GoPro

File:GoPro Hero (film camera), front.jpg shell]]

The company was founded by Nick Woodman in 2002.{{cite web|url=https://www.sec.gov/Archives/edgar/data/1500435/000119312514204902/d552193ds1.htm#toc552193_1|title=Form S-1|website=www.sec.gov|access-date=March 25, 2017}} He was motivated by a 2002 surfing trip to Australia, in which he was hoping to capture high-quality action photos but could not because amateur photographers could not get close enough or buy appropriate quality equipment at reasonable prices.{{cite magazine|last1=Mac|first1=Ryan|title=The Mad Billionaire Behind GoPro: The World's Hottest Camera Company|url=https://www.forbes.com/sites/ryanmac/2013/03/04/the-mad-billionaire-behind-gopro-the-worlds-hottest-camera-company/#3ffbfe47471e|access-date=July 22, 2014|magazine=Forbes|date=March 4, 2013}} The 'GoPro' name came about as Woodman and his surfing friends all aspired to become professional surfers, as 'going pro' was the ultimate goal and the only way to be filmed on the water at that time.{{cite web|url=https://gopro.com/news/top-ten-qa-from-nick-woodmans-reddit-ama|website=GoPro.com|title=TOP TEN Q&A FROM NICK WOODMAN'S REDDIT AMA}}{{cite web|url=http://www.malakye.com/asp/front/CMSPage.asp?TYP_ID=2&ID=2831 |title=GoPro with Founder/Inventor Nick Woodman |publisher=Malakye.com |date=January 5, 2010 |access-date=July 27, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20111007055757/http://www.malakye.com/asp/front/CMSPage.asp?TYP_ID=2&ID=2831 |archive-date=October 7, 2011 }}{{cite magazine|last=Burrows |first=Peter |url=http://www.businessweek.com/magazine/gopros-incredible-small-durable-camcorder-07012011.html |archive-url=https://web.archive.org/web/20110703053432/http://www.businessweek.com/magazine/gopros-incredible-small-durable-camcorder-07012011.html |url-status=dead |archive-date=July 3, 2011 |title=GoPro's Incredible Small, Durable Camcorder |magazine=BusinessWeek |access-date=July 27, 2011}} The camera range was branded 'Hero' as their aim was to capture close-up action shots that made the subject look like a hero.

Woodman raised a portion of his initial capital by selling bead and shell belts for under US$20 from his VW van{{cite web|url=https://www.forbes.com/sites/ryanmac/2013/03/13/five-startup-lessons-from-gopro-founder-and-billionaire-nick-woodman/|title=Five Startup Lessons From GoPro Founder And Billionaire Nick Woodman|website=Forbes|date=March 13, 2013|access-date=March 16, 2015}} and, later, fashionable camera straps. He also received over $230,000 from his parents to invest in the business.{{cite web|url=https://www.forbes.com/pictures/eimh45edkme/nick-woodman-with-his-father-dean/|archive-url=https://web.archive.org/web/20140706210105/http://www.forbes.com/pictures/eimh45edkme/nick-woodman-with-his-father-dean/|url-status=dead|archive-date=July 6, 2014|title=Nick Woodman with his father Dean – In Photos: The Early Years of GoPro and Founder Nicholas Woodman|author=Brian Solomon|work=Forbes|access-date=August 16, 2015}}{{cite news|url=https://blogs.wsj.com/venturecapital/2013/06/20/how-family-ties-helped-nick-woodman-make-gopro-click/|title=How Family Ties Helped Nick Woodman Make GoPro Click|newspaper=Wall Street Journal|date=June 20, 2013|access-date=March 16, 2015|last1=Chapman|first1=Lizette}}

In 2004, the company sold its first camera system, which used 35 mm film. Digital still and video cameras were later introduced. {{As of|2014}}, a fixed-lens HD video camera with a wide 170-degree lens was available; two or more can be paired to create 360 video.{{cite web|last=Williams|first=Owen|title=This 360 video shot with 6 GoPro cameras will blow your mind|url=https://thenextweb.com/shareables/2014/04/05/360-video-shot-6-gopro-cameras-will-blow-mind/|website=The Next Web|access-date=July 23, 2014|date=April 5, 2014}}

On June 4, 2014, the company announced the appointment of former Microsoft executive Tony Bates as president, reporting directly to Woodman.{{cite web|url=http://www.virtualpressoffice.com/publicsiteContentFileAccess?fileContentId=1635499&fromOtherPageToDisableHistory=Y&menuName=News&sId=&sInfo= |archive-url=https://archive.today/20140604194724/http://www.virtualpressoffice.com/publicsiteContentFileAccess?fileContentId=1635499&fromOtherPageToDisableHistory=Y&menuName=News&sId=&sInfo= |url-status=dead |archive-date=June 4, 2014 |title=GoPro Appoints Tony Bates as President And Member of the Board of Directors |author=GoPro |date=June 4, 2014 |access-date=June 4, 2014 }}

In January 2016, GoPro partnered with Periscope for live streaming.{{cite web |url=https://techcrunch.com/2016/01/26/gopro-integrates-with-periscope/?ncid=rss&sr_share=twitter |title=GoPro Integrates With Periscope |author=Katie Roof|date=January 26, 2016 |access-date=January 26, 2016}}

After growing the number of employees by more than 500 in 2015, the company responded to weak sales in the fourth quarter by cutting about 7% of its workforce (100 workers) in January 2016.{{cite web |title=GoPro Cutting About 100 Jobs After Weak 4Q Sales|url=https://www.usnews.com/news/technology/articles/2016-01-13/gopro-cutting-about-100-jobs-after-weak-4q-sales|date=February 2016}}

In July 2016, GoPro revealed they had been acquiring expertise from three French technology firms over the previous 18 months.{{cite web |url=https://www.lesechos.fr/2016/07/gopro-renforce-ses-equipes-de-rd-en-france-213991 |title=GoPro renforce ses équipes de R&D en France |last=Dumoulin |first=Sébastien |date=11 July 2016 |website=Les Echos |publisher= |access-date=26 March 2023 |quote=Depuis 18 mois, GoPro a racheté deux start-up françaises, Stupeflix et Kolor, et recruté une trentaine de personnes chez une autre jeune pousse spécialisée dans le traitement photo, DXO. |language=French}} In November 2016, the company announced it was laying off an additional 200 employees in an effort to reduce costs. The company also announced that President Tony Bates would be stepping down at the end of 2016.{{cite web|url=https://www.theverge.com/2016/11/30/13792014/go-pro-job-cuts-restructuring-november-2016|title=GoPro cuts 15 percent of jobs to restructure struggling camera business|last=Warren|first=Tom|date=November 30, 2016|website=The Verge|access-date=December 1, 2016}} 270 more employees were laid off in March 2017,{{cite web|last1=Heater|first1=Brian|title=GoPro will cut 270 more jobs|url=https://techcrunch.com/2017/03/15/gopro-layoffs/|website=Techcrunch|date=15 March 2017 |access-date=August 17, 2017}} and 250 additional layoffs followed in January 2018, bringing the company's workforce to "just under 1,000".{{cite web|last1=Reisinger|first1=Don|title=Here's Why GoPro Is Giving Up on Drones|url=http://fortune.com/2018/01/08/gopro-layoffs-drones/|website=fortune.com|publisher=Time Inc|access-date=January 16, 2018}}

At its peak, a share of GoPro was valued at {{USD|86}}, but {{as of|2024|6|26|lc=y|df=US}} it was only $1.33.{{cite web |url=https://www.quora.com/What-is-the-Reason-behind-the-Decline-in-the-Shares-of-GoPro |title=What is the Reason behind the Decline in the Shares of GoPro? |access-date=April 2, 2017}}{{update small |date=April 2024}}

Because of the COVID-19 pandemic in 2020, GoPro laid off more than 20 percent of its workforce - over 200 employees.{{Cite web|url=https://www.theverge.com/2020/4/16/21223320/gopro-fires-20-percent-of-business-200-employees-coronavirus-ceo-pay-cut-drone-recovery|title=GoPro cuts 20 percent of workforce after being hit hard by pandemic|last=Porter|first=Jon|date=2020-04-16|website=The Verge|language=en|access-date=2020-04-16}}

On March 30, 2011, GoPro acquired CineForm. The acquisition included the CineForm 444 video codec. The company claimed that the codec "makes HD and 3D editing faster and more convenient without sacrificing image quality." It was incorporated into the company's 3D Hero System shortly after the acquisition.{{cite web|author=GoPro |url=http://gopro.com/gopro%C2%AE-leading-activity-image-capture-company-acquires-award-winning-video-compression-software-company-cineform%C2%AE-inc/ |title=GoPro, Leading Activity Image Capture Company, Acquires Award Winning Video Compression Software Company, CineForm, Inc |date=March 30, 2011 |access-date=August 1, 2011 |url-status=dead |archive-url=https://archive.today/20110405142222/http://gopro.com/gopro%C2%AE-leading-activity-image-capture-company-acquires-award-winning-video-compression-software-company-cineform%C2%AE-inc/ |archive-date=April 5, 2011 }}{{cite web |last1=Reale |first1=Tony |url=http://www.nextwavedv.com/gopro-sports-camera-manufacturer-acquires-cineform-video-compression-software-company/ |title=GoPro, sports camera manufacturer, acquires CineForm, video compression software company |website=NextWaveDV.com |date=March 30, 2011 |access-date=August 1, 2011}}

In March 2013, GoPro issued a DMCA takedown notice to the website DigitalRev.com, which had posted a review{{cite web |url=http://www.digitalrev.com/article/gopro-hero-3-vs-sony/Njk3MDQ3MDg_A |title=GOPRO HERO3 vs SONY HDR-AS15 – Which Action Camera should you get? |website=DigitalRev.com |date=January 21, 2013 |access-date=February 20, 2015}} of its product, citing trademark use as a breach of copyright. This notice was retracted 10 days later, citing "erroneous enforcement".{{cite web |url=http://www.digitalrev.com/article/gopro-doesn-t-like-their/ODUyNjU2ODc_A |title=GoPro doesn't like their HERO3 compared to Sony's AS15? |website=DigitalRev.com |date=March 19, 2013 |access-date=February 20, 2015 |archive-date=March 17, 2015 |archive-url=https://web.archive.org/web/20150317212830/http://www.digitalrev.com/article/gopro-doesn-t-like-their/ODUyNjU2ODc_A |url-status=dead }}{{cite web|url=http://www.salon.com/2013/03/20/a_lesson_from_gopro_dont_mess_with_reddit/ |title=A lesson from GoPro: Don't mess with Reddit |last1=Leonard |first1=Andrew |website=Salon.com |date=March 20, 2013 |access-date=February 20, 2015}}

On April 28, 2015, GoPro acquired Kolor, a spherical media and virtual reality startup based in Chambéry, France.{{cite web|url=https://gopro.com/help/articles/Block/GoPro-Kolor-Acquisition-Frequently-Asked-Questions|title=GoPro / Kolor Acquisition Frequently Asked Questions|website=GoPro|access-date=2019-06-18|archive-date=2019-06-18|archive-url=https://web.archive.org/web/20190618004226/https://gopro.com/help/articles/Block/GoPro-Kolor-Acquisition-Frequently-Asked-Questions|url-status=dead}} Kolor were the developers of Autopano, Autopano Video and Panotour. After September 14, 2018, Kolor products will no longer be for sale, and Kolor products will no longer receive updates.{{cite web|url=http://www.kolor.com/|title=Kolor is Closing |date=2019-04-12 |website=Kolor |archive-url=https://web.archive.org/web/20190412093359/http://www.kolor.com/ |archive-date=2019-04-12 |access-date=2019-06-18}}

On February 29, 2016, GoPro spent $105 million and acquired two start-ups—Stupeflix and Vemory—for their video editing tools, Replay and Splice.{{cite web

| url = https://www.forbes.com/sites/ryanmac/2016/02/29/gopro-shells-out-105-million-for-two-video-editing-startups/#477390501142

| title = GoPro Shells Out $105 Million For Two Video Editing Startups To Address Its Biggest Problem

| website = Forbes

| access-date = March 2, 2016

}}{{cite web

| url = https://variety.com/2016/digital/news/gopro-stupeflix-vemory-acquisition-1201718557/

| title = GoPro Acquires Stupeflix, Vemory to Build Better Video Editing Software

| last = Roettgers

| first = Janko

| website = Variety

| date = February 29, 2016

| language = en-US

| access-date = March 2, 2016

}}

In March 2020, GoPro acquired the stabilization software company, ReelSteady.{{Cite web|url=https://www.techradar.com/news/gopros-new-stabilization-software-could-take-your-hero-camera-to-the-next-level|title=GoPro's new stabilization software could take your Hero camera to the next level|last=March 2020|first=Mark Wilson 17|website=TechRadar|date=17 March 2020|language=en|access-date=2020-04-17}}

On February 7, 2014, GoPro submitted a confidential filing for an initial public offering (IPO) with the Securities and Exchange Commission (SEC).{{cite news|last1=Demos|first1=Tells|last2=Sherr|first2=Ian|title=GoPro Files for IPO Confidentially|url=https://www.wsj.com/articles/gopro-files-for-confidential-ipo-1391790730|access-date=July 8, 2014|newspaper=Wall Street Journal|date=February 7, 2014}}

On May 19, 2014, GoPro filed its Form S-1 with the SEC without specifying the number of shares or their price. The company stated that they hoped to raise at least $100 million through the sale of shares, using the money to pay off debt in full ($111 million as of March 31, 2014) and "to acquire or invest in complementary businesses, technologies or assets". They said that they planned to list on the NASDAQ stock exchange using the symbol 'GPRO.'{{cite web |url=https://www.bloomberg.com/news/2014-06-25/gopro-raises-427-million-pricing-ipo-at-top-of-marketed-range.html |title=GoPro Raises $427 Million, Pricing IPO at Top of Marketed Range |author=Leslie Picker |publisher=Bloomberg |date=June 26, 2014 |access-date=June 26, 2014 }}[https://www.sec.gov/Archives/edgar/data/1500435/000119312514204902/d552193ds1.htm "FORM S-1 REGISTRATION STATEMENT: GOPRO Inc."] United States Securities and Exchange Commission, May 19, 2014

The expected price range was $21 to $24 a share; on June 25, 2014, GoPro sold 17.8 million shares to initial investors at $24 per share (totaling $427.2M).{{cite news|last1=Krantz|first1=Matt|title=GoPro IPO prices at $24, set to trade Thursday|url=http://cs.com.cn/english/media/201406/t20140626_4429380.html|access-date=July 8, 2014|publisher=USA Today Money|date=February 25, 2014}} At the IPO price the company was valued at $2.95 billion.{{cite news|last1=Calvey|first1=Mark|title=GoPro's IPO access for small investors sparks familiar lament|url=https://www.bizjournals.com/sanfrancisco/blog/2014/07/gopros-ipo-loyal3-invest-personal-finance-apple.html|access-date=July 8, 2014|newspaper=San Francisco Business Times|date=July 3, 2014}}

One reason for GoPro's decision to go public was the potential to become a media company to generate additional revenue from the content its cameras create.{{cite news|last1=Picker|first1=Leslie|title=GoPro Touts Media Ahead of IPO for Higher Value Than Cameras|access-date=July 22, 2014|publisher=Bloomberg L.P.|date=June 25, 2014|url=https://www.bloomberg.com/news/articles/2014-06-25/gopro-touts-content-ahead-of-ipo-for-higher-value-than-cameras}}{{cite magazine|last1=Graser|first1=Marc|title=GoPro Sees Future as 'Content Company'|access-date=July 22, 2014|magazine=Variety|date=May 5, 2014|url=https://variety.com/2014/digital/news/gopro-sees-future-as-content-company-1201172433/}}

Woodman worked on his first camera for two years after founding the company, eventually introducing the GoPro 35mm HERO waterproof film camera in September 2004 at San Diego's Action Sports Retailer trade show.{{cite magazine|title=The Early Years of GoPro and Founder Nicholas Woodman|url=https://www.forbes.com/pictures/emdh45gfjd/the-original-35mm-hero/#584728311975|archive-url=https://web.archive.org/web/20130307032937/http://www.forbes.com/pictures/emdh45gfjd/the-original-35mm-hero/#584728311975|url-status=dead|archive-date=March 7, 2013|access-date=July 22, 2014|magazine=Forbes}} In its first year GoPro sold $150,000 worth of products. In 2006 the company introduced its first Digital HERO, with 10 second video capability, and generated $800,000 in revenue. The following year GoPro sales quadrupled to $3.4 million.

In 2014, the company was selling the HERO3+ in editions of different colors. It was capable of filming in 16:9 aspect ratio, supporting 4K UHD video and 12 MP still photographs.{{cite web|title=GoPro HERO 3+ review (Black Edition): your action videos never looked so good|date=16 October 2013 |access-date=October 16, 2013|publisher=Engadget|url=https://www.engadget.com/2013/10/16/gopro-hero3-review/}} The HERO4 was introduced on September 24, 2014.{{cite web|url=http://gopro.com/news/gopro-introduces-hero4-the-most-powerful-gopro-lineup-ever|title=GoPro Introduces HERO4: The Most Powerful GoPro Lineup, Ever|work=GoPro|access-date=August 16, 2015}}

On September 28, 2017, GoPro released the HERO6 Black, which claims improved stabilization over the HERO5 models and is capable of capturing 4K video in 60 FPS.

On September 20, 2018, GoPro came out with the HERO7 Black, which apart from providing improved stabilization over HERO6 models with HyperSmooth,{{cite web |url=https://www.01net.com/actualites/l-adn-francais-des-prouesses-technologiques-de-gopro-1784601.html |title=L'ADN français des prouesses technologiques de GoPro |last=Branco |first=Adrien |date=12 October 2019 |website=01.NET |publisher= |access-date=26 March 2023 |quote=HyperSmooth est la meilleure stabilisation électronique en vidéo que nous ayons vu à ce jour, une merveille développée non pas par le reste des équipes de Stupeflix, mais par les transfuges de DXO. |language=French}} also featured the new form of video capturing, "TimeWarp", providing a high speed effect to the videos. HERO7 also came out with capability to stream live across multiple platforms like Facebook and YouTube .

On July 11, 2018, GoPro announced that it had sold more than 30 million HERO cameras since inception.{{cite web |title=GoPro (GPRO) Reports Two Sales Milestones |url=https://www.streetinsider.com/Corporate+News/GoPro+%28GPRO%29+Reports+Two+Sales+Milestones/14391756.html |website=Street Insider |access-date=July 13, 2018}}

On October 15, 2019, GoPro released the Hero8 Black, which included improved in-camera stabilization by way of Hypersmooth 2.0. The Hero8 Black introduced integrated mounting 'fingers' which could be folded down for use, and was also notable for not having an easily replaceable lens available from GoPro, though a third party replacement lens kit is available from a company called Camera Butter.{{cite web|title=GoPro Hero 8 glass lens replacement kit|url=https://camerabutter.com/products/gopro-hero-8-glass-lens-replacement-kit}}

On September 9, 2020, GoPro released the Hero 9 Black, which saw the reinstatement of the user-replaceable lens and a new front-facing screen.

On September 10, 2024, GoPro released the Hero 13 Black, which introduced a variety of new lens options, including a macro lens and ND filters. An option for an anamorphic lens will release in 2025.{{Cite web |title=Announcing Two New Cameras: The $399 HERO13 Black and the $199 HERO |url=https://gopro.com/en/us/news/gopro-announces-hero13-black-and-tiny-hero-camera |access-date=2024-10-17 |website=gopro.com |language=en-US}}

The HERO line has gained widespread popularity for recording first person point of view videos.

{{main article|GoPro Karma}}

File:Gopro Karma drone hero 5 (29720865912).jpg

The GoPro Karma was GoPro's consumer drone until its discontinuation in January 2018.

In 2014, GoPro entered into discussions with DJI for a private label model built with the GoPro branding. After the failure of these negotiations, GoPro entered into an agreement with 3D Robotics (3DR) for a similar partnership based on 3DR's flight controllers. 3DR failed to meet their agreed-upon timelines. As a result, GoPro took full control of the development process in mid-2015.

Scheduled to be released in early 2016, the GoPro Karma project was delayed several times before the GoPro Karma was announced with an introduction date of October 23, 2016. The Karma was released along with newer models of the HERO5 and Session cameras and features a removable handheld stabilizer (gimbal) integrated into the design. After a few customers complained about power failure during operation, GoPro recalled Karma drones and gave customers full refunds.{{cite web |url=https://www.yahoo.com/tech/gopro-recalls-2500-karma-drones-004120615.html |title=Go Pro recalls 2,500 drones |last=Howley |first=Daniel |date=November 8, 2016 |website=Yahoo Tech |access-date=November 8, 2016}}

In February 2017, GoPro relaunched the Karma Drone.{{Cite news|url=https://www.fastcompany.com/3067757/gopro-re-launching-its-recalled-karma-drone-but-it-may-be-too-late|title=GoPro Re-Launching Its Recalled Karma Drone, But It May Be Too Late|date=February 1, 2017|newspaper=Fast Company|language=en-US|access-date=February 2, 2017}} However, in January 2018, GoPro Inc. said that it will be cutting more than 20 percent of its global workforce and putting an end to its drone business after a disappointing fourth quarter. The company said it expects sales of about $340 million, well short of its own previous projection of as much as $480 million and the average analyst estimate of $472 million. Their revenue took an $80 million hit due to discounting for its Karma drones, as well as its Hero line of cameras, over the holiday season.{{cite web|url=https://www.bloombergquint.com/business/2018/01/08/gopro-gives-4th-quarter-sales-forecast-that-misses-estimates|title=GoPro Cuts 20% of Jobs, Exits Drone Group on Lower Revenue|website=Bloomberg Quint|date=8 January 2018 }}

In November 2017, GoPro launched the Fusion camera,{{cite web|url=https://techcrunch.com/2017/11/14/gopro-fusion-360-camera-now-shipping-some-software-features-not-launching-until-early-2018/|title=GoPro Fusion 360 camera now shipping, some software features not launching until 'early 2018' – TechCrunch|website=techcrunch.com|date=14 November 2017 |language=en-US|access-date=May 10, 2018}} an omnidirectional camera which is capable of recording 360-degree footage. The Fusion was the first GoPro to feature an increased maximum resolution of 5.8K.{{Cite news|url=https://noobnorm.com/gopro-comparison/|title=Buying a GoPro? We Review (& Compare) The FULL 2018 Range|date=May 1, 2018|work=Noob Norm|access-date=May 10, 2018|language=en-US}} In October 2019, GoPro updated this line-up with the introduction of the GoPro MAX.

GoPro produces various mounting accessories for its cameras including a 3-way mount, suction cup, chest harness, jaws-type flexible clamp, dog harness, surfing mount, etc.{{cite news|last1=Jennings|first1=Ali|title=Top 10 GoPro Accessories|access-date=July 22, 2014|work=TechRadar|date=December 26, 2013|url=http://www.techradar.com/news/photography-video-capture/cameras/top-10-gopro-accessories-1209814}}

The company developed GoPro Studio, a simple video editing software to edit camera footage.{{cite web|last1=Rose|first1=Brent|title=GoPro Studio 2.0 Hands-On: Easier, Awesomer Videos (UPDATE)|url=https://gizmodo.com/gopro-studio-2-0-hands-on-easier-awesomer-videos-upd-512879804|website=Gizmodo|access-date=July 22, 2014|date=September 9, 2013}} It was reported that GoPro intended to also become a content provider, also with a new app for the HERO5 called GoPro Quik to share and edit videos easier. You can also edit and shoot photos and videos using the GoPro app released in 2015.

In 2020, Gopro canceled their GoPro Quik software support for Windows and Mac, leaving it just to mobile devices.{{cite web | url=https://community.gopro.com/t5/en/GoPro-legacy-software/ta-p/595533 | title=GoPro Support }} However, in February 2024, a new version of the Quik app was released on MacOS, with a version for Windows coming later in the year.{{Cite web |title=Introducing the Quik Desktop App for macOS |url=https://gopro.com/en/us/news/gopro-announces-quik-app-for-desktop |access-date=2024-04-03 |website=gopro.com |language=en-US}}

In April 2014, GoPro was listed by Adweek as one of the "Top 10 Best Brand Channels on YouTube" based on a combination of views, shares, comments, and overall engagement.{{cite magazine|last1=Sloane|first1=Garett|title=The 10 Best Brand Channels on YouTube: Go Pro No. 1, followed by Six Pack Shortcuts|url=https://www.adweek.com/brand-marketing/10-best-brand-channels-youtube-156690/|access-date=July 22, 2014|magazine=AdWeek|date=April 22, 2014}} Content is uploaded daily, an additional source of revenue for the company.{{cite news|last1=Lev-Ram|first1=Michal|title=What's next for GoPro? Content|url=http://fortune.com/2014/05/20/whats-next-for-gopro-content/|access-date=July 22, 2014|publisher=Fortune|date=May 20, 2014}}

As part of its transformation to a media company in 2014, GoPro created additional channels with GoPro content on YouTube, Virgin America, and Xbox Live. This was extended to the PlayStation Network in 2015.Andrew Tarantola. [https://www.engadget.com/2015/12/22/new-gopro-channel-lands-on-playstation/ GoPro's streaming channel finally lands on PlayStation], engadget.com, December 22, 2015.

{{original research|section|date=April 2019}}

The GoPro was originally designed for surfing and capturing pro camera angles, hence the name.

;Notes

{{notelist}}

File:GoPro Hero (film camera), profile.jpg case attached to wrist strap]]

The 35 mm camera (model #001) became available on April 13, 2005. It had dimensions of {{convert|2.5|by|3|in}} and weighed {{convert|0.45|lb|g}}. It included the camera, a clear case with quick release, a camera strap, and a ski glove adapter lash. It could pivot "on the fly" and be functional to a depth in water of about {{convert|15|ft|m|0}}. It was described as a "reusable wrist camera" and included a roll of 24-exposure Kodak 400 film.{{cite web |url=https://www.bhphotovideo.com/c/product/501286-REG/GoPro_0001_Hero_35mm_Underwater_Sports.html/specs |title=GoPro 0001 Specs |website=B&H Photo-Video |access-date=12 November 2021}}

The first generation of Digital HERO cameras (2006–09) were powered by conventional AAA batteries and included a rugged housing and wrist strap. Models were distinguished by their still image resolution and shot video in standard definition (480 lines or lower) with a 4:3 aspect ratio. Like the film camera HERO, the first-generation Digital HERO cameras were equipped with an optical viewfinder.

The original Digital HERO (DH1; 640×480 still resolution, 240p video in 10-second clips) of 2006 was succeeded by the Digital HERO3 (DH3; 3-megapixel stills, 384p video) and Digital HERO5 (DH5; same as DH3 but with 5-megapixel stills). All three of these had a 54° angle of view. A variant of the DH5 was released with an extreme wide-angle lens with 170° of angular coverage on the diagonal as the Wide HERO; the Wide HERO had a different housing than the other first-gen cameras (DH1/DH3/DH5) to accommodate its larger lens.

The Digital HERO released in 2006 (Model: SQ907 mini-cam) had a 640×480 camera and shot QVGA definition 320×240 (10 fps) video for a maximum of 10 seconds. The Digital HERO1 had 32 MB internal memory without SD slot.{{cite web |url=http://www.goprocamera.com/pdf/Digital%20Hero%20Brochure%20060531.pdf |title=Digital Hero |publisher=GoPro |archive-url=https://web.archive.org/web/20070225182713/http://www.goprocamera.com/pdf/Digital%20Hero%20Brochure%20060531.pdf |archive-date=February 25, 2007 |url-status=dead}}

The Digital HERO3, released on February 21, 2007,{{cite web |url=http://www.goprocamera.com/index3.htm |title=Digital HERO3 sports wrist camera |publisher=GoPro |archive-url=https://web.archive.org/web/20070203093342/http://www.goprocamera.com/index3.htm |archive-date=February 3, 2007 |url-status=dead}} had a 3-megapixel camera and shot standard definition 512×384 video. It was rated up to {{cvt|30|m}} in depth.{{cite web |url=http://www.goprocamera.com/dh3-specs.htm |title=Digital HERO 3 Specifications/Details |publisher=GoPro |archive-url=https://web.archive.org/web/20070703222302/http://www.goprocamera.com/dh3-specs.htm |archive-date=July 3, 2007 |url-status=dead}}{{cite web|url=http://reviews.cnet.com/digital-cameras/gopro-digital-hero-3/4507-6501_7-32312327.html?tag=seeSpecs |title=GoPro Digital HERO 3 Sports Wrist Camera Specs – Digital Camcorders – CNET Reviews |publisher=Reviews.cnet.com |access-date=July 10, 2013}}{{cite web |url=https://www.webbikeworld.com/gopro-hero-review/ |title=GoPro Hero Review |date=February 11, 2008 |website=Web Bike World |access-date=12 November 2021}}

The Digital HERO5 was first introduced in 2008. It had a 5-megapixel still photo sensor and supported standard definition (512×384) video capture. It ran on two AAA batteries, had 16 MB of internal memory and could function with a 2 GB SD card. Its housing was rated to {{cvt|100|ft|m|disp=x|/}} of depth. Its dimensions were {{cvt|2.6|x|1.75|x|1.25|in|mm}}.{{cite web |url=https://www.bhphotovideo.com/c/product/581948-REG/GoPro_GDH50_Digital_Hero_5_5.html/specs |title=GoPro HERO5 Specs |website=B&H Photo-Video |access-date=12 November 2021}} The camera is not designed to work with the newer HD HERO line of housings, although the standard screw mounts are indeed compatible.

The DH5 was marketed with a basic camera and housing as the Wrist HERO,{{cite web |url=http://www.goprocamera.com/index.php?area=2&productid=6 |title=Wrist HERO |publisher=GoPro |archive-url=https://web.archive.org/web/20090629030103/http://www.goprocamera.com/index.php?area=2&productid=6 |archive-date=June 29, 2009 |url-status=dead}} or bundled with accessories as the Motorsports HERO.{{cite web |url=http://www.goprocamera.com/index.php?area=2&productid=5 |title=Motorsports HERO |publisher=GoPro |archive-url=https://web.archive.org/web/20090629030445/http://www.goprocamera.com/index.php?area=2&productid=5 |archive-date=June 29, 2009 |url-status=dead}}

File:GoPro HERO Wide.jpg

The GoPro Wide HERO was the first model with a 170° wide-angle lens. It was released in 2008 alongside the Digital HERO5 and had the same 5 MP sensor (2592×1944), capable of 512×384 at 30 fps video with sound recording (up to 56 min. on a 2 GB SD card), 5 MP Photos, 10 s self-timer, 3× sequence still photo burst and Auto "Photo every 2 or 5 seconds" mode. It was powered by 2 × AAA batteries (not included in the box).{{cite web |url=https://www.bhphotovideo.com/c/product/582888-REG/GoPro_GWH5170_Wide_HERO_Digital_Camera.html/specs |title=GoPro Wide HERO Specs |website=B&H Photo-Video |access-date=12 November 2021}}{{cite web |url=http://www.goprocamera.com/products/wide-hero-camera.php |title=Wide HERO |publisher=GoPro |archive-url=https://web.archive.org/web/20101206113011/http://www.goprocamera.com/products/wide-hero-camera.php |archive-date=December 6, 2010 |url-status=dead}}

The Wide HERO was marketed with the basic camera and housing alone,{{cite web |url=http://www.goprocamera.com/index.php?area=2&productid=4 |title=Wide HERO |publisher=GoPro |archive-url=https://web.archive.org/web/20090627032909/http://www.goprocamera.com/index.php?area=2&productid=4 |archive-date=June 27, 2009 |url-status=dead}} or bundled with accessories (as the Surf HERO,{{cite web |url=http://www.goprocamera.com/index.php?area=2&productid=7 |title=Surf HERO |publisher=GoPro |archive-url=https://web.archive.org/web/20090627032545/http://www.goprocamera.com/index.php?area=2&productid=7 |archive-date=June 27, 2009 |url-status=dead}} Motorsports HERO Wide,{{cite web |url=http://www.goprocamera.com/index.php?area=2&productid=2 |title=Motorsports HERO Wide |publisher=GoPro |archive-url=https://web.archive.org/web/20090627032848/http://www.goprocamera.com/index.php?area=2&productid=2 |archive-date=June 27, 2009 |url-status=dead}} or Helmet HERO Wide).{{cite web |url=http://www.goprocamera.com/index.php?area=2&productid=1 |title=Helmet HERO Wide |publisher=GoPro |archive-url=https://web.archive.org/web/20090627032830/http://www.goprocamera.com/index.php?area=2&productid=1 |archive-date=June 27, 2009 |url-status=dead}} The camera was later renamed the SD HERO 170 to emphasize the differences with the succeeding HD HERO second-generation cameras.{{cite web |url=http://gopro.com/cameras/sd-hero-170-camera |title=SD HERO 170 |publisher=GoPro |archive-url=https://web.archive.org/web/20110314161523/http://gopro.com/cameras/sd-hero-170-camera |archive-date=March 14, 2011 |url-status=dead}}

The second generation of the HERO cameras (2010–11) were branded HD HERO for their upgraded resolution, now offering up to 1080p high-definition video. With the HD HERO generation, GoPro replaced the optical viewfinder with an optional LCD monitor.

File:GoPro Hero HD mount.jpg

The basic HD HERO was marketed either with a basic set of accessories (case and mount) as the "Naked" or in bundles with additional accessories named for the intended purpose (such as the HD Helmet HERO, HD Motorsports HERO, and HD Surf HERO). For all HD HERO variants, the camera shoots a maximum of 1080p video with a reduced field of view (127°) on its 5 MP sensor.{{cite web|url=http://gopro.com/hd-hero-accessories/3d-hero-system/ |title=GoPro 3D HERO System – World's Smallest 1080p 3D camera |publisher=Gopro.com |access-date=August 1, 2011}} Alternative resolutions for the HD HERO included 960p30, 720p60, 720p30, and 480p60, with the same wide-angle (170°) view as the previous-generation Wide HERO.{{cite web |url=http://www.goprocamera.com/products/hd-hero-naked-camera.php |title=HD HERO Naked |publisher=GoPro |archive-url=https://web.archive.org/web/20101206110940/http://www.goprocamera.com/products/hd-hero-naked-camera.php |archive-date=December 6, 2010 |url-status=dead}} It was first listed on January 25, 2010.

HD HERO specifications:

• Sensor size: 1/2.5-inch (5.75 mm × 4.28 mm)
• Pixel size: 2.2 μm
• Connectivity: Mini USB 2.0; Component
• Image formats:

:

The HD HERO also offered an expansion port on the camera's rear panel, branded the HERO Bus. Optional accessories included the LCD Bakpac, which offered a small monitor that displayed and played back video, and the Battery Bakpac, which doubled the battery life of the camera.{{cite web |url=http://download.goprocamera.com/HD_HERO_Catalog_v04.pdf |title=True HD (catalog) |publisher=GoPro |archive-url=https://web.archive.org/web/20100813145144/http://download.goprocamera.com/HD_HERO_Catalog_v04.pdf |archive-date=August 13, 2010 |url-status=dead}}

HD HERO 960 was a reduced-cost version of the HD HERO that shoots at a maximum video resolution of 960p30{{cite web|url=http://www.gizmag.com/gopro-launches-hd-hero-960/16510/|title=GoPro launches budget version of its HD HERO actioncam|website=www.gizmag.com|date=30 September 2010|access-date=June 24, 2016}} and is not compatible with the electronic accessories for the HD HERO because it lacks the proprietary HERO Bus expansion port, although the camera is compatible with all GoPro mounts.{{cite web |url=http://www.goprocamera.com/products/hd-hero-960-camera.php |title=HD HERO 960 |publisher=GoPro |archive-url=https://web.archive.org/web/20100908182333/http://www.goprocamera.com/products/hd-hero-960-camera.php |archive-date=8 September 2010 |url-status=dead}} It was first listed on August 6, 2010.{{cite web|url=http://www.thegreatestgenerationsociety.com/series-gopro-cameras-years/|title=The Series of GoPro cameras over the Years. – The Greatest Generation Society|date=November 30, 2014|language=en-US|access-date=June 24, 2016}}{{dead link|date=December 2017 |bot=InternetArchiveBot |fix-attempted=yes }}

File:GoPro WMCH.jpg

The HD HERO2 was launched on October 24, 2011. It has a 1/2.3 in 11 MP image sensor, improved low-light capability and records at up to 120 fps.{{cite web |url=http://gopro.com/cameras/hd-hero2-surf-edition/ |title=HD HERO2 Surf Edition |publisher=GoPro |archive-url=https://web.archive.org/web/20111101135257/http://gopro.com/cameras/hd-hero2-surf-edition/ |archive-date=November 1, 2011 |url-status=dead}}[http://gopro.com/product-comparison-hd-hero2-hd-hero-cameras/ GoPro Product Comparison] It was sold with three different accessory packages as the Outdoor, Motorsports, and Surf Editions.{{cite web|url=http://gopro.com/cameras/hd-hero2-outdoor-edition/#specs |title=HERO3 Cameras {{pipe}} More Powerful in Every Way {{pipe}} Most Advanced GoPro |publisher=Gopro.com |access-date=July 10, 2013}}

{{multiple image |direction=vertical |align=right |title=HERO3

|image1=GoPro Hero3 White.jpg

|caption1=White

|image2=GoProHero3BlackEdition.jpg

|caption2=Black}}

In late 2012, GoPro announced the HERO3 line of cameras.{{cite web|url=https://www.theverge.com/2016/6/2/11837018/gopro-storyteller-desktop-app-video-editor-ceo-nick-woodman-interview|title=The future of GoPro depends on software|last=O'Kane|first=Sean|date=June 2, 2016|website=The Verge|access-date=June 24, 2016}} These cameras came in three editions: black, silver, and white, denoting the relative capabilities of each camera in descending order. Externally, the model is distinguished by the ink used to print the number "3" on the front of the camera.

All three versions of the HERO3 come in a 30% smaller and 25% lighter package, with Wi-Fi built in. The change of the physical dimensions of the cameras compared to the previous generations (HD HERO and HD HERO2 were physically identical) means that some accessories for HD HERO Original and HERO2 are not compatible with HERO3, so GoPro made new versions of those accessories specifically for HERO3, which mostly also were compatible with HERO3+, see below. Those new versions of accessories are usually not compatible with older Hero camera generations. However, a lot of other accessories are compatible with all HD Hero camera generations.

The HERO3 Silver and Black cameras have significantly less battery endurance than the HD HERO Original and HERO2. For example, in 720p resolution with 25/30 fps, while the HD HERO Original and HERO2 have a stated battery runtime of 3 hours, the HERO3 Silver Edition has a stated battery runtime of 2 hours, and the HERO3 Black Edition has a stated battery runtime of 1.5 hours (the Black Edition's "most economical" setting is 1080p/30 fps, so this also partially contributes to its poor battery runtime).

The Black Edition{{cite web|website=InsideHardware.it|url=http://www.insidehardware.it/fotografia/sportcam/3005-gopro-hero-3-black-edition-seconda-solo-a-se-stessa/|access-date=September 28, 2015|date=October 25, 2013|language=it|title=GoPro Hero 3 Black Edition: Seconda solo a se stessa|url-status=dead|archive-url=https://web.archive.org/web/20150924035159/http://www.insidehardware.it/fotografia/sportcam/3005-gopro-hero-3-black-edition-seconda-solo-a-se-stessa/|archive-date=September 24, 2015}}{{failed verification|date=September 2015}} has a new 12 MP sensor, the Sony IMX117,{{Cite web |date=2013-07-18 |title=GoPro HERO3 Black Edition: Super Hero... |url=https://www.dxomark.com/gopro-hero3-black-edition-super-hero/ |access-date=2022-09-06 |website=DXOMARK |language=en-US}} that can capture 4K UHD digital video at 15 fps, 2.7K video at 30 fps, 1440p at 48 fps, 1080p at 60 fps, 960p at 100 fps, 720p at 120 fps and WVGA at 240 fps.{{cite web |url=http://gopro.com/cameras/hd-hero3-black-edition#specs |title=HERO3: Black Edition |publisher=GoPro |archive-url=https://web.archive.org/web/20130131071323/http://gopro.com/cameras/hd-hero3-black-edition#specs |archive-date=January 31, 2013 |url-status=dead}} The IMX117 is the first BSI sensor included in a GoPro. The Black edition also includes the Wi-Fi remote. The Black Edition cannot record at 25/30 fps in 720p and WVGA resolutions; it can only record at very fast frame rates in those resolutions. This is a deliberate firmware limitation, as the manufacturer does not expect that this high-end camera model will be used at these lower resolutions and frame rates.

The Silver Edition uses the same 11 MP sensor as the HD HERO2,{{cite web |url=http://gopro.com/cameras/hd-hero3-silver-edition/#specs |title=HERO3: Silver Edition |publisher=GoPro |archive-url=https://web.archive.org/web/20130703080116/http://gopro.com/cameras/hd-hero3-silver-edition/#specs |archive-date=July 3, 2013 |url-status=dead}} and the White edition uses the same 5 MP sensor as the HD HERO Original.{{cite web |url=http://gopro.com/cameras/hd-hero3-white-edition#specs |title=HERO3: White Edition |publisher=GoPro |archive-url=https://web.archive.org/web/20130703082608/http://gopro.com/cameras/hd-hero3-white-edition#specs |archive-date=July 3, 2013 |url-status=dead}}

File:Timelapse Chicago Bike Ride March 30 2014.webm. Note how the wide angle lens allows for the rider to capture wide images.]]

In October 2013, GoPro released the HERO3+, available in Black and Silver Editions,{{cite web |url=http://www.goprouk.org/about/ |title=Clash of the Heroes: GoPro HERO4 Black vs. GoPro Hero4 Silver |access-date=June 14, 2015 |url-status=dead |archive-url=https://web.archive.org/web/20150620165200/http://www.goprouk.org/about/ |archive-date=June 20, 2015 }} replacing the HERO3 generation.

The HERO3+ camera models claim dramatically improved low-light performance and have a waterproof enclosure, which is 20% lighter and 15% smaller than the HERO3's, according to the GoPro website. The HERO3+ camera housing is 20% smaller than the HERO3. The cameras are claimed to have improved image sharpness (close focus down to 7 in vs. about 3 ft on the HERO3, at the expense of distant focus, which is slightly less sharp{{Clarify|date=October 2014|reason=less sharp? Does this mean it won't focus to include infinity? Does it actually have a focus adjustment?}} with HERO3+), and better audio functionality with wind noise reduction. Battery life is claimed to be 30% longer than for the HERO3 model (both through better efficiency and a higher-capacity battery of the same dimensions).{{cite web|url=http://gopro.com/support/articles/hero3-battery-life|archive-url=https://archive.today/20140128181730/http://gopro.com/support/articles/hero3-battery-life|url-status=dead|archive-date=January 28, 2014|title=HERO3 Camera Battery-life|access-date=August 16, 2015}}{{cite web|url=http://gopro.com/support/articles/hero3plus-camera-battery-life|archive-url=https://archive.today/20140128181731/http://gopro.com/support/articles/hero3plus-camera-battery-life|url-status=dead|archive-date=January 28, 2014|title=HERO3+ Camera Battery-life|access-date=August 16, 2015}}

The Black Edition has video modes of 1440p48,{{cite web |url=http://gopro.com/cameras/hd-hero3-black-edition |title=HERO3+ Black Edition |publisher=GoPro |archive-url=https://web.archive.org/web/20140131071355/http://gopro.com/cameras/hd-hero3-black-edition#technical-specs |archive-date=January 31, 2014 |url-status=dead}} 1080p60, 960p100 and 720p120 as well as 4k15 and 2.7k30 and can shoot 12 MP stills at up to 30 fps. The HERO3+ Black Edition also offers an optional function in firmware (called "SuperView") that increases the field of view. It has additional functions, including dynamic low-light situation adjustment, higher-quality recording modes (higher bitrates, no white balance applied, etc.), etc. The Black Edition continues to include a Wi-Fi Remote. It does not have the ability to record 25/30 fps in 720p and WVGA modes (it can only record at very fast frame rates in those lower resolutions). This is an intentional firmware limitation. The battery runtime of the HERO3+ Black Edition is significantly longer than that of the HERO3 Black Edition but 30–50% lower than the battery runtime of the older HERO2 and HERO1.

The Silver Edition has video modes of 1080p60 and 720p120 and can shoot 10 MP stills at up to 10 fps.{{cite web |url=http://gopro.com/cameras/hd-hero3-silver-edition |title=HERO3+ Silver Edition |archive-url=https://web.archive.org/web/20140131071420/http://gopro.com/cameras/hd-hero3-silver-edition#technical-specs |archive-date=January 31, 2014 |url-status=dead}} In contrast to the Black Edition, the Silver Edition can record at 25/30 fps (or higher) in all supported resolutions. HERO3+ Silver Edition also has about 25%–50% longer battery runtime during recording than HERO3+ Black Edition (they both use the same batteries). The difference in runtime depends on the resolution/fps combination and whether Wi-Fi and the GoPro mobile application are used during recording. The difference in runtime increases as the fps is lowered and the additional functions are deactivated on both cameras. The battery runtime of the HERO3+ Silver Edition is similar to the battery runtime of the HERO2 and HERO1.

File:GoPro Hero3+ Black Edition.jpg

The HERO3 HD camera was awarded the 2013 Technology & Engineering Emmy Award for its contribution to television.Nick Kelley. "[http://www.outsideonline.com/news-from-the-field/GoPro-Wins-an-Emmy.html GoPro Wins an Emmy]", Outside, January 15, 2014

File:Cyclisme & GoPro - GoPro Hero 4 (02).JPG

In September 2014, GoPro announced the HERO4, available in Black Edition and Silver Edition, which replace their respective HERO3+ generation predecessors. The HERO Session, a budget camera, was also announced.

The HERO4 Black Edition still has a 12-megapixel (MP) CMOS and a fixed maximum aperture of {{f/}}2.8 and focus-free. It adds Bluetooth connectivity, Highlight tag, Protune Available for photo and a new processor claimed by GoPro to be twice as fast as that of the HERO3+ Black Edition, doubling the frame rates in most resolutions. The HERO4 Black Edition can record 4K UHD video (3840×2160) at a frame rate of 24, 25 and 30 fps.{{cite web |url=https://www.engadget.com/2014/09/29/gopro-hero4-4k-camera/ |title=GoPro's Hero4 cameras offer 30 fps 4K shooting or touchscreen controls |author=James Trew |date=29 September 2014 |access-date=September 29, 2014}} In Superview mode, 4K is only possible at 25 fps. Many other rates and resolutions are available. The HERO4 Black Edition still shoots stills at a maximum of 12 MP with a maximum burst rate of 30 fps. With Wi-Fi disabled at 4K/30, GoPro claims the HERO4 Black Edition battery life to be 65 minutes, increasing to a maximum of 1 h 50 min at 720p/240.{{cite web |url=http://shop.gopro.com/hero4/hero4-black/CHDHX-401.html |title=GoPro HERO4 Black Edition Technical Specifications |access-date=May 8, 2015 |archive-date=December 8, 2014 |archive-url=https://web.archive.org/web/20141208022953/http://shop.gopro.com/hero4/hero4-black/CHDHX-401.html |url-status=dead }} The HERO4 Black battery is in a different form factor than its predecessors. Initial side-by-side comparisons of HERO3+ and HERO4 Black edition video results suggest that the newer model has more detail at long range and similar performance at close range.

The HERO4 Silver Edition is basically a HERO3 Black Edition with the addition of a micro speaker,{{cite web |url=http://shop.gopro.com/hero4/hero4-silver/CHDHY-401.html#/tab1 |title=GoPro Hero4 Silver Edition Technical Specifications |access-date=October 6, 2014 |archive-date=December 8, 2014 |archive-url=https://web.archive.org/web/20141208022456/http://shop.gopro.com/hero4/hero4-silver/CHDHY-401.html#/tab1 |url-status=dead }} built-in touchscreen display, Protune for photo and highlight tag (the first GoPro with this), a lower clocked Cortex-A9 and missing the Black Edition's integrated analog-to-digital converter, which supports a wider variety of professional low-sensitivity external microphones.{{cite web |url=http://gopro.com/support/articles/external-microphone-recommendations |archive-url=https://archive.today/20150404111438/http://gopro.com/support/articles/external-microphone-recommendations |url-status=dead |archive-date=April 4, 2015 |title=GoPro External Microphone Recommendations |work=gopro.com }} The video modes supported by the HERO4 Silver Edition are similar to those of the HERO3+ Black, due to the higher processing speed and thermal requirements of encoding 4K video (3840×2160), but it supports Wi-Fi, Bluetooth and contains the same{{cite web |url=https://www.youtube.com/watch?v=jE934jDzAK0 |title=GoPro Hero4 Black Edition Teardown (teardown.com)|work= YouTube|date=24 October 2014 }}{{cite web |url=https://lh4.googleusercontent.com/-v1ivE6_QVI0/VKnMBBazQ3I/AAAAAAAAAGY/xIQ5j-8leIQ/w422-h563-no/20150103_183538.jpg |title=Gentry Thomas Disassembled GoPro Hero 4 Silver |work=googleusercontent.com |access-date=2015-04-03 |archive-date=2016-03-04 |archive-url=https://web.archive.org/web/20160304001316/https://lh4.googleusercontent.com/-v1ivE6_QVI0/VKnMBBazQ3I/AAAAAAAAAGY/xIQ5j-8leIQ/w422-h563-no/20150103_183538.jpg |url-status=dead }} Ambarella Inc. A9{{cite web|url=http://www.ambarella.com/uploads/docs/A9%20Product%20Brief.pdf |title=Ambarella A9 SoC |work=ambarella.com |url-status=dead |archive-url=https://web.archive.org/web/20150405103334/http://www.ambarella.com/uploads/docs/A9%20Product%20Brief.pdf |archive-date=April 5, 2015 }} system on a chip (SoC) as in the HERO4 Black.

The HERO4 models maintain the H.264 video codec of previous versions and MP4 file formats. GoPro claims the mono microphone in both the Black and Silver Editions has twice the dynamic range of that in the HERO3+, and that the HERO4 Black and Silver Editions have improved low-light performance.

In September 2014, GoPro released an entry-level camera named simply "HERO", priced at $130, alongside the HERO4 Black and HERO4 Silver. It is built into a waterproof housing, unlike the HERO4 line.{{Cite news|url=https://www.theverge.com/2014/9/29/6862843/hero4-black-silver-gopro-cameras|title=GoPro introduces a camera with a touchscreen and another that's just $129|work=The Verge|access-date=May 20, 2018}}{{cite press release |url=https://investor.gopro.com/press-releases/press-release-details/2014/GoPro-Introduces-HERO4---The-Most-Powerful-GoPro-Lineup-Ever/default.aspx |title=GoPro Introduces HERO4 - The Most Powerful GoPro Lineup, Ever |date=September 29, 2014 |publisher=GoPro |access-date=12 November 2021}}

The GoPro HERO (2014) can capture 5 MP still images and has a 5 fps burst option. It is able to record 1080p at 30 or 25 fps and 720p at 60 or 50 fps on to a MicroSD card up to 32 GB. It has an LCD non touch display on the front and is waterproof down to {{cvt|40|m}}.

In June 2015, the company started to sell the GoPro HERO+LCD, which provides video recording at 1080p at 60 fps and 8-megapixel photos. The HERO+LCD is also built into a waterproof housing.{{cite press release |url=https://investor.gopro.com/press-releases/press-release-details/2015/GoPro-Adds-Touch-Screen-Convenience-to-Entry-Level-Camera-Lineup/default.aspx |title=GoPro Adds Touch Screen Convenience to Entry-Level Camera Lineup |date=June 1, 2015 |publisher=GoPro |access-date=12 November 2021}}

GoPro HERO+LCD has a touchscreen to preview the shot to frame the scene and letting the user navigate the menu.{{cite web |url=http://www.goprouk.org/new-in-and-for-gopro/ |title=New in line of GoPro touch screen- HERO+ LCD |access-date=June 14, 2015 |work=goprouk.org |url-status=dead |archive-url=https://web.archive.org/web/20150620093650/http://www.goprouk.org/new-in-and-for-gopro/ |archive-date=June 20, 2015 }} A new feature in the camera was instant camera editing. GoPro HERO+LCD is waterproof, because it is built directly into a waterproof case (waterproof to {{cvt|131|ft|disp=or}}). The device also includes a feature HiLight Tagging and built-in video editing function, which allows the user to put a label on the main points while shooting video or in the process of view, which makes it possible to quickly find desired footage later. It also has built-in Wi-Fi and Bluetooth, and user-friendly modes like QuikCapture, SuperView and Auto Low Light.

File:GoPro Session 4 Camera.jpg

The HERO Session, released July 6, 2015,{{cite press release |url=https://investor.gopro.com/press-releases/press-release-details/2015/GoPro-Launches-HERO4-Session-the-Smallest-Lightest-and-Most-Convenient-GoPro-Yet/default.aspx |title=GoPro Launches HERO4 Session: the Smallest, Lightest and Most Convention GoPro, Yet |date=July 6, 2015 |publisher=GoPro |access-date=12 November 2021}} is 50% smaller and 40% lighter compared to other versions of the GoPro HERO4 camera.{{cite web |url=http://www.humavox.com/blog/wearable-week-gopro-hero4-session/ |title=Wearable of the Week: GoPro Hero4 Session|work= humavox.com}}

In October 2015, GoPro released its third entry level camera: GoPro HERO+.{{cite press release |url=https://investor.gopro.com/press-releases/press-release-details/2015/GoPro-Rounds-out-2015-Lineup-with-new-HERO-Camera/default.aspx |title=GoPro Rounds out 2015 Lineup with new HERO+ Camera |date=September 28, 2015 |publisher=GoPro |access-date=12 November 2021}} This camera is the same as the previous HERO+LCD with its 1080p 60 fps / 720p 60 fps video resolution, 8 MP / 5 fps burst photo resolution, built-in Wi-Fi and Bluetooth, waterproof up to 40 m and other modes like Superview, Auto Low Light, QuikCapture and Timelapse mode which automatically captures photos at set time intervals from 0.5 to 60 seconds. However, it does not have an LCD built-in touchscreen display and it is slightly lighter than HERO+LCD. The HERO+ weighs 123 g whereas the HERO+LCD weighs 127 g. The housing also remained the same.

File:Goprohero5actioncamerapoweredon.jpg

HERO5 Black and HERO5 Session were introduced in September 2016.{{Cite web|url=https://gopro.com/news/The-Launch-GoPro-Unveils-HERO5-and-Karma|title = The Launch: GoPro Unveils HERO5 and Karma}} They are waterproof up to 10 m, support 4K video recording at up to 30 fps and 1080p at up to 120 fps, automatic upload of footage to cloud and voice controls.

File:(cropped) IMG-1992 - 29923276668 GoPro Hero6 Black.jpg

The HERO6 Black was introduced on September 28, 2017.{{cite web|author=Sean O'Kane |date=September 25, 2017 |url=https://www.theverge.com/circuitbreaker/2017/9/25/16361680/gopro-launch-the-hero-6-black-9-28 |title=GoPro will launch the Hero 6 Black on September 28th |publisher=The Verge |access-date=2019-09-10}}{{cite press release |url=https://investor.gopro.com/press-releases/press-release-details/2017/With-HERO6-GoPro-Sets-New-Bar-For-Image-Quality-Stabilization-And-Simplicity/default.aspx |title=With HERO6, GoPro Sets New Bar For Image Quality, Stabilization And Simplicity |access-date=12 November 2021 |publisher=GoPro}} The camera is waterproof up to 10 m, supports 4K HEVC video recording at up to 60 fps and 1080p at up to 240 fps, automatic upload of footage to cloud, voice controls and 5 GHz Wi-Fi. It was the first GoPro sporting GoPro's custom SoC the GP1.

The HERO (2018 edition) was announced on March 29, 2018{{cite press release |url=https://investor.gopro.com/press-releases/press-release-details/2018/GoPro-Launches-Entry-Level-HERO-Camera-For-199/default.aspx |title=GoPro Launches Entry-Level HERO Camera For $199 |date=March 29, 2018 |publisher=GoPro |access-date=12 November 2021}} intended as an entry-level camera alongside the HERO6 Black.{{cite web|author=Jim Martin |url=https://www.techadvisor.co.uk/new-product/photo-video/gopro-hero-2018-release-date-price-specs-features-3674569/ |title=GoPro Hero News: Release Date, Price, Specs and Features |publisher=Tech Advisor |access-date=2019-09-10}} The new model offers some similar features and functionality to the HERO5 Black and HERO6 Black, including a touchscreen and built-in time-lapse video mode, but with slightly lower resolution and frame-rate, and lacking the GPS functionality and exposure control; because the hardware is identical to that of the HERO5, the firmware can be modified to include the GoPro HERO5 Black's capabilities.{{cite web |url=https://gethypoxic.com/blogs/technical/latest-gopro-hero-is-actually-a-gopro-hero5 |title=Latest GoPro HERO is actually a GoPro HERO5 |author=Kirschenbaum, Mark |date=April 16, 2018 |website=Hypoxic: Extreme Electronics |access-date=30 November 2021}}

The HERO7 White, HERO7 Silver and HERO7 Black were announced and released in September 2018, as the seventh-generation action camera series from GoPro.{{cite web|url=https://www.amazon.com/GoPro-HERO7-Black-Waterproof-Streaming-Stabilization/dp/B07GDGZCCH/ |title=GoPro HERO 7 Black : Camera & Photo |website=Amazon |access-date=2019-09-10}}

The HERO7 White was intended as the entry-level camera, featuring only 1440p resolutions for video and time-lapse video functions and a lack of WDR or HDR in its photos. The HERO7 Silver was intended as the mid-range camera, featuring 4K resolutions for video and time-lapse video resolutions and WDR in its photo mode. Initially, both the HERO7 White and Silver defaulted to a video resolution of 1440p with 1080p only available by cropping.{{Cite web|url=https://community.gopro.com/t5/Cameras/GoPro-Hero-7-White-Resolution-Change/m-p/256828#M74643|title=GoPro Hero 7 White Resolution Change|date=2018-11-01|website=community.gopro.com|language=en|access-date=2019-10-02|archive-date=2020-08-01|archive-url=https://web.archive.org/web/20200801063140/https://community.gopro.com/t5/Cameras/GoPro-Hero-7-White-Resolution-Change/m-p/256828#M74643|url-status=dead}} This was met with considerable criticism, of which GoPro responded by releasing software updates to both cameras to allow for change in default resolution to 1080p.{{Cite web|url=https://gopro.com/en/hk/update/hero7-silver|title=HERO7 SILVER|website=gopro.com|access-date=2019-10-02}} The HERO7 White and Silver use a Qualcomm Snapdragon 624 image processor and use a firmware based on Android. In contrast to the HERO7 Black, these cameras lacked most time-lapse photo modes, ProTune, wake-on-voice capabilities, H.265 formats and live-streaming.

By contrast, the HERO7 Black was introduced at the high-end level and primarily encompasses the features of the HERO6 Black with major improvements. The HERO7 Black introduced a heavily improved electronic image stabilisation known as "HyperSmooth" video stabilization, which GoPro has advertised heavily as "Gimbal-Like", as its primary improvement.{{Cite web |title=What is HyperSmooth? |date=October 1, 2019 |url=https://community.gopro.com/t5/en/What-is-HyperSmooth/ta-p/395874 |website=gopro.com |access-date=2019-10-02}} This feature has resulted in a new time-lapse video feature known as "TimeWarp", essentially a hyperlapse mode, although the original time-lapse video mode continues to remain. The HERO7 Black also introduced a live-streaming feature that would live-stream content, in 720p, directly from the HERO7 Black to the user's social media account, provided the user keeps a nearby internet-connected device.

During its release, the HERO7 Black largely competed with rival camera and camera accessory manufacturer DJI which released the DJI OSMO Action, which also introduced a similar enhanced stabilization feature.

On February 28, 2019, GoPro released HERO7 Black in a new "dusk white" color. This is a limited edition and it has the same specs as in regular version and differs just in color.{{Cite web|url=https://techlomedia.in/2019/03/gopro-launches-hero7-black-in-limited-edition-dusk-white-66045/|title=GoPro launches HERO7 Black in Limited Edition Dusk White|date=2019-03-01|website=TechloMedia|language=en|access-date=2019-10-02}}

File:GoPro Hero 8 Black and Hero 11 Black.JPG

The HERO8 Black was announced as the successor to the HERO7 Black on October 1, 2019, alongside the GoPro MAX that offered 360 degree capture.

The HERO8 Black essentially contained the features of the HERO7 Black, and improved on certain functions. Most notably, the "HyperSmooth" feature introduced in the HERO7 Black was improved on and named "HyperSmooth 2.0", also resulting in an improvement of the TimeWarp feature introduced in the HERO7 Black. The HERO8 Black also improved the image quality, improving the HDR functions of the camera to allow HDR to assist the SuperPhoto function of the camera that automatically chooses what image processing to use such as high dynamic range (HDR). GoPro also reintroduced the field-of-view (FOV) functionality as, "Digital Lenses" which retains the original SuperView, Wide, Narrow, Linear FOV settings. Moreover, live-streaming now streams in 1080p instead of the HERO7 Black's 720p and the RAW imaging functionality has now been expanded for all photo modes.

The HERO8 Black largely introduced several new functions into the camera. Physically, the HERO8 Black now incorporates the connecting prongs that are used to connect accessories, directly onto the camera. Originally, the cameras would only be able to access the prongs if the cameras utilised either the frames (for cameras HERO5 to HERO7) or the protective cases for HERO4 and before. Moreover, the GoPro logo moved under the LCD screen to make way for extra microphones. More additions to the camera most notably were part of the software aspects of the camera. These included an option to switch between various settings presets, including standard, activity, cinematic and action shots and adjusting on-screen shortcuts of the user interface. Most notably as part of software, was the introduction of the night-lapse video, which similar to the time-lapse video mode, automatically stitches the frames captured by the camera at set intervals, however with the addition of improved low-light performance.

The HERO8 Black also attempts to address vloggers who may wish to use the GoPro in such a manner. As such, GoPro has also introduced an external accessory known as the "Media Mod" which includes a USB Type-C port for supplying power to external microphones and accessories, a micro-HDMI port and a 3.5 mm microphone port. Moreover, the accessory includes a mount to connect either external microphones, LEDs or an LCD screen.

The HERO9 Black was announced as the successor to the HERO8 Black on September 1, 2020.{{cite web|last=Chawla|first=Nikhil|date=16 September 2021|title=HERO10 Black Tech Specs|url=https://gopro.com/en/in/shop/cameras/hero10-black/CHDHX-101-master.html|website=GoPro}}

The HERO9 Black essentially contained the features of the HERO8 Black, and improved on certain functions. Most notably, the "HyperSmooth" feature introduced in the HERO7 Black and refined in HERO8 Black was improved on and named "HyperSmooth 3.0". It also features a max resolution of 5K for video and 20 MP for photos and adds a front-facing 1.4-inch color "selfie" screen.

The HERO9 is slightly bigger than other models.

The HERO10 Black was announced as the successor to the HERO9 Black on September 16, 2021.{{Cite web|title=HERO10 Black 5.3K Video 23MP Action Camera & Bundle {{!}} GoPro|url=https://gopro.com/en/in/shop/cameras/hero10-black/CHDHX-101-master.html|access-date=2021-09-16|website=gopro.com}}

The HERO10 Black essentially contained the features of the HERO9 Black, and improved on certain functions. Most notably, the "HyperSmooth" feature introduced in the HERO7 Black and refined in the HERO8 Black was improved on and named "HyperSmooth 4.0". Major changes included a new GP2 processor, the ability to shoot 5.3K video with double the frame rate, 23 MP photos, enhanced low-light performance and HyperSmooth 4.0 video stabilization in all modes.

The HERO10 Black has an identical chassis to the HERO9 Black, and as such, accessories designed for the HERO9 are forwards compatible with the HERO10 and HERO11.

The HERO11 Black was announced as the successor to the HERO10 Black on September 14, 2022.{{Cite web|title=HERO11 Black 5.3K Video 27MP Action Camera & Bundle {{!}} GoPro|url=https://gopro.com/en/in/shop/cameras/hero11-black/CHDHX-111-master.html|access-date=2023-11-06|website=gopro.com}}

The HERO12 Black was announced as the successor to the HERO11 Black on September 13, 2023.{{Cite web|title=HERO12 Black 5.3K Video 27MP Action Camera & Bundle {{!}} GoPro|url=https://gopro.com/en/in/shop/cameras/hero12-black/CHDHX-121-master.html|access-date=2023-11-06|website=gopro.com}}

The HERO13 Black was announced as the successor to the HERO12 Black on September 4, 2024. The camera features a 10% larger battery capacity, Wi-Fi 6 support, 13× burst slo-mo, HLG HDR, and a new Audio Tuning feature, as well as new lens options.{{Cite web |date=2024-09-04 |title=GoPro Announces Two New Cameras: The $399 HERO13 Black and the $199 HERO |url=https://investor.gopro.com/press-releases/press-release-details/2024/GoPro-Announces-Two-New-Cameras-The-399-HERO13-Black-and-the-199-HERO/default.aspx |access-date=2024-10-12}}

Along with the HERO13 Black, the HERO (2024 edition) was announced on September 4, 2024 as an entry-level model priced at $199.99.

This 4K camera is smaller and lighter than the flagship HERO13 Black, but the aspect ratio is limited to 16:9 for videos and 4:3 for photos; it uses in-app instead of in-camera HyperSmooth stabilization; and has limited shooting modes.{{Cite web |title=GoPro Hero (2024) Review: PROS & CONS |url=https://synced.sg/blogs/action-camera/gopro-hero-2024-review-pros-cons |access-date=2024-10-12 |website=Synced |language=en}}

File:Gopro 5 Karma drone (29720840082).jpg

Karma Drone became available October 23, 2016. The drone is compatible with the HERO7 Black, HERO6 Black, HERO5 Black and HERO4 Black and Silver. The Drone has 20 minutes of battery life.[https://shop.gopro.com/karmatechspecs Karma Tech Specs] {{Webarchive|url=https://web.archive.org/web/20170427023916/http://shop.gopro.com/karmatechspecs |date=2017-04-27 }}, Go Pro

The stabilizer can be taken out and attached to a Karma grip. The Karma grip has greater than 1-hour battery life.

On November 8, 2016, GoPro announced the recall of the Karma Drone following reports of loss of electrical power on the drone during operation.[https://gopro.com/2016karmareturn Karma Drone Recall] {{Webarchive|url=https://web.archive.org/web/20170113212550/https://gopro.com/2016karmareturn |date=2017-01-13 }}, Go Pro On February 1, 2017, the company announced that the Karma Drone will return to stores with a redesigned battery latch.{{cite web|url=https://www.theverge.com/2017/2/1/14458974/gopro-karma-sale-relaunch-recall-crash|title=GoPro's Karma drone is back on sale, three months after recall|last=O'Kane|first=Sean|date=February 1, 2017|website=The Verge|access-date=February 1, 2017}}

On January 9, 2018, GoPro announced that it was discontinuing the Karma drone and that it was exiting the drone marketplace.{{cite web|url=https://investor.gopro.com/press-releases/press-release-details/2018/GoPro-Announces-Preliminary-Fourth-Quarter-2017-Results/default.aspx|title=GoPro Announces Preliminary Fourth Quarter 2017 Results|website=investor.gopro.com|language=en-US|access-date=January 11, 2018}}

GoPro released the 3D HERO system in April 2011, which coupled two HD HERO cameras via a synchronization cable in a single housing to form a stereoscopic 3D camera. One of the cameras is used in upside-down mode.{{cite press release |url=https://gopro.com/en/us/news/gopro-launches-3d-hero-system-worlds-smallest-1080p-3d-camera-professional-quality-at-a-consumer-price |title=GoPro launches 3D HERO system; world's smallest 1080p 3D Camera |date=April 4, 2011 |publisher=GoPro |access-date=12 November 2021 |archive-date=12 November 2021 |archive-url=https://web.archive.org/web/20211112220111/https://gopro.com/en/us/news/gopro-launches-3d-hero-system-worlds-smallest-1080p-3d-camera-professional-quality-at-a-consumer-price |url-status=dead }} The 3D HERO system is also compatible with the HD HERO2. The synchronized videos are processed using GoPro CineForm software and exported as an anaglyph to be viewed wearing red-cyan glasses.{{cite web |url=https://www.provideocoalition.com/stereo_3d_with_the_gopro_hero2/ |title=Stereo 3D Video Production with GoPro |author=Foster, Jeff |date=January 29, 2012 |website=ProVideo Coalition |access-date=10 December 2021}}

In 2014, GoPro released an update as the Dual HERO system, which provides similar functionality using two HERO3+ Black edition cameras. The updated Dual HERO BacPac sync/link cable now has an asymmetric design: the right or primary camera (viewed with the lens facing away from the user) is larger than the left (secondary) camera, and the left camera is used in upside-down mode.{{cite web |url=https://community.gopro.com/t5/en/Dual-HERO-System-Workflow-Setup-and-Recording/ta-p/394209 |title=Dual HERO System Workflow - Setup and Recording |date=September 30, 2019 |publisher=GoPro Support |access-date=9 December 2021 |archive-date=10 December 2021 |archive-url=https://web.archive.org/web/20211210205855/https://community.gopro.com/t5/en/Dual-HERO-System-Workflow-Setup-and-Recording/ta-p/394209 |url-status=dead }} Like the preceding 3D HERO, the Dual HERO uses CineForm software to process synchronized images and videos for export as anaglyphs.{{cite web |url=https://www.provideocoalition.com/gopro-dual-hero-3d/ |title=GoPro Dual HERO System for Stereoscopic 3D |author=Foster, Jeff |date=June 24, 2014 |website=ProVideo Coalition |access-date=10 December 2021}}

The Odyssey is a 16-camera panoramic stereo rig designed to produce content for the Google Jump virtual reality platform by synchronizing the cameras and automatically stitching their footage together.{{cite news |url=https://www.theverge.com/2015/5/28/8673367/google-io-2015-gopro-3d-vr-cameras-360-degree |title=GoPro made a crazy 16-camera rig for Google Jump |author=O'Kane, Sean |date=May 28, 2015 |work=The Verge |access-date=30 November 2021}} The Odyssey was originally announced at Google I/O in May 2015{{cite press release |url=https://gopro.com/en/us/news/here-is-odyssey |title=Here is Odyssey |date=May 12, 2016 |publisher=GoPro |access-date=12 November 2021}} and GoPro began taking applications from "professional content creators" in September for the US$15,000 rig, which included 16 GoPro HERO4 Black cameras;{{cite news |url=https://www.theverge.com/2015/9/8/9261745/gopro-google-odyssey-virtual-reality-camera |title=GoPro is now selling its crazy 16-camera virtual reality rig |author=O'Kane, Sean |date=September 8, 2015 |work=The Verge |access-date=30 November 2021}} limited shipments began in May 2016.{{cite press release |url=https://gopro.com/en/us/news/happy-sweet-sixteen-introducing-gopros-360-camera-array |title=Happy Sweet Sixteen: Introducing GoPro's 360° camera array |date=May 28, 2015 |publisher=GoPro |access-date=12 November 2021}}

The Omni also was announced in May 2015, leveraging its recent acquisition of Kolor, which developed software to stitch video footage together;{{cite news |url=https://www.theverge.com/2015/5/27/8675189/gopro-spherical-camera-mount |title=GoPro is building a spherical camera mount to enter the virtual reality market |author=Newton, Casey |date=May 27, 2015 |work=The Verge |access-date=30 November 2021}} Omni was a camera rig that synchronizes six GoPro HERO4 Black cameras, allowing users to stitch and make virtual reality 360° videos. Omni began shipping in August 2016.{{cite press release |url=https://gopro.com/en/us/news/vr_spherical_omni_rig_shipping |title=Attention VR content creators: Omni is shipping and you're going to want it |date=August 10, 2016 |publisher=GoPro |access-date=12 November 2021}}

File:GoProFusion-vehicule pack.png

The Fusion was announced alongside the HERO6 Black and released on November 24, 2017.{{cite web |url=http://360rumors.com/2018/08/gopro-fusion-details-leaked-specifications-features-price-release-date-revealed.html |title=GoPro Fusion review, tutorial, comparison, samples (updated January 17, 2019) |publisher=360 Rumors |access-date=2019-09-10 |archive-date=2018-11-24 |archive-url=https://web.archive.org/web/20181124142029/http://360rumors.com/2018/08/gopro-fusion-details-leaked-specifications-features-price-release-date-revealed.html |url-status=dead }} It has two cameras, each recording to a separate microSD memory card; their outputs can be stitched together using the bundled Fusion Studio desktop software as 360° Panorama video. Fusion Studio can export to several formats, including H.264 (4K), CineForm 422, and Apple ProRes 422.

The MAX succeeded the Fusion when it began shipping on October 24, 2019, alongside the HERO8.{{cite press release |url=https://investor.gopro.com/press-releases/press-release-details/2019/GoPro-MAX-Now-Shipping/default.aspx |title=GoPro MAX Now Shipping |date=October 24, 2019 |publisher=GoPro |access-date=12 November 2021}} Compared to the Fusion, MAX records to a single memory card and includes a color touchscreen that allows users to preview video.

A refreshed MAX was unveiled on February 18, 2025.{{cite web |last1=Grigonis |first1=Hillary |title=The GoPro Max 360 is back! GoPro just quietly launched a new 360 camera with special effects – and a lower price |url=https://tech.yahoo.com/cameras/articles/gopro-max-360-back-gopro-200420569.html |website=Yahoo Tech |access-date=8 April 2025 |date=18 February 2025}} It includes software improvements such as introducing object tracking and additional camera effects via the Quik app. It uses a standard 1/4-20 thread mount, making it compatible with most tripods and sticks, however, most other hardware specifications remain the same as the previous MAX.{{cite web |last1=Ferguson |first1=Abby |title=GoPro quietly announces a refresh of its Max 360 action camera |url=https://www.dpreview.com/news/5873209898/gopro-quietly-announces-a-refresh-of-its-max-360-action-camera |website=Digital Photography Review |access-date=8 April 2025}}{{cite web |last1=Achanta |first1=Nikita |title=The five-year-old GoPro Max just got an update — and it’s packed with pro features at a lower price |url=https://www.tomsguide.com/cameras-photography/gopro-action-cameras/the-five-year-old-gopro-max-just-got-an-update-and-its-packed-with-pro-features-at-a-lower-price |website=Tom's Guide |access-date=8 April 2025 |language=en |date=19 February 2025}}

Starting from the HERO6 GoPro stopped using Ambarella SoC's and started making their own, starting with the GP1.

The GoPro GP1 is their own SoC with the main task of image processing. It replaces the earlier used Ambarella SoC's and launched in the GoPro HERO6.{{cite web|url=https://gopro.com/news/what-is-the-gp1-chip-in-hero6-black|title=Under the Hood of HERO6 Black|website=gopro.com|access-date=December 6, 2017}} The SoC was designed in collaboration with Socionext.

The GP1 encodes video in the H.265 codec, also known as HEVC. The available resolutions are 4k60, 2.7k120 and 1080p240 unstabilized or 4k30, 2.7k60 and 1080p120 digitally stabilized.

The GoPro GP2 is the second generation SoC. It replaces the earlier used GP1 SoC's and launched in the GoPro HERO10.{{Cite web|last=Chawla|first=Nikhil|date=|title=107|url=https://gopro.com/en/in/shop/cameras/hero10-black/CHDHX-101-master.html}} It's manufactured on TSMC's 12FFC FinFET process.{{Cite web |title=GoPro GP2 Processor TSMC 12FFC FinFET Digital Floorplan Analysis {{!}} TechInsights |url=https://www.techinsights.com/products/dfr-2202-803 |access-date=2024-05-24 |website=www.techinsights.com}}

The GP2 encodes video in the H.265 codec. The available resolutions are 5.3k60 and 4k120 + 2.7k240 Wide FOV.

• Unmanned aerial vehicle (UAV)
• Egocentric vision
• Action camera

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