Innovid#Corporate history

Innovid was founded in 2007 by Zvika Netter, Tal Chalozin, and Zack Zigdon.{{cite web|last1=Tsipori|first1=Tali|title=Innovid rises as television tumbles|url=http://www.globes.co.il/en/article-innovid-rises-as-television-tumbles-1001100534|website=Globes|accessdate=July 21, 2016|date=April 2, 2016}} Prior to starting Innovid, Netter and Chalozin co-founded the tech hub and nonprofit organization GarageGeeks where high-profile tech personalities from around the world came to speak about innovation, including Sergey Brin,{{cite web|last1=Schenker |first1=Jennifer L. |title=Israel's Garage Geeks Gather to Hear Google's Brin |url=http://www.businessweek.com/globalbiz/blog/europeinsight/archives/2008/05/israels_garage.html |website=Businessweek |accessdate=July 25, 2016 |date=May 16, 2008 |url-status=bot: unknown |archiveurl=https://web.archive.org/web/20080520125720/http://www.businessweek.com/globalbiz/blog/europeinsight/archives/2008/05/israels_garage.html |archivedate=May 20, 2008 }} Craig Mundie, and Wikipedia co-founder Jimmy Wales.{{cite web|last1=Shamah|first1=David|title=Seeking great tech ideas? Check the garage|url=http://www.israel21c.org/seeking-great-tech-ideas-check-the-garage-2/|website=Israel21c|accessdate=April 28, 2016|date=January 20, 2011}}

In 2008, Innovid raised $3 million from Genesis Partners in a Series A round.{{cite web|last1=Hendrickson|first1=Mark|title=Innovid Preparing Technology for Placing Interactive Virtual Items into Videos|url=https://techcrunch.com/2008/03/04/innovid-preparing-technology-for-placing-interactive-virtual-items-into-videos/|website=TechCrunch|accessdate=April 28, 2016|date=March 4, 2008}}

As of 2015, the company had raised $52.6 million in six rounds of funding from investors including Genesis Partners, NewSpring Capital, Silicon Valley Bank, Cisco Investments, and Sequoia Capital.{{cite web|title=Innovid Raises $27.5 Million in Funding|url=http://www.technewstoday.com/27883-innovid-raises-275-million-in-funding/|website=Tech News Today|accessdate=April 28, 2016|date=December 24, 2015|archive-url=https://web.archive.org/web/20160816051415/http://www.technewstoday.com/27883-innovid-raises-275-million-in-funding/|archive-date=August 16, 2016|url-status=dead}}

In November 2017, the company announced a deal to acquire Taykey, a Tel Aviv-based company focusing on real-time, automatic ad targeting software.{{Cite news|url=https://techcrunch.com/2017/11/30/innovid-acquires-taykey/|title=Innovid acquires Taykey to provide more data to video advertisers|last=Ha|first=Anthony|date=30 November 2017|work=TechCrunch|access-date=30 November 2017|publisher=Oath Inc.}}{{cite magazine|url=https://www.wired.co.uk/magazine/archive/2013/11/european-startups/tel-aviv|title=Europe's hottest startup capitals: Tel Aviv|magazine=Wired}}{{cite news|url=https://techcrunch.com/2012/08/22/taykey-topical-advertising-platform/|title=Taykey's Topical Advertising Platform Finds A Company's 'Hidden Consumers'|work=TechCrunch}}

In January 2019, Innovid secured $30 million in pre-IPO funding from Goldman Sachs to further its interests in the connected TV sector.{{Cite web|url=https://www.adweek.com/programmatic/goldman-sachs-backs-programmatic-outfit-innovid-with-30-million-in-funding/|title=Goldman Sachs Backs Programmatic Outfit Innovid With $30 Million in Funding|last=Shields|first=Ronan|date=January 7, 2019|website=www.adweek.com|language=en-US|access-date=2020-03-06}}

In September 2019, Innovid acquired the display advertising software company Herolens, based in Latin America. Herolens continued to operate its Buenos Aires office, which became the headquarters for Innovid's Latin American business.{{Cite web|url=https://www.marketingdive.com/news/ctv-startup-innovid-acquires-display-advertising-firm-herolens/563391/|title=CTV startup Innovid acquires display ad firm Herolens|website=Marketing Dive|language=en-US|access-date=2019-12-11}}

In February 2022, Innovid announced that it would acquire TVSquared for $160 million.{{cite news |last1=Spangler |first1=Todd |title=Connected-TV Ad Platform Innovid to Acquire TVSquared for $160 Million |url=https://variety.com/2022/digital/news/innovid-acquires-tvsquared-1235173520/ |access-date=February 7, 2022 |work=Variety |date=February 7, 2022}}

Innovid is managed by CEO Zvika Netter. Other key executives are:{{Cite web|url=https://www.innovid.com/about/|title=Innovid {{!}} Get to know your friendly video marketing experts|website=Innovid|language=en-US|access-date=2019-12-13}}

• Tal Chalozin, CTO
• Zack Zigdon, MD International
• Guy Kuperman, CSO
• Ken Markus, CCO

Innovid is an open-platform and has established several partnerships with third-party vendors, media companies, agencies, and publishers.

Innovid partnered with Roku to deliver personalized, targeted, and interactive video ads via Roku apps{{cite web|last1=Perez|first1=Sarah|title=Roku and Innovid Roll Out Interactive Ads, Including SMS-Based Reminders To Watch|url=https://techcrunch.com/2015/06/18/roku-and-innovid-roll-out-interactive-video-ads-including-sms-based-reminders-to-watch/|website=TechCrunch|accessdate=July 25, 2016|date=June 18, 2015}} and allow viewers to easily subscribe to specific channels with a click of the remote.{{cite web|last1=Ungerleider|first1=Neal|title=Roku's New Plan To Stay Competitive In The Streaming Wars: On-Player Advertising|url=http://www.fastcompany.com/3055824/how-roku-plans-to-combat-apple-tv-and-other-streaming-giants-on-player-advertising|website=Fast company|accessdate=July 25, 2016|date=January 25, 2016}}

In February 2016, Innovid announced a partnership with Snapchat, to provide advertisers with detailed analytics about ad campaigns.{{cite web|last1=Andrews|first1=Robert|title=Innovid Measures Snapchat's Vertical Videos For Brands|url=http://www.beet.tv/2016/04/4ainnovidtal.html|website=Beet.TV|accessdate=April 28, 2016|date=April 4, 2016}} Two months later, Innovid rolled out an integration with Facebook and Instagram, to help marketers deliver interactive video ads to both platforms while tracking analytics.{{cite web|last1=Johnson|first1=Lauren|title=Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram|url=http://www.adweek.com/news/technology/brands-can-now-create-interactive-video-campaigns-facebook-and-instagram-170889|website=Adweek|accessdate=April 28, 2016|date=April 18, 2016}} In June 2016, Innovid also teamed up with Twitter to give advertisers access to more data about Twitter video ad campaigns.{{cite web|last1=Johnson|first1=Lauren|title=Twitter Advertisers Can Now Get More Stats on How Their Videos Are Performing|url=http://www.adweek.com/news/technology/twitter-advertisers-can-now-get-more-stats-how-their-videos-are-performing-172062|website=Adweek|accessdate=July 25, 2016|date=June 17, 2016}} In December 2016, Innovid partnered with marketing clouds Oracle, Adobe, and IBM, enabling marketers for the first time to include video throughout the customer journey.{{Cite web|url=http://www.thedrum.com/news/2016/12/06/innovid-inks-marketing-cloud-deals-meaning-advertisers-can-orchestrate-videos-across|title=Innovid inks marketing cloud deals meaning advertisers can orchestrate videos across screens|website=The Drum|access-date=2016-12-29}}

MODI Media, the advanced TV arm of GroupM and the largest advertising media company in the world, recognized Innovid’s strong focus on the connected TV/ OTT market and began collaborating with the company to power all of MODI Media’s OTT video delivery and analytics.{{cite web|last1=Lafayette|first1=Jon|title=Modi Media Using Innovid to Measure OTT Campaigns|url=http://www.broadcastingcable.com/news/currency/modi-media-using-innovid-measure-ott-campaigns/156847|website=Broadcasting & Cable|accessdate=July 25, 2016|date=May 26, 2016}}

In September 2019, Innovid and Roku announced that they were partnering on advertising measurement tools that would report across over-the-top (OTT) and traditional TV. Innovid's connected TV data would be matched with Roku's automatic content recognition (ACR) data to measure daily reach, frequency, and demographics.{{Cite web|url=https://www.thedrum.com/news/2019/09/23/roku-developing-ad-measurement-tools-will-soon-run-across-all-ott|title=Roku is developing ad measurement tools that will soon run across all of OTT|website=The Drum|language=en|access-date=2020-03-06}}

1. 2009 Tech Pioneers Who Will Change Your Life: Zvika Netter{{cite magazine|last1=Stewart|first1=Catrina|title=Tech Pioneers Who Will Change Your Life|url=https://content.time.com/time/specials/packages/article/0,28804,1948486_1948485_1948480,00.html|magazine=TIME|date=17 December 2009|access-date=April 28, 2016}}
2. 2010 World Economic Forum Tech Pioneers: Tal Chalozin{{cite web|title=Embracing Disruption: Redesigning the Future|url=http://www3.weforum.org/docs/WEF_TP_Brochure_2010.pdf|website=World Economic Forum|accessdate=April 28, 2016}}
3. 2011 Streaming Media 100 Companies That Matter Most in Online Video{{cite web|last1=Schumacher-Rasmussen|first1=Eric|title=The List of the 100 Companies that Matter Most in Online Video|url=http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/The-List-of-the-100-Companies-that-Matter-Most-in-Online-Video-78122.aspx|website=StreamingMedia.com|date=11 October 2011|accessdate=April 28, 2016}}
4. 2012 Digiday Video Awards Best Video Technology Innovation{{cite web|last1=Schnitzer|first1=Erika|title=Dollar Shave Club: Digiday's Best Video Ad Campaign|url=http://digiday.com/awards/dollar-shave-club-digidays-best-video-ad-campaign/|website=Digiday|accessdate=April 28, 2016|date=December 14, 2012}}
5. 2014 Digiday Video Awards Best In-Stream Video Ad{{cite web|last1=Wallace|first1=Caitlin|title=GE Wins Best in Show at Digiday Video Awards|url=http://digiday.com/announcement/pereira-odell-wins-digiday-video-awards/|website=Digiday|accessdate=April 28, 2016|date=February 6, 2014}}
6. 2014 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner{{cite web|title=2014 IAB MIXX Awards Winners Gallery|url=http://www.iab.net/mixxawards/gallery2014/tools-tactics-and-platforms/iab_rising_stars_digital_video_ad.html|website=IAB|accessdate=April 28, 2016}}
7. 2015 Crain’s Best Places to Work in NYC{{cite web|title=Best Places to Work 2015|url=http://www.crainsnewyork.com/section/bestplaces/2015|website=Crain's New York Business|accessdate=April 28, 2016}}
8. 2015 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner{{cite web|title=2015 IAB MIXX Awards Winners Gallery|url=http://www.iab.net/mixxawards/gallery2015/tools-tactics-and-platforms/digital-video-ad-iab-rising-stars.html|website=IAB|accessdate=April 28, 2016}}
9. 2015 AdAge's Best Places to Work{{cite web|title=Ad Age's Best Places to Work 2015|url=http://adage.com/article/news/ad-age-s-places-work-2015/301323/#Innovid|website=AdAge|accessdate=April 28, 2016|date=November 16, 2015}}
10. 2016 Inc. Magazine's Best Workplaces{{cite web|title=The 50 Best Places to Work in 2016|url=http://www.inc.com/magazine/201606/inc-staff/best-workplaces-2016.html|website=Inc.|date=25 May 2016|accessdate=July 21, 2016}}
11. 2016 Multichannel News' 40 Under 40{{cite web|last1=Gibbons|first1=Kent|title=MCN Names '40 Under 40' Class of 2016|url=http://www.multichannel.com/mcn-names-40-under-40-class-2016/406142|website=Multichannel News|accessdate=July 21, 2016|date=July 6, 2016}}
12. 2016 Stevie Award Winner for Women in Business: Beth-Ann Eason{{cite web|title=2016 Stevie Award Winners |url=http://stevieawards.com/women/2016-stevie-award-winners|website=stevieawards.com|date=5 October 2016 |accessdate=April 5, 2017}}
13. 2016 Interactive Advertising Bureau MIXX IAB Award: Best Interactive Video Ad{{cite web|title=2016 IAB MIXX Awards Winners Announced, Honoring This Year's Most Noteworthy Digital Marketing|url=https://www.iab.com/news/2016-iab-mixx-awards-winners-announced-honoring-years-noteworthy-digital-marketing/|website=IAB|date=28 September 2016|accessdate=April 5, 2017}}
14. 2016 Crain Communications Best Places To Work in New York City{{cite web|title=Crain's unveils the 100 Best Places to Work in New York City in 2016|url=http://www.crainsnewyork.com/article/20160928/SMALLBIZ/160929892/crains-unveils-the-100-best-places-to-work-in-new-york-city-in-2016/|website=CrainsNewYork.com|date=27 September 2016|accessdate=April 5, 2017}}
15. 2016 Los Angeles Business Journal Best Places To Work in Los Angeles{{cite web|title=Los Angeles Business Journal Best Places to Work|url=http://www.bestplacestoworkla.com/index.php?option=com_content&task=view&id=69/|website=bestplacestoworkla.com|accessdate=April 5, 2017}}
16. 2018 Drum Digital Trading Award for Best Creative Optimization{{Cite web|url=https://info.innovid.com/blog/innovid-compass-point-media-and-johnsonville-win-big-at-drum-digital-trading-awards|title=Innovid, Compass Point Media and Johnsonville Win Big at The Drum Digital Trading Awards|last=O'Connell|first=Liz|website=info.innovid.com|language=en-us|access-date=2019-12-19}}

[http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PTXT&s1=8745657.PN.&OS=PN/8745657&RS=PN/8745657 US Patent No. 8745657] Inserting interactive objects into video content

• [http://www.innovid.com/ Official website]

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Category:Marketing companies established in 2007

Category:American companies established in 2007

Category:2007 establishments in New York City

Category:Companies based in New York City

Category:Digital marketing companies of the United States