Ground Round
{{Short description|American restaurant chain}}
{{Use mdy dates|date=April 2024}}
{{About|the restaurant chain|the food|Round steak|and|Ground beef}}
{{Infobox company
| name = The Ground Round
| logo =
| type = Casual dining restaurant
| foundation = October 25, 1969
| location =
| num_locations = 5 (2025)
| key_people =
| industry = Restaurants
| homepage =
| owner = Joseph and Nachi Shea
}}
The Ground Round is an American casual dining restaurant chain that was founded in 1969 in Massachusetts{{Cite web |last=Cahn |first=Lauren |date=2022-04-25 |title=The Untold Truth Of Ground Round |url=https://www.mashed.com/842462/the-untold-truth-of-ground-round/ |access-date=2024-01-29 |website=Mashed |language=en-US |archive-date=January 29, 2024 |archive-url=https://web.archive.org/web/20240129013054/https://www.mashed.com/842462/the-untold-truth-of-ground-round/ |url-status=live }} by Howard Johnson's.{{Cite book | url=https://books.google.com/books?id=Vsu6AAAAIAAJ&q=%22howard+johnsons%22+%22ground+round%22 | title=International Directory of Company Histories | isbn=9781558623514 | year=1997 | last1=Grant | first1=Tina | publisher=St. James Press | access-date=October 8, 2021 | archive-date=May 1, 2024 | archive-url=https://web.archive.org/web/20240501031733/https://books.google.com/books?id=Vsu6AAAAIAAJ&q=%22howard+johnsons%22+%22ground+round%22 | url-status=live }} Originally intended as a secondary concept to upgrade poorly performing units of Howard Johnson's, it also operated on a standalone basis and became a major growth focus for Howard Johnson after the 1973 oil crisis hurt its other concepts. By 1985, when Ground Round was separated from Howard Johnson, it had 215 restaurants.
In the late 1980s and 1990s, Ground Round suffered from an outdated image compared to other casual dining competitors such as Chili's and Applebee's, an overly large menu, and debt from multiple sales that diminished the chain's ability to invest in restaurant remodels and other initiatives. Boston Ventures Management acquired Ground Round in 1997 but struggled from delayed sales of corporate locations and a refranchising effort that left the company-owned stores underperforming franchised units.
After filing for Chapter 11 bankruptcy protection in 2004, the chain closed some 60 corporate-owned locations. Ground Round Independent Owners Cooperative, LLC—a group originally formed of franchise owners based in Freeport, Maine{{Cite news |url=https://www.modernrestaurantmanagement.com/mrm-franchise-feed-white-castle-weddings-ground-round-growing-and-kfc-in-space/ |title=MRM Franchise Feed: White Castle Weddings, Ground Round Growing and KFC in Space |date=June 23, 2017 |work=Modern Restaurant Management |access-date=2017-09-29 |archive-date=September 30, 2017 |archive-url=https://web.archive.org/web/20170930040150/https://www.modernrestaurantmanagement.com/mrm-franchise-feed-white-castle-weddings-ground-round-growing-and-kfc-in-space/ |url-status=live }}—bought the chain out of bankruptcy, at which time it had 71 locations. The unit count has continued to dwindle since then; the chain was down to five locations in 2025, with four in the Midwest and one in Massachusetts.
History
Ground Round was founded in 1969 by Howard Johnson's as a chain of pubs with a simple menu. It was intended as a new concept to convert marginal Howard Johnson's locations, as well as existing restaurant facilities.{{Cite news|url=https://newspapers.com/article/elk-grove-herald-shakeys-is-converted-t/146387270/|date=May 2, 1972|page=1:13|title=Shakey's Is Converted To Ground Round|newspaper=Elk Grove Herald|location=Elk Grove Village, Illinois|via=Newspapers.com|access-date=May 1, 2024|archive-date=May 1, 2024|archive-url=https://web.archive.org/web/20240501031825/https://www.newspapers.com/article/elk-grove-herald-shakeys-is-converted-t/146387270/|url-status=live}} After the 1973 oil crisis, Ground Round became the primary expansion target within the company as it was forced to shift from long-distance travelers to local residents; by 1975, there were 64 Ground Round units, surpassing the Red Coach Grill concept.{{Cite news|url=https://newspapers.com/article/the-herald-sun-restaurant-chain-changed/146388625/|date=December 28, 1975|page=19A|agency=Post-Times Service|title=Restaurant Chain Changed Directions During Gas Crisis|newspaper=Durham Morning Herald|location=Durham, North Carolina|via=Newspapers.com|access-date=May 1, 2024|archive-date=May 1, 2024|archive-url=https://web.archive.org/web/20240501031827/https://www.newspapers.com/article/the-herald-sun-restaurant-chain-changed/146388625/|url-status=live}} During the 1970s and 1980s, Ground Round was well-known for its children's parties, showing silent movies and cartoons on a big screen, a mascot named Bingo the Clown, and for passing out peanuts,{{cite news |last1=Ludwick |first1=Jim |title=Despite pickets, Ground Round wins patrons |url=https://www.newspapers.com/article/herald-and-review-despite-pickets-groun/146388673/ |access-date=30 April 2024 |work=Herald & Review |location=Decatur, Illinois |page=A3 |date=24 October 1982 |language=en }}{{Cite news|url=https://onmilwaukee.com/dining/articles/groundroundbrookfield.html|title=It's 1981 all over again: Ground Round is back|work=OnMilwaukee.com|access-date=2017-10-03|language=en|first=Lori|last=Fredrich|date=May 27, 2015|archive-date=October 4, 2017|archive-url=https://web.archive.org/web/20171004035150/https://onmilwaukee.com/dining/articles/groundroundbrookfield.html|url-status=live}} whose shells customers could just drop on the floor.{{cite news |newspaper=The Burlington Free Press |date=September 5, 2004 |url=https://www.newspapers.com/article/the-burlington-free-press-ground-round-f/146341238/ |via=Newspapers.com |pages=1E, [https://www.newspapers.com/article/the-burlington-free-press-chain-franchi/146341227/ 3E] |title=Ground Round franchisee fights to keep chain intact: Group fends off a takeover after parent company |first=Leslie |last=Wright |access-date=May 1, 2024 |archive-date=May 1, 2024 |archive-url=https://web.archive.org/web/20240501031829/https://wikipedialibrary.wmflabs.org/?next_url=/ezproxy/r/ezp.2aHR0cHM6Ly93d3cubmV3c3BhcGVycy5jb20vYXJ0aWNsZS90aGUtYnVybGluZ3Rvbi1mcmVlLXByZXNzLWdyb3VuZC1yb3VuZC1mLzE0NjM0MTIzOC8- |url-status=live }}
Ground Round had four owners in a 22-year span;{{r|fortune}} Imperial Group retained Ground Round when Howard Johnson was sold to the Marriott Corporation in 1985, and its headquarters moved in the Boston area from North Quincy to Weymouth.{{Cite news|url=https://newspapers.com/article/the-boston-globe-the-ground-round-chain/146388836/|date=December 15, 1985|page=A53|title=The Ground Round chain moves its headquarters to Weymouth|newspaper=The Boston Globe|location=Boston, Massachusetts|via=Newspapers.com|access-date=May 1, 2024|archive-date=May 1, 2024|archive-url=https://web.archive.org/web/20240501031829/https://www.newspapers.com/article/the-boston-globe-the-ground-round-chain/146388836/|url-status=live}} Hanson Group USA purchased Imperial in 1986; three years later, International Proteins Corporation acquired Ground Round for $93 million, at which time the restaurant chain had 215 locations (178 corporate-owned).{{Cite news|url=https://newspapers.com/article/the-central-new-jersey-home-news-ground/146341278/|date=June 29, 1989|page=B8|first=Evelyn|last=Wallace|title=Ground Round chain is sold for $93M in cash and stock|newspaper=The Central New Jersey Home News|location=New Brunswick, New Jersey|via=Newspapers.com|access-date=May 1, 2024|archive-date=May 1, 2024|archive-url=https://web.archive.org/web/20240501031743/https://www.newspapers.com/article/the-central-new-jersey-home-news-ground/146341278/|url-status=live}} In the meantime, the once-simple menu had grown to over 200 items, the chain had failed to keep up with the times, the buildings and their decor were outdated, and the restaurant saw its market share drop. The menu size increases, which included such dishes as swordfish and Mexican pizza, stemmed in part from attempts to diversify a menu heavy on meat dishes.{{Cite news|first=Paul|last=Hertneky|title=One for the Gipper|work=Restaurant Hospitality|page=122|date=August 1991|id={{ProQuest|236828007}} }} Competitors such as Chili's and Applebee's siphoned market share; in 1994, the 207-unit system implemented its first-ever image advertising campaign as well as a restaurant remodeling plan.{{cite news|work=Nation's Restaurant News|title=Ground Round implements plan to recapture former appeal|date=May 23, 1994|pages=3–4|id={{EBSCOhost|9409023415}}|first=Bill|last=Carlino }} The constant changes in ownership caused money that otherwise might have gone to updating restaurants to be diverted to debt payments.{{r|NRN940523}}{{Cite news|url=https://newspapers.com/article/the-record-new-broom-sweeps-peanut-shell/146389252/|date=February 22, 1996|pages=B-1, [https://www.newspapers.com/article/the-record-ground/146389328/ B-2]|first=Mark|last=Lowery|title=New broom sweeps peanut shells: Hamburger-chain helper: Turnaround hopes abound at Ground Round|newspaper=The Record|location=Hackensack, New Jersey|via=Newspapers.com|access-date=May 1, 2024}} Such chain staples as peanuts and free popcorn were scrapped or scaled back in attempts to modernize.{{r|Reco960222}}
After sales slowed in the casual-dining segment and Chili's and Applebee's were able to invest more in advertising,{{cite news|title=Execs: Ground Round deal buys hope for future|date=September 29, 1997|id={{EBSCOhost|00280518}}|first=Robin Lee|last=Allen|work=Nation's Restaurant News}} it was acquired by Boston Ventures Management in 1997;{{r|wright}} two years prior, a merger with a group of senior investors fell through due to high interest rates.{{Cite news|title=Ground Round merger off; high interest rates cited|first=Robin Lee|last=Allen|date=January 30, 1995|id={{EBSCOhost|00280518}} |work=Nation's Restaurant News}} The privatization of the previously publicly traded Ground Round increased its debt burden.{{r|NRN040301}} In spite of a 2000 relaunch with a new prototype and a slimming down of the menu from 300 items to 80,{{Cite news|first=Robin Lee|last=Allen|title=Ground Round seeks to update image with 'Grill & Bar' prototype|work=Nation's Restaurant News|pages=10, 122|date=December 11, 2000|id={{ProQuest|229328705}}}} the company struggled after sales of 19 company-owned units fell through, causing it to default on loan payments.{{r|fortune}} Refranchising attempts left corporate with the worst performers in the chain.{{r|wright|NRN040301}}
=Bankruptcy and cooperative ownership=
On February 13, 2004, Foothill Capital Management and Boston Ventures Management terminated their credit facilities for the chain.{{r|NRN040301}} That day, all corporate-owned restaurants, almost half of the Ground Rounds then open, abruptly closed their doors.{{Cite news|url=https://money.cnn.com/magazines/fsb/fsb_archive/2005/02/01/8250657/index.htm|title=The Ground Round Rebound|date=February 2005|first=Carlye|last=Adler|work=Fortune Small Business|pages=56–60|id={{EBSCOhost|16663020}}|access-date=August 3, 2020|archive-date=May 14, 2021|archive-url=https://web.archive.org/web/20210514155101/https://money.cnn.com/magazines/fsb/fsb_archive/2005/02/01/8250657/index.htm|url-status=live}} The franchisor for Ground Round, American Hospitality Concepts, filed for Chapter 11 bankruptcy on February 19. Nation's Restaurant News reported that "the mass layoffs and hasty restaurant lockups on that Friday afternoon, catching scores of diners in the middle of unfinished meals, were of a scale not seen in the restaurant industry in recent memory" and franchise owners were equally as taken aback by the news.{{Cite news|first=Sarah E.|last=Lockyer|id={{ProQuest|229329529}}|date=March 1, 2004|title=Ground Round goes flat, shuts 60 units, files for Chapter 11|work=Nation's Restaurant News}} While franchised stores—which on the whole were higher-performing than corporate locations—remained open, sales fell as confused consumers assumed all restaurants had closed.{{r|fortune}} A group of franchisees bought out the company and started the Ground Round Independent Owners Cooperative, LLC.{{Cite news|url=https://www.entrepreneur.com/article/223526|title=How Ground Round, Sizzler and Bennigan's Bounced Back from Bankruptcy|last=Daley|first=Jason|date=2012-05-29|work=Entrepreneur|access-date=October 3, 2017|archive-date=September 22, 2017|archive-url=https://web.archive.org/web/20170922100108/https://www.entrepreneur.com/article/223526|url-status=live}} They beat out U.S. Residential Properties, a Dallas-based real estate investment trust, by agreeing to settle $40 million in cure claims.{{r|wright}} After the bankruptcy, Ground Round emerged as a 71-unit system, with 64 restaurants part of the cooperative and seven owned by other franchisees.{{r|fortune}}
In 2011, the Independent Owners Cooperative paid down its remaining loans from the 2004 acquisition.{{Cite news |first=Ron |last=Ruggless |date=2011-05-11 |title=Ground Round pays down debt, eyes growth |url=https://www.nrn.com/corporate/ground-round-pays-down-debt-eyes-growth |access-date=2024-05-01 |website=Nation's Restaurant News |language=en |archive-date=December 2, 2023 |archive-url=https://web.archive.org/web/20231202125447/https://www.nrn.com/corporate/ground-round-pays-down-debt-eyes-growth |url-status=live }} A new location opened in 2012 in New Jersey attached to a 26-lane bowling alley.{{Cite news|url=http://www.nj.com/entertainment/index.ssf/2015/06/inside_new_jerseys_last_ground_round.html|title=Welcome to New Jersey's last Ground Round|publisher=NJ.com|first=Bobby|last=Olivier|date=June 22, 2015|access-date=2017-09-29|language=en-US|archive-date=September 30, 2017|archive-url=https://web.archive.org/web/20170930040132/http://www.nj.com/entertainment/index.ssf/2015/06/inside_new_jerseys_last_ground_round.html|url-status=live}} There were 27 units by 2013, when the company declared its interest in expanding outside the chain's traditional base.{{Cite news |first=Paul |last=Frumkin |date=2013-01-24 |title=Ground Round pursues aggressive growth, overhaul |url=https://www.nrn.com/latest-headlines/ground-round-pursues-aggressive-growth-overhaul |access-date=2024-05-01 |website=Nation's Restaurant News |language=en |archive-date=January 29, 2024 |archive-url=https://web.archive.org/web/20240129013058/https://www.nrn.com/latest-headlines/ground-round-pursues-aggressive-growth-overhaul |url-status=live }} Most of the remaining units were clustered in the Upper Midwest and Northeast.{{r|MRM}} There were 15 units by 2021, when Ground Round launched another attempt to grow its market share with a beer-focused concept to open inside a Best Western hotel in Waterloo, Iowa.{{Cite web |last=Romeo |date=May 25, 2021 |first=Peter |title=Ground Round to give a beer concept a try |url=https://restaurantbusinessonline.com/emerging-brands/ground-round-give-beer-concept-try |access-date=2024-05-01 |website=Restaurant Business |language=en |archive-date=January 29, 2024 |archive-url=https://web.archive.org/web/20240129013252/https://www.restaurantbusinessonline.com/emerging-brands/ground-round-give-beer-concept-try |url-status=live }} Locations from Missouri to New York state have closed as independent restaurateurs retire or sell the buildings.{{Cite news |last=O'Brien |first=Kathleen |date=2024-01-29 |title=Ground Round in Bangor closes for good |url=http://www.bangordailynews.com/2024/01/29/bangor/bangor-business/ground-round-bangor-closes/ |access-date=2024-05-01 |website=Bangor Daily News |language=en-US |archive-date=February 5, 2024 |archive-url=https://web.archive.org/web/20240205083239/https://www.bangordailynews.com/2024/01/29/bangor/bangor-business/ground-round-bangor-closes/ |url-status=live }}{{Cite news |date=2017-07-01 |title=Ground Round restaurant in Fargo is closing |url=https://www.valleynewslive.com/content/news/Ground-Round-restaurant-in-Fargo-is-closing-431975713.html |access-date=2024-05-01 |website=Valley News Live |language=en |archive-date=November 9, 2020 |archive-url=https://web.archive.org/web/20201109015803/https://www.valleynewslive.com/content/news/Ground-Round-restaurant-in-Fargo-is-closing-431975713.html |url-status=live }}{{Cite news |last=Rowe |first=Courtney |date=2023-01-01 |title=St. Joseph landmark restaurant, Ground Round, closes after more than 50 years |url=https://www.kq2.com/news/st-joseph-landmark-restaurant-ground-round-closes-after-more-than-50-years/article_e4bea5aa-8a5b-11ed-856b-a324d635d678.html |access-date=2024-05-01 |website=KQ2 |language=en |archive-date=January 3, 2023 |archive-url=https://web.archive.org/web/20230103013812/https://www.kq2.com/news/st-joseph-landmark-restaurant-ground-round-closes-after-more-than-50-years/article_e4bea5aa-8a5b-11ed-856b-a324d635d678.html |url-status=live }}{{Cite web |first=Brandon |last=Menard |date=2020-04-14 |title=Owner of Plattsburgh's Ground Round announces closure |url=https://www.mynbc5.com/article/owner-of-plattsburghs-ground-round-announces-closure/32142522 |access-date=2024-05-01 |website=WPTZ |language=en |archive-date=May 18, 2022 |archive-url=https://web.archive.org/web/20220518141927/https://www.mynbc5.com/article/owner-of-plattsburghs-ground-round-announces-closure/32142522 |url-status=live }}
As of August 2024, there were four Ground Rounds in the U.S., three in North Dakota and one in Ohio. That year, Joseph and Nachi Shea acquired the rights to the Ground Round name, with the existing locations continuing as licensed units, and announced plans to open a new location in Shrewsbury, Massachusetts, which opened in January 2025.{{Cite web |date=2025-05-01 |title=The Ground Round returns after two decades |url=https://www.wbur.org/news/2025/05/01/new-ground-round-shrewsbury |access-date=2025-05-28 |website=www.wbur.org |language=en}}{{Cite web |date=2025-05-01 |title=Ground Round restaurant opens in Shrewsbury |url=https://whdh.com/news/ground-round-restaurant-opens-in-shrewsbury/ |access-date=2025-05-28 |website=Boston News, Weather, Sports {{!}} WHDH 7News |language=en-US}} A previous location there operated until 2004, and Joseph Shea often visited it as a child. The restaurant announced it would pass out popcorn instead of peanuts due to allergy and fire code regulations.{{Cite news|work=The Community Advocate|url=https://www.communityadvocate.com/2024/11/07/the-ground-round-will-return-to-shrewsbury-at-former-bauhinia-site/|title=The Ground Round will return to Shrewsbury at former Bauhinia site|first=Evan|last=Walsh|date=November 7, 2024}}{{Cite news |last=Jennings |first=Lisa |date=November 14, 2024 |title=The Ground Round plots nostalgia-fueled comeback |url=https://www.restaurantbusinessonline.com/emerging-brands/ground-round-plots-nostalgia-fueled-comeback |access-date=2024-11-16 |work=Restaurant Business |language=en}}
References
{{Reflist}}
External links
There is no one website for the chain, so there are multiple independent websites:
- [https://www.groundround.com/ Shrewsbury, Massachusetts]
- [https://www.mygroundround.com Bismarck and Minot, North Dakota]
- [https://gfgroundround.com/ Grand Forks, North Dakota]
- [https://www.groundroundperrysburg.com/ Perrysburg, Ohio]
Category:Companies based in Maine
Category:Economy of the Midwestern United States
Category:Economy of the Northeastern United States
Category:Regional restaurant chains in the United States
Category:Restaurants established in 1969
Category:Restaurant franchises
Category:1969 establishments in Maine
Category:Companies that filed for Chapter 11 bankruptcy in 2004