I'm in It
{{Short description|2013 song by Kanye West}}
{{good article}}
{{Infobox song
| name = I'm In It
| cover =
| alt =
| type =
| artist = Kanye West
| album = Yeezus
| released = June 18, 2013
| format =
| recorded = 2013
| studio = *No Name Hotel (Paris)
- Gee Jam (Port Antonio, Jamaica)
- Real World (Bath, England)
- Shangri-La (Malibu, CA)
| genre = *Hip hop
| length = {{Duration|m=3|s=54}}
| label =
| writer =
- Kanye West
- Justin Vernon
- Jeffrey Ethan Campbell
- Josh Leary
- Malik Jones
- Cydel Young
- Sakiya Sandifer
- Elon Rutberg
- Mike Dean
- Andre Harris
- Jill Scott
- Vidal Davis
- Carvin Haggins
- Kenny Lattimore
| producer = Kanye West
}}
"I'm In It" is a song by American rapper Kanye West from his sixth studio album, Yeezus (2013). The song features additional vocals from Justin Vernon and Assassin. West served the role of lead producer and Evian Christ co-produced it with Dom $olo, while Noah Goldstein, Arca, and Mike Dean contributed additional production. The rapper, Evian Christ, and Dean served as co-writers with the vocalists, Malik Yusef, Cyhi the Prynce, Sakiya Sandifer, and Elon Rutberg, while Dre & Vidal, Jill Scott, Carvin Haggins, and Kenny Lattimore received credits due to a sample of their composition. The song started as a six-minute arrangement with a different sample and melody, edited down to run for around three minutes.
A hip hop, dancehall, industrial, and trap track, "I'm in It" features prominent reggae elements and a sample of Lattimore's "Lately". Lyrically, West discusses a sexual fantasy of himself and Kim Kardashian. The song received polarized reviews from music critics, who were divided in their feelings towards West's sexual lyrics. Some highlighted his fantasy and others criticized the inappropriateness, while a few critics praised the production. The song reached numbers 17 and 43 on the US Billboard Bubbling Under Hot 100 Singles and Hot R&B/Hip-Hop Songs charts, respectively. West performed it during The Yeezus Tour (2013–14).
Background and recording
File:Justin Vernon at Jazz Fest 2012.jpg, who worked on different tracks for Yeezus and started writing for the song after a power outage by a campfire.|alt=Justin Vernon performing at the Jazz Fest 2012]]
Jamaican deejay Assassin commented that West decided to go in the direction of Jamaican culture on the album as he incorporated dancehall elements, benefitting the genre for continuing its combination with hip hop. He felt that West's usage of dancehall and reggae influenced different artists of his styles, making front-page headlines across continents for working with him. Assassin was recruited by West's team at Gee Jam Studios in Jamaica's Portland Parish, finding the initial sessions to resemble his posse cut "Mercy" (2012) and he delivered different verses to instrumentals with no other vocals. West enjoyed listening to Assassin's recordings and he contacted him to use one of the verses without disclosing it was for Yeezus at the time; the deejay excitedly learnt he was on the album when at a club.{{cite magazine | url=https://www.complex.com/music/a/rob-kenner/assassin-speaks-on-his-yeezus-feature | title=Interview: Assassin Speaks on His 'Yeezus' Feature Project, Volcano Choir | magazine=Complex | date=June 18, 2013 | access-date=August 5, 2024 | last=Kenner | first=Rob | archive-date=August 5, 2024 | archive-url=https://web.archive.org/web/20240805200626/https://www.complex.com/music/a/rob-kenner/assassin-speaks-on-his-yeezus-feature | url-status=live }} The two did not communicate directly during the recording process and first met each other in December 2014, being introduced by Rodney "Darkchild" Jerkins.{{cite magazine | url=https://www.thefader.com/2015/03/10/interview-why-kanye-and-kendrick-keep-putting-assassin-on-their-songs | title=Why Kanye West And Kendrick Lamar Keep Putting Assassin On Their Songs | magazine=The Fader | date=March 10, 2015 | access-date=August 5, 2024 | last=Serwer | first=Jesse | archive-date=August 5, 2024 | archive-url=https://web.archive.org/web/20240805200625/https://www.thefader.com/2015/03/10/interview-why-kanye-and-kendrick-keep-putting-assassin-on-their-songs | url-status=live }} Around a year later, Assassin recalled that receiving recognition from someone like West proved he was "doing a lot right".{{cite magazine | url=https://www.factmag.com/2015/11/10/assassin-interview-kanye-west-kendrick-lamar-buju-banton/ | title=Interview: Assassin | magazine=Fact | date=November 10, 2015 | access-date=August 5, 2024 | last=Taylor | first=Angus | archive-url=https://web.archive.org/web/20151112004202/https://www.factmag.com/2015/11/10/assassin-interview-kanye-west-kendrick-lamar-buju-banton/ | archive-date=November 12, 2015 | url-status=live}}
After Bon Iver singer Justin Vernon collaborated with West on his fifth studio album My Beautiful Dark Twisted Fantasy in 2010, he developed a bond with the rapper and worked on ten songs for Yeezus, of which three were included. Vernon was playing guitar around a campfire and drinking beer with a band of his at a barn when there was a sudden power outage, leading to him starting to write for "I'm in It".{{cite web | url=https://www.vulture.com/2013/08/bon-iver-justin-vernon-volcano-choir-kanye-west.html | title=Bon Iver's Justin Vernon on Inappropriate Wedding Songs, Kanye West, and His Side Project, Volcano Choir | website=Vulture | date=August 28, 2013 | access-date=August 5, 2024 | last=Dobbins | first=Amanda | url-access=limited |archive-url=https://web.archive.org/web/20130831121759/https://www.vulture.com/2013/08/bon-iver-justin-vernon-volcano-choir-kanye-west.html |archive-date=August 31, 2013 |url-status=live }} Record producer Mike Dean cited Vernon as an artist West would always collaborate with and did not pinpoint him as any musical genre, not knowing if he would sing like the Bee Gees or perform in distortion and comparing his focus on emotion to Michael McDonald. Vernon looked back with a lack of awareness of his lyrics on the song and described West as discussing "really violently and stunningly visual sex shit", which came from the "intelligent conversations" about the state of women held in the studio rather than how the rapper talked to his friends. The singer also compared the imagery to the 2000 film American Psycho, through West resembling a director as not everything he discusses is "actually him saying it every time". Vernon felt that he played a character on the song that would be defined by West's editing and used his section of singing "star fucker" for "calling somebody out", while he had no idea of what Assassin was saying.
West and the artists on his label GOOD Music repeatedly listened to English record producer Evian Christ's Kings and Them during the recording sessions for Cruel Summer, their compilation album released in 2012. This led to him recruiting Evian Christ for Yeezus; he later signed to GOOD Music on his major label debut.{{cite web | url=https://consequence.net/2013/12/evian-christ-signs-to-kanye-wests-g-o-o-d-music/ | title=Evian Christ signs to Kanye West's G.O.O.D. Music | website=Consequence | date=December 16, 2013 | access-date=August 12, 2024 | last=Young | first=Alex | archive-date=September 25, 2024 | archive-url=https://web.archive.org/web/20240925014741/https://consequence.net/2013/12/evian-christ-signs-to-kanye-wests-g-o-o-d-music/ | url-status=live }} The producer was given two days to record material for West and crafted nine tracks in January 2013, one of which was selected for "I'm in It". The track started with "breathy sex sounds" over the snares for its sexual nature, going into overdrive with the emphasis after West contributed rapping. Evian Christ did a double-take on a couple of West's lines at first, although felt that the rapper had to "go all the way" about sexual topics. According to engineer Anthony Kilhoffer, the song originated with a different sample and melody that West abandoned for a six-minute arrangement, until producer Rick Rubin edited it to flow in the structure of a three-minute composition. Dean recalled how everyone would "push things to be weirder" and he moved in a more musical direction, although West gravitated towards hip hop and he praised the final product that contrasts with "crazy guitar parts and all this stadium stuff".{{cite web| url=https://pitchfork.com/features/article/9157-the-yeezus-sessions/| title=The Yeezus Sessions| website=Pitchfork| date=June 24, 2013| access-date=June 26, 2013| author=Dombal, Ryan| url-status=live| archive-url=https://web.archive.org/web/20130626203159/http://pitchfork.com/features/articles/9157-the-yeezus-sessions/| archive-date=June 26, 2013| df=mdy-all}} Producer Noah Goldstein recalled that West was fully responsible for the reggae voices, standing as the curator of the production. The rapper produced "I'm in It", while Evian Christ and Dom $olo served as co-producers and additional production was contributed by Goldstein, Arca, and Dean. West, Evian Christ, and Dean co-wrote it with Vernon, Assassin, Malik Yusef, Cyhi the Prynce, Sakiya Sandifer, and Elon Rutberg, while the duo Dre & Vidal, Jill Scott, Carvin Haggins, and singer Kenny Lattimore received songwriting credits due to the sample of "Lately".
Composition and lyrics
File:20140531 Dortmund RuhrRaggaeSummer 1320.jpg on certain lines. The deejay also contributes a verse, after having recorded different ones at Gee Jam Studios.|alt=Assassin sitting on stage as he performs in 2014]]
Musically, "I'm in It" is a hip hop, dancehall, industrial, and trap track, with elements of reggae,{{cite magazine |last1=Hunte |first1=Justin |title=Kanye West – Yeezus |url=https://hiphopdx.com/reviews/id.2095/title.kanye-west-yeezus |magazine=HipHopDX |access-date=August 6, 2024 |date=June 17, 2013 |archive-date=May 11, 2019 |archive-url=https://web.archive.org/web/20190511132617/https://hiphopdx.com/reviews/id.2095/title.kanye-west-yeezus |url-status=live }}{{cite magazine | url=https://mamacolive.com/thefly/reviews/album/1019299/kanye-west-yeezus/ | title=Kanye West – 'Yeezus' | magazine=The Fly | date=June 18, 2013 | access-date=August 6, 2024 | last=Denney | first=Alex | archive-url=https://web.archive.org/web/20130622030756/https://mamacolive.com/thefly/reviews/album/1019299/kanye-west-yeezus/ | archive-date=June 22, 2013 | url-status=dead }} techno,{{cite magazine|author=Aaron, Charles|date=June 15, 2013|url=https://www.spin.com/2013/06/kanye-west-yeezus-first-review/|title=Kanye West's 'Yeezus': Our Impulsive Reviews|magazine=Spin|location=New York|access-date=August 6, 2024|url-status=live|archive-url=https://web.archive.org/web/20130618183905/https://www.spin.com/2013/06/kanye-west-yeezus-first-review/|archive-date=June 18, 2013}} and punk rock. It features a sample of Lattimore's "Lately". The song contains screeching synthesizers, percussion, and fast-paced snare drums.{{cite magazine |last1=Reed |first1=Ryan |title=Kanye West: Yeezus |url=https://www.pastemagazine.com/music/kanye-west/kanye-west-yeezus |magazine=Paste |access-date=August 7, 2024 |date=June 18, 2013 |archive-date=February 23, 2024 |archive-url=https://web.archive.org/web/20240223233113/https://www.pastemagazine.com/music/kanye-west/kanye-west-yeezus |url-status=live }} It features dog bark sounds, which are incorporated low into the mix.{{cite web|last=Sawdey|first=Evan|url=http://www.popmatters.com/pm/review/172614-kanye-west-yeezus/|title=Kanye West: Yeezus|website=PopMatters|date=June 17, 2013|access-date=August 7, 2024|archive-url=https://web.archive.org/web/20130626214932/http://www.popmatters.com/pm/review/172614-kanye-west-yeezus/|archive-date=June 26, 2013|url-status=dead}} The song also includes "Oh" vocals, as crafted by Tammy Infusino and Ken Lewis. It features a pulse when the beat drops following the chorus, with a tempo of around 70 beats per minute. West raps in a melancholy voice that is chopped and screwed, being distorted to an aggressive tone.{{cite web | url=https://mic.com/articles/49321/kanye-west-yeezus-review-song-i-m-in-it-unsurprisingly-vulgar-video | title=Kanye West 'Yeezus' Review: Song 'I'm In It' Unsurprisingly Vulgar (Video) | publisher=Mic | date=June 18, 2013 | access-date=September 20, 2018 | last=Brounstein | first=Sam | archive-url=https://web.archive.org/web/20160515091315/http://mic.com/articles/49321/kanye-west-yeezus-review-song-i-m-in-it-unsurprisingly-vulgar-video | archive-date=May 15, 2016 | url-status=live }} A verse is contributed from Assassin, who also delivers lines next to West's verses and crooning is contributed from Vernon;{{cite web|last=Amidon|first=David|url=https://www.popmatters.com/pm/review/172739-kanye-west-yeezus/|title=Kanye West: Yeezus (take two)|website=PopMatters|date=June 28, 2013|access-date=August 7, 2024|archive-url=https://web.archive.org/web/20130705003319/https://www.popmatters.com/pm/review/172739-kanye-west-yeezus/|archive-date=July 5, 2013|url-status=dead}} he sings the chorus with West.
In the lyrics of "I'm in It", West details a sexual fantasy of a night with his then-wife Kim Kardashian.{{cite web | url=https://theoutline.com/post/6160/kanye-west-i-love-it-too-horny?zd=1&zi=2daxmlpq | title=Kanye West is too horny for his own good | publisher=The Outline | date=September 10, 2018 | access-date=December 16, 2018 | author=Gordon, Jeremy | archive-url=https://web.archive.org/web/20181216163500/https://theoutline.com/post/6160/kanye-west-i-love-it-too-horny?zd=1&zi=2daxmlpq | archive-date=December 16, 2018 | url-status=live }}{{cite news|last=Roberts|first=Randall|title=Review: Kanye West's wildly experimental, narcissistic 'Yeezus'|url=https://www.latimes.com/entertainment/music/posts/la-et-ms-review-kanye-wests-wildly-experimental-narcissistic-yeezus-20130617-story.html|newspaper=Los Angeles Times|access-date=August 7, 2024|date=June 17, 2013|archive-date=November 3, 2023|archive-url=https://web.archive.org/web/20231103150300/https://www.latimes.com/entertainment/music/posts/la-et-ms-review-kanye-wests-wildly-experimental-narcissistic-yeezus-20130617-story.html|url-status=live}} The highly explicit content was noted by numerous publications,{{cite web| url=https://www.rapreviews.com/archive/2013_06F_yeezus.html| title=Feature for June 18, 2013 - Kanye West's 'Yeezus'| website=RapReviews| date=June 18, 2013| access-date=August 7, 2024| last=Padania| first=Jesal "Jay Soul"| archive-date=August 7, 2024| archive-url=https://web.archive.org/web/20240807205632/https://www.rapreviews.com/archive/2013_06F_yeezus.html| url-status=live}} with Pitchfork and The Daily Telegraph seeing it as XXX-rated.{{cite news|last=Brown|first=Helen|date=June 19, 2013|url=https://www.telegraph.co.uk/culture/music/cdreviews/10130246/Kanye-West-Yeezus-review.html|title=Kanye West, Yeezus, review|newspaper=The Daily Telegraph|location=London|url-access=subscription|access-date=August 7, 2024|url-status=live|archive-url=https://web.archive.org/web/20140309111712/http://www.telegraph.co.uk/culture/music/cdreviews/10130246/Kanye-West-Yeezus-review.html|archive-date=March 9, 2014}} West proclaims "Thank God almighty, free at last" in reference to Kardashian unveiling her breasts, alluding to Martin Luther King Jr.'s 1963 speech.{{cite news |last1=Rytlewski |first1=Evan |title=Kanye West: Yeezus |url=https://www.avclub.com/kanye-west-yeezus-1798177119 |newspaper=The A.V. Club |access-date=June 16, 2019 |date=June 17, 2013 |archive-date=December 10, 2018 |archive-url=https://web.archive.org/web/20181210202718/https://music.avclub.com/kanye-west-yeezus-1798177119 |url-status=live }}{{cite web| url=https://www.sputnikmusic.com/review/57475/Kanye-West-Yeezus/| title=Review: Kanye West - Yeezus| website=Sputnikmusic| date=June 18, 2013| access-date=August 8, 2024| last=Freeman| first=Channing| archive-date=August 12, 2024| archive-url=https://web.archive.org/web/20240812212053/https://www.sputnikmusic.com/review/57475/Kanye-West-Yeezus/| url-status=live}} He demands sweet and sour sauce as he raps about oral sex with an Asian women and also quirks about making a girl scream "AAAAAAH-a-a-a-a-a!",{{cite magazine |last1=Suarez |first1=Gary |title=Kanye West — Yeezus |url=https://thequietus.com/quietus-reviews/kanye-west-yeezus-review/ |magazine=The Quietus |access-date=August 8, 2024 |date=June 18, 2013 |archive-date=August 12, 2024 |archive-url=https://web.archive.org/web/20240812212100/https://thequietus.com/quietus-reviews/kanye-west-yeezus-review/ |url-status=live }} then repeatedly asserts "That's right, I'm in it" as he is accompanied by Assassin every few lines. The deejay also mentions his "bad man ting", while Vernon calls out a "star fucker" during the bridge. In the final verse, West declares that he cannot abandon nightlife in spite of being married with children and admits to sleeping with his nightlight on, concluding that he speaks "Swag-hili".
Release and reception
"I'm In It" was included as the sixth track on West's sixth studio album, Yeezus, released on June 18, 2013, through his labels Def Jam and Roc-A-Fella.{{cite web|last=Jeffries|first=David|url=http://www.allmusic.com/album/yeezus-mw0002554883|title=Yeezus – Kanye West|publisher=AllMusic|access-date=June 19, 2013|url-status=live|archive-url=https://web.archive.org/web/20130621043546/http://www.allmusic.com/album/yeezus-mw0002554883|archive-date=June 21, 2013|df=mdy-all}}{{cite magazine | url=https://faroutmagazine.co.uk/kanye-west-album-yeezus-originally-titled-thank-god-for-drugs/ | title=Kanye West's 'Yeezus' was originally titled 'Thank God for Drugs' | magazine=Far Out | date=January 5, 2020 | access-date=December 8, 2024 | archive-url=https://web.archive.org/web/20201128000512/https://faroutmagazine.co.uk/kanye-west-album-yeezus-originally-titled-thank-god-for-drugs/ | archive-date=November 28, 2020 | url-status=live }} The song was met with polarized reviews from music critics, with split asessments of the sexual content. Ryan Reed from Paste identified West and Vernon as the album's best collaboration, labeling the song a "disturbing sex rap" backed by snares as West references Kardashian's breasts and goes "for condoms like a ninja". Writing for AllMusic, David Jeffries was taken aback by the song's "punkish, irresponsible blast-femy" as West articulates his dreams at his loudest during the sexual lyrics. The staff of Billboard noted that West "mangles his voice and flips to beast mode" for the content, beginning at a slow pace and transitioning into "a dancehall romp".{{cite magazine | url=https://www.billboard.com/articles/review/1567053/kanye-west-yeezus-track-by-track-review | title=Kanye West, 'Yeezus': Track-by-Track review | magazine=Billboard | date=June 14, 2013 | access-date=June 23, 2018 | archive-url=https://web.archive.org/web/20180624122000/https://www.billboard.com/articles/review/1567053/kanye-west-yeezus-track-by-track-review | archive-date=June 24, 2018 | url-status=live }} Ryan Dombal of Pitchfork noted the song's heavy explicitness and that it sounds like "a dancehall orgasm mired in quicksand", making West's similar songs such as "Slow Jamz" (2003) seem like Disney theme songs, while he considered the sweet and sour line to come across as oafishness.{{cite web | first=Dombal | last=Ryan | url=https://pitchfork.com/reviews/albums/18172-kanye-west-yeezus/ | title=Kanye West: Yeezus Album Review | website=Pitchfork | date=June 18, 2013 | access-date=September 20, 2018 | archive-url=https://web.archive.org/web/20180920195431/https://pitchfork.com/reviews/albums/18172-kanye-west-yeezus/ | archive-date=September 20, 2018 | url-status=live }} HipHopDX reviewer Justin Hunte thought that the song's club-appropriate sexual lyrics, reggae influences, and "Swag-hili" line make it "quickly embed itself Indian-style into the eardrum". Jon Dolan of Rolling Stone wrote that the song resembles the soundtrack of "a snuff film for Cylons" and said that in the lyrics, West "sounds at once righteous and evil".{{cite magazine |last1=Dolan |first1=Jon |title=Kanye West, 'Yeezus' |url=https://www.rollingstone.com/music/music-album-reviews/yeezus-94536/ |magazine=Rolling Stone |url-access=limited |access-date=June 16, 2019 |date=June 14, 2013 |archive-url=https://web.archive.org/web/20181210202622/https://www.rollingstone.com/music/music-album-reviews/yeezus-94536/ |archive-date=December 10, 2018 |url-status=live }} At PopMatters, David Amidon was interested in certain lyrics from West and found imagining him asleep with his nightlight on to be fun, while he stated Assassin goes "in and out of the beat like a pirate ship on the high seas". However, Amidon believed that listeners will take time to appreciate the song and West should have articulated a response to Ray J's "I Hit It First" without its incoherent last verse.
Providing a less enthusiastic review for The New York Times, Jon Pareles stated that West enacts the black stereotype of "the insatiable superstud, callous and lewd", who uses women for sexual means.{{cite news| url=https://www.nytimes.com/2013/06/17/arts/music/yeezus-kanye-wests-raw-and-jolting-new-album.html| title=A Fighter Returns With Angrier Air Punches| newspaper=The New York Times| url-access=registration| date=June 16, 2013| access-date=August 9, 2024| last=Pareles| first=Jon| author-link=Jon Pareles| url-status=live| archive-url=https://web.archive.org/web/20130618023159/http://www.nytimes.com/2013/06/17/arts/music/yeezus-kanye-wests-raw-and-jolting-new-album.html| archive-date=June 18, 2013| df=mdy-all}} He noted that West adds "a little blasphemy" for a reaction, despite not seeing any achievement in being smarter than "hip-hop's many other raunchmongers". In the Los Angeles Times, Randall Roberts was both surprised and impressed with West's reference to King's speech, although expressed that the song "could be called bawdy were it not so lyrically dark". In a mixed review, Jesal "Jay Soul" Padania from RapReviews felt that the "quick-quick-slow dancefloor fuck song" is highly explicit to varying levels of success, criticizing how West's misogyny resembles fellow rapper Lil Wayne's I Am Not a Human Being II (2013). Forrest Cardamenis of No Ripcord wrote off West's mixed messaging with his "racially-charged lyrics" as he sexually references King's speech and a civil rights sign, making a historical error as the Black Panther Party's sign was instead a closed fist.{{cite web |last=Cardamenis |first=Forrest |title=Kanye West: Yeezus |url=https://www.noripcord.com/reviews/music/kanye-west/yeezus |website=No Ripcord |access-date=August 8, 2024 |date=June 20, 2013 |archive-date=July 22, 2024 |archive-url=https://web.archive.org/web/20240722105725/https://www.noripcord.com/reviews/music/kanye-west/yeezus |url-status=live }} Referencing the latter line for NME, Gavin Haynes questioned if there would be "a more sacrilegious moment in 2013" and he also found a lack of meaning in the title of "I'm in It".{{cite journal|last=Haynes|first=Gavin|date=July 2, 2013|url=https://www.nme.com/reviews/kanye-west/14541|title=Kanye West – 'Yeezus'|journal=NME|location=London|access-date=August 9, 2024|archive-url=https://web.archive.org/web/20130705042851/http://www.nme.com/reviews/kanye-west/14541|archive-date=July 5, 2013|url-status=dead}} On a similar note, The Fly{{'}}s Alex Denney called West misogynistic and hard to listen to as he seemingly places "the rap lexicon on the psychologist's sofa". For the Chicago Tribune, Greg Kot was irritated with West for his sweet and sour sauce line that takes part in "the kind of transgressive 'humor'" of artists of a lesser caliber.{{cite news|last=Kot|first=Greg|author-link=Greg Kot|title=Kanye West's 'Yeezus' an uneasy listen|url=http://articles.chicagotribune.com/2013-06-17/entertainment/chi-kanye-west-yeezus-review-20130616_1_kanye-wests-gospel-record-saul-williams|newspaper=Chicago Tribune|access-date=August 8, 2024|date=June 17, 2013|archive-url=https://web.archive.org/web/20130622051211/http://articles.chicagotribune.com/2013-06-17/entertainment/chi-kanye-west-yeezus-review-20130616_1_kanye-wests-gospel-record-saul-williams|archive-date=June 22, 2013|url-status=live}} Gary Suarez of The Quietus thought that West went too far with the line, which he called the "most tasteless joke" on Yeezus.
Upon the release of the album, "I'm in It" debuted at number 17 on the US Billboard Bubbling Under Hot 100. It also entered the US Hot R&B/Hip-Hop Songs chart at number 43.{{cite magazine|url=https://www.billboard.com/charts/r-b-hip-hop-songs/2013-07-06|title=Top Hip-Hop Songs / R&B Songs Chart – July 6, 2013|magazine=Billboard|access-date=December 8, 2018|archive-url=https://web.archive.org/web/20181210003712/https://www.billboard.com/charts/r-b-hip-hop-songs/2013-07-06|archive-date=December 10, 2018|url-status=live}}
Live performances and appearances in media
West incorporated five spelled-out segments into The Yeezus Tour (2013–14), performing "I'm in It" during the third segment "Falling".{{cite web|last=Polk|first=Leilani|url=https://www.cltampa.com/music/a-look-back-at-kanye-wests-yeezus-tour-avant-hop-extravaganza-at-tampa-bay-times-forum-12270955|title=A look back at Kanye West's 'Yeezus Tour' avant-hop extravaganza at Tampa Bay Times Forum|publisher=WTTA|access-date=August 12, 2024|date=December 5, 2013|archive-date=February 11, 2023|archive-url=https://web.archive.org/web/20230211170221/https://www.cltampa.com/music/a-look-back-at-kanye-wests-yeezus-tour-avant-hop-extravaganza-at-tampa-bay-times-forum-12270955|url-status=live}}{{cite magazine | url=https://www.complex.com/music/a/foster-kamer/kanye-west-yeezus-concert-review-brooklyn-new-york | title=Live Review: Kanye West as Yeezus Christ Superstar in Brooklyn | magazine=Complex | date=November 20, 2013 | access-date=August 12, 2024 | last=Kamer | first=Foster | archive-date=February 27, 2024 | archive-url=https://web.archive.org/web/20240227171650/https://www.complex.com/music/a/foster-kamer/kanye-west-yeezus-concert-review-brooklyn-new-york | url-status=live }} He wore a tunic made from spare green military material with a large number of pockets for the performance, while men in body suits walked around him.{{cite magazine | url=https://www.complex.com/pigeons-and-planes/a/pigeons/kanye-west-yeezus-concert | title=Yeezus in Concert: Watch Every Song From Kanye West's New Album Performed Live | magazine=Complex | date=October 29, 2013 | access-date=August 12, 2024 | archive-date=September 6, 2023 | archive-url=https://web.archive.org/web/20230906034154/https://www.complex.com/pigeons-and-planes/a/pigeons/kanye-west-yeezus-concert | url-status=live }}
Within the same week of the album's release, a remix of the song was released by DMNDZ. A trap remix, it adds prominent 808s and hi-hats. Faceasaurus Rex also shared their "Swaghili Remix", based in the same genre with heavy bass.{{cite web | url=https://www.complex.com/music/2013/06/kanye-west-yeezus-remixes/ | title=The 'Yeezus' Remixes Are Here | magazine=Complex | date=June 16, 2013 | access-date=November 3, 2018 | author=Khal | archive-url=https://web.archive.org/web/20190415220659/https://www.complex.com/music/2013/06/kanye-west-yeezus-remixes/ | archive-date=April 15, 2019 | url-status=live }} Tinashe premiered her track "Vulnerable" in November 2013, featuring a verse from rapper Travis Scott that interpolates "I'm in It".{{cite magazine | url=https://www.vice.com/en/article/tinashe-travis-scott-vulnerable/ | title=Premiere: Tinashe f/ Travi$ Scott 'Vulnerable' | magazine=Vice | date=November 20, 2013 | access-date=August 12, 2024 | last=Nostro | first=Lauren | archive-date=March 9, 2024 | archive-url=https://web.archive.org/web/20240309225002/https://www.vice.com/en/article/6w4kmr/tinashe-travis-scott-vulnerable | url-status=live }} In spite of his admiration for West, Canadian musician Drake criticized his "Swaghili" line and said that even fellow rapper Fabolous "wouldn't say some shit like that" in a February 2014 interview.{{cite magazine | url=https://www.rollingstone.com/music/music-news/drake-high-times-at-the-yolo-estate-72518/ | title=Drake: High Times at the YOLO Estate | magazine=Rolling Stone | date=February 13, 2014 | access-date=August 6, 2024 | last=Weiner | first=Jonah | url-access=limited | archive-date=August 6, 2024 | archive-url=https://web.archive.org/web/20240806195542/https://www.rollingstone.com/music/music-news/drake-high-times-at-the-yolo-estate-72518/ | url-status=live }}
Credits and personnel
Credits are adapted from the album's liner notes.{{cite AV media notes|url=http://images.modlife.com.s3.amazonaws.com/custom/kanye/YEEZUS-CREDITS.pdf|title=Yeezus|others=Kanye West|year=2013|publisher=Roc-A-Fella Records/Def Jam Recordings|access-date=June 22, 2013|url-status=live|archive-url=https://web.archive.org/web/20131003021031/http://images.modlife.com.s3.amazonaws.com/custom/kanye/YEEZUS-CREDITS.pdf|archive-date=October 3, 2013|df=mdy-all}}
Recording
- Engineering at No Name Hotel (Paris), Gee Jam Studios (Port Antonio, Jamaica), Real World Studios (Bath, England) and Shangri-La (Malibu, CA)
- Assistant engineering at Studios de la Seine (Paris), Real World Studios (Bath, England), Gee Jam Studios (Port Antonio, Jamaica) and Shangri-La (Malibu, CA)
- Mix and assistant mixing at Shangri-La (Malibu, CA)
Personnel
{{Div col|colwidth=21em}}
- Kanye West{{spaced en dash}} songwriter, production
- Evian Christ{{spaced en dash}} songwriter, co-production
- Mike Dean{{spaced en dash}} songwriter, additional production, recording engineer
- Justin Vernon{{spaced en dash}} songwriter, additional vocals
- Assassin{{spaced en dash}} songwriter, additional vocals
- Malik Jones{{spaced en dash}} songwriter
- Cydel Young{{spaced en dash}} songwriter
- Sakiya Sandifer{{spaced en dash}} songwriter
- Elon Rutberg{{spaced en dash}} songwriter
- Andre Harris{{spaced en dash}} songwriter
- Jill Scott{{spaced en dash}} songwriter
- Vidal Davis{{spaced en dash}} songwriter
- Carvin Haggins{{spaced en dash}} songwriter
- Kenny Lattimore{{spaced en dash}} songwriter
- Dom $olo{{spaced en dash}} co-production
- Noah Goldstein{{spaced en dash}} additional production, recording engineer, mix engineer
- Arca{{spaced en dash}} additional production
- Tammy Infusino{{spaced en dash}} vocal effects
- Ken Lewis{{spaced en dash}} vocal effects
- Brent Kolatalo{{spaced en dash}} vocal effects engineer
- Anthony Kilhoffer{{spaced en dash}} recording engineer
- Marc Portheau{{spaced en dash}} assistant recording engineer
- Khoï Huynh{{spaced en dash}} assistant recording engineer
- Raoul Le Pennec{{spaced en dash}} assistant recording engineer
- Nabil Essemlani{{spaced en dash}} assistant recording engineer
- Keith Parry{{spaced en dash}} assistant recording engineer
- Mat Arnold{{spaced en dash}} assistant recording engineer
- Dale{{spaced en dash}} assistant recording engineer
- Sean Oakley{{spaced en dash}} assistant recording engineer, assistant mix engineer
- Eric Lynn{{spaced en dash}} assistant recording engineer, assistant mix engineer
- Dave "Squirrel" Covell{{spaced en dash}} assistant recording engineer, assistant mix engineer
- Josh Smith{{spaced en dash}} assistant recording engineer, assistant mix engineer
{{Div col end}}
Charts
class="wikitable sortable plainrowheaders" style="text-align:center"
|+Chart performance for "I'm in It" |
scope="col"| Chart (2013)
! scope="col"| Peak |
---|
{{single chart|Billboardbubbling100|17|artist=Kanye West|rowheader=true|refname="Bubbling"|access-date=June 23, 2018}} |
{{single chart|Billboardrandbhiphop|43|artist=Kanye West|rowheader=true|access-date=June 23, 2018}} |
scope="row"| US On-Demand Songs (Billboard){{cite magazine|url=https://www.billboard.com/music/Kanye-west/chart-history/on-demand-songs|title=Kanye West Chart History (On-Demand Songs)|magazine=Billboard|access-date=February 13, 2019|archive-url=https://web.archive.org/web/20190214121118/https://www.billboard.com/music/Kanye-west/chart-history/on-demand-songs|archive-date=February 14, 2019|url-status=dead}}
|align="center"| 27 |
References
{{Reflist}}
{{Kanye West songs}}
{{Bon Iver}}
{{authority control}}
Category:Obscenity controversies in music
Category:Song recordings produced by Kanye West
Category:Song recordings produced by Mike Dean (record producer)
Category:Songs written by Andre Harris
Category:Songs written by Carvin Haggins
Category:Songs written by Jill Scott (singer)
Category:Songs written by Justin Vernon
Category:Songs written by Kanye West
Category:Songs written by Mike Dean (record producer)