ITV4#ITV4 HD

It was expected that ITV4 would replace the existing Men & Motors channel (which was replaced by ITV HD), in the same way Granada Plus was rebranded into ITV3, until ITV plc stated that the two channels would run alongside each other, forcing the ITV News Channel on Freeview to timeshare with ITV4. ITV replaced the failing News Channel with CITV. Both channels were on Freeview until ITV plc took Men & Motors off Freeview (although it remained on other platforms for some time until April 2010) and replaced it with the live quiz channel ITV Play. Some programming from Men & Motors was transferred to ITV4.

ITV4 was the first channel to use the new on-screen look that was rolled out across the rest of ITV plc's channels on 16 January 2006. Red Bee Media designed the new logos and presentation for the entire corporation that saw the end of the yellow and blue squared look designed for ITV, ITV2 and the cube look for ITV3. An ITV 2005 interim results presentation revealed that an old style logo was designed for the channel but was never used on air.{{cite web |url=http://www.investis.com/itv/downloads/interim2005.pdf |title=ITV plc 2005 Interim Results |publisher=ITV plc |access-date=2021-12-10 |archive-url=https://web.archive.org/web/20051214141224/http://www.investis.com/itv/downloads/interim2005.pdf |archive-date=14 December 2005 |url-status=dead}}

The channel initially broadcast early in the evenings, but had its hours extended to cover daytime programming in February 2008, following previous trials where CITV handed over to ITV4 early in the weekends, closing at 12.30pm instead of the usual 6pm handover.

ITV4 was launched on UPC Ireland in Ireland on 4 January 2010, marking the first time the channel has been officially available in the country. The channel had already been (and remains) available to Irish viewers on free-to-air satellite for some time, but it has not been listed in the Sky electronic programme guide since its removal on 25 January 2006. On 1 April 2011, ITV4 was removed from UPC Ireland along with ITV2 and ITV3 due to the expiry of a carriage agreement between UPC and ITV.{{cite web | title = Bad news for fans of Poirot: UPC is losing ITV2, 3 and 4 | publisher = Business ETC | date = 31 March 2011 | url = http://businessetc.thejournal.ie/bad-news-for-fans-of-poirot-upc-is-losing-itv2-3-and-4-113698-Apr2011/ | access-date = 29 June 2014 | archive-date = 29 July 2013 | archive-url = https://web.archive.org/web/20130729155418/http://businessetc.thejournal.ie/bad-news-for-fans-of-poirot-upc-is-losing-itv2-3-and-4-113698-Apr2011/ | url-status = live }} UPC Ireland claim that ITV is not in a position to renegotiate the deal because ITV had struck a deal with another channel provider to provide it with exclusive rights to air certain content from the channels. Conversely, UPC Ireland also claims to have been in discussions right up to the last moment in order to continue broadcasting the channels.{{cite web|url=http://support.upc.ie/app/answers/detail/a_id/324 |title=ITV2, ITV3, & ITV4 channels are no longer available |publisher=UPC Ireland |date=1 April 2011 |url-status=dead |archive-url=https://web.archive.org/web/20151006080505/http://support.upc.ie/app/answers/detail/a_id/324 |archive-date=6 October 2015 }} ITV2, ITV3 and ITV4 were restored to the UPC Ireland line-up on 20 December 2011. Virgin Media One and its sister channel Virgin Media Two already hold carriage agreement to air certain ITV content within the Republic of Ireland,{{cite web|url=http://www.theairwaves.net/index.php/cable/4396-gordon |title=UPC lose ITV's digital channels |publisher=TheAirwaves |date=1 April 2011 |url-status=usurped |archive-url=https://web.archive.org/web/20110906230418/http://www.theairwaves.net/index.php/cable/4396-gordon |archive-date=6 September 2011 }} alternatively UTV is available within the Republic. ITV2 is available along with ITV3 and ITV4 within Switzerland, all three channels are available on SwisscomTV and UPC Cablecom. ITV4 is registered to broadcast within the European Union/EEA through ALIA in Luxembourg.{{cite web|url = https://www.alia.lu/en/television/supervisory-activities|title = Supervisory activities|date = 7 November 2021|access-date = 6 April 2021|archive-date = 27 June 2021|archive-url = https://web.archive.org/web/20210627141512/https://www.alia.lu/en/television/supervisory-activities|url-status = live}}{{Cite web |url=https://www.alia.lu/assets/upload/files/2021-03-17Liste-des-services-de-television-maj-mars-2021_site-ALIA.pdf |title=ALIA |access-date=6 April 2021 |archive-date=20 March 2021 |archive-url=https://web.archive.org/web/20210320130933/https://www.alia.lu/assets/upload/files/2021-03-17Liste-des-services-de-television-maj-mars-2021_site-ALIA.pdf |url-status=live }}

ITV4's launch night was on Freeview channel 30. Although it was broadcast on the Astra 2D satellite used by Sky, so users could manually tune it in. It was launched on Sky channel 120, after ITV2 and ITV3 in the listings, on 1 November. Prior to this date, some sporting content was simulcast on Men & Motors in an ITV4 on M&M strand. It officially launched with Real Betis v Chelsea in the UEFA Champions League (Liverpool v Anderlecht was on ITV1 at the same time), the UK premiere of Kojak, and the film Carlito's Way.

File:ITV4 +1 logo 2022.svg

In late October 2008, it was announced that a timeshifted (+1) version of ITV4 would be launched by the end of the year.{{cite web|url=http://www.watchallchannelslive.com/2016/07/itv4-plus-1.html|title=Itv4 +1 Live Stream|publisher=Live TV Online|date=31 May 2012|access-date=29 June 2014|archive-date=19 September 2016|archive-url=https://web.archive.org/web/20160919040441/http://www.watchallchannelslive.com/2016/07/itv4-plus-1.html|url-status=live}} ITV4 +1 was launched on Sky on 1 December 2008, on Freesat on 9 December 2008 and on Virgin Media on 25 March 2010. It was delisted from Sky on 11 January 2011, due to the launch of ITV1 +1 taking up space on the EPG; the channel is still available on Freesat and Virgin. The channel was restored on 1 June 2012.

File:ITV4 HD logo 2022.svg

A high-definition simulcast of ITV4, ITV4 HD, was launched on 15 November 2010 alongside the sister channel, ITV3 HD on Sky.{{cite web|url=http://www.itvplc.com/media/news/itv-2010-interim-results|title=ITV plc 2010 Interim Results & Sky deal|publisher=ITV plc|date=3 August 2010|access-date=29 June 2014|url-status=dead|archive-url=https://web.archive.org/web/20140712130553/http://www.itvplc.com/media/news/itv-2010-interim-results|archive-date=12 July 2014|df=dmy-all}}{{cite web | last = Laughlin | first = Andrew | title = ITV3 HD and ITV4 HD go live on Sky | work = Tech News | publisher = Digital Spy | date = 15 November 2010 | url = http://www.digitalspy.co.uk/tech/news/a287927/itv3-hd-and-itv4-hd-go-live-on-sky.html#~oID5COY1qVFmMr | access-date = 29 June 2014 | archive-date = 10 August 2014 | archive-url = https://web.archive.org/web/20140810111159/http://www.digitalspy.co.uk/tech/news/a287927/itv3-hd-and-itv4-hd-go-live-on-sky.html#~oID5COY1qVFmMr | url-status = live }} The channel was initially available through Sky's pay subscription service in a non-exclusive deal,{{cite news|url=https://www.theguardian.com/media/2011/mar/02/itv-programme-making-talent|title=ITV earmarks £12m to hire new talent to break international hit drought|work=The Guardian|date=2 March 2011|location=London|first=Mark|last=Sweney|access-date=29 June 2014|archive-date=28 June 2021|archive-url=https://web.archive.org/web/20210628145940/https://www.theguardian.com/media/2011/mar/02/itv-programme-making-talent|url-status=live}}{{cite news|url=https://www.theguardian.com/media/2010/aug/03/itv-unveils-pay-tv-push|title=ITV unveils pay-TV push|work=The Guardian|date=3 August 2010|location=London|first=Mark|last=Sweney|access-date=29 June 2014|archive-date=28 June 2021|archive-url=https://web.archive.org/web/20210628145939/https://www.theguardian.com/media/2010/aug/03/itv-unveils-pay-tv-push|url-status=live}} before being added to Virgin Media's service on 14 March 2013.{{cite web |url=http://about.virginmedia.com/press-release/9306/virgin-media-introduces-hdelightful-itv-channels |title=Virgin Media introduces HDelightful ITV channels |publisher=Virgin Media |date=14 March 2013 |access-date=14 March 2013 |archive-url=https://web.archive.org/web/20130927150231/http://about.virginmedia.com/press-release/9306/virgin-media-introduces-hdelightful-itv-channels |archive-date=27 September 2013 |url-status=dead }} ITV4 HD's high definition content includes films, and sports events which currently include British Touring Car Championship,{{cite web | last = Laughlin | first = Andrew | title = ITV to air British Touring Cars in HD | work = Media News | publisher = Digital Spy | date = 11 October 2010 | url = http://www.digitalspy.co.uk/media/news/a281385/itv-to-air-british-touring-cars-in-hd.html#~oID8L0oIzpxd1N | access-date = 29 June 2014 | archive-date = 24 September 2015 | archive-url = https://web.archive.org/web/20150924051527/http://www.digitalspy.co.uk/media/news/a281385/itv-to-air-british-touring-cars-in-hd.html#~oID8L0oIzpxd1N | url-status = live }} Tour de France, horse racing, snooker and darts (including the UK Open and the Players Championship Finals) as well as highlights of other sporting events and content from the ITV Sport archives.

{{Clear}}

On 1 November 2022, in the lead up to the launch of ITVX and as part of the 18th anniversary of ITV3 and 17th anniversary of ITV4, the encryption was dropped on ITV4 HD at around 11am that day and so became free to air.{{cite web|url=https://rxtvinfo.com/2022/itv2-3-and-4-hd-to-go-free-to-air|title=ITV2, 3 and 4 HD go free-to-air|date=1 November 2022|access-date=2 November 2022}} Later that day, Freesat data had been added to ITV4 HD, indicating that the channel will be made available on Freesat soon. On 8 November 2022 the HD version replaced the SD version on Freesat channel 117. In January 2023, As part of a EPG clean up for HD Channels, Virgin Media moved ITV4 HD from channel 176 to channel 118 to make the channel free to all Virgin Customers.

In line with the corporate rebranding of ITV, ITV4 received a new look on 14 January 2013. The channel received a "slate-grey" logo and became the "home of sport and cult classics". Channel promotion includes pub factoids and idents featuring viewer nominated "dreams come true".{{cite web|url=http://www.digitalspy.co.uk/media/news/a438502/itv1-to-become-itv-in-major-corporate-rebrand.html|title=ITV1 to become 'ITV' in major corporate rebrand|last=Laughlin|first=Andrew|publisher=Digital Spy|date=16 November 2012|access-date=9 December 2012|archive-date=24 September 2015|archive-url=https://web.archive.org/web/20150924051911/http://www.digitalspy.co.uk/media/news/a438502/itv1-to-become-itv-in-major-corporate-rebrand.html|url-status=live}}

ITV4 received its first revamp in nine years in November 2022 as part of a redesign of all of ITV's main channels, being carried out in tandem with the launch of the streaming service ITVX.[https://www.radiotimes.com/tv/entertainment/itv-rebrand-channel-itv1-newsupdate/ RadioTimes.com] The idents launched on 15 November 2022. The logo is now coloured green and uses idents that are cross-used across ITV1, ITV2, ITV3, and ITVBe with different views which reflect the channel's image and programming output.

File:ITV4.svg|ITV4 (First logo used from 1 November 2005 to 13 January 2013)

File:ITV4 HD.svg|ITV4 HD (First logo used from 15 November 2010 to 13 January 2013)

File:ITV4 logo 2013.svg|ITV4 (Second logo used from 14 January 2013 to 15 November 2022)

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• The 1% Club
• AEW Dynamite
• AEW Collision
• Auf Wiedersehen, Pet
• Auto Mundial{{cite web|url=https://www.itv.com/hub/auto-mundial/7a0070|title=Auto Mundial – Watch episodes|access-date=21 October 2021|archive-date=21 October 2021|archive-url=https://web.archive.org/web/20211021153041/https://www.itv.com/hub/auto-mundial/7a0070|url-status=live}}{{Cite web |url=https://automundial.tv/ |title=Auto Mundial – weekly motoring magazine show |access-date=27 November 2021 |archive-date=28 November 2018 |archive-url=https://web.archive.org/web/20181128060249/https://automundial.tv/ |url-status=live }}
• The Avengers
• Ax Men
• Bear's Mission with...{{cite web|url=https://www.itv.com/hub/bears-mission-with/2a5494a0002|title=Bear's Mission with... – Bear and Nicola Adams' Wild Adventure|access-date=21 October 2021|archive-date=21 October 2021|archive-url=https://web.archive.org/web/20211021153038/https://www.itv.com/hub/bears-mission-with/2a5494a0002|url-status=live}}
• Beat the Chasers
• The Big Fish Off
• The Big Match Revisited{{cite web|url=https://www.itv.com/hub/the-big-match-revisited/1a6464a0105|title=The Big Match Revisited – Series 6 – Episode 7|access-date=21 October 2021|archive-date=21 October 2021|archive-url=https://web.archive.org/web/20211021153033/https://www.itv.com/hub/the-big-match-revisited/1a6464a0105|url-status=live}}
• Britain's Busiest Motorway
• British Touring Car Championship
• Cadfael
• The Car Chasers
• Car Crash Global: Caught on Camera{{cite web|url=https://www.itv.com/hub/car-crash-global-caught-on-camera/2a4668a0012|title=Car Crash Global: Caught on Camera – Series 2 – Episode 4|access-date=21 October 2021|archive-date=21 October 2021|archive-url=https://web.archive.org/web/20211021153039/https://www.itv.com/hub/car-crash-global-caught-on-camera/2a4668a0012|url-status=live}}
• The Car Years{{cite web|url=https://www.itv.com/hub/the-car-years/2a6359a0014|title=The Car Years – 1970|access-date=21 October 2021|archive-date=21 October 2021|archive-url=https://web.archive.org/web/20211021153038/https://www.itv.com/hub/the-car-years/2a6359a0014|url-status=live}}
• Cash Cowboys
• The Champions
• The Chase Celebrity Special{{cite web|url=https://www.itv.com/hub/the-chase-celebrity-special/2a1400a0052|title=The Chase Celebrity Special – Series 5 – Episode 8|access-date=21 October 2021|archive-date=21 October 2021|archive-url=https://web.archive.org/web/20211021153041/https://www.itv.com/hub/the-chase-celebrity-special/2a1400a0052|url-status=live}}
• Darts (Including World Series of Darts, World Masters, UK Open, European Championship, Players Championship and World Series of Darts Finals).
• Dempsey and Makepeace
• Duck Dynasty
• Extreme Salvage Squad{{cite web|url=https://www.radiotimes.com/tv-programme/m2g4pv/extreme-salvage-squad-season-1/?episode=m47nrr|title=Extreme Salvage Squad Season 1|access-date=21 October 2021|archive-date=21 October 2021|archive-url=https://web.archive.org/web/20211021153037/https://www.radiotimes.com/tv-programme/m2g4pv/extreme-salvage-squad-season-1/?episode=m47nrr|url-status=live}}
• FA Cup
• Premiership Rugby
• Goodwood Revival{{Cite web |url=https://www.televisual.com/news/itv-orders-another-three-years-of-goodwood-from-amw_nid-7335/ |title=ITV orders another three years of Goodwood from AMW |date=30 July 2018 |website=Televisual}}
• Gordon, Gino and Fred: Road Trip{{cite web|url=https://www.itv.com/hub/itv4|title=Watch ITV4 live|access-date=21 October 2021|archive-date=21 October 2021|archive-url=https://web.archive.org/web/20211021152857/https://www.itv.com/hub/itv4|url-status=live}}
• Hornblower
• Ironside
• ITV Racing
• ITV Sport Stories{{cite web|url=https://www.itv.com/hub/itv-sport-stories/7a0303|title=ITV Sport Stories – Watch episodes|access-date=21 October 2021|archive-date=21 October 2021|archive-url=https://web.archive.org/web/20211021153036/https://www.itv.com/hub/itv-sport-stories/7a0303|url-status=live}}
• Junk & Disorderly{{cite web|url=https://www.henrycole.tv/junk-disorcerly|title=Junk & Disorderly|access-date=21 October 2021|archive-date=21 October 2021|archive-url=https://web.archive.org/web/20211021153040/https://www.henrycole.tv/junk-disorcerly|url-status=live}}
• Jeremy Wade's Mighty Rivers{{Cite web |url=https://www.itv.com/hub/jeremy-wades-mighty-rivers/2a5253a0004 |title=Jeremy Wade's Mighty Rivers - Zambezi - ITV Hub |access-date=21 October 2021 |archive-date=21 October 2021 |archive-url=https://web.archive.org/web/20211021153041/https://www.itv.com/hub/jeremy-wades-mighty-rivers/2a5253a0004 |url-status=dead }}
• Kojak
• Lovecars: On the Road
• Magnum, P.I.
• Minder
• The Motorbike Show{{cite web|url=https://www.henrycole.tv/the-motorbike-show|title=The Motorbike Show|access-date=21 October 2021|archive-date=21 October 2021|archive-url=https://web.archive.org/web/20211021154537/https://www.henrycole.tv/the-motorbike-show|url-status=live}}
• Monster Carp
• Made in Britain
• Only When I Laugh
• Pawn Stars
• Snooker (Tournaments Include British Open, Champions of Champions, World Grand Prix, Players Championship and Tour Championship).
• The Professionals
• The Protectors
• Tour de France
• River Monsters
• Robin of Sherwood
• The Saint
• Sharpe
• Sherlock Holmes
• The Sweeney
• Tenable
• When English Football Ruled Europe{{cite web|url=https://www.itv.com/hub/when-english-football-ruled-europe/2a5405|title=When English Football Ruled Europe – Watch episodes|access-date=21 October 2021|archive-date=21 October 2021|archive-url=https://web.archive.org/web/20211021153038/https://www.itv.com/hub/when-english-football-ruled-europe/2a5405|url-status=live}}
• Who Wants to Be a Millionaire?
• World of Sport ('Best of..' compilations)

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• AEW Rampage
• Benidorm
• Bad Move
• Columbo
• Dollhouse
• Fierce
• Football Genius (2018)
• Fifth Gear
• Grandma Jane's Garden Adventures
• Hell on Wheels
• Homicide: Life on the Street
• Jericho
• LAPD: Life On the Beat
• Martial Law
• Miami Vice
• Millennium
• Mr. Bean (moved to ITV3)
• The New Avengers
• Nitro Circus
• Quincy, M.E.
• Police Camera Action!
• Sanctuary
• Speed Freaks (2019)
• Space Precinct
• Storage Wars
• Storage Wars: New York
• Storage Wars: Texas
• Take the Tower (2018)
• UFO
• Used Car Roadshow

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Before ITV4's launch in 2005, ITV's digital sports coverage was on ITV2, but after its launch all sports coverage moved to ITV4. In its first week, it had coverage of the aforementioned Real Betis v Chelsea game in the UEFA Champions League, and also had coverage of Middlesbrough v Dnipro Dnipropetrovsk in the UEFA Cup on the Thursday, and Amir Khan's fight against Steve Gethin from the Braehead Arena in Glasgow on the Saturday.

Football

• FA Cup Live & Replays (2008–2014 & 2022–present) {{cite web | url=https://www.sportspromedia.com/news/itv-fa-cup-tv-rights-deal-free-to-air-2021-bbc-bt-sport-man-city-watford/ | title=ITV's FA Cup TV rights deal confirms UK free-to-air return from 2021 | date=24 May 2019 }}
• England Women's Team Qualifiers & Friendlies (2021–present) {{cite web | url=https://www.itv.com/football/articles/itv-to-become-home-of-england-womens-football-team | title=ITV to become home of England Women's Football team }}
• Arnold Clark Cup (2022–present) {{cite web | url=https://www.itv.com/football/articles/itv-to-show-inaugural-arnold-clark-cup-featuring-lionesses | title=ITV to show inaugural Arnold Clark Cup featuring Lionesses }}
• FIFA World Cup (2006–present: Extra group games) {{cite web | url=https://www.itv.com/news/update/2014-06-08/itv-and-bbc-sign-fifa-world-cup-deal-for-2018-and-2022/ | title=ITV and BBC sign FIFA World Cup deal for 2018 and 2022 }}
• UEFA European Championship (2008–present: Extra group games) {{cite web | url=https://www.uefa.com/uefaeuro-2020/news/0253-0d80bb5bf72b-31e63c8834d6-1000--bbc-and-itv-gain-euro-2016-and-2020-rights/ | title=BBC and ITV gain EURO 2016 and 2020 rights | date=22 October 2015 }}{{dead link|date=March 2025|bot=medic}}{{cbignore|bot=medic}}
• EFL Championship, League One, League Two & EFL Cup Highlights (2022–present: highlights on ITV4 and repeated on ITV1) {{cite web | url=https://www.itv.com/football/articles/itv-to-broadcast-efl-highlights-from-next-season | title=ITV to broadcast EFL Highlights from next season }}

Cycling

• Tour de France (from 2002 until at least 2019,{{cite news|url=https://www.theguardian.com/media/2001/jul/30/itv.broadcasting|title=ITV pays £5m for Tour de France|access-date=23 July 2009|work=The Guardian|author=Jessica Hodgson|location=London|date=30 July 2001|archive-date=6 July 2018|archive-url=https://web.archive.org/web/20180706191014/https://www.theguardian.com/media/2001/jul/30/itv.broadcasting|url-status=live}}{{cite web|url=http://www.broadcastnow.co.uk/news/multi-platform/news/itv4-secures-tour-de-france-to-2013/1954656.article|title=ITV4 secures Tour De France to 2013|access-date=23 July 2009|publisher=Broadcast Now|year=2008|author=Kate McMahon|archive-date=2 October 2018|archive-url=https://web.archive.org/web/20181002102407/https://www.broadcastnow.co.uk/news/multi-platform/news/itv4-secures-tour-de-france-to-2013/1954656.article|url-status=live}}{{cite web |url=http://www.itv.com/presscentre/press-releases/itv-lands-new-tour-de-france-deal |title=ITV lands new Tour de France deal |author= |date=9 September 2013 |website=itv.com |access-date=27 February 2014 |archive-date=2 July 2021 |archive-url=https://web.archive.org/web/20210702032618/https://www.itv.com/presscentre/press-releases/itv-lands-new-tour-de-france-deal |url-status=live }} shared with Eurosport)
• Tour de Yorkshire
• Vuelta a España (2011–present)
• Critérium du Dauphiné
• Critérium International
• Liège–Bastogne–Liège
• Paris–Roubaix
• Tour Series cycling
• Tour of Britain
• Revolution Series

Rugby union

• Women's Rugby World Cup
• Under 20s Rugby World Cup
• Rugby World Cup
• Aviva Premiership Highlights (2008–2017 & 2022–present: highlights on itv4 and repeated on itv) {{cite web | url=https://www.premiershiprugby.com/news/premiership-rugby-seals-new-partnership-with-itv-sport | title=Premiership Rugby seals new partnership with ITV Sport }}
• Aviva Premiership Live Coverage including Premiership Final (2022–present)

Horse racing

• Weekly Saturday Afternoon Horse Racing, 40 days of big meetings such as Grand National on ITV with 60 days of horse racing on ITV4 (2017–present)

Motorsport

• Isle of Man TT (from 2009–present)
• British Touring Car Championship (from 2005–present, live until 2026 with highlights on ITV)
• British Superbikes (live from 2005 to 2007 and highlights from 2009–present, live on British Eurosport)
• Superbike World Championship (highlights from 2016–present, live on British Eurosport)
• World Rally Championship (highlights from 2006–2008, 2013–2015, 2020-present)
• Motorsport UK (highlights from 2005–present)
• Goodwood Festival of Speed (highlights on ITV, shared with Sky Sports F1)
• BRDC Formula 3 Highlights{{cite web |url=http://www.formula4.com/television.aspx |title=Television Coverage |author= |website=BRDC Formula 4 |access-date=27 February 2014 |archive-date=19 October 2013 |archive-url=https://web.archive.org/web/20131019055319/http://www.formula4.com/television.aspx |url-status=live }}
• Formula E (2014-2016, from 2024-present, live on ITVX, with 9 races live on ITV4)

Darts

• European Championship (2008, 2011, 2013–present){{cite web|title=European Championship On ITV4|url=http://www.pdc.tv/page/NewsdeskDetail/0,,10180~2380791,00.html|work=PDC|access-date=24 June 2011|date=24 June 2011|archive-url=https://web.archive.org/web/20110627061226/http://www.pdc.tv/page/NewsdeskDetail/0,,10180~2380791,00.html|archive-date=27 June 2011|url-status=dead}}
• Players Championship Finals (2009–2010, 2011–present)
• PDC World Masters (2013–present: PDC tournament, not to be confused with the BDO Winmau World Masters with ITV covered from 1974 to 1988)
• UK Open (2014–present, previously on Sky Sports)
• World Series of Darts Finals (2015–present)
• World Series of Darts (6 tournaments with live or delayed coverage on ITV4 from 2015–present)

Snooker

• Champion of Champions (2013–present)
• World Grand Prix (2015–present)
• Players Championship Grand Finals (2016–present)

Boxing

• The Big Fight Live (2005–2010 & 2017–present, selected fights on ITV4 with others on ITV Box Office)
• Premier Boxing Champions (2019–present, selected fights on ITV4 and more fights on ITV Box Office)

Wrestling

• AEW Dynamite (2019–present, full broadcast on ITV4 on Friday nights, and repeats on Saturday nights)[https://www.f4wonline.com/other-wrestling/aew-announces-uk-broadcast-details-pre-show-double-or-nothing-283281 AEW ANNOUNCES UK BROADCAST DETAILS, PRE-SHOW FOR DOUBLE OR NOTHING]{{Webarchive|url=https://web.archive.org/web/20190518122053/https://www.f4wonline.com/other-wrestling/aew-announces-uk-broadcast-details-pre-show-double-or-nothing-283281 |date=18 May 2019 }} F4wonline. 8 May 2019. Retrieved 8 May 2019.
• AEW Collision (2023–present, broadcast on ITV4 on Tuesday nights, and repeats on Wednesday nights)

Football

• International Friendlies, Qualifiers and Play-Offs (2010–2018, from 2014 to 2018 at least one qualifier live per matchday not involving a UK Home Nation, shared with Sky Sports)
• Scotland, Wales & Northern Ireland National Team Highlights (2014–2018, live on Sky Sports and highlights on BBC NI, BBC Scotland & BBC Wales)
• England National Team Highlights and Re-runs (2008–present, Nations League and in-season friendlies live, plus highlights also on Sky Sports)
• UEFA Champions League (2nd exclusive match on ITV4 from 2005 to 2008 and delayed matches and highlights from 2008 to 2018, now on BT Sport)
• UEFA Europa League (highlights from 2015 to 2018, live on BT Sport){{cite news|url=https://www.theguardian.com/media/2011/oct/17/itv-uefa-europa-league|title=ITV snatches Europa League from Channel 5|last=Sweney|first=Mark|date=17 October 2011|work=The Guardian|access-date=30 June 2014|location=London|archive-date=3 June 2021|archive-url=https://web.archive.org/web/20210603135142/https://www.theguardian.com/media/2011/oct/17/itv-uefa-europa-league|url-status=live}}
• UEFA Super Cup Highlights (2008–2014, on ITV4 if a British club is involved & highlights from 2015 to 2018)
• FA Cup Replays (2009–2010, now on BBC Sport)
• FA Community Shield Highlights (2008–2014, now on BT Sport & BBC Sport)
• FA Trophy Final (2009, now on BT Sport)
• 2006 FIFA World Cup (live and highlights)
• Euro 2008 (live and highlights)
• 2010 FIFA World Cup (live and highlights)
• Euro 2012 (live and highlights)
• World Cup (Brazil 2014) (live and highlights, all major tournaments alongside BBC Sport)
• European Championships (France 2016) (live on BBC Sport & ITV Sport, selected games & highlights on ITV4)
• African Cup of Nations (2012–2015, live coverage & highlights. Now on Eurosport)
• Bundesliga (weekly highlights from 2012 to 2017)
• La Liga (2019)[https://www.itv.com/news/2019-02-22/watch-la-liga-live-on-itv4-every-week-until-the-end-of-the-season-starting-with-levante-clash-with-giants-real-madrid/ Watch La Liga live on ITV4 every week until the end of the season starting with Levante's clash with giants Real Madrid] {{Webarchive|url=https://web.archive.org/web/20210702032613/https://www.itv.com/news/2019-02-22/watch-la-liga-live-on-itv4-every-week-until-the-end-of-the-season-starting-with-levante-clash-with-giants-real-madrid |date=2 July 2021 }} ITV. 22 February 2019. Retrieved 22 February 2019.[https://www.bbc.com/sport/football/49364657 La Liga: ITV win rights to air three live matches of new season] {{Webarchive|url=https://web.archive.org/web/20210225040029/https://www.bbc.com/sport/football/49364657 |date=25 February 2021 }} BBC Sport. 15 August 2019. Retrieved 16 August 2019.

Boat race

• The Boat Race (highlights from 2006 to 2009, now on BBC Sport)

Boxing

• Frank Warren fights (2006–2008, now on BoxNation and BT Sport)
• Hennessey fights (2008–2010)
• Undercard of main fight (usually shown on ITV4 with main event on ITV with all fights from 2008 to 2010 on ITV4)
• Carl Frampton Live: Undercard live on ITV4, Frampton Live on ITV & highlights on ITV4

Cricket

• Ashes Cricket (highlights from 2010 to 2011)
• IPL Cricket (2010–2014, now on BT Sport)
• Cricket World Cup Highlights (2015, live on Sky Sports with highlights on ITV & ITV4)

Snooker

• Power Snooker (2010–2011)
• World Open (2013)
• Snooker Shoot Out (2016–2018, now on Eurosport)

Darts

• Grand Slam of Darts (2007–2010, now on Sky Sports)

Motorsport

• Formula One (highlights and re-runs from 2006 to 2008, now on Channel 4 and Sky Sports F1)
• GP2 Series (live and highlights from 2006 to 2008, now on Sky Sports F1)
• MotoGP (2 races live on ITV1 and ITV4 and highlights of all races from 2014 to 2016, 2021–2024)
• DTM (highlights from 2012–)

Cycling

• Tour of California (2011)

Rugby Union

• LV Cup Highlights (2010–2017, live on Sky Sports)
• Heineken Cup Highlights (2010–2014, live on Sky Sports, which ended when it became European Champions Cup)

Tennis

• Masters Tennis from the Royal Albert Hall (2010–2014)
• French Open (2012–2021){{cite web | url=https://sport-onthebox.com/2021/06/11/eurosport-discovery-roland-garros-french-open-tennis-uk-tv-rights-2022-2026/ | title=Eurosport secures exclusive Roland Garros rights from 2022 | date=11 June 2021 }}

Wrestling

• AEW Rampage (2021–2024, broadcast on ITV4 on Tuesday nights, and repeats on ITV1 on Thursday nights)

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Category:2005 establishments in the United Kingdom

Category:ITV television channels

Category:Television channels and stations established in 2005

Category:Television channels in the United Kingdom