Hasee

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{{Infobox company

| name = Hasee Computer Company, Ltd.

| logo = Hasee logo.svg

| logo_size = 250px

| size =

| type =

| genre =

| foundation = 1995{{cite web | url=http://hasee.com/en/company_abouthasee.jsp | title=About Hasee: Company Profile | publisher=Hasee | work=hasee.com/en | date=c. 2010 | access-date=31 July 2014 | archive-date=2 January 2010 | archive-url=https://web.archive.org/web/20100102131134/http://hasee.com/en/company_abouthasee.jsp | url-status=dead }} or 2001/2002

| founder = Wu Haijun

| location_city = Shenzhen, Guangdong

| location_country = China

| location =

| locations =

| area_served = Worldwide

| key_people = Wu Haijun
(Chairman and President), Jean Tafazzoli
(CEO for European market)

| industry =

| products = Personal computers, cell phones

| services =

| market cap =

| revenue =

| operating_income =

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| owner =

| num_employees =

| parent = Hasee Group

| divisions =

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| homepage = http://www.hasee.com (in Chinese)

| footnotes =

| intl =

}}

Hasee Computer Company, Ltd. ({{zh|c=神舟电脑|p=Shénzhōu Diànnǎo}}) is a Chinese personal computer manufacturer headquartered in Shenzhen, Guangdong, China. In 2008 it was the second largest Chinese computer maker.{{cite news|url=https://www.nytimes.com/2008/08/01/business/worldbusiness/01factory.html|title=In China, Low-End Industries Give Way to High-Tech|last=Barboza|first=David|date=2008-08-01|work=New York Times|page=2|access-date=2008-07-31|quote=Hasee is already selling 100,000 laptops a month and is the second biggest Chinese computer maker.}}

In addition to its domestic market, Hasee products are sold worldwide.

History

Hasee Computers was founded on January 3, 1995, originally as Shenzhen New World Industrial Co., Ltd. In April, the company collaborated with Hong Kong-based Yali Electronics Technology Co., Ltd. (later renamed Shuangmin Electronics Technology Co., Ltd. in 1996) to distribute movie cards as the agent for Accton Technology, a Taiwanese company. The following year, Hasee launched its own sound card "小声霸" (directly translated as "Little Sound King") in January. That same year, the company earned the distributorship of Shuangmin Electronics’ "小影霸" (directly translated as "Little Video King") graphics card and began distributing NEC-brand floppy drives, hard drives, and optical drives in November.

In July 1997, Hasee introduced its own brand of motherboards, "磐英" (directly translated as“Panying”).由于商标问题，双敏电子代理的台湾磐英科技的“EpoX”主板将中文名定为“磐正”。参见：[http://www.yesky.com/462/1644962.shtml EPoX磐英科技启用“磐正”商标释疑] {{webarchive|url=https://web.archive.org/web/20160305045320/http://www.yesky.com/462/1644962.shtml}} Between April and May of 1999, the company launched two new motherboard series, "奔驰" ("Beng-Chi") and "神龙" ("Shen-Long"). In January 2000, Hasee established its R&D center, and by July, they released the "Little Net King" modem. Additionally, New World Technology Co., Ltd. was founded in the same month to manage the NEC agency business.

In September 2000, Hasee Computers Co., Ltd. was established, marking New World’s transition from the component market to the complete systems market. However, the company continued its agency business, and in the following month, it began representing NEC monitors. In January 2001, the Hasee Electronics Factory was completed and went into production, and by August, the first Hasee-branded desktop computer was released. In December, New World Industrial Co., Ltd. was renamed New World Group Co., Ltd.

In January 2002, Hasee gained significant public attention with its "四千八百八，奔四扛回家" (directly translated as “¥4880, bring a Pentium 4 home”) advertisement campaign aired on CCTV, which quickly boosted its popularity.{{Cite web |title=2002年成功营销案例盘点推动辉煌创造经典 |url=http://finance.sina.com.cn/jygl/20030106/1152298510.shtml |archive-url=https://web.archive.org/web/20190821231718/http://finance.sina.com.cn/jygl/20030106/1152298510.shtml |archive-date=2019-08-21 |access-date=2010-10-30 |url-status=live}} In May of that year, construction began on the New World Industrial Park. The following year, in February 2003, Hasee started producing laptops. That same year, Hasee's chairman, Wu Haijun, was ranked 18th on the Hurun "IT Rich List" with a net worth of 1 billion yuan.{{Cite web |title=2005胡润IT富豪榜 |url=http://www.hurun.net/listcn27.aspx |archive-url=https://web.archive.org/web/20101213145719/http://www.hurun.net/listcn27.aspx |archive-date=2010-12-13 |access-date=2010-10-30 |url-status=dead}} Around this time, the company also entered the South Korean market.{{Cite web |title=神舟电脑低价风暴突袭韩国市场只售裸机 |url=http://biz.163.com/05/1125/10/23D8NIR200020QEE.html |archive-url=https://web.archive.org/web/20190821231723/http://biz.163.com/05/1125/10/23D8NIR200020QEE.html |archive-date=2019-08-21 |access-date=2010-10-30 |url-status=live}}

In November 2005, Hasee’s Commercial OEM Division was officially established, and in May 2006, the company began planning its entry into the German market.[http://notebook.pconline.com.cn/news/industry/0605/793271.html 剑指欧洲市场!神舟在德国开设分公司]{{Dead link|date=May 2025}} By January 2007, Hasee expanded into the Middle Eastern market.{{Cite web |title=神舟电脑在中东市场大受欢迎 |url=http://notebook.yesky.com/222/8190222.shtml |archive-url=https://web.archive.org/web/20190823002054/http://notebook.yesky.com/222/8190222.shtml |archive-date=2019-08-23 |access-date=2010-10-30 |url-status=live}} In 2008, the company faced a setback when a defect in some of NVIDIA’s graphics chips led to the “Graphics Card Scandal.” Despite this, Hasee continued to grow and entered the Japanese market in May 2009.[http://www.hasee.com/cn/window_index.html?window_see=1&chuangid=1326 中国品牌神舟电脑在日本崭露头角]{{dead link|date=May 2025|bot=InternetArchiveBot|fix-attempted=yes}}

In July 2010, reports indicated that Hasee Computers was planning to list on the ChiNext board.{{Cite web |title=传神舟电脑将登陆创业板最快年内上市 |url=http://it.chinabyte.com/84/11424084.shtml |archive-url=https://web.archive.org/web/20110808192324/http://it.chinabyte.com/84/11424084.shtml |archive-date=2011-08-08 |access-date=2010-10-30 |url-status=dead}} On March 22, 2011, Hasee officially submitted its application for listing on ChiNext for review. However, the very next day, the application was rejected by the China Securities Regulatory Commission (CSRC).{{Cite web |title=神舟电脑:盈利能力遭质疑创业板IPO被否 |url=http://stock.jrj.com.cn/ipo/2011/03/2312279539551.shtml |archive-url=https://web.archive.org/web/20110326034445/http://stock.jrj.com.cn/ipo/2011/03/2312279539551.shtml |archive-date=2011-03-26 |access-date=2011-03-23 |url-status=dead}} According to reports, this was Hasee’s (and its parent company’s) third unsuccessful attempt to go public.[http://www.cnsoftnews.com/show_news.asp?newsid=56824 神舟电脑拟发行8100万股申请上市第3次未通过]{{dead link|date=May 2025|bot=InternetArchiveBot|fix-attempted=yes}}

On July 6, 2011, Hasee officially launched its tablet computer Lipad.[http://tech.qianlong.com/33443/2011/07/06/71@7142480.htm 神舟电脑正式发布灵雅Lipad平板电脑]{{dead link|date=May 2025|bot=InternetArchiveBot|fix-attempted=yes}} On September 30 of the same year, Hasee submitted its fourth application for listing on the ChiNext board.{{Cite web |title=神舟电脑第四次递交IPO申请 |url=http://finance.ifeng.com/ipo/xgyw/20111011/4773717.shtml |archive-url=https://web.archive.org/web/20190816175956/http://finance.ifeng.com/ipo/xgyw/20111011/4773717.shtml |archive-date=2019-08-16 |access-date=2011-11-04 |url-status=live}} On the evening of July 31, 2012, the China Securities Regulatory Commission (CSRC) announced that Hasee's request to list on the Shenzhen ChiNext board had been approved.[http://epaper.nbd.com.cn/shtml/mrjjxw/20120801/2430016.shtml 神舟电脑IPO获通过拟发8200万股]{{dead link|date=May 2025|bot=InternetArchiveBot|fix-attempted=yes}} However, the decision was met with significant public skepticism, with many questioning whether Hasee had "beautified" its financial statements in order to gain approval, as well as concerns over the company's long-term profitability.{{Cite web |title=神舟电脑闯关IPO成功难逃“美化报表”嫌疑 |url=http://tech.ifeng.com/it/detail_2012_08/01/16460830_1.shtml |archive-url=https://web.archive.org/web/20190814181800/http://tech.ifeng.com/it/detail_2012_08/01/16460830_1.shtml |archive-date=2019-08-14 |access-date=2012-08-16 |url-status=live}}{{Cite web |title=致神舟电脑吴海军的一封信 |url=http://tech.sina.com.cn/it/2012-08-07/01207473668.shtml |archive-url=https://web.archive.org/web/20190816221520/http://tech.sina.com.cn/it/2012-08-07/01207473668.shtml |archive-date=2019-08-16 |access-date=2012-08-16 |url-status=live}}

In September 2012, media reports indicated that due to declining sales, Hasee had closed several subsidiaries and distributors, as well as two of its four factories. Additionally, some of the company’s production land was reportedly being leased out for profit under the name of Hasee’s parent company, New World Group, by Chairman Wu Haijun.{{Cite web |title=神舟电脑IPO疑云：生产线闲置终端萎缩 |url=http://tech.qq.com/a/20120901/000041.htm |archive-url=https://web.archive.org/web/20191130152333/https://tech.qq.com/a/20120901/000041.htm |archive-date=2019-11-30 |access-date=2012-10-05 |url-status=live}}

In May 2013, nearly a year after its request for ChiNext listing was approved, Hasee withdrew its listing application voluntarily, as it was unable to submit the required self-inspection report on time.{{Cite web |title=4月来102家拟IPO企业撤单秦宝牧业神舟电脑终止上市 |url=http://finance.sina.com.cn/stock/newstock/zxdt/20130601/134115665765.shtml |archive-url=https://web.archive.org/web/20190815194942/http://finance.sina.com.cn/stock/newstock/zxdt/20130601/134115665765.shtml |archive-date=2019-08-15 |access-date=2013-06-01 |url-status=live}}

Products

Products include no frills systems sold at low prices. In 2003, some of its desktop models were referred to as "among the cheapest on the [Chinese] market,""IN BRIEF (Page: 6, Date: 11/19/2003)." China Daily. China Daily. 2003. HighBeam Research. 30 Jul. 2014 and in 2008 a Hasee laptop could be purchased for little more than US$370. C. 2010, Hasee calls some of its products "competitively priced".

Hasee's products include laptops, desktops, smartphones, tablets,{{cite web | url=http://hasee.com/en/ProductIndex_Views_En.html?product_index_view=66&id=66 | title=All Products | publisher=Hasee | work=hasee.com/en | access-date=31 July 2014}} and panel PCs. In the mid-2000s, Hasee manufactured its own motherboards,{{cite web|url=http://hasee.com/en/company_abouthasee.jsp|title=About Hasee|date=c. 2006|work=hasee.com/en|publisher=Hasee|archive-url=https://web.archive.org/web/20100102131134/http://hasee.com/en/company_abouthasee.jsp|archive-date=2 January 2010|access-date=31 July 2014}} and in 2010 the company states motherboard manufacture continues.

Operations

=Subsidiaries=

Hasee's subsidiaries include Shenzhen Hasee Computer Co Ltd, Shenzhen Paradise Science and Technology Co Ltd, Shenzhen Hass IC Co Ltd, Shenzhen Creative Science and Technology Co Ltd, Hasee Electronics Fty, and Shenzhen Paradise Advertisement Co Ltd.[https://books.google.com/books?id=9l-He-ESeygC&dq=Hasee&pg=PA48 Notebook PCs & accessories: supplier capability in mainland China and Taiwan] Global Sources (Firm), Page 48 - 49, {{ISBN|962-7853-62-3}}, {{ISBN|978-962-7853-62-6}} Google Books Search

=Production bases and facilities=

Facilities include 230,000 sq meters in Hasee Industrial Park located in Bantian, Shenzhen, and the total floor-space of all Hasee facilities was estimated to be 400,000 sq meters in 2004.

Production bases, as of 2004, include a site in Longgang, Shenzhen.