Iams

During the 1940s, because pet food was not available in stores, animals were predominantly fed homemade food, usually table scraps.[http://couponfordog.com/iams-dog-food-coupons-printable-iams-historydog-food/ "Iams History". Coupon for Dog]{{dead link|date=November 2017 |bot=InternetArchiveBot |fix-attempted=yes }} Paul Iams, an animal nutritionist who graduated from the Ohio State University in 1937, founded the Iams Company in 1946 in a small feed mill near Dayton, Ohio.{{Cite news|last=Bayot|first=Jennifer|date=2004-11-03|title=Paul F. Iams, 89, Developer of a Line of Premium Pet Foods, Dies|language=en-US|work=The New York Times|url=https://www.nytimes.com/2004/11/03/business/paul-f-iams-89-developer-of-a-line-of-premium-pet-foods-dies.html|access-date=2020-06-10|issn=0362-4331}} In 1950, he developed the world's first animal-based protein dry dog food and called it Iams 999.{{Cite web|title=Iams Cat Food Coupons Jun 2020|url=http://petfoodtalk.com/catfoodcoupons/iams-coupons/|access-date=2020-06-10|website=Pet Food Talk|language=en}} In 1969, Paul Iams wanted to differentiate the new formula from other Iams products. Iams chose to name this new formula "Eukanuba", a term originated by jazz era personality Hoagy Carmichael, meaning "the tops" or "something supreme".^{[dubious – discuss]}

In 1973 during the Arab oil embargo, the costs for meat and bone meal tripled. Sale prices in the U.S. were frozen by a nationwide wage and price control was issued by ex-president Richard Nixon.{{Cite web|title=The History of Iams|url=http://www.foodcoupons.net/iams-coupons/|access-date=2020-06-10}} Iams did not change the product formula during the price-freeze mandate and the company nearly went bankrupt. Clay Mathile, who had joined Iams in 1970, purchased half of the company in 1975.{{Cite web|title=History of Iams Company – FundingUniverse|url=http://www.fundinguniverse.com/company-histories/iams-company-history/|access-date=2020-06-10|website=Funding Universe}} By 1982, he became its sole owner and president.{{Cite web|last=Dirr|first=Jacob|date=2 June 2008|title=Former Iams owner Clay Mathile says loyalty can be nemesis|url=https://www.bizjournals.com/cincinnati/stories/2008/06/02/story14.html|access-date=2020-06-10|website=Cincinnati Business Courier}} After expanding the company from $100,000 revenue in 1970 to $900 million in 1999, Mathile sold it to Procter & Gamble in September 1999.{{Cite web |url=http://www.allvoices.com/s/event-7835190/aHR0cDovL3d3dy5kaXNwYXRjaC5jb20vbGl2ZS9jb250ZW50L2J1c2luZXNzL3N0b3JpZXMvMjAxMS8wMS8wOS9haWxlcm9uLXN0ZWVycy1lbnRyZXByZW5ldXJzLmh0bWw/c2lkPTEwMQ== |title=sold to P&G ". All Voices |access-date=2011-05-06 |archive-url=https://web.archive.org/web/20121004184723/http://www.allvoices.com/s/event-7835190/aHR0cDovL3d3dy5kaXNwYXRjaC5jb20vbGl2ZS9jb250ZW50L2J1c2luZXNzL3N0b3JpZXMvMjAxMS8wMS8wOS9haWxlcm9uLXN0ZWVycy1lbnRyZXByZW5ldXJzLmh0bWw/c2lkPTEwMQ== |archive-date=2012-10-04 |url-status=dead }}

In its largest divestiture in five years, Procter & Gamble announced in April 2014 that it would sell Iams worldwide, Eukanuba and Natura pet-food brands in all markets except Europe to Mars, Inc. for $2.9 billion in cash. Mars said that the deal would allow it to gain a new business and generate cash to grow core businesses.{{cite news|last1=Wahba|first1=Phil|title=P&G selling pet food brands to Mars for $2.9 billion|url=https://www.reuters.com/article/us-mars-pgpetcare-acquisition-idUSBREA3811O20140409|access-date=March 5, 2016|work=Reuters|date=April 9, 2014}} The deal for P&G Pet Care's operations in North America and Latin America was completed in August 2014. P&G also exercised options to acquire Mars's pet-food business in some parts of Asia Pacific, Middle East and Africa, including Australia, Japan and Singapore.{{Cite web|title=Mars buys Iams, others for $2.9B|url=https://www.cincinnati.com/story/money/2014/04/09/pg-sells-iams-eukanuba-natura-b/7500749/|access-date=2020-06-10|website=The Enquirer|language=en}}{{Cite web|title=Mars Closes Acquisition Of P&G's Pet Food Business In Major Markets|url=https://www.rttnews.com/2361969/mars-closes-acquisition-of-procter-gamble-s-pet-food-business-in-major-markets.aspx|access-date=2020-06-10|website=RTTNews|language=en-US}} Procter & Gamble sold its European pet-care business to Spectrum Brands in December 2014.{{cite news|title=Spectrum Brands Completes Acquisition of the European IAMS and Eukanuba Pet Food Business|url=http://www.businesswire.com/news/home/20141231005340/en/Spectrum-Brands-Holdings-Completes-Acquisition-European-IAMS|access-date=March 4, 2016|work=Business Wire|date=December 31, 2014}}

{{Reflist}}

• {{Official website|http://www.iams.com}}

{{Mars, Incorporated}}

Category:Cat food brands

Category:Dog food brands

Category:Companies based in Dayton, Ohio

Category:American companies established in 1946

Category:Food and drink companies established in 1946

Category:1946 establishments in Ohio

Category:Mars brands

Category:Former Procter & Gamble brands