Hungama Digital Media Entertainment

{{Short description|Indian digital entertainment company}}

{{About|the digital media entertainment company|other companies named Hungama|Hungama (disambiguation)}}

{{Use dmy dates|date=August 2018}}

{{Use Indian English|date=August 2018}}

{{Infobox company

| name = Hungama Digital Media

| logo = Hungama Digital Media Entertainment.svg

| logo_size = 250px

| type = Private

| founded = {{Start date and age|df=y|1999|04|01}}

| founder = Neeraj Roy

| industry = Entertainment

| hq_location = Mumbai, Maharashtra, India

| key_people =

| products = {{hlist|Films|web series|animation|music|digital media}}

| subsid = Bollywood Hungama

| website = {{url|https://www.hungama.org/}}

}}

Hungama Digital Media is an Indian digital entertainment company, headquartered in Mumbai, India.{{cite web |last=Sen |first=Swagata |date=25 June 2009 |title=Hungama Digital Media bags Meffy for 'Tata Sky Active Mall' service |url=http://indiatoday.intoday.in/story/Hungama+Digital+Media+bags+Meffy+for+%27Tata+Sky+Active+Mall%27+service/1/48609.html |access-date=18 January 2014 |publisher=India Today |archive-date=7 March 2014 |archive-url=https://web.archive.org/web/20140307004225/http://indiatoday.intoday.in/story/Hungama+Digital+Media+bags+Meffy+for+%27Tata+Sky+Active+Mall%27+service/1/48609.html |url-status=live }} The company was first launched in 1999 by Ashish Kacholia, Hiren Ved, Lashit Sanghvi, Rakesh Jhunjhunwala, and Neeraj Roy as an online promotions agency.{{cite web |last=Bagchi |first=Subroto |date=13 July 2009 |title=Value before Valuation |url=http://forbesindia.com/column/zen-garden/value-before-valuation/2032/1 |access-date=18 January 2014 |work=Forbes India |archive-date=10 February 2014 |archive-url=https://web.archive.org/web/20140210114825/http://forbesindia.com/column/zen-garden/value-before-valuation/2032/1 |url-status=live }} The company has since grown to also serve as an aggregator, developer, publisher, and distributor of Bollywood and Asian entertainment.{{Cite web |last=Farooqui |first=Javed |date=29 January 2021 |title=Hungama Digital Media FY20 net loss widens due to increased content cost |url=https://www.exchange4media.com/digital-news/hungama-digital-media-fy20-net-loss-widens-due-to-increased-content-cost-110551.html |access-date=2022-04-04 |website=Exchange4media |archive-date=16 May 2022 |archive-url=https://web.archive.org/web/20220516134352/https://www.exchange4media.com/digital-news/hungama-digital-media-fy20-net-loss-widens-due-to-increased-content-cost-110551.html |url-status=live }}

The company first launched in 1999 as "Hungama.com", a promotional marketing portal. In 2000 the company acquired Indiafm and in the following years began to work marketing campaigns for companies such as Coca-Cola and Nike.{{cite web |last=Jha |first=Sneha |title=Cloud Platform Helped Hungama Digital Media Lower Its Cost By 50 Percent |url=https://www.cio.com/article/215624/cloud-platform-helped-hungama-digital-media-lower-its-cost-by-50-percent.html |archive-url=https://web.archive.org/web/20171111152417/http://www.cio.in/case-study/cloud-platform-helped-hungama-digital-media-lower-its-cost-50-percent |archive-date=11 November 2017 |access-date=18 January 2014 |publisher=CIO}} In 2007 Hungama launched their gaming portal and in 2009, the company re-launched their website and company name, changing it to Hungama Digital Media Entertainment Pvt. Ltd. In 2012 Hungama Digital Media Entertainment launched Artist Aloud!, a digital platform for artists and independent music fans.{{cite web |date=7 January 2010 |title=Artist aloud! |url=http://www.newindianexpress.com/cities/hyderabad/article219309.ece |access-date=18 January 2014 |publisher=The New Indian Express |archive-date=20 February 2014 |archive-url=https://web.archive.org/web/20140220041227/http://www.newindianexpress.com/cities/hyderabad/article219309.ece |url-status=dead }} It won a gold award for Best Digital Communications Campaign from the Promotion Marketing Awards of Asia (2009).{{cite web|title=Best Digital Communications Campaign|url=http://www.pmaa-awards.net/documents/5.%20Best%20Digital%20Communications%20Campaign.pdf|publisher=Promotion Marketing Awards of Asia|access-date=18 January 2014|archive-url=https://web.archive.org/web/20140912194834/http://www.pmaa-awards.net/documents/5.%20Best%20Digital%20Communications%20Campaign.pdf|archive-date=12 September 2014|url-status=dead}}