Harmony Intelligent Mobility Alliance

{{See also|AITO (marque)#History}}

In December 2021, Huawei announced the launch of AITO brand and unveiled its first vehicle AITO M5, the first vehicle Huawei developed with Seres Group. The model is based on Seres SF5 SUV.{{Cite web |last=Krijgsman |first=Lars |date=2021-12-27 |title=Aito M5: met een vleugje Huawei |url=https://www.autoweek.nl/autonieuws/artikel/aito-m5-met-een-vleugje-huawei/ |access-date=2023-10-28 |work=AutoWeek |language=nl}} At that time, Seres managed the entire vehicle lifecycle, encompassing research and development, manufacturing, and after-sales services. Huawei contributed to product definition, development, and channel sales. Both companies collaborated on quality control and marketing efforts. In 2023, Huawei expanded its role to include after-sales services and vehicle deliveries, working alongside Seres.{{Cite web |date=2023-06-14 |title=Huawei acquires "Wenjie" trademark |url=https://autonews.gasgoo.com/Detail2020.aspx?ClassId=2&ArticleId=70023045 |access-date=2023-06-26 |website=Gasgoo}}

In March 2023, AITO was briefly rebranded as "Huawei AITO" before Huawei reverted the rebranding.{{Cite web |title=AITO问界汽车改名，华为汽车真的要来了吗？ - OFweek新能源汽车网 |url=https://nev.ofweek.com/2023-03/ART-71008-8120-30590193.html |access-date=2024-02-08 |website=nev.ofweek.com}} In June 2023, Huawei acquired the AITO trademark in Chinese language (问界/Wenjie) from Seres Group.{{Cite web |title=Huawei acquires |url=https://autonews.gasgoo.com/Detail2020.aspx?ClassId=2&ArticleId=70023045 |access-date=2023-06-26 |website=Gasgoo}} Huawei returned the English AITO trademarks and related patents back to Seres Group in July 2024 for 2.5 billion RMB, citing Chinese regulations requiring automobile brands to be owned by their manufacturers.{{Cite web |last=Kang |first=Lei |date=2024-07-03 |title=Huawei to transfer Aito trademarks and patents it holds to Seres for $340 million |url=https://cnevpost.com/2024/07/03/huawei-to-transfer-aito-trademarks-patents-to-seres/ |access-date=2024-07-12 |website=CnEVPost |language=en-US}}

In November 2023, Huawei announced the establishment of HIMA during the launch of the Luxeed S7, the first model developed in collaboration with Chery. Unlike the previous approach, where Huawei mainly provided sales channels and had control over vehicle development with its partners, HIMA aims to build a more connected ecosystem for electric vehicles by incorporating Huawei's Harmony operating system into the cars. HIMA will allow closer cooperation with partners to create a unified smart mobility platform, focusing more on system integration and joint development across different manufacturers.{{Cite web |last=Shen |first=Jill |date=2023-12-22 |title=Huawei plans dedicated EV showrooms in retail strategy shift · TechNode |url=https://technode.com/2023/12/22/huawei-plans-dedicated-ev-showrooms-in-retail-strategy-shift-report/ |access-date=2025-01-12 |website=TechNode |language=en-US}}

In December 2023, Huawei transferred several trademarks under the name "Stelato" to BAIC BluePark, the HIMA brand developed in collaboration with BAIC.{{Cite web |last=Chen |first=Dong Yi |date=2023-12-30 |title=Huawei-BAIC's STELATO brand will release an all-electric sedan in 2024 |url=https://carnewschina.com/2023/12/30/huawei-baics-stelato-brand-will-release-an-all-electric-sedan-in-2024/ |access-date=2023-12-31 |website=CarNewsChina.com |language=en-US}}{{Cite web |title=智选车再添一"界"：华为北汽合作品牌名称曝光 |url=https://www.guancha.cn/qiche/2023_12_29_720679.shtml |access-date=2023-12-31 |website=www.guancha.cn}}

In July 2024, Yu Chengdong (Richard Yu), Chairman of Huawei Consumer BG and Intelligent Automotive Solutions BU, revealed in an interview that the fourth HIMA brand, developed in collaboration with JAC Group, would be named Zunjie (尊界) in Chinese.{{Cite web |title=余承东直播意外曝光鸿蒙智行第四界：联合江淮打造的"尊界" |url=https://news.mydrivers.com/1/991/991492.htm |access-date=2024-07-15 |website=快科技}} In August 2024, during the Stelato S9 and Huawei new product launch event, Huawei officially introduced Maextro, the fourth brand under the HIMA collaboration with JAC. The first Maextro vehicle is expected to roll off the production line by the end of 2024 and launch in the first half of 2025.{{Cite web |title=鸿蒙智行第四界正式定名尊界 首款车型将于明年上半年上市_新车上市_汽车_中金在线 |url=http://auto.cnfol.com/xincheshangshi/20240806/30857685.shtml |access-date=2024-08-06 |website=auto.cnfol.com}}

In April 2025, SAIC Motor and Huawei jointly unveiled the fifth brand under HIMA, SAIC (dubbed "尚界" in Chinese), during the HIMA new product launch event.{{Cite web |title=华为与上汽强强联合，携手“向尚”，鸿蒙智行家族新成员尚界耀目登场！|url=https://weibo.com/3032210184/5156105190904416|access-date=2025-04-17 |website=weibo|publisher=Harmony Intelligent Mobility Alliance}}{{Cite web |title=SAIC Motor, Huawei launch joint NEV brand |url=https://autonews.gasgoo.com/m/70036975.html |access-date=2025-04-17 |website=autonews.gasgoo.com}}

File:SZ 深圳 Shenzhen 龍崗 Longgang 星河 Galaxy Coco Park mall shop Huawei car showroom January 2024 R12S 03.jpg displaying the AITO M5 alongside its electronic products]]

File:Luxeed S7, Aito M5 EV, and Aito M7 001.jpg

In the HIMA business model, Huawei does not directly manufacture cars but focuses on assisting car companies with product design, supply chain management, quality control, software ecosystem, user experience management, brand marketing, and sales channels.{{Cite web |last=Pandaily |date=2023-03-09 |title=Huawei Emphasizes Dominance of EV Brand AITO |url=https://pandaily.com/huawei-emphasizes-dominance-of-ev-brand-aito/ |access-date=2023-06-26 |website=Pandaily |language=en-US}}{{Cite web |title=华为余承东：奇瑞、北汽、江淮新车将至，统一使用"问界"生态品牌 - IT之家 |url=https://www.ithome.com/0/683/888.htm |access-date=2023-06-26 |website=www.ithome.com}} Under the alliance, each of Huawei's partner manufacturers will specialize in a certain vehicle category and class. Each manufacturer's product lineup will be non-overlapping, and all will be combined under Huawei's comprehensive solution.

Huawei has been establishing independent HIMA stores in the Chinese market. Huawei planned to have around 800 newly built HIMA stores by 2024, and plans to expand to 1,000 stores by 2025. By 2023, HIMA had already opened franchise outlets ("user centers") in 78 cities nationwide. These outlets provide integrated services, including sales, delivery, and after-sales support, embodying a one-stop-shop approach. One of the criteria for selecting partners is a preference for those with expertise in luxury car sales and maintenance (both mechanical and paint). In addition to opening new franchise user centers, the existing outlets were rebranded from "AITO" to "HIMA" as the outlets started offering Luxeed, Stelato and Maextro vehicles.{{Cite web |title=华为智选车将为鸿蒙智行推出独立门店:single-爱卡汽车 |url=https://info.xcar.com.cn/202312/news_2074743_1.html |access-date=2023-12-21 |website=info.xcar.com.cn}}

The HarmonyOS Cockpit is Huawei's solution for electric and autonomous cars powered by its Kirin line of a system-on-chip (SoC), augmented reality head-up displays (AR-HUD) and smart instrument cluster. Huawei opened up the APIs of HarmonyOS Cockpit to help automobile OEMs, suppliers and ecosystem partners in developing different features.{{Cite web |last=Li |first=Deng |date=2021-10-22 |title=First HarmonyOS smart car cockpit will launch by the end of this year, check user interface |url=https://www.huaweicentral.com/first-harmonyos-smart-car-cockpit-will-launch-by-the-end-of-this-year-check-user-interface/ |access-date=2023-06-26 |website=Huawei Central |language=en-US}}{{Cite web |last=Amit |date=2022-03-19 |title=HarmonyOS Cockpit: AITO's new medium and large SUV interior leaked |url=https://www.huaweiupdate.com/harmonyos-cockpit-aitos-new-medium-and-large-suv-interior-leaked/ |access-date=2023-06-26 |website=HU |language=en-US}}

AITO vehicles are equipped with ADS (Autonomous Driving System) developed by Huawei. For ADS 2.0, current in 2023, it was a composite of 128 LiDARs, 11 HD cameras, 3 MMW radars, and 12 ultra sonic radars and Huawei self-developed chipset. The ADS is trained on real-world driving data and can achieve Level 2+ autonomous driving. It can perform human-like judgment and operation such as accurate turning, giving way to pedestrians, recognizing and avoiding irregular obstacles, as well as detecting and avoiding animals. It can also perform automatic and valet parking. According to Huawei, the ADS 2.0 was priced at 36,000 RMB (~US$5200) per vehicle when sold to partner manufacturer.{{Cite web |date=2023-05-18 |title=Huawei ADS 2.0: A Promising New ADAS in Marke |url=https://www.counterpointresearch.com/huawei-ads-2-0-a-promising-new-adas-in-market/ |access-date=2023-07-19 |website=Counterpoint Research |language=zh-hans}}

Huawei Tuling platform is equipped with a multi-modal fusion perception system, DATS (Dynamic Adaptive Torque System) and xMotion intelligent body collaborative control system.{{Cite web |title=鸿蒙智行官网 |url=https://hima.auto/ |access-date=2024-08-29 }}

{{Main|List of HIMA vehicles}}

The brands of the alliance include AITO (Seres Group), Luxeed (Chery), Stelato (BAIC BluePark), Maextro (JAC Motors) and SAIC (SAIC Motor). Although the Western names of each alliance brand are not closely related, their Chinese names are all named after the Chinese character "界", such as {{Lang-zh|c=问界|s=|p=Wènjiè|labels=no}} (AITO), {{Lang-zh|c=智界|s=|p=Zhìjiè|labels=no}} (Luxeed), {{Lang-zh|c=享界|s=|p=Xiǎngjiè|labels=no}} (Stelato), {{Lang-zh|c=尊界|s=|p=Zūnjiè|labels=no}} (Maextro) and {{Lang-zh|c=尚界|s=|p=Shàngjiè|labels=no}} (SAIC).

Originally, the ownership rights for the alliance brands' Western and Chinese names were separate. The Western trademarks are owned by the alliance manufacturers, whereas the Chinese trademarks are owned by Huawei.{{Cite web |title=华为申请注册"智界""LUXEED"商标 智界S7即将上市 - 手机中国 - |url=https://internet.cnmo.com/event/758601.html |access-date=2023-11-19 |website=internet.cnmo.com}} However, due to the regulations of Chinese government, that the brand of automobile must be owned by its manufacturer, in July 2024, Huawei announced to transfer the Chinese trademarks and patents of AITO brand to its partner Seres Group.{{Cite web |title=余承东揭秘"25亿元转让问界"：国家法规要求，问界品牌至少值上百亿元 |url=https://www.yicai.com/news/102192195.html |access-date=2024-07-15 |website=www.yicai.com}}{{Cite web |last=Kang |first=Lei |date=2024-07-03 |title=Huawei to transfer Aito trademarks and patents it holds to Seres for $340 million |url=https://cnevpost.com/2024/07/03/huawei-to-transfer-aito-trademarks-patents-to-seres/ |access-date=2024-07-12 |website=CnEVPost |language=en-US}}

{{Main|AITO (marque)|Seres Group}}

AITO ({{zh|c=问界|p=Wènjiè}}) is the brand used for Huawei's collaboration with Seres Group.

File:2022 Seres AITO M5 (front).jpg|AITO M5

File:Aito M5 EV 003.jpg|AITO M5 EV

File:Aito M7 facelift 003.jpg|AITO M7

File:AITO M8 001.jpg|AITO M8

File:Aito M9 011 (cropped).jpg|AITO M9

{{Main|Luxeed|Chery}}

Luxeed ({{zh|c=智界|p=Zhìjiè}}) is the brand used for Huawei's collaboration with Chery.

File:2023 Luxeed S7 (front).jpg|Luxeed S7

File:Luxeed R7.jpg|Luxeed R7

{{Main|Stelato|BAIC BluePark}}

Stelato ({{zh|c=享界|p=Xiǎngjiè}}) is the brand used for Huawei's collaboration with BAIC BluePark, a subsidiary of BAIC Group.

File:(CHN-Hubei) Showcar Stelato S9 No-plate 2024-12-04.jpg|Stelato S9

{{Main|Maextro|JAC Group}}

Maextro ({{zh|c=尊界|p=Zūnjiè}}) is the brand used for Huawei's collaboration with JAC Group.

File:Maextro S800 001.jpg|Maextro S800

{{Main|SAIC Motor}}

SAIC ({{zh|c=尚界|p=Shàngjiè}}) is the brand used for Huawei's collaboration with SAIC Motor.

Since HIMA is not considered as an automobile manufacturer by government of China, the sales figures of each HIMA brand is overlapping with its partner manufacturers.

{{Main|Yinwang}}

Huawei's partnership with automobile manufacturers has taken the form of three models, the standardized parts supply model, the "Huawei Inside" (HI) model, and the Harmony Intelligent Mobility Alliance (HIMA).{{Cite web |title=华为申请注册"智界""LUXEED"商标 智界S7即将上市 - 手机中国 - |url=https://internet.cnmo.com/event/758601.html |access-date=2023-11-19 |website=internet.cnmo.com}}

• Tier 1 — Harmony Intelligent Mobility Alliance (HIMA), Huawei provides a complete set of vehicle solutions and participates in product definition, design, marketing, user experience, quality control and delivery, while the manufacturers are responsible for vehicle manufacturing.
• Tier 2 — Huawei Inside (HI), Huawei provide full-stack smart car solution and Huawei's smart cockpit to car manufacturers. In this mode, Huawei empowers vehicle intelligence through the supply of both software and hardware, but does not participate in the design, development, and marketing of the vehicles. Arcfox is currently adopting this model.
• Tier 2 — Huawei Inside Plus (HI Plus), with Avatr becoming the first company to invest in Yinwang, the Avatr's previous "HI"(Huawei Inside) model has been further upgraded to a new "HI Plus" model, enabling Huawei to get more deeply involved in Avatr's product definition.
• Tier 3 — Standardized parts supply, Huawei provides automobile parts and components like Lidar, electric motor, cameras and power management to car manufacturers, the most basic model.

• Automotive industry in China
• List of Huawei products

{{Reflist}}

{{HIMA}}

{{Huawei|phones=yes|tablets=yes|laptops=yes|wearables=yes|cpu=yes|os=yes|services=yes|people=yes|other=yes|below=yes}}

{{Automotive industry in China}}

Category:Huawei

Category:Huawei products

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