IDEO
{{Short description|American design and consulting firm}}
{{Use mdy dates|date=July 2017}}
{{Infobox company
| name = IDEO
| logo = IDEO 2021 logo.svg
| type = Private
| foundation = 1991, with the merging of David Kelley Design (est 1978), Moggridge Associates (est 1969), ID Two (est 1979), and Matrix Product Design (est 1983).
| founders = David Kelley{{cite news |last1=Eng |first1=Dinah |title=How IDEO brings design to corporate America |url=https://fortune.com/2013/04/11/how-ideo-brings-design-to-corporate-america/ |work=Fortune |date=April 11, 2013 |language=en}}
Bill Moggridge{{Cite web|title=Bill Moggridge|url=https://www.ideo.com/people/bill-moggridge|access-date=2021-09-15|website=www.ideo.com}}
Mike Nuttall
| key_people = {{plain list|1=
- Derek Robson, CEO
- Tim Brown, Chair
}}
| location = San Francisco, California{{Cite web|url=https://www.forbes.com/companies/ideo/?sh=202a406945ed|title=IDEO|website=Forbes }}
| num_employees = 500+ (2023){{cite web |title=About IDEO|url=https://www.ideo.com/about|access-date=2020-09-09|work=IDEO Inc}}
| industry = Design firm{{cite news|last1=Harris|first1=Jessica|title=David Kelley, Co-Founder of IDEO|url=https://www.npr.org/2014/06/26/325811732/david-kelley-co-founder-of-ideo|access-date=September 25, 2014|work=NPR|date=June 26, 2014|url-status=live|archive-url=https://web.archive.org/web/20150108081927/http://www.npr.org/2014/06/26/325811732/david-kelley-co-founder-of-ideo|archive-date=January 8, 2015|df=mdy-all}}
| homepage = {{URL|http://www.ideo.com}}
}}
IDEO ({{IPAc-en|'|aɪ|d|i|oʊ}}) is a design and consulting firm with offices in the U.S., England, and China. It was founded in Palo Alto, California, in 1991.{{cite web
|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapid=813054 |archive-url=https://web.archive.org/web/20111220054939/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=813054 |archive-date=December 20, 2011 |title=IDEO LLC |publisher=Bloomberg Businessweek |access-date=November 12, 2011 }}{{cite web |url=http://www.ideo.com/contact/ |title=IDEO Contact page |publisher=Ideo.com |access-date=November 12, 2011 |url-status=live |archive-url=https://web.archive.org/web/20111110191236/http://www.ideo.com/contact |archive-date=November 10, 2011 |df=mdy-all }}{{Cite web|title=Contact|url=https://www.ideo.com/contact|access-date=2020-06-09|website=www.ideo.com}} The company's 500 staff uses a design thinking approach to design products, services, environments, brands, and digital experiences.Brown, Tim. "The Making of a Design Thinker." Metropolis Oct. 2009: 60–62. p. 60: "David Kelley ... said that every time someone came to ask him about design, he found himself inserting the word thinking to explain what it is that designers do. The term design thinking stuck."{{cite book|last1=Kelley|first1=David|last2=Kelley|first2=Tom|title=Creative Confidence|url=https://archive.org/details/creativeconfiden00tomk|url-access=registration|date=2013|publisher=Crown Business|location=United States of America|page=[https://archive.org/details/creativeconfiden00tomk/page/21 21]|isbn=9780385349369}}
In 1996, Steelcase took a majority ownership stake in the firm, which continued to operate independently. By the early 2000s, the company had expanded into management consulting and organizational design. In 2016, Japanese holding company Kyu Collective purchased a minority stake in the firm,{{cite magazine |title=Ideo Sold Part of Itself and Joined a Collective. But Why? |magazine=Wired|url=https://www.wired.com/2016/02/ideo-sold-part-of-itself-and-joined-a-collective-but-why/}} with Steelcase continuing to hold a small stake.
History
IDEO was formed in 1991 by a merger of David Kelley Design (founded by Stanford University professor David Kelley in 1978), London-based Moggridge Associates and San Francisco's ID Two (both founded by British-born Bill Moggridge, in 1969 and 1979, respectively), and Matrix Product Design (founded by Mike Nuttall in 1983).{{cite web
|url=http://findarticles.com/p/articles/mi_gx5202/is_1994/ai_n19122362
|title=International Directory of Company Histories
|publisher=Findarticles.com
|access-date=November 12, 2011
|url-status=dead
|archive-url=https://web.archive.org/web/20100817055141/http://findarticles.com/p/articles/mi_gx5202/is_1994/ai_n19122362/
|archive-date=August 17, 2010
}}{{Cite web|url=https://www.latimes.com/local/obituaries/la-me-bill-moggridge-20120911-story.html|title=Bill Moggridge dies at 69; developer of laptop design|date=2012-09-11|website=Los Angeles Times|language=en-US|access-date=2020-04-06}} David Kelley Design was previously Hovey-Kelley Design, which was a partnership between David Kelley and Dean Hovey.
{{cite web |url=http://www-sul.stanford.edu/mac/primary/interviews/kelley/hk.html |title=David Kelley interview – Founding Hovey-Kelley |work=Making the Macintosh: Technology and Culture in Silicon Valley |accessdate=1 September 2012 |date=July 24, 2000 |url-status=dead |archive-url=https://web.archive.org/web/20120920011810/http://www-sul.stanford.edu/mac/primary/interviews/kelley/hk.html |archivedate=September 20, 2012 }} Hovey-Kelley Design worked on the design for the computer mice for the Apple Lisa and the original Apple Macintosh.{{Cite web |title=Hovey-Kelley and the Mouse |url=https://web.stanford.edu/dept/SUL/sites/mac/primary/docs/hovey1.html |access-date=2023-11-21 |website=web.stanford.edu}}
In 1996, Office-furniture maker Steelcase took a majority ownership stake in IDEO, which continued to operate independently. Steelcase{{cite news |last=Nussbaum |first=Bruce |url=http://www.businessweek.com/magazine/content/04_20/b3883001_mz001.htm |title=The Power of Design |publisher=Business Week |date=May 17, 2004 |access-date=December 19, 2006 |url-status=dead |archive-url=https://web.archive.org/web/20070108091814/http://www.businessweek.com/magazine/content/04_20/b3883001_mz001.htm |archive-date=January 8, 2007 |df=mdy-all }} began divesting its shares through a five-year management buy-back program in 2007.{{cite news |last=Bauer |first=Julia |url=http://blog.mlive.com/grpress/2007/09/steelcase_sees_42_percent_jump.html |title=Steelcase's IDEO will be sold over next five years |publisher=Grand Rapids Press |date=September 20, 2007 |access-date=September 20, 2007 |url-status=live |archive-url=https://web.archive.org/web/20090528131828/http://blog.mlive.com/grpress/2007/09/steelcase_sees_42_percent_jump.html |archive-date=May 28, 2009 |df=mdy-all }} By the early 2000s, IDEO had expanded into management consulting and organizational design. In 2016, Japanese holding company Kyu Collective purchased a minority stake in the firm.{{Cite web|url=https://www.fastcompany.com/3056415/ideo-silicon-valleys-most-influential-design-firm-sells-a-minority-stake|title=Ideo, Silicon Valley's Most Influential Design Firm, Sells A Minority Stake|last=Budds|first=Diana|date=2016-02-09|website=Fast Company|language=en-US|access-date=2020-04-06}}
While the company started with a focus on designing consumer products (e.g., toothbrush, personal assistant, computers), by 2001, IDEO began to widen its focus on consumer experiences and services.
In 2011, IDEO incubated IDEO.org — a registered 501(c)(3) nonprofit focused on doing work that centers people in poor and vulnerable communities.{{Cite web|url=https://www.fastcompany.com/3065351/how-ideoorg-helps-fight-global-poverty-with-design|title=How Ideo.org Helps Fight Global Poverty With Design|last=Miller|first=Meg|date=2016-11-07|website=Fast Company|language=en-US|access-date=2020-04-06}}File:Interview with IDEO CEO Tim Brown about innovating together (Drucker Forum 2018) 3-5 screenshot.png
In April 2019, the company announced that Sandy Speicher would replace Tim Brown as CEO of the company.{{Cite web|url=https://www.fastcompany.com/90329921/ideo-ceo-tim-brown-who-helped-popularize-design-thinking-steps-down|title=Ideo CEO Tim Brown, who helped popularize design thinking, steps down|last=Wilson|first=Mark|date=2019-04-04|website=Fast Company|language=en-US|access-date=2020-04-06}}File:TEDx 01 Sandy Speicher (20).jpg
In November 2022, the company announced that Derek Robson would become CEO effective January 5, 2023.{{Cite web|url=https://www.prnewswire.com/news-releases/ideo-appoints-derek-robson-as-chief-executive-officer-301688640.html|title=IDEO APPOINTS DEREK ROBSON AS CHIEF EXECUTIVE OFFICER|date=2022-11-29|website=PRNewswire|language=en-US|access-date=2023-04-25}}
=''The Deep Dive''=
On February 9, 1999, the ABC show Nightline featured IDEO in a segment called The Deep Dive: One Company's Secret Weapon for Innovation.{{cite web|title=IDEO Nightline Transcript|url=http://ciow.org/docs1/IDEO_Nightline.pdf|website=ciow.org/|publisher=THE TRANSCRIPTION COMPANY|access-date=January 8, 2017|url-status=live|archive-url=https://web.archive.org/web/20151223024805/http://ciow.org/docs1/IDEO_Nightline.pdf|archive-date=December 23, 2015|df=mdy-all}}{{cite news|title=No mystery why IDEO became the home of good ideas|url=https://www.independent.co.uk/news/business/news/no-mystery-why-ideo-became-the-home-of-good-ideas-5364968.html|access-date=January 8, 2017|work=The Independent|date=May 9, 2001|url-status=live|archive-url=https://web.archive.org/web/20170109113845/http://www.independent.co.uk/news/business/news/no-mystery-why-ideo-became-the-home-of-good-ideas-5364968.html|archive-date=January 9, 2017|df=mdy-all}} The segment featured Jack Smith of ABC touring the IDEO office and challenging the company to redesign the shopping cart in five days to demonstrate IDEO's process for innovation.{{cite web|title=Reimagining the Shopping Cart|url=https://www.ideo.com/post/reimagining-the-shopping-cart|website=ideo.com|publisher=IDEO|access-date=January 8, 2017|date=April 1999|url-status=live|archive-url=https://web.archive.org/web/20170109183906/https://www.ideo.com/post/reimagining-the-shopping-cart|archive-date=January 9, 2017|df=mdy-all}} The result was a shopping cart with a nestable steel frame which holds removable plastic baskets to help deter theft and increase shopper flexibility. A dual child seat with a swing-up tray was also included in the design, as well as a cup holder, a barcode reader to skip the checkout line and steerable back wheels for manoeuvrability. The demonstration of IDEO's innovation process has led to the segment becoming part of numerous curricula, including Project Lead the Way{{cite web|title=1.5.A DeepDive|url=http://studylib.net/doc/6804444/1.5.a-deepdive|website=studylib.net|publisher=Project Lead the Way|access-date=January 8, 2017|url-status=live|archive-url=https://web.archive.org/web/20170108232156/http://studylib.net/doc/6804444/1.5.a-deepdive|archive-date=January 8, 2017|df=mdy-all}} and multiple universities.{{cite web|title=CIOW - Videos|url=http://ciow.org/videos.cgi|website=ciow.org|access-date=January 8, 2017|publisher=University of Pennsylvania|url-status=live|archive-url=https://web.archive.org/web/20170108232257/http://ciow.org/videos.cgi|archive-date=January 8, 2017|df=mdy-all}}{{cite web|last1=Smith|first1=Karl|title=The Art of Innovation - University of Minnesota|url=http://personal.cege.umn.edu/~smith/docs/Smith-LSU-Innovation_IDEO-s4.ppt|publisher=University of Minnesota|access-date=January 8, 2017|archive-date=July 13, 2017|archive-url=https://web.archive.org/web/20170713053706/http://personal.cege.umn.edu/~smith/docs/Smith-LSU-Innovation_IDEO-s4.ppt|url-status=dead}}{{cite web|title=The Deep Dive - Weber State University|url=http://faculty.weber.edu/kharward/MET1000/SlideShows/The_Deep_Dive.ppsx|publisher=Weber State University|url-status=live|archive-url=https://web.archive.org/web/20170109113709/http://faculty.weber.edu/kharward/MET1000/SlideShows/The_Deep_Dive.ppsx|archive-date=January 9, 2017|df=mdy-all}}
= Acquisitions and partnerships =
On October 17, 2017, IDEO acquired Datascope — a data science firm based in Chicago.{{cite web|last1=IDEO|title=Datascope joins the IDEO Family|url=https://www.ideo.com/news/datascope-joins-the-ideo-family|website=IDEO News}} Datascope has worked with IDEO as a consultant on many projects over the past four years.{{cite web|last1=Budds|first1=Diana|title=Exclusive: Ideo's Plan To Stage An AI Revolution|url=https://www.fastcodesign.com/90147010/exclusive-ideos-plan-to-stage-an-ai-revolution|website=CO.DESIGN}} Tim Brown, Chair of IDEO, states that the acquisition is largely motivated by advances in data sciences and machine learning. These advances allow for a bigger focus in human-centered applications including facilitation of the design process.{{cite web|last1=Brown|first1=Tim|title=Design for Augmented Intelligence|url=https://medium.com/ideo-stories/design-for-augmented-intelligence-9685c4db6fbb|website=Medium|date=October 17, 2017 }} Datascope's 15-person team will be moved to IDEO's Chicago office.
With IDEO's acquisition by Kyu, the firm increasingly partners with other member firms of the collective.{{Cite magazine|last=Stinson|first=Liz|title=Ideo Sold Part of Itself and Joined a Collective. But Why?|language=en-US|magazine=Wired|url=https://www.wired.com/2016/02/ideo-sold-part-of-itself-and-joined-a-collective-but-why/|access-date=2022-01-27|issn=1059-1028}}{{Cite web|last=Budds|first=Diana|date=2016-02-09|title=Ideo, Silicon Valley's Most Influential Design Firm, Sells A Minority Stake|url=https://www.fastcompany.com/3056415/ideo-silicon-valleys-most-influential-design-firm-sells-a-minority-stake|access-date=2022-01-27|website=Fast Company|language=en-US}}
Organizational culture
IDEO's organizational culture consists of project teams, flat hierarchy, individual autonomy, creativity, and collaboration.{{cite book|last=Dobbin|first=Frank|title=High Commitment Practices|date=October 10, 2012|publisher=Harvard University|pages=Lecture}} The firm currently employs over 500 people across many disciplines, including: Behavioral Science, Branding, Business Design, Communication Design, Design Research, Digital Design, Education, Electrical Engineering, Environments Design, Food Science, Healthcare Services, Industrial Design, Interaction Design, Mechanical Engineering, Organizational Design, and Software Engineering.{{cite web|title=IDEO Fact Sheet|url=http://www.ideo.com/factsheet|access-date=January 8, 2017|archive-date=September 5, 2015|archive-url=https://web.archive.org/web/20150905054251/http://www.ideo.com/images/uploads/home/IDEO_Fact_Sheet.pdf|url-status=dead}}
Products and services
IDEO has worked on projects in the consumer food and beverage, retail, computer, medical, educational, furniture, office, and automotive industries. Some examples include Apple's first mouse, the Palm V PDA, and Steelcase's Leap chair. Clients include Air New Zealand, Coca-Cola, ConAgra Foods, Eli Lilly, Ford, Medtronic, Mexichem, Sealy, ShinHo, and Steelcase among many others.
File:Apple Macintosh Plus mouse.jpg|Early Apple computer mice
File:Palm V.JPG|Palm V
= OpenIDEO =
In August 2010, IDEO introduced OpenIDEO - a collaborative platform for the design process.{{cite web|last1=Grams|first1=Chris|title=OpenIDEO: a new experiment in open innovation|url=https://opensource.com/business/10/8/openideo-new-experiment-open-innovation|website=opensource}} OpenIDEO was designed to be an internal tool for IDEO to collaborate with clients, but it is now a public tool.{{cite web|last1=Diamandis|first1=Peter|title=INNOVATION ON STEROIDS: THE OPENIDEO APPROACH TO A BETTER SOCIETY|url=https://www.xprize.org/news/blog/innovation-steroids-openideo-approach-better-society|website=XPRIZE|access-date=December 4, 2017|archive-date=May 22, 2018|archive-url=https://web.archive.org/web/20180522111454/https://www.xprize.org/news/blog/innovation-steroids-openideo-approach-better-society|url-status=dead}} The purpose of the tool is to virtually drive the creative process to solve social problems, allowing for people of different expertise and backgrounds to collaborate. Examples of projects that have been facilitated by OpenIDEO include various projects of the WWF and TEDPrize winner Jamie Oliver's Food Revolution movement.{{cite web|last1=Popova|first1=Maria|title=OpenIDEO: Collaborative Design Thinking|url=http://bigthink.com/design-for-good/openideo-collaborative-design-thinking|website=Big Think}} In a collaboration with Sutter Health, London's Helix Centre and Shoshana R. Ungerleider,{{cite web|title=How to Design for Death: OpenIDEO Challenges Designers to Reimagine the End of Life Experience|url=https://www.core77.com/posts/53756/How-to-Design-for-Death-OpenIDEO-Challenges-Designers-to-Reimagine-the-End-of-Life-Experience|website=core77.com|access-date=26 Aug 2020}} they completed an OpenIDEO Challenge to "reimagine the end of life experience" which later led to the founding of international initiatives, End Well and Re:imagine.{{Cite web |url=https://endwellproject.org/chris-waugh-the-journey/|title=The Journey|date=2017-12-05 |website=endwellproject.org |access-date=2020-08-25 |language=en-US}}
= Design education =
IDEO U is an online educational program released in early 2015.{{Cite web|url=https://www.ideo.com/news/introducing-ideo-u-ideos-online-learning-school|title=Introducing IDEO U: IDEO's online learning school!|website=www.ideo.com|access-date=2020-04-06}}{{cite web|last1=Peters|first1=Adele|title=5 Things You'll Learn In Ideo's New Online Innovation Class|url=https://www.fastcompany.com/3043737/5-things-youll-learn-in-ideos-new-online-innovation-class|website=Fast Company|publisher=Fast Company}} Course participants are instructed on the concepts surrounding human-centered design thinking.
In addition to the online program, IDEO and its affiliates have released multiple books on design thinking, including New York Times best-selling Creative Confidence: Unleashing the Creative Potential Within Us All.{{cite web|last1=Stober|first1=Dan|title=Stanford d.school founder fosters creative confidence with design thinking|date=January 23, 2023 |url=https://news.stanford.edu/news/2013/november/kelley-creativity-book-110713.html|publisher=Stanford News}} Former CEO Tim Brown is the author of Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation (2009) in which he argues that design can transform problems into opportunities – emphasizing design thinking as a human-centered activity, he specifically prizes the feeling of empathy, where designers are capable of understanding the perspectives and problems the end users face.{{Cite journal|last=Kimbell|first=Lucy|year=2011|title=Rethinking Design Thinking: Part I|journal=Design and Culture|volume=3|issue=3|pages=285–306|doi=10.2752/175470811X13071166525216|s2cid=145069798}}
Notes
- Dobbin, Frank. “High Commitment Practices”. Harvard University. October 10, 2012. Lecture.
- Thomke, Stefan and Ashok Nimgade. Ideo Product Development. 9-600-143. Boston. Harvard Business Publishing
- Kelley, Tom, and Jonathan Littman. The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm. New York: Currency/Doubleday, 2001. page 70.
- “Recruiting Q&A: IDEO” Business week. January 10, 2001
- "Designed Chaos - An Interview with David Kelley, Founder and CEO of IDEO." Designed Chaos. N.p., n.d.
- "Navigate." Careers FAQ. N.p., n.d.
- Stevents, Tim. “Creative Genius”. Industry Week. July 4, 1994. Skokie, IL
References
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Category:Industrial design firms
Category:Companies based in Palo Alto, California
Category:Design companies established in 1991