digital entertainment
Digital entertainment Industry includes, but is not restricted to, any combination of the following industries (that themselves have a considerable degree of overlap):{{cite web | title=Digital Entertainment World | website=Digital Entertainment World | date=2018-09-11 | url=https://www.dewexpo.com/ | access-date=2019-07-09}}{{cite web | last=Hamedy | first=Saba | title=8 biggest digital entertainment trends in 2016 (so far) | website=Mashable | date=2016-07-04 | url=https://mashable.com/2016/07/04/digital-entertainment-trends-best-2016/ | access-date=2019-07-09}}
- digital media
- new media
- video on demand
- video games
- interactive entertainment
- online gambling
- mobile entertainment
- social media
- streaming services
"Digital entertainment", largely a hard to define marketing term,{{cite web | title='The future of digital entertainment' | website=GOV.UK | date=2011-07-05 | url=https://www.gov.uk/government/speeches/the-future-of-digital-entertainment | access-date=2019-07-10}} rests upon entertainment technology and ultimately on the enabling basic technologies computers, Internet/World Wide Web, digital rights management, multimedia and streaming media.{{cite web|url=http://www.arts.rpi.edu/public_html/ruiz/EGDFall2015/readings/Creating%20communityUniv.of%20Tampere.pdf|title=Communication and Community in Digital Entertainment Services|author=Aki Järvinen, Satu Heliö & Frans Mäyrä|year=2002|publisher=University of Tampere Hypermedia Laboratory}} Apart from pure entertainment, the term rests upon the observation that already in 2011 in the UK, for example, "nearly half of people’s waking hours are spent using media content and communications services" ("screen time").{{cite web | title=Communications Market Reports | website=Ofcom | date=2019-07-04 | url=https://www.ofcom.org.uk/research-and-data/multi-sector-research/cmr | access-date=2019-07-10}}
Digital entertainment is inextricably connected with digital marketing.{{cite web | title=Why Content Marketers Are Now In The Entertainment Business | website=Marketing Land | date=2014-02-25 | url=https://marketingland.com/marketers-now-entertainment-business-74617 | access-date=2019-07-10}}{{cite web | last=Singal | first=Aastha | title=6 Key Factors to Consider Before Deciding Your Digital Marketing Strategy | website=Entrepreneur | date=2018-10-08 | url=https://www.entrepreneur.com/article/321312 | access-date=2019-07-10}}{{cite web | title=#DMWF Series | website=#DMWF World Series | url=https://www.digitalmarketing-conference.com/ | access-date=2019-07-10}} People who follow influencers on social media for entertainment will receive a fair share of advertising at the same time. Digital merchandise is distributed with every computer game and popup ads or similar are ubiquitous in the online (gaming) world.