InMobi

InMobi started in 2007, when it was known as mKhoj (mobile khoj), providing SMS-based search engine services. The launch followed its first round of funding of $500,000 USD was from Mumbai Angels in August 2006.{{Cn|date=February 2025}} It was started by the four founders out of a residential apartment in Bangalore.{{Cite news|url=https://qz.com/287978/these-early-offices-of-indias-hottest-startups-show-how-far-they-have-come/|title=These early offices of India's hottest startups show how far they have come|last=Madhok|first=Diksha|newspaper=Quartz|access-date=2017-02-07|language=en-US}}

The founders later felt the need to rebrand to InMobi as the company shifted focus from mobile search to mobile advertising. "InMobi" was also thought to be easier to pronounce in English as compared to mKhoj – which is a derivative of the Hindi word for "search".{{Cite web|url=https://techcrunch.com/2009/08/05/mobile-ad-network-mkhoj-rebrands-as-inmobi-eyes-expansion-in-europe/|title=Mobile Ad Network m Khoj Rebrands As InMobi, Eyes Expansion In Europe|last=Wauters|first=Robin|website=TechCrunch|date=5 August 2009 |access-date=2017-02-02}} The company initially operated in emerging markets in Asia and Africa, before expanding to the US in 2009.{{Cite news|url=http://knowledge.wharton.upenn.edu/article/inmobis-naveen-tewari-mobile-internet-will-be-the-largest-medium-ever/|title=InMobi's Naveen Tewari: Mobile Internet Will Be the Largest Medium Ever - Knowledge@Wharton|newspaper=Knowledge@Wharton|language=en-US|access-date=2017-02-02}} After rebranding the company from mKhoj to InMobi, they received Series A funding of $7.1 million USD from Kleiner Perkins Caufield & Byers in 2008, and Series B funding to the tune of $8 Million USD in 2010.{{Cite web |date=13 August 2016 |title=InMobi's Trials and Tribulations- Business News |url=http://www.businesstoday.in/magazine/corporate/inmobi-is-finding-it-difficult-to-raise-funds/story/235887.html |access-date=2017-02-02 |website=www.businesstoday.in}}

In 2011, the start-up raised $200 million USD from Softbank Group. The investment was doled out in two tranches, US$100 million in 2011 and the rest in 2012.{{Cite web |last=Wasserman |first=Todd |date=15 September 2011 |title=Mobile Ad Network InMobi Raises $200 Million |url=http://mashable.com/2011/09/15/inmobi-raises-200m/ |access-date=2017-02-02 |website=Mashable}}

In August 2011, InMobi acquired US-based mobile advertising provider Sprout, which was backed by Polaris Partners. Sprout, which provided the platform for creating HTML5 rich media advertising, was renamed InMobi Studio in 2012.{{Cite web |date=4 August 2011 |title=InMobi acquires Sprout |url=http://www.afaqs.com/news/story/31305_InMobi-acquires-Sprout |access-date=2017-02-02 |website=www.afaqs.com |language=en}}{{Cite web |title=InMobi rebrands HTML5 ad platform Sprout to InMobi Studio |url=https://www.nextbigwhat.com/html5-ad-platform-sprout-rebranded-to-inmobi-studio-297/ |access-date=2017-02-02 |website=www.nextbigwhat.com |language=en-US}} In July 2012, InMobi acquired MMTG Labs, a San Francisco-based start-up that operates Facebook apps marketplace Appbistro as well as white label app distribution platform AppGalleries. Per TechCrunch, the new platform AppGallery was the reason for InMobi acquisition of MMTG.{{Cite web |last=Taylor |first=Colleen |date=12 July 2012 |title=InMobi Acquires MMTG Labs, The Startup Behind AppBistro And AppGalleries |url=https://techcrunch.com/2012/07/12/inmobi-buys-appbistro-appgalleries-mmtg-labs/ |access-date=2017-02-02 |website=TechCrunch}}{{Cite web |last=SN |first=Vikas |date=2012-07-13 |title=InMobi Acquires Appbistro & AppGalleries Owner MMTG Labs |url=http://www.medianama.com/2012/07/223-inmobi-acquires-appbistro-appgalleries-owner-mmtg-labs/ |access-date=2017-02-02 |website=MediaNama}}

InMobi launched its native advertising platform in 2014.{{Cite web |last=Mishra |first=Pankaj |date=29 April 2014 |title=InMobi Launches Native Ad Platform To Woo Publishers Looking Beyond Facebook, Google |url=https://techcrunch.com/2014/04/29/inmobi-launches-native-ad-platform-to-woo-publishers-looking-beyond-facebook-google/ |access-date=2017-02-02 |website=TechCrunch}}{{Cite web |last=Mishra |first=Pankaj |date=10 February 2014 |title=InMobi Launches Interactive Video Ad Platform To Help Advertisers Boost Sales On Mobile |url=https://techcrunch.com/2014/02/10/inmobi-launches-interactive-video-ad-platform-to-help-advertisers-boost-sales-on-mobile/ |access-date=2017-02-02 |website=TechCrunch}} In 2015, InMobi launched a new remarketing and discovery platform called Miip.{{Cite news |last=Reporter |first=B. S. |date=2015-07-15 |title=InMobi launches content discovery ad platform Miip |url=http://www.business-standard.com/article/companies/inmobi-launches-content-discovery-ad-platform-miip-115071500160_1.html |access-date=2017-02-07 |newspaper=Business Standard India}}{{Cite web |title=InMobi Launches Mobile-First In-App Remarketing Platform |url=http://www.mediapost.com/publications/article/288279/inmobi-launches-mobile-first-in-app-remarketing-pl.html |access-date=2017-02-02 |website=www.mediapost.com |language=en}}

In September 2015, InMobi entered a monetisation partnership with China-based APUS group, which allows users to customise their android screens. The partnership provides the company access to an estimated 500 million users in China as well as exclusive access to all APUS users in India.{{Cite web |title=InMobi raises $100M from Tennenbaum, others |url=http://www.vccircle.com/news/technology/2015/09/29/inmobi-raises-100m-tennenbaum-others |access-date=2017-02-02 |website=www.vccircle.com}}{{Cite news |last=Behal |first=Ambika |title=India's InMobi Is Giving Facebook And Google A Run For Their Money |url=https://www.forbes.com/sites/abehal/2015/11/26/indias-inmobi-is-giving-facebook-and-google-a-run-for-their-money/#400c0549795d |access-date=2017-02-02 |newspaper=Forbes}}

According to sources, InMobi laid off approximately 10 per cent of its workforce in April 2016, due to the company reeling under losses of US$45.5 million in 2014-15 and US$40.91 million in 2015–16 in a bid to show profitability. The company also saw major attrition in their senior management during this phase.{{Cite news |last=Chandran |first=Peerzada Abrar, Pradeesh |title=Layoffs at iconic mobile ad start-up InMobi |url=http://www.thehindu.com/business/Industry/layoffs-at-iconic-mobile-ad-startup-inmobi/article8447567.ece |access-date=2017-02-02 |newspaper=The Hindu |language=en}} InMobi has refuted the claims, by stating that they added 184 full employees in 2016 and their voluntary attrition rates are lower than the industry average with 80% of the executive team at InMobi has an average tenure of more than four years.{{Cite news |date=2016-12-30 |title=Flashback 2016: InMobi grapples with top-level exits, losses |url=http://techcircle.vccircle.com/2016/12/30/flashback-2016-inmobi-grapples-with-eroding-confidence-losses/ |access-date=2017-02-02 |newspaper=Techcircle.in - India startups, internet, mobile, e-commerce, software, online businesses, technology, venture capital, angel, seed .Not only that this Inmobi tracks or embedds cookies without customers knowledge. |language=en-US}}

In Jan 2018, InMobi acquired Los Angeles based Aerserv for US$90 Million in cash and stock to create the world's largest programmatic video platform for mobile publishers; making it InMobi's fifth and largest acquisition till date.{{Cite news |last=Bhattacharya |first=Ananya |title=An Indian unicorn is going global in search of technology and talent |url=https://qz.com/1175121/inmobi-an-indian-unicorn-is-going-global-in-search-of-technology-and-talent/ |access-date=2018-01-17 |work=Quartz |language=en-US}}{{Cite news |title=InMobi acquires US-based AerServ for $90 million - Times of India |url=https://timesofindia.indiatimes.com/companies/inmobi-acquires-us-based-aerserv-for-90-million/articleshow/62447774.cms |access-date=2018-01-17 |work=The Times of India}} In November 2019, InMobi's Glance{{Cite news |date=2019-04-17 |title=InMobi wants to glue your attention to your lock screen |url=https://www.forbesindia.com/article/leaderboard/inmobi-wants-to-glue-your-attention-to-your-lock-screen/53095/1 |newspaper=Forbesindia.com- forbes india business news, share market investment, India's richest people, startups |language=en-US}} (the mobile content platform and part of the InMobi Group) acquired short video content platform Roposo.{{Cite web |title=India's 1st unicorn InMobi's Glance buys IITians' video app Roposo |url=https://inshorts.com/en/news/indias-1st-unicorn-inmobis-glance-buys-iitians-video-app-roposo-1574739188398 |access-date=2019-11-26 |website=Inshorts - Stay Informed |language=en}}

• IronSource
• AdMob

{{Reflist|refs=https://www.ftc.gov/news-events/press-releases/2016/06/mobile-advertising-network-inmobi-settles-ftc-charges-it-tracked|colwidth=30em}}

• {{url|https://www.inmobi.com/|InMobi}}
• {{url|https://inmobi.cn/|InMobi China}}

{{SoftBank}}

Category:Indian companies established in 2007

Category:Software companies of India

Category:Outsourcing companies

Category:Companies based in Bengaluru

Category:Softbank portfolio companies

Category:2007 establishments in Karnataka