Greentree Business Software
{{Use dmy dates|date=September 2019}}
{{EngvarB|date=September 2019}}
{{Infobox company
| name = Greentree International
| logo = Greentree Business Software logo.png
| type = Private
| foundation = New Zealand (1984)
| location = Auckland, New Zealand
| key_people = Peter Dickinson, CEO
Harry Mowat, managing director UK
| industry = Business software
| products = Integrated enterprise resource planning software
| homepage = {{url|www.greentree.com/}}
}}
Greentree (now MYOB Greentree) is an ERP business software company based in Australia and New Zealand. The MYOB Greentree product is made for medium-sized organisations and distributed through a partner model.{{cite news|last=Van Wynk|first=Louis|title=Partners at root of Greentree success|url=http://reseller.co.nz/reseller.nsf/news/partners-at-root-of-greentree-success?Opendocument&HighLight=2,greentree|newspaper=ResellerNews|date=8 July 2005}}
Greentree is not industry vertical specific but provides capability across a wide range of market sectors. Its main markets are in Australia and New Zealand and growing in the UK, USA{{cite news|title=Greentree readies for growth spurt|url=http://www.stuff.co.nz/technology/48009/Greentree-readies-for-growth-spurt|newspaper=Stuff.co.nz (Fairfax NZ News)|date=30 July 2007}} and the Pacific Islands.{{cite news|last=Wood|first=Richard|title=Greentree gamble starting to pay off|url=http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=3003763|newspaper=The New Zealand Herald|date=12 November 2012}}
Greentree operates in real-time and uses an integrated single design architecture which enables complete inter-module data flow.{{cite journal|title=Finance & Accounting Software Guide|journal=CFO Financial Review|year=2010|pages=64}}
History
Greentree's origins go back to the 1980s,{{cite journal|title=Strategic 100 – New Zealand 25|journal=Managing Information Strategies|date=May 2006|page=32}} when it was developing DOS-based accounting software under the brand name CBA.{{cite news|last=Gifford|first=Adam|title=Greentree gains from switch to Jade|url=http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=104166|newspaper=The New Zealand Herald|date=30 November 1999}} For 14 years, CBA was the most successful mid-range financial software solution, used on more than 12,000 sites across New Zealand and Australia.{{cite news|title=Greentree a new goer for Australasia|newspaper=Computerworld|date=9 March 1998}}
CBA was founded by Don Bowman and John Cowan in 1983.{{cite news|title=Top software firm moves to Greenlane|newspaper=Auckland Star|date=27 August 1986}} In less than a year, it became Australia's top microcomputer accounting software.{{cite news|title=NZ computer product star in Australia|newspaper=Auckland Star|date=27 August 1986}} In 1986, CBA was named Australia Business Software of the Year, outselling all other computer software providers according to an independent market survey.{{cite news|title=NZ Package gets top prize|newspaper=The New Zealand Herald|date=10 June 1986}}
In 1993, CBA was sold to US-based Platinum Software but was purchased back by the original developers in July 1997 under the name Focus Software.{{cite news|last=Howarth|first=Brad|title=NZ Developer focuses on its platinum buy|newspaper=The Australian|date=14 April 1998}} Focus Software and the Cardinal Group teamed up to develop the first application for the Jade programming language in 1998 and called it Greentree Business Software. It was a complete ground-up rewrite of CBA and was Microsoft Windows NT-based capable of running on standalone personal computers running Windows 95.{{cite news|last=Gifford|first=Adam|title=Focus picks Jade for new financial package|newspaper=The New Zealand Herald|date=March 1998}} Focus Software was subsequently named Greentree International in 1997.{{cite news|title=Certificate of Incorporation|newspaper=Registrar of Companies|date=29 June 1999}}
Greentree International was named one of information technology world's "25 Rising Stars" by the MIS Magazine of Australia in 2006.{{cite news|last=Hembry|first=Owen|title=Rising star status helps company branch out|newspaper=The New Zealand Herald|date=31 January 2006}} The judging panel is made out of six IT industry stalwarts from various areas of expertise.{{cite journal|title=MIS strategic 100 Judging Panel|journal=MIS Strategic 100|year=2005|issue=Annual Edition}} Greentree Business software was a finalist for the 2010 Software Product of the Year (Client/Business category) for Accountancy Age Awards{{cite web|title=UK Software Package of the Year|url=http://quadramail.quadramedia.co.nz/t/ViewEmail/r/2D76C6EC78350EC2#p3|work=Greentree Newsletter December 2010|publisher=Greentree International}} and in 2012, they were shortlisted again for The British Accountancy Awards Software Product of the Year.{{cite web|title=The Shortlist 2012|url=http://www.britishaccountancyawards.co.uk/static/the-shortlist|work=The British Accountancy Awards 2012|publisher=AccountancyAge|access-date=11 February 2013|archive-url=https://web.archive.org/web/20121125090152/http://www.britishaccountancyawards.co.uk/static/the-shortlist|archive-date=25 November 2012|url-status=dead}}
In 2014, Greentree launched Greentree4 – its next-generation full integrated ERP software platform which provides a unique browser-based user experience.Rust, Len (1 December 2014). "Greentree delivers next generation ERP Software". Rust Report: 8.
The platform streamlines the configuration and design of screens and forms so they can be customised at an organisation, group or individual level.“Greentree’s ‘next-gen’ ERP”. ITBrief: 15. December 2014 / January 2015.
On 1 August 2016, MYOB acquired Greentree.{{Cite news|url=http://www.afr.com/technology/myob-kicks-off-acquisition-spree-with-27m-greentree-deal-20160731-gqhzpv|title=MYOB kicks off acquisition spree with $27m Greentree deal ... first of a few|date=1 August 2016|work=Financial Review|access-date=11 October 2017}}
Greentree GAME ON competition
In 2011, the company launched a competition for New Zealand and Australian businesses, under the banner GAME ON.{{cite news|last=Schratz|first=Allie|title=SMEs compete for $250k software package|url=http://www.businessreviewaustralia.com/money_matters/smes-compete-for-250k-software-package|newspaper=Australia Business Review|date=13 November 2011}} Companies were invited to put a compelling case for winning a Greentree software implementation, including cloud hosting. Winners of the inaugural competition were hospitality and accommodation provider Kimberley Group (Australia){{cite news|last=Schratz|first=Allie|title=Greentree Game on winners announced|url=http://www.businessreviewaustralia.com/money_matters/greentree-game-on-finalists-announced|newspaper=Australia Business Review|date=7 December 2011}} business and bathroom furniture manufacturer Smail & Co (New Zealand).{{cite news|title=Greentree GAME ON winner announced|url=http://www.scoop.co.nz/stories/BU1112/S00244/greentree-game-on-winner-announced.htm|newspaper=Scoop Independent News|date=7 December 2011}} In 2012, GAME ON was run in the UK, and won by charity organisation Concern Universal.{{cite news|last=Power|first=Rachael|title=Charity wins Greentree's £150k software overhaul|url=http://www.accountingweb.co.uk/article/greentree-competition/534383|newspaper=AccountingWeb|date=28 November 2012}}
Technology
Greentree is written in JADE which allows its implementers to write complex customised add-ons without causing any interference to the core product.{{cite news|last=Gifford|first=Adam|title=Get it right from the start|url=http://www.nzherald.co.nz/technology/news/article.cfm?c_id=5&objectid=3594801|newspaper=The New Zealand Herald|date=30 September 2004}} It also allows customisations to stay synched and also provides continuous incremental upgrades.{{cite news|last=O'Neill|first=Rob|title=Greentree unveils BPM offering, targets mobility|url=http://computerworld.co.nz/news.nsf/technology/greentree-unveils-bpm-offering-targets-mobility|newspaper=Computerworld|date=20 October 2009|url-status=dead|archiveurl=https://archive.today/20130413230805/http://computerworld.co.nz/news.nsf/technology/greentree-unveils-bpm-offering-targets-mobility|archivedate=13 April 2013}}
Greentree is able to operate in the cloud, on local servers, or a combination of both.{{cite journal|last=Campbell|first=Duncan|title=Forecast: Partly Cloudy|journal=IStart|issue=Quarter One 2012}}
Greentree launched a Software as a Service offering for its business management software in April 2016. Named Greentree as a Service (GaaS), it includes software, cloud hosting, maintenance and a range of other services.Wright, Heather (11 April 2016). "Greentree International gets SaaS-y with new launch". ChannelLifeNZ