Instart
{{short description|Defunct American computer technology corporation}}
{{Multiple issues|
{{COI|date=June 2018}}
{{Advert|date=July 2018}}
}}
{{Infobox website
| name = Instart
| logo = Instart-Logo-RGB-Color-20180608.png
| foundation = 2010{{cite news|url=https://venturebeat.com/2014/05/13/mobile-web-apps-are-slow-instart-logic-now-has-26m-to-try-and-change-that/|title=Mobile web apps are slow. Instart Logic now has $26M to try and change that|author=Kia Kokalitcheva|work=VentureBeat|date=2014-05-13|access-date=2015-03-29}}
| dissolved = 2020
| successor = Akamai
| key_people = {{plain list|
- Sumit Dhawan, CEO
- Jony Hartono, CFO
- Hariharan Kolam, CTO
- Natalie Lambert, CMO
- Thirumalesh Reddy, SVP
- Mitch Parker, CCO
}}
| location = Palo Alto, California, U.S.
| industry = Internet
| homepage = {{URL|https://www.instart.com/}}{{dead link|date=October 2020}}
}}
Instart was an American multinational computer technology corporation, headquartered in Palo Alto, California.{{Cite web|url=https://techcrunch.com/2017/11/02/instart-logic-series-e/|title='Digital experience' company Instart Logic raises $30M for global expansion – TechCrunch|website=techcrunch.com|date=2 November 2017 |language=en-US|access-date=2018-06-15}} The company specialized primarily in improving online content delivery speeds.{{Cite news|url=http://www.information-age.com/performance-bytes-tui-group-improved-website-performance-123468241/|title=Performance bytes: how TUI Group improved website performance|date=2017-08-30|work=Information Age|access-date=2018-06-15|language=en-GB}}{{Cite news|url=https://www.computerweekly.com/news/450425622/Content-delivery-innovation-improves-user-experience-for-e-tailer|title=Content delivery innovation improves user experience for e-tailer|work=ComputerWeekly.com|access-date=2018-06-15|language=en-GB}} The company also offered software designed to increase online advertising by accelerating the rate at which ads loaded and preventing blockers or filters from blocking ads.{{Cite news|url=https://www.instartlogic.com/products/advertising-marketing-recovery|title=Advertising & Marketing Recovery|last=pratheep|date=2016-12-07|work=Instart Logic|access-date=2018-06-14|language=en|archive-date=2018-06-15|archive-url=https://web.archive.org/web/20180615004504/https://www.instartlogic.com/products/advertising-marketing-recovery|url-status=dead}}{{Cite web|url=https://www.huffingtonpost.com/entry/teen-vogue-is-latest-to-suffer-the-wrath-of-declining_us_59fbc38ae4b09afdf01c41c8|title=Teen Vogue Is Latest to Suffer the Wrath of Declining Advertising Revenue|last=Jarvis|first=Dawna|date=2017-11-03|website=Huffington Post|language=en-US|access-date=2018-06-15}}{{cite web|title=Instart Logic Advertising Recovery|url=http://go.instartlogic.com/AppShield-Ad-Integrity-Data-Sheet.html|website=www.instartlogic.com|publisher=Instart Logic|access-date=2 November 2017|archive-date=4 July 2017|archive-url=https://web.archive.org/web/20170704061756/http://go.instartlogic.com/AppShield-Ad-Integrity-Data-Sheet.html|url-status=dead}}
The company had offices in New York, London, Bangalore and Sydney.{{cite web|url=https://www.instartlogic.com/company/contact-us|title=Contact us|publisher=Instart Logic|access-date=2015-03-29|archive-date=2015-03-28|archive-url=https://web.archive.org/web/20150328140646/http://www.instartlogic.com/company/contact-us|url-status=dead}} {{As of| September 2017}}, the company claimed that it processed 60 billion transactions per day.{{cite web|title=Instart Logic Press Release|url=https://www.instartlogic.com/company/news-and-press/instart-logic-named-visionary-gartner-magic-quadrant-web-application|website=www.instartlogic.com|publisher=Instart Logic|access-date=2 November 2017|archive-date=30 October 2017|archive-url=https://web.archive.org/web/20171030003502/https://www.instartlogic.com/company/news-and-press/instart-logic-named-visionary-gartner-magic-quadrant-web-application|url-status=dead}}
On February 27, 2020, Akamai announced that it had acquired Instart's customers and select intellectual property.{{cite web |title=Akamai Technologies Acquires Customers and Select Intellectual Property from Instart |website=Akamai |date=2020-02-27 |url=https://www.akamai.com/us/en/about/news/press/2020-press/akamai-technologies-acquires-customers-and-select-intellectual-property-from-instart.jsp |access-date=2020-10-20}}{{cite web |author=Ernie |title=The Tragic Conclusion of CDN Startup Instart |website=Bizety |date=2020-02-20 |url=https://www.bizety.com/2020/02/20/the-tragic-conclusion-of-cdn-startup-instart/ |access-date=2020-10-20}}{{cite web |title=Client-intelligent website security solutions - Instart |website=Instart |date=2020-03-03 |url=https://www.instart.com/ |archive-url=https://web.archive.org/web/20200303031817/https://www.instart.com/ |archive-date=2020-03-03 |url-status=dead |quote=Instart is in the process of transitioning our technology and customers to Akamai}}
History
In 2010, the company was founded in an attempt to improve the speed of downloading and updating video games.{{cite web|url=https://www.bloomberg.com/bw/articles/2013-08-22/instart-logic-wants-a-smoking-fast-internet|title=Instart Logic Wants a Smoking-Fast Internet|publisher=Bloomberg News|author=Ashlee Vance|author-link=Ashlee Vance|access-date=2015-03-29|date=2013-08-22}}
In the fall of 2014, the company started a US$100 million contract buyout program for Akamai customers.{{cite web|url=https://www.bizety.com/2014/09/16/instart-logic-offer-buy-akamai-contracts/|title=Instart Logic Offers To Buy Out Akamai's Contracts|author=Ernie Regalado|date=2014-09-16|access-date=2015-03-29}}
In February 2016, Instart acquired Kwicr, a mobile app accelerator.{{cite news | title=Instart Logic acquires Kwicr, the mobile app accelerator | url=https://www.phocuswire.com/Instart-Logic-acquires-Kwicr-the-mobile-app-accelerator | first=Sean | last=O'Neil | work=Phocuswire | date=February 18, 2016}}
In June 2018, the company shortened its name to Instart from Instart Logic. Instart was a shortened form of "Instant Start".
Notable clients included Neiman Marcus,{{Cite news|url=https://www.forbes.com/sites/jasonbloomberg/2017/11/21/neiman-marcus-maintaining-the-personal-touch-in-a-digital-world/#770cb119bf7e|title=Neiman Marcus: Maintaining The Personal Touch In A Digital World|last=Bloomberg|first=Jason|work=Forbes|access-date=2018-06-15|language=en}} Cafe Media, Edmunds, Bonnier, Ziff Davis, CBS, Tronc, TUI Group, Telstra and Kate Spade.{{cite web|url=https://www.instartlogic.com/customers-and-industries/media/washington-post|title=Washington Post Case Study|publisher=Instart Logic|access-date=2015-03-29|archive-date=2015-03-29|archive-url=https://web.archive.org/web/20150329061456/http://www.instartlogic.com/customers-and-industries/media/washington-post|url-status=dead}}{{cite web|url=https://www.instartlogic.com/company|title=Company Overview|publisher=Instart Logic|access-date=2015-03-29|archive-date=2015-03-26|archive-url=https://web.archive.org/web/20150326044423/http://www.instartlogic.com/company|url-status=dead}}
=Financing=
Instart had received $140 million in 6 rounds of funding from 10 investors:
- Series A: In February 2012 Instart Logic received $9 million as first round of funding
- Series B: In April 2013 Instart Logic received $17 million
- Series C: In May 2014 Instart Logic received $26 million
- Series C2: In May 2015, Instart Logic closed a $13 million{{cite news |url=https://www.forbes.com/sites/benkepes/2015/05/13/instart-logic-picks-up-43m-funding-to-speed-up-the-web/ |title=Instart Logic Picks Up $43M Funding To Speed Up The Web |website=Forbes| date=May 13, 2015 |url-status=live |archive-url=https://web.archive.org/web/20150525142305/http://www.forbes.com/sites/benkepes/2015/05/13/instart-logic-picks-up-43m-funding-to-speed-up-the-web/ |archive-date=May 25, 2015 }} expansion funding led by new investors Four Rivers Group and Hermes Growth Partners, in addition to existing investors including Andreessen Horowitz, Kleiner Perkins Caufield & Byers and Tenaya Capital
- Series D: In January 2016 Instart Logic received $45 million{{cite web|url=https://www.instartlogic.com/company/news-and-press/instart-logic-builds-2015-momentum-45-million-funding|title=Instart Logic builds on 2015 momentum with $45 Million in Funding|access-date=2016-01-27|archive-date=2016-02-05|archive-url=https://web.archive.org/web/20160205005306/https://www.instartlogic.com/company/news-and-press/instart-logic-builds-2015-momentum-45-million-funding|url-status=dead}}{{cite web| url=https://techcrunch.com/2016/01/20/instart-logic-raises-45m-series-d-round-for-its-application-delivery-platform/ |title=Instart Logic Raises $45M Series D Round For Its Application Delivery Platform|date=20 January 2016 |access-date=2016-01-27}} funding from Geodesic Capital, Telstra Ventures,{{cite web|url=https://www.businessinsider.com/telstra-has-bought-into-us-app-delivery-service-instart-logic-2016-1|title=Telstra has bought into US app delivery service Instart Logic|website=Business Insider |access-date=2016-01-27|archive-date=2016-01-23|archive-url=https://web.archive.org/web/20160123213223/http://www.businessinsider.com.au/telstra-has-bought-into-us-app-delivery-service-instart-logic-2016-1|url-status=live}}{{cite web|url=https://www.zdnet.com/home-and-office/networking/telstra-invests-in-us-application-delivery-services-provider/|title=Telstra invests in US application delivery services provider|website=ZDNet |access-date=2016-01-21}} Stanford-StartX Fund, Harris Barton Asset Management and participation from existing investors
- Series E: In November 2017 Instart Logic closed $30 million of equity funding led by ST Telemedia with all other prior investors participating
Products
Instart products included:
- Instart Digital Experience Cloud
- Cloud and Web Application Performance Optimization
- Mobile Application Performance Optimization
- Image Optimization
- Tag Analytics and Control
- Advertising Acceleration and Viewability Optimization
- Digital Advertising and Marketing Recovery
- Web Application Firewall
- DDOS Attack Protection
- Bot Management and Security
- Instart Content Delivery Network
- Nanovisor
Reception
The company was named to the visionary category of the Web Application Firewall magic quadrant by Gartner Group in September 2017.
Instart was ranked by Business Insider as No. 1 among the 17 best startups to work for in America.{{cite news |title=The 17 best startups to work for in America |access-date=2015-08-21 |url=http://www.businessinsider.in/The-17-best-startups-to-work-for-in-America/1-Instart-Logic/slideshow/48559043.cms/|archive-url=https://web.archive.org/web/20150823001258/http://www.businessinsider.in/The-17-best-startups-to-work-for-in-America/1-Instart-Logic/slideshow/48559043.cms|url-status=dead|archive-date=August 23, 2015}}
References
{{reflist}}
External links
- {{official website|https://web.archive.org/web/20190620045523/https://www.instart.com/|name=Official website(archived)}}
Category:2010 establishments in California
Category:2020 disestablishments in California
Category:Cloud computing providers
Category:Companies based in Palo Alto, California
Category:Content delivery networks
Category:DDoS mitigation companies
Category:Internet technology companies of the United States