Hill Holliday
{{Short description|Marketing and communications agency}}
{{More citations needed|date=February 2014}}
{{Infobox company
| name = Hill Holliday
| logo = Hill holliday logo.png
| logo_size = 200px
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| type = Subsidiary
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| foundation = {{Start date|1968}}
| founder = Jack Connors, Jay Hill, Steve Cosmopulos and Alan Holliday
| defunct =
| location_city = 2 Dry Dock
Boston, Massachusetts
| location_country = United States
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| key_people = Chris Wallrapp, CEO
| industry = advertising agency
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| parent = Attivo
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| homepage = {{URL|www.hhcc.com}}
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Hill Holliday (HH) is a marketing and communications agency based in Boston, Massachusetts with offices in New York City and Greenville, South Carolina.{{cite web|url=http://www.hhcc.com/contact|title=Hill Holliday – Contact Page|date=10 August 2018|website=Hhcc.com}}[https://www.nytimes.com/2004/01/14/business/media/14addes.html "Hill, Holliday Acquires Erwin-Penland Agency"], The New York Times, January 14, 2004 It is the 17th largest advertising agency in the U.S.{{cite web|url=http://www.hhcc.com/|title=Hill Holliday – advertising agency / marketing – Boston, New York|date=10 August 2018|website=Hhcc.com}}
History
Hill Holliday was founded in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc. by partners Jack Connors, Jay Hill, Steve Cosmopulos and Alan Holliday.{{Cite news| last=Elliott| first=Stuart| date=June 9, 1995 |url=https://www.nytimes.com/1995/06/09/business/the-media-business-advertising-addenda-hill-holliday-chairman-to-retire.html |title=Hill Holliday Chairman to Retire |language=en-US| work=The New York Times |access-date=2024-07-25}} It was acquired by IPG in 1998,{{Cite web |url=http://www.thefreelibrary.com/Interpublic+Acquires+Hill,+Holliday-a020317346 |title=Interpublic Acquires Hill, Holliday - Free Online Library |access-date=2014-01-31 |archive-url=https://web.archive.org/web/20140201221818/http://www.thefreelibrary.com/Interpublic+Acquires+Hill,+Holliday-a020317346 |archive-date=2014-02-01 |url-status=dead }} and sold to Attivo in 2024.{{Cite web |url=https://variety.com/2024/tv/news/interpublic-group-sells-deutsch-hill-holliday-attivo-group-1235860571/ |title=Interpublic Group Sells Deutsch NY, Hill Holliday to New Zealand's Attivo Group|date=3 January 2024 }}
Awards
The agency was named Media Magazine{{'}}s full-service Agency of the Year for 2011 and 2012,{{cite magazine |first=Carrie |last=Cummings |date=December 28, 2012 |title=Full Service, Full Throttle: Full Service Agency of the Year—Hill Holliday |url=https://www.mediapost.com/publications/article/190109/full-service-full-throttle-full-service-agency-o.html |department=Commentary |magazine=Media Magazine |access-date=4 July 2019}} and is the only agency to win Adweek{{'}}s Media Plan of the Year four years in a row.{{cite magazine |author= |date=14 June 2009 |title=The AdweekMedia Plan of the Year |url=http://www.adweek.com/news/advertising-branding/adweekmedia-plan-year-99587 |magazine=Adweek |access-date=4 July 2019}}{{Failed verification|reason=Only one year is confirmed—the other three need to be specified and citations.|date=July 2019}}
Notable work
- Dunkin Donuts: "America Runs on Dunkin"
- Bank of America: "Life's Better When We're Connected"
- Cigna: "GO YOU"
- Partnership for Drug-Free Kids: WeGotYou{{cite web|title=Is this our brain on drugs? Take a look at these emoji-filled anti-drug ads|date=July 17, 2015 |author=Rebekah Lowin |url=http://www.today.com/news/our-brain-drugs-these-emoji-filled-anti-drug-ads-make-t33016|website=Today.com}}
- AMD K6/K6-2: "Trucks",{{Cite web|url=https://ew.com/article/1997/05/30/reviewing-tv-commercials/|title=Reviewing TV commercials|website=EW.com}} "Diabolical",{{Cite web|url=https://adage.com/article/snapshot/bob-garfield-s-ad-review-3-advertisers-raise-tech-ads-level/69794|title=BOB GARFIELD'S AD REVIEW: 3 ADVERTISERS RAISE TECH ADS TO NEW LEVEL|date=December 15, 1997|website=Adage.com}} and "Flatzone"{{Cite web|url=http://www.adeevee.com/1999/08/advanced-micro-devices-amd-k6-2-micro-processor-flat-zone-film/|title=Adeevee | Only selected creativity - Advanced Micro Devices Amd K6-2 Micro Processor: Flat Zone|website=Adeevee.com}}
References
{{Reflist}}
External links
- {{Official website|www.hhcc.com}}
{{Interpublic}}
{{Authority control}}
Category:Advertising agencies of the United States
Category:Companies based in Boston
Category:1968 establishments in Massachusetts
Category:American companies established in 1968
Category:Marketing companies established in 1968
Category:1998 mergers and acquisitions
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