It Ain't Safe No More...
{{Use mdy dates|date=June 2025}}
{{Infobox album
| name = It Ain't Safe No More...
| type = Album
| artist = Busta Rhymes
| cover = Busta-safe-no-more.jpg
| alt =
| recorded =
| venue =
| studio = Buzz Sundworks (New York, NY)
D.N.A.B. Studios (Detroit, Michigan)
Soundtrack Studios (New York, NY)
Studio A Recordings (Dearborn Heights, Michigan)
The Enterprise Studios (Burbank, California)
| genre =
| length = 73:33
| label = {{hlist|Flipmode|J}}
| producer = {{hlist|Busta Rhymes|DJ Scratch|J Dilla|Mario Winans|Megahertz|Mr. Fingaz|Mr. Porter|the Neptunes|Rick Rock|Ric Rude|Swizz Beatz|Tetamus|True Master|Wildstyle}}
| prev_title = Genesis
| prev_year = 2001
| next_title = The Big Bang
| next_year = 2006
| misc = {{Singles
| name = It Ain't Safe No More...
| type = studio
| single1 = Make It Clap
| single1date = October 14, 2002{{cite magazine|title=Going for Adds|magazine=Radio & Records|url=https://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/00s/02/RR-2002-10-11-IDX-38.pdf#search=%22busta%20rhymes%20going%20for%20adds%22 |archive-url= https://web.archive.org/web/20231208161746/https://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/00s/02/RR-2002-10-11-IDX-38.pdf#search=%22busta%20rhymes%20going%20for%20adds%22|archive-date=December 8, 2023|url-status=live|page=36|date=October 11, 2002}}
| single2 = I Know What You Want
| single2date = February 24, 2003{{cite magazine|url=https://worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/00s/03/RR-2003-02-21-OCR-Page-0032.pdf#search=%22busta%20rhymes%20going%20for%20adds%22 |archive-url= https://web.archive.org/web/20231231131930/https://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/00s/03/RR-2003-02-21-OCR-Page-0032.pdf#search=%22busta%20rhymes%20going%20for%20adds%22|archive-date=December 31, 2023|url-status=live|title=Going for Adds|magazine=Radio & Records|date=February 21, 2003|page=30}}
}}
}}
It Ain't Safe No More... is the sixth studio album by American rapper Busta Rhymes, released on November 26, 2002, by Flipmode Records and J Records. It was his final album for J. The album was produced by Swizz Beatz, J Dilla, DJ Scratch, the Neptunes, and Rick Rock, among others. It features guest appearances by Mariah Carey, Sean Paul, Carl Thomas, and Spliff Star.
It Ain't Safe No More... was supported by two singles: "Make It Clap" and "I Know What You Want". The album received positive reviews from most music critics and received slow commercial success. The album debuted and peaked at number 43 on the US Billboard 200, selling 62,000 copies in its first week, but despite that, was eventually certified gold by the RIAA on January 6, 2003.
Singles
The original version of "Make It Clap" (which features Spliff Star) was released to urban contemporary radio on October 14, 2002. The remix version (which features another guest, Sean Paul) was later sent to radio as the album's official lead single on January 13, 2003.{{cite web |title=Busta Rhymes – Make It Clap CD Single |url=https://www.cduniverse.com/search/xx/music/pid/5661057/a/make+it+clap.htm&frm=www.cduniverse.com |archive-url= https://web.archive.org/web/20201009222424/https://www.cduniverse.com/search/xx/music/pid/5661057/a/make+it+clap.htm&frm=www.cduniverse.com|archive-date=October 9, 2020|url-status=live|website=cduniverse.com |access-date=July 23, 2020}}
"I Know What You Want" (which features Mariah Carey and Flipmode Squad) was released as the album's second single on February 24 of that same year. It peaked at number 3 in the United States, Australia, and the United Kingdom. Rhymes' previous single, "Make It Clap," had failed to reach the top forty on the U.S. Billboard Hot 100 chart. "I Know What You Want" stayed in the top forty for twenty-one weeks, and was ranked 17 on the Hot 100 2003 year-end chart. For Carey, it was a return to form after a string of unsuccessful singles, and it became one of her biggest hits in years. Columbia Records later included it on her first remix album The Remixes (2003) and the British and Japanese reissues of Carey's ninth studio album Charmbracelet (2002).
The plot line for the video for "I Know What You Want" was continued in the video for the 2021 single "Where I Belong", in which Rhymes collaborated again with Carey.{{Cite web|url=https://hiphopdx.com/news/id.61465/title.busta-rhymes-mariah-carey-continue-2003-plotline-for-where-i-belong-video|title=Busta Rhymes & Mariah Carey Continue 2003 Plotline For 'Where I Belong' Video|date=7 April 2021|website=HipHopDX.com|access-date=25 December 2021}}
Critical reception
{{Music ratings
| noprose = yes
| rev1 = AllMusic
| rev1score = {{Rating|4|5}}{{cite web|author=John Bush |url=https://www.allmusic.com/album/it-aint-safe-no-more-mw0000227376 |title=It Ain't Safe No More – Busta Rhymes |website=allmusic.com|publisher=AllMusic |archive-url=https://web.archive.org/web/20200730181928/https://www.allmusic.com/album/it-aint-safe-no-more-mw0000227376 |archive-date= July 30, 2020|url-status=live|date=November 26, 2002|access-date=June 30, 2014}}
| rev2 = Blender
| rev2score = {{Rating|4|5}}{{cite web|first=Joseph|last=Patel|title=Review|url=http://www.blender.com/guide/new/50344/it-ain146t-safe-no-more.html|archive-url=https://web.archive.org/web/20100729141724/http://www.blender.com/guide/new/50344/it-ain146t-safe-no-more.html |website=Blender|archive-date=July 29, 2010|access-date=April 23, 2024}}
| rev3 = Christgau's Consumer Guide
| rev3score = {{Rating-Christgau|dud}}{{cite web|url=http://www.robertchristgau.com/get_artist.php?name=busta+rhymes |title=CG: busta rhymes |publisher=Robert Christgau |access-date=2014-06-30}}
| rev4 = Entertainment Weekly
| rev4score = C−{{cite web|url=https://ew.com/article/2002/12/13/it-aint-safe-no-more/|archive-url=https://web.archive.org/web/20160126041828/https://ew.com/article/2002/12/13/it-aint-safe-no-more/|archive-date=January 26, 2016|title=It Ain't Safe No More Review|last=Venable|first=Malcolm|website=Entertainment Weekly|date=December 13, 2002|access-date=April 23, 2024}}
| rev5 = The Guardian
| rev5score = {{rating|3|5}}{{cite web |last1=Sullivan |first1=Caroline |title=Busta Rhymes: It Ain't Safe No More|url=https://www.theguardian.com/music/2003/jan/24/popandrock.artsfeatures3 |website=The Guardian |accessdate=March 2, 2023 |date=January 24, 2003}}
| rev6 = Q
| rev6score = {{rating|4|5}}When it works, it's exhilarating, but elsewhere the poor lamb sounds a touch jaded. [Feb 2003, p.96]
| rev7 = RapReviews
| rev8 = The Rolling Stone Album Guide
| rev8score = {{Rating|3.5|5}}{{cite book|url=https://archive.org/details/newrollingstonea00brac |url-access=registration |page=[https://archive.org/details/newrollingstonea00brac/page/n136 123] |quote=rolling stone busta rhymes album guide. |title=The New Rolling Stone Album Guide |year=2004 |via=Internet Archive |publisher=Simon and Schuster |isbn=9780743201698 |access-date=2014-06-30}}
| rev9 = Uncut
| rev9score = {{rating|3|5}}As unoriginal as his previous five, yet still entertaining. [Mar 2003, p.106]
| rev10 = Vibe
| rev10score = {{Rating|3.5|5}}
}}
It Ain't Safe No More... received positive reviews from most music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 65, based on eight reviews, which indicates "generally favorable reviews". AllMusic John Bush found that the album "continues in the vein of loose-cannon classics like 1997's When Disaster Strikes and 2001's Genesis. And when he's on, he's better than ever, too [...] Except for a few overblown performances and quasi-epic productions, It Ain't Safe No More finds Busta Rhymes with the same sure grip on his distinctive personality." Joseph Patel from Blender felt that Rhymes's "animated antics border on sensory overload, but this is some of Busta’s best work, making him perhaps the greatest show in Rap."
Caroline Sullivan, writing for The Guardian, felt that "as ever, Rhymes's attentions are divided between dire apocaplyptic predictions and an irrepressible need to play the fool, and he has included the usual complement of tongue-in-cheek japery [...] So it's Bustaness as usual, and the spectacle of him in full rasping flow is still something to behold." Less impressed, Malcolm Venable from Entertainment Weekly called It Ain't Safe No More... "a tragically mediocre album full of lackluster arrangements and inexplicably short songs. His superb cadence and lyrics are overpowered by forgettable melodies and beats that don’t matter. Even guests Mariah Carey and the Neptunes provoke shoulder shrugs. Four of 18 tracks are almost good, but the rest is hopelessly ill suited for the radio, dance hall, or any other booty-shaking venue."
Commercial performance
It Ain't Safe No More... debuted and peaked at number 43 on the US Billboard 200, selling 62,000 copies in its first week.{{cite web|last=Oppelaar|first=Justin|url=https://variety.com/2002/music/markets-festivals/twain-reigns-again-1117876918/ |title=Twain reigns again |magazine=Variety.com |date=December 4, 2002 |access-date=April 23, 2024}} It marked Rhymes's lowest opening sales up to then and was a considerable decline from his previous effort Genesis (2001), which had moved three times that many units and bowed in seventh in its first week out.{{cite web|url=https://www.billboard.com/music/music-news/twain-remains-up-top-on-billboard-chart-73249/|title=Twain Remains 'Up' Top On Billboard Chart |magazine=Variety.com |date=December 4, 2002 |access-date=April 23, 2024}} On January 6, 2003, It Ain't Safe No More... was certified Gold by the Recording Industry Association of America (RIAA). By March 2014, the album had sold 678,000 copies in the United States.
Track listing
{{Track listing
| headline = It Ain't Safe No More... track listing
| extra_column = Producer(s)
| title1 = Intro
| length1 = 1:46
| writer1 = Trevor Smith
| extra1 = Busta Rhymes
| title2 = It Ain't Safe No More...
| note2 = featuring Meka
| writer2 = {{hlist|Smith|James Yancey}}
| extra2 = J Dilla
| length2 = 3:40
| title3 = What Do You Do When You're Branded
| note3 =
| writer3 = {{hlist|Smith|George Spivey}}
| extra3 = DJ Scratch
| length3 = 3:44
| title4 = Call the Ambulance
| note4 = featuring Rampage
| writer4 = {{hlist|Smith|Pharrell Williams|Roger McNair}}
| extra4 = The Neptunes
| length4 = 3:50
| title5 = We Goin' to Do It to Ya
| writer5 = {{hlist|Smith|Dorsey Wesley}}
| extra5 = Megahertz
| length5 = 2:57
| title6 = What Up
| writer6 = {{hlist|Smith|Yancey}}
| extra6 = J Dilla
| length6 = 2:54
| title7 = Turn Me Up Some
| writer7 = {{hlist|Smith|Yancey}}
| extra7 = J Dilla
| length7 = 3:29
| title8 = Make It Clap
| note8 = featuring Spliff Star
| writer8 = {{hlist|Smith|William Lewis|Rahiem Thomas}}
| extra8 = Rick Rock
| length8 = 3:40
| title9 = Take It Off (Part 2)
| note9 = featuring Meka
| length9 = 4:29
| writer9 = {{hlist|Smith|Mario Winans}}
| extra9 = Mario Winans
| title10 = Taste It
| length10 = 3:46
| writer10 = {{hlist|Smith|V. Edmund|R. Jones}}
| extra10 = Tetamus
| title11 = Hey Ladies
| length11 = 3:19
| writer11 = {{hlist|Smith|Sean "Puffy" Combs|S. Jordan|Christopher Wallace}}
| extra11 = Wildstyle
| title12 = I Know What You Want
| note12 = featuring Mariah Carey and The Flipmode Squad
| writer12 = {{hlist|Smith|Rah Digga|Rampage|Rick Rock|Spliff Star|L. Jones}}
| extra12 = Rick Rock
| length12 = 5:24
| title13 = Riot
| length13 = 3:11
| writer13 = {{hlist|Smith|Denaun Porter}}
| extra13 = Mr. Porter
| title14 = Hop
| length14 = 3:48
| writer14 = {{hlist|Smith|T.J. Green}}
| extra14 = Mr. Fingaz
| title15 = Together
| note15 = featuring Rah Digga
| length15 = 5:33
| writer15 = {{hlist|Smith|Kasseem Dean}}
| extra15 = Swizz Beatz
| title16 = Struttin' Like a G.O.D.
| length16 = 4:13
| writer16 = {{hlist|Smith|Ricky Lewis}}
| extra16 = Ric Rude
| title17 = The Struggle Will Be Lost
| note17 = featuring Carl Thomas
| length17 = 4:43
| writer17 = {{hlist|Smith|Carl Thomas|R. Thomas}}
| extra17 = Rick Rock
| title18 = Till It's Gone
| length18 = 4:54
| writer18 = {{hlist|Smith|Kenny Gamble|D. Harris}}
| extra18 = True Master
| title19 = Make It Clap (Remix)
| note19 = featuring Sean Paul and Spliff Star) (Hidden track
| length19 = 4:03
| writer19 = {{hlist|Smith|Lewis|R. Thomas|Sean Henriques}}
| extra19 = Rick Rock
}}
Charts
{{col-begin}}
{{col-2}}
=Weekly charts=
class="wikitable sortable plainrowheaders"
|+ Weekly chart performance for It Ain't Safe No More... |
Chart (2002–2003)
!Peak |
---|
scope="row"|Canadian Albums (Nielsen SoundScan){{cite web|url=http://www.canoe.com/JamMusicCharts/prev_120502_ALBUMS.html|title=Albums : Top 100|website=Jam!|date=December 5, 2002|access-date=April 13, 2023|archive-url=https://web.archive.org/web/20041210193641/http://www.canoe.com/JamMusicCharts/prev_120502_ALBUMS.html|archive-date=December 10, 2004}}
|align="center"|85 |
scope="row"|Canadian R&B Albums (Nielsen SoundScan){{cite web|url= http://www.canoe.com/JamMusicCharts/RANDB.html|title=R&B : Top 50|website=Jam!|date=December 19, 2002|access-date=January 29, 2023|archive-url=https://web.archive.org/web/20021226085222/http://www.canoe.com:80/JamMusicCharts/RANDB.html|archive-date=December 26, 2002}}
|style="text-align:center;"|16 |
{{album chart|Netherlands|61|artist=Busta Rhymes|rowheader=true|album=It Ain't Safe No More...|access-date=September 9, 2020}} |
{{album chart|France|50|artist=Busta Rhymes|rowheader=true|album=It Ain't Safe No More...|access-date=July 24, 2013}} |
{{album chart|Germany4|82|id=4338|artist=Busta Rhymes|rowheader=true|album=It Ain't Safe No More...|access-date=July 24, 2013}} |
{{album chart|Switzerland|70|artist=Busta Rhymes|rowheader=true|album=It Ain't Safe No More...|access-date=July 24, 2013}} |
{{album chart|UK|78|artist=Busta Rhymes|rowheader=true|access-date=July 24, 2013}} |
{{album chart|UKR&B|11|date=20030615|rowheader=true|access-date=April 13, 2023}} |
{{album chart|Billboard200|43|artist=Busta Rhymes|rowheader=true|access-date=September 18, 2013}} |
{{album chart|BillboardRandBHipHop|10|artist=Busta Rhymes|rowheader=true|access-date=September 19, 2013}} |
{{col-2}}
= Year-end charts =
class="wikitable sortable plainrowheaders"
|+ 2002 year-end chart performance for It Ain't Safe No More... !scope="col"|Chart (2002) !scope="col"|Position |
scope="row"|Canadian R&B Albums (Nielsen SoundScan){{cite web|archiveurl=https://web.archive.org/web/20040906184204/http://www.jamshowbiz.com/JamMusicCharts/2002_r&b2.html|archivedate=September 6, 2004|url=http://www.jamshowbiz.com/JamMusicCharts/2002_r&b2.html|title=Canada's Top 200 R&B; albums of 2001|website=Jam!|accessdate=March 25, 2022}}
| 136 |
---|
scope="row"|Canadian Rap Albums (Nielsen SoundScan){{cite web|archiveurl=https://web.archive.org/web/20031012032336/http://www.jamshowbiz.com/JamMusicCharts/2002_rap.html|archivedate=October 12, 2003|url=http://www.jamshowbiz.com/JamMusicCharts/2002_rap.html|title=Top 100 rap albums of 2002 in Canada|website=Jam!|accessdate=March 28, 2022}}
| 68 |
class="wikitable sortable plainrowheaders"
|+ 2003 year-end chart performance for It Ain't Safe No More... |
Chart (2003)
!Position |
---|
scope="row"|US Billboard 200{{cite magazine|url=https://www.billboard.com/charts/year-end/2003/top-billboard-200-albums|title=Top Billboard 200 Albums – Year-End 2003|magazine=Billboard|access-date=September 9, 2020}}
|align="center"|112 |
scope="row"|US Top R&B/Hip-Hop Albums (Billboard){{cite magazine|url=https://www.billboard.com/charts/year-end/2003/top-r-and-b-hip-hop-albums|title=Top R&B/Hip-Hop Albums – Year-End 2003|magazine=Billboard|access-date=September 9, 2020}}
|align="center"|29 |
{{col-end}}
Certifications
{{Certification Table Top|caption=Certifications and sales for It Ain't Safe No More...}}
{{Certification Table Entry|region=United Kingdom|artist=Busta Rhymes|title=It Ain't Safe No More|type=album|award=Silver|relyear=2002|certyear=2013|certmonth=7|id=10930-3371-2|access-date=December 6, 2016}}
{{Certification Table Entry|region=United States|artist=Busta Rhymes|title=It Ain't Safe No More|type=album|award=Gold|relyear=2002|certyear=2002|refname="riaa"|access-date=March 22, 2017|salesamount=678,000|salesref={{Cite web |url=http://hiphopdx.com/news/id.27806/title.50-cent-leaves-interscope-how-nas-busta-rhymes-ghostface-killah-mos-def-fared-after-leaving-their-longtime-label-homes |title=50 Cent Leaves Interscope: How Nas, Busta Rhymes, Ghostface Killah & Mos Def Fared After Leaving Their Longtime Label Homes |last=Baker |first=Soren |work=HipHopDX |access-date=April 23, 2024}}}}
{{Certification Table Bottom|noshipments=true}}
References
{{Reflist|2}}
External links
- {{Metacritic album}}
{{Busta Rhymes}}
{{Authority control}}
Category:Albums produced by DJ Scratch
Category:Albums produced by J Dilla
Category:Albums produced by the Neptunes
Category:Albums produced by Rick Rock
Category:Albums produced by Swizz Beatz
Category:Albums produced by True Master
Category:Albums produced by Mario Winans