Inverse (website)
{{short description|American online magazine}}
{{Use mdy dates|date=March 2025}}
{{DISPLAYTITLE:Inverse (website)}}
{{Infobox website
| name = Inverse
| logo = Inverse logo 2020.svg
| parent = Bustle Digital Group{{Cite news |last=Willens |first=Max |date=July 23, 2019 |title=Continuing Acquisition Spree, Bustle Buys Inverse |url=https://digiday.com/media/continuing-acquisition-spree-bustle-buys-inverse/ |url-status=live |archive-url=https://web.archive.org/web/20230627123414/https://digiday.com/media/continuing-acquisition-spree-bustle-buys-inverse/ |archive-date=2023-06-27 |access-date=July 23, 2019 |work=Digiday}}
| foundation = {{Start date and age|2015|8|12|df=no}}
| founder = {{Plainlist|
- Dave Nemetz
- Winton Welsh
- Steve Marshall
- Michael Schaefermeyer
- John Degner
}}
| location_city = New York City
| location_country = United States
| key_people = {{ubl|Dave Nemetz (Founder & CEO)|Winton Welsh (CTO)}}
| num_employees = 30
| url = {{URL|Inverse.com}}
| website_type = Online magazine
| language = English
| current_status = Active
}}
Inverse is an online magazine from Bustle Digital Group, covering topics such as technology, science, and culture for a millennial audience.{{Cite web |title=The 60-Second Interview: Dave Nemetz, Founder and CEO of Inverse |url=http://www.politico.com/media/story/2015/08/the-60-second-interview-dave-nemetz-founder-and-ceo-of-inverse-004059 |url-status=live |archive-url=https://web.archive.org/web/20230627123418/https://www.politico.com/media/story/2015/08/the-60-second-interview-dave-nemetz-founder-and-ceo-of-inverse-004059/ |archive-date=2023-06-27 |access-date=2018-01-02 |website=Politico}}
History
Launched in 2015 by Dave Nemetz, co-founder of Bleacher Report,{{Cite web |title=Science, Tech and Geek Culture Site Inverse Raises $6M |url=https://techcrunch.com/2016/09/26/inverse-series-a/ |url-status=live |archive-url=https://web.archive.org/web/20230627123414/https://techcrunch.com/2016/09/26/inverse-series-a/ |archive-date=2023-06-27 |access-date=2018-01-02 |website=TechCrunch}} the site was made possible through seed funding with its headquarters in San Francisco, California{{Cite magazine |last=Horgan |first=Richard |date=August 7, 2015 |title=Bleacher Report Co-Founder Launches New Website |url=http://www.adweek.com/digital/dave-nemetz-bleacher-report-inverse/ |url-status=live |archive-url=https://web.archive.org/web/20180103081114/http://www.adweek.com/digital/dave-nemetz-bleacher-report-inverse/ |archive-date=2018-01-03 |access-date=2018-01-02 |magazine=AdWeek}} and the editorial staff initially based in Brooklyn, New York.{{Cite news |last=Bloomgarden-Smoke |first=Kara |date=October 20, 2015 |title=Inverse Looks to the Future to Capture the Millennial Dude Market |url=http://observer.com/2015/10/inverse-looks-to-the-future-to-capture-the-millennial-dude-market/ |url-status=live |archive-url=https://web.archive.org/web/20230628030956/https://observer.com/2015/10/inverse-looks-to-the-future-to-capture-the-millennial-dude-market/ |archive-date=2023-06-28 |access-date=2018-01-02 |work=The New York Observer}}
The company raised a $6 million Series A funding in 2016, led by Crosslink Capital with participation from Bertelsmann Digital Media Investments.{{Cite news |title=Digital Media Startup Inverse Raises $6 Million in Series a Funding |url=https://www.wsj.com/articles/digital-media-startup-inverse-raises-6-million-in-series-a-funding-1474884001 |url-status=live |archive-url=https://web.archive.org/web/20230627124916/https://www.wsj.com/articles/digital-media-startup-inverse-raises-6-million-in-series-a-funding-1474884001 |archive-date=2023-06-27 |access-date=2018-01-02 |work=Wall Street Journal}}
In 2017, the headquarters was moved to SoHo, Manhattan, New York City with an expanded staff of approximately 30 full-time employees and 25 freelancers.{{Cite web |title=Bleacher Report's Co-Founder Talks About Why the Men's Media Category Is Broken, and the 'Forgotten Art' of Getting Search Traffic |url=http://www.businessinsider.com/bleacher-report-cofounder-dave-nemetz-talks-about-inverse-his-new-startup-2017-1 |url-status=live |archive-url=https://web.archive.org/web/20230627123415/https://www.businessinsider.com/bleacher-report-cofounder-dave-nemetz-talks-about-inverse-his-new-startup-2017-1 |archive-date=2023-06-27 |access-date=2017-06-20 |website=Business Insider}} In September 2017, the company debuted two shows on the Facebook Watch platform.{{Cite web |title=Facebook’s Watch: Highlights of New Shows, Programming Partners |url=https://variety.com/2017/digital/news/facebook-watch-show-programming-highlights-1202543624/ |url-status=live |archive-url=https://web.archive.org/web/20230627123414/https://variety.com/2017/digital/news/facebook-watch-show-programming-highlights-1202543624/ |archive-date=2023-06-27 |access-date=2018-01-02 |website=Variety}}
On August 15, 2018, six staff writers (15 percent of the staff) were laid off after it was reported that the site's monthly unique visitors went down from 7.2 million in July 2017 to 5.7 million.{{Cite news |title=Millennial-Focused Publisher Inverse Lays Off Six Staffers |url=https://www.hollywoodreporter.com/news/millennial-focused-publisher-inverse-lays-six-staffers-1135090 |url-status=live |archive-url=https://web.archive.org/web/20181006000339/https://www.hollywoodreporter.com/news/millennial-focused-publisher-inverse-lays-six-staffers-1135090 |archive-date=2018-10-06 |access-date=2018-10-05 |work=The Hollywood Reporter |language=en}} The site's traffic jumped back up in 2018, averaging just above 7 million total visits a month.{{Cite web |title=Inverse Analytics Overview |url=https://www.similarweb.com/website/inverse.com |url-status=live |archive-url=https://web.archive.org/web/20181120221114/https://www.similarweb.com/website/inverse.com |archive-date=20 November 2018 |access-date=20 November 2018 |website=SimilarWeb}}
On July 23, 2019, Bustle Digital Group announced they had purchased Inverse. Inverse debuted a new design created by Bustle titled "Inverse 2.0" on January 22, 2020.{{Cite web |last=Lucchesi |first=Nick |date=22 January 2020 |title=Welcome to Inverse 2.0 |url=https://www.inverse.com/innovation/inverse-2020 |url-status=live |archive-url=https://web.archive.org/web/20211114015116/https://www.inverse.com/innovation/inverse-2020 |archive-date=2021-11-14 |access-date=2021-11-14 |website=Inverse}}
Leadership team
As founder, Nemetz is CEO of the company, while other co-founders include Winton Welsh (CTO), Steve Marshall (Head of Product and Design) and senior engineers, Michael Schaefermeyer and John Degner. All previously worked with Nemetz at Bleacher Report, but Marshall, Schaefermeyer, and Degner are no longer at the company.{{Cite web |title=Bleacher Report Co-Founder and Elite Daily Advisor Dave Nemetz Raises a Seed Round to Launch a Media Site for Guys, Inverse |url=http://www.businessinsider.com/dave-nemetz-launches-inversecom-for-men-2015-8 |url-status=live |archive-url=https://web.archive.org/web/20230627123415/https://www.businessinsider.com/dave-nemetz-launches-inversecom-for-men-2015-8 |archive-date=2023-06-27 |access-date=2018-01-02 |website=Business Insider}} They appeared on Business Insider's Silicon Alley 100 list in 2015.{{Cite web |title=Silicon Alley 100: 1-100 |url=http://www.businessinsider.com/2015-sa-100-full-list-of-people-2015-9 |url-status=live |archive-url=https://web.archive.org/web/20180419044950/http://www.businessinsider.com/2015-sa-100-full-list-of-people-2015-9 |archive-date=2018-04-19 |access-date=2018-01-02 |website=Business Insider}}
Inverse
In December 2017, David Spiegel, formerly of CNN and BuzzFeed, joined the staff as chief revenue officer.{{Cite web |title=Media Startup Inverse Hires David Spiegel, Ex-CNN and BuzzFeed Sales Exec |url=https://variety.com/2017/digital/news/inverse-david-spiegel-cnn-buzzfeed-1202634172/ |url-status=live |archive-url=https://web.archive.org/web/20230627123414/https://variety.com/2017/digital/news/inverse-david-spiegel-cnn-buzzfeed-1202634172/ |archive-date=2023-06-27 |access-date=2018-01-02 |website=Variety}} He left the next year for New York magazine.{{Cite press release |title=David Spiegel Joins New York Media As Head of Sales |date=1 November 2018 |url=http://nymag.com/press/2018/11/david-spiegel-joins-new-york-media-as-head-of-sales.html |access-date=2018-11-08 |url-status=live |archive-url=https://web.archive.org/web/20230308092629/https://nymag.com/press/2018/11/david-spiegel-joins-new-york-media-as-head-of-sales.html |archive-date=2023-03-08 |magazine=New York}}
References
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