ITunes LP

{{short description|Interactive album artwork format by Apple}}

{{Use mdy dates|date=February 2021}}

{{lowercase title}}

{{Infobox software

| name = iTunes LP

| logo = 100px

| developer = Apple Inc.

| released = {{release date|2009|09|09}}

| website = {{URL|apple.com/au/itunes/working-itunes/enhance/lps}}

}}

iTunes LP (referred to in pre-launch press by the code name Cocktail) is a format for interactive album artwork introduced by Apple Inc. on September 9, 2009.{{cite web|url=http://att.macrumors.com/attachment.php?attachmentid=193295&d=1252513068|title=Mac Forums|publisher=Att.macrumors.com|access-date=July 31, 2010}}{{dead link|date=November 2017 |bot=InternetArchiveBot |fix-attempted=yes }}{{cite news|last=Bruno |first=Antony |url=https://www.reuters.com/article/technologyNews/idUSTRE5701KE20090801 |title=Apple, labels stir up deluxe digital Cocktail |publisher=Reuters |date= August 1, 2009|access-date=July 31, 2010}} It is similar to the CMX format being developed by the three major record labels, and operates within the iTunes 9 to iTunes 12 software, allowing the user to view multimedia elements alongside the music. This format is also used to bundle extra content (known as iTunes Extras) with selected movies at the iTunes Store.{{cite web |url=http://www.roughlydrafted.com/2009/09/09/apple-rivals-dvd-with-new-itunes-extras-for-movies-and-albums/ |title=Apple rivals DVD with new iTunes Extras for movies and albums — RoughlyDrafted Magazine |publisher=Roughlydrafted.com |date=September 9, 2009 |access-date=July 31, 2010 |archive-url=https://web.archive.org/web/20090914180410/http://www.roughlydrafted.com/2009/09/09/apple-rivals-dvd-with-new-itunes-extras-for-movies-and-albums/ |archive-date=September 14, 2009 |url-status=dead }}{{cite web |url=http://www.roughlydrafted.com/2009/09/14/new-itunes-lp-and-extras-built-using-tunekit-framework-aimed-at-apple-tv/ |title=New iTunes LP and Extras built using TuneKit Framework, aimed at Apple TV — RoughlyDrafted Magazine |publisher=Roughlydrafted.com |access-date=July 31, 2010 |archive-url=https://web.archive.org/web/20100516154603/http://www.roughlydrafted.com/2009/09/14/new-itunes-lp-and-extras-built-using-tunekit-framework-aimed-at-apple-tv/ |archive-date=May 16, 2010 |url-status=dead }}

iTunes LP downloads use a proprietary file format with the extension .itlp, which is essentially a WebArchive adhering to special conventions using HTML, CSS, JavaScript, CSS Animations, and plists.Robinson, Jay. [http://jayrobinson.org/2009/09/11/some-notes-on-itunes-lp/ Some Notes On iTunes LP] This technology is referred to in iTunes LP files as TuneKit.{{cite web|last=McLean |first=Prince |url=http://www.appleinsider.com/articles/09/09/14/apples_tunekit_itunes_lp_format_appears_aimed_at_apple_tv.html |title=Apple's TuneKit iTunes LP format appears aimed at Apple TV |publisher=AppleInsider |date=September 14, 2009 |access-date=July 31, 2010}} On November 28, 2009, the iTunes LP SDK was released to the public.{{cite web|url=https://www.apple.com/itunes/lp-and-extras/ |title=iTunes – iTunes LP and iTunes Extras |publisher=Apple |access-date=July 31, 2010}}

In 2011, MTV introduced the O Music Awards, intended for artists, fans, and innovators at this online awards show. One of the OMAs' inaugural categories was Best iTunes LP.{{cite web|url=http://www.omusicawards.com/vote/best-itunes-lp/ | title=It looks as good as it sounds | publisher=Omusicawards.com |access-date=April 7, 2011}} The winner of this category was the deluxe edition of Pink's Greatest Hits... So Far!!!{{cite web|url=http://www.omusicawards.com/vote/best-itunes-lp/ | title=O Music Awards – Online, Open, Ongoing Music Awards | publisher=Omusicawards.com |access-date=April 29, 2011}}

Apple stopped accepting new submissions of iTunes LPs after March 2018. Existing LPs were deprecated from the store during the remainder of 2018. Customers who have previously purchased an album containing an iTunes LP would still be able to download the additional content using iTunes Match.{{cite web|url=https://www.theverge.com/2018/3/6/17087184/apple-itunes-lp-submissions-stops-march-2018| title=Apple confirms it will stop taking iTunes LP submissions as of this month | date=March 6, 2018 | publisher=The Verge |access-date=May 18, 2021}}