevara was instrumental in expanding the country's tourism sector. {{Cite web |last=Corder |first=Josh |date=2024-06-26 |title=Saudi Tourism Chief Advisor Gloria Guevara Manzo Leaves Role |url=https://skift.com/2024/06/26/saudi-tourism-chief-advisor-gloria-guevara-manzo-leaves-role/ |access-date=2025-01-08 |website=Skift |language=en-US}}Between 2021 and 2023, international visitors to Saudi Arabia increased significantly, rising from 3.5 million to 27 million.{{cite web |title=The construction of the new King Salman International Airport |url=https://www.internationalairportreview.com/article/190785/soaring-to-new-heights-the-construction-of-saudi-arabias-king-salman-international-airport/ |website=International Airport Review |language=en}} This growth has been associated with strategic initiatives targeting new source markets, including China and India, which have emerged as two of the top five countries of origin for visitors to the Kingdom.{{cite web |title=Former WTTC chief Gloria Guevara joins Saudi tourism effort |url=https://www.travelweekly.com/Middle-East-Africa-Travel/Former-WTTC-chief-Gloria-Guevara-joins-Saudi-tourism-effort |website=www.travelweekly.com |language=en}}{{cite web |date=27 October 2022 |title=Saudi Arabia to attract 100m visitors by 2030 in huge economic boost: Kingdom's tourism advisor |url=https://www.arabnews.pk/node/2188906/business-economy |website=Arab News PK |language=en}}

Saudi Arabia has committed to expanding its hospitality infrastructure to support this increase in international arrivals, including plans to develop approximately 320,000 hotel rooms by the end of the decade.{{Cite web |last=Mansoor |first=Zainab |date=2021-05-23 |title=Saudi's tourism ministry appoints Gloria Guevera Manzo as chief special advisor |url=https://gulfbusiness.com/saudis-tourism-ministry-appoints-gloria-guevera-manzo-as-chief-special-advisor/ |access-date=2025-01-08 |language=en-US}} Guevara also worked towards the realization of Vision 2030 tourism goals, which were achieved seven years ahead of schedule when Saudi Arabia reported over 100 million tourists by December 2023.{{Cite web |last=Partner |first=Questex |date=2024-06-03 |title=Saudi Arabia's Tourism Revolution: Vision 2030 Unveiled {{!}} Hospitality Investor |url=https://www.hospitalityinvestor.com/sponsored/saudi-arabias-tourism-revolution-vision-2030-unveiled |access-date=2025-01-08 |website=www.hospitalityinvestor.com |language=en}} In addition to infrastructure development, Guevara played a key role in the establishment of Riyadh Air, Saudi Arabia’s new airline carrier.

Guevara organized and hosted the most successful WTTC Global Summit in Riyadh in November 2022.{{cite web |title=Gloria Guevara: "We are on track to make Saudi Arabia one of the top 10 international tourist destinations" {{!}} ABC Mundial |url=https://abcmundial.com/en/2024/02/27/world/tourism/gloria-guevara-we-are-on-track-to-make-saudi-arabia-one-of-the-top-10-international-tourist |website=abcmundial.com |language=en |date=27 February 2024}} The summit attracted over 5,000 participants, including more than 200 global CEOs across aviation, hospitality, investment, and technology sectors.{{cite web |last1=Williams |first1=Kojo Bentum |title=Gloria Guevara steps down as President & CEO of WTTC |url=https://voyagesafriq.com/2021/05/12/gloria-guevara-steps-president-ceo-wttc/ |website=Voyages Afriq |date=12 May 2021}} The event also included the participation of over 100 government officials and tourism ministers. Notable attendees included Ban Ki-moon, former United Nations Secretary-General; former heads of state from Mexico, Indonesia, Costa Rica, and the United Kingdom; and public figures such as Professor Jeffrey Sachs, Paul Polman, and Edward Norton.

Guevara played a pivotal role in building bridges between Saudi Arabia and the world. She was key in uniting and aligning over 200 CEOs and investors, as well as to bring more than 1,000 youth from over 100 countries to the Kingdom in three years, to explore tourism-related investment opportunities and the development of the tourism sector.

In addition, Guevara developed the Sustainable Tourism Global Center (STGC) initiative, a multi-country, multi-stakeholder initiative announced by Crown Prince HRH Mohammed Bin Salman during the Saudi Green Initiative in October 2021 and led by the Minister of Tourism.

{{reflist}}

• https://web.archive.org/web/20141015231516/http://calderon.presidencia.gob.mx/blog/semblanza-gloria-guevara
• http://bigstory.ap.org/photo/gloria-guevara-manzosultan-bin-salman-bin-abdulaziz-al-saud-1 {{Webarchive|url=https://archive.today/20141010202648/http://bigstory.ap.org/photo/gloria-guevara-manzosultan-bin-salman-bin-abdulaziz-al-saud-1 |date=2014-10-10 }}
• http://wn.com/gloria_guevara_manzo
• https://web.archive.org/web/20130318095453/https://mexico.usembassy.gov/press-releases/ambassador-wayne-secretary-guevara-and--american-express-celebrate-amexs-160-years-in-mexico.html
• [https://archive.today/20141010204228/http://isites.harvard.edu/icb/icb.do?keyword=k97178&pageid=icb.page605335]
• https://web.archive.org/web/20150315190418/https://g20.org/wp-content/uploads/2014/12/G20_Leaders_Declaration_Final_Los_Cabos.pdf

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Category:Living people

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