Information Rules
{{short description|1999 book by Carl Shapiro and Hal Varian}}
{{Primary sources|date=April 2009}}
{{Infobox book
| name = Information Rules
| image = Information Rules.jpg
| caption = A Strategic Guide to the Network Economy
| author = Carl Shapiro and Hal Varian
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| country = United States
| language = English
| series =
| subject = Network economy
| genre = Non-fiction
| publisher = Harvard Business School Press
| pub_date = 1999
| media_type = Print
| pages =
| isbn = 978-0875848631
| oclc =
| dewey =
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}}
Information Rules is a 1999 book by Carl Shapiro and Hal Varian applying traditional economic theories to modern information-based technologies.{{Cite book |isbn = 087584863X|title = Information Rules: A Strategic Guide to the Network Economy|author1 = Shapiro|last2 = Shapiro|first2 = Carl|last3 = Carl|first3 = Shapiro|last4 = Varian|first4 = Hal R.|year = 1998| publisher=Harvard Business Press }} The book examines commercial strategies appropriate to companies that deal in information, given the high "first copy" and low "subsequent copy" costs of information commodities, such as music CDs or original texts.
Content
The book examines competing standards, and how a company might influence widespread consumer acceptance of one over another, such as VHS versus Betamax, or HD DVD versus Blu-ray. The book mentions possible business strategies of such publishers as Encyclopædia Britannica who have to confront how to stay viable as technology changes the value and availability of information.
See also
- Knowledge and Decisions (book)
References
{{Reflist}}
External links
- [https://books.google.com/books?id=aE_J4Iv_PVEC Book excerpt] in Google Books
Category:1999 non-fiction books
Category:Works about the information economy
Category:Economics of intellectual property
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