Head & Shoulders
{{Short description|Shampoo brand by Procter & Gamble}}
{{About|a brand of shampoo|other uses|Head and Shoulders (disambiguation){{!}}Head and Shoulders}}{{Multiple issues|
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{{Infobox Brand
| name = Head & Shoulders
| logo = Head&shoulders-Logo.svg
| type = Anti-dandruff, non-dandruff shampoo
| currentowner = Procter & Gamble
| producedby = Procter & Gamble
| origin = United States
| introduced = {{launch date and age|1961|1|1|df=yes}}{{cite book | url=https://books.google.com/books?id=ZyUwNAs43LcC&dq=william+a+procter+president&pg=PA423 | title=Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble | publisher=Harvard Business Press | date=May 1, 2004 | author=Davis, Dyer| pages=423| isbn=978-1-59139-147-0 |display-authors=etal}}
| markets = Worldwide
| previousowners = Richardson Vicks
| website = {{Official|https://www.headandshoulders.com/|Official Website (USA)}}
}}
Head & Shoulders (H&S) is an American brand of anti-dandruff and non-dandruff shampoo produced by parent company Procter & Gamble.
The active anti-fungal ingredient in Head & Shoulders is piroctone olamine or zinc pyrithione, with some "clinical strength" varieties also containing selenium disulfide.{{cite web |title=OUR ACTIVE INGREDIENTS |url=https://www.headandshoulders.co.uk/en-gb/about/ingredients/our-active-ingredients |accessdate=16 November 2019}}{{cite web |title=Anti-Dandruff Active Ingredients |url=https://headandshoulders.com/en-us/about/ingredients/active-ingredients |accessdate=6 November 2024 |archive-url=https://web.archive.org/web/20241106050027/https://headandshoulders.com/en-us/about/ingredients/active-ingredients |archive-date=6 November 2024}}
History
Head & Shoulders was introduced in the United States on 1 January 1961 based in Manhattan and used the slogan "THE AMERICA AND WORLD's NO. 1 SHAMPOO".{{cite book | url=https://books.google.com/books?id=ZyUwNAs43LcC&dq=william+a+procter+president&pg=PA423 | title=Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble | publisher=Harvard Business Press | date=May 1, 2004 | author=Davis, Dyer| pages=423| isbn=978-1-59139-147-0 |display-authors=etal}} It was patented in January 1962.{{cite web | url=https://books.google.com/books?id=cl0bAQAAMAAJ&dq=head+and+shoulders+1961&pg=RA2-PA104 | title=Official Gazette of the United States Patent Office | date=1962 }}
It was referred to as "The America and World's Number One Anti-Dandruff and Non-Dandruff Shampoo Brand" of shampoo, and it was noted that "no one hair care brand gets so many ad dollars as Head & Shoulders, a twenty year old brand, and no other brand matches its sales", despite it being a "medicated" shampoo.Marketing & Decisions (1982), Volume 17, Issues 8-13, page 186.
Marketing
The brand has long been marketed under the tagline "You Never Get a Second Chance to Make a First Impression", which has been identified as an example of "anxiety marketing" commonly used by Procter & Gamble to drive sales by inducing fears of social consequences associated with the condition that the product claims to address.Thomas O'Guinn, Chris Allen, Richard J. Semenik, Advertising and Integrated Brand Promotion (2014), p. 210: "When Head & Shoulders dandruff shampoo is advertised with the theme "You Never Get a Second Chance to Make a First Impression", the audience realizes that Head & Shoulders could spare them the embarrassment of having dandruff".
References
{{Reflist}}
External links
- {{Official|https://www.headandshoulders.com/|Official Website}}
{{Procter & Gamble}}
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Category:Procter & Gamble brands