Jaecoo
{{Short description|Marque of vehicle manufacturer Chery}}
{{Infobox company
| name = Jaecoo
| logo = Jaecoo_wordmark.svg
| logo_size =
| logo_alt =
| type = Division
| industry = Automotive
| foundation = April 2023
| founder =
| location = Wuhu, Anhui, China
| locations =
| area_served = Worldwide (except China, US, Canada)
| key_people = Shawn Xu (Omoda & Jaecoo CEO){{Cite web |date=2024-04-27 |title=Omoda & Jaecoo: fastest growing car brand in the world? - paultan.org |url=https://paultan.org/2024/04/27/omoda-jaecoo-fastest-growing-brand-in-the-world/ |access-date=2024-05-08 |website=Paul Tan's Automotive News |language=en-US}}
| products = Automobiles
| services =
| parent = Chery Automobile
| brands =
| homepage = {{url|http://www.omodajaecoo.com/|omodajaecoo.com}}
}}
Jaecoo ({{IPA|en|dʒæ'kuː}} or {{IPA|en|dʒeɪ'kuː}}) is a brand of Chinese vehicle manufacturer Chery that was established in 2023. A sub-division of Chery International,{{Cite web |date=2024-04-27 |title=Omoda & Jaecoo: fastest growing car brand in the world? - paultan.org |url=https://paultan.org/2024/04/27/omoda-jaecoo-fastest-growing-brand-in-the-world/ |access-date=2024-12-03 |website=Paul Tan's Automotive News |language=en-US}} Jaecoo was created to market SUVs in export markets. Along with Omoda, it is exclusively sold outside China to support Chery's export strategy.
In some markets, Jaecoo shares the same dealerships with Omoda.{{Cite web |title=Chinese luxury car brand OMODA prepping for South African launch |url=https://www.702.co.za/articles/470069/chinese-luxury-omoda-prepping-for-south-african-launch |access-date=2023-05-18 |website=702 |language=en-ZA}} Both brands are positioned as more upscale compared to the mainstream Chery brand.{{Cite web |title=Chinese luxury car brand OMODA prepping for South African launch |url=https://www.capetalk.co.za/articles/470069/chinese-luxury-omoda-prepping-for-south-african-launch |access-date=2023-05-18 |website=CapeTalk |language=en-ZA}}
Its name is based on the German word Jäger (meaning 'hunter') and the English word 'cool'.{{cite web |title=Chinese brand Jaecoo announces UK launch with J7 SUV |url=https://www.carmagazine.co.uk/car-news/first-official-pictures/jaecoo/j7/ |website=Car |access-date=2 January 2024 |date=20 December 2023}} In Iran, the brand is known as Lucano.{{Cite web |title=بررسی لوکانو ال 7 ماموت خودرو (Lucano L7) {{!}} bama.ir |url=https://bama.ir/news/21156/%D8%AC%DB%8C%DA%A9%D9%88-%D8%AC%DB%8C-7 |access-date=2024-11-03 |website=bama.ir |language=fa}}
History
File:Omoda_&_Jaecoo_brand_launch_at_the_2023_Shanghai_Auto_Show.png, April 2023]]Jaecoo was first introduced in April 2023 in Wuhu, Anhui, China, alongside the Omoda brand. The two brands (referred to as "O&J" brands) are only marketed outside China to support its export strategy. Both brands were targeted to reach annual global sales of 1,400,000 units by 2030 (excluding China).{{Cite web |date=2023-04-21 |title=Meet Omoda & Jaecoo: 2 New Car Brands From China's Chery |url=https://www.dsf.my/2023/04/omoda-and-jaecoo-brands-launched-by-chery/ |access-date=2023-05-20 |website=www.dsf.my |language=en-US}} In the same month, Chery established a separate company in China called Anhui Omoda Jaecoo Automobile Co., Ltd. as a sales company.{{Cite web |title=奇瑞成立欧萌达杰酷汽车公司# 注册资本5000万_信息_显示_天眼 |url=https://www.sohu.com/a/www.sohu.com/a/667470949_583688 |url-status=dead |archive-url=https://web.archive.org/web/20230521104248/https://www.sohu.com/a/www.sohu.com/a/667470949_583688 |archive-date=2023-05-21 |access-date=2023-05-21 |website=www.sohu.com}}
During the brand introduction in April 2023, Jaecoo unveiled two models: the Jaecoo 7, a rebadged Chery Tansuo 06, and Jaecoo 9, a rebadged Chery Tiggo 9, which was later renamed Jaecoo J8 or Jaecoo 8.{{Cite web |title=Omoda & Jaecoo unveil new models, soon to be launched in KSA |url=https://www.arabnews.com/node/2292311/amp |access-date=2025-03-27 |website=Arab News |language=en}}
Jaecoo began sales in Russia, its first market, in September 2023 with the J7 and J8. Throughout 2024, Jaecoo expanded to several markets, including Western Europe, Malaysia, the Middle East, South Africa, and Chile.{{cite web |date=7 December 2023 |title=Chery's Jaecoo brand comes to Malaysia, J7 model set for Jan 2024 launch |url=https://www.nst.com.my/news-cars-bikes-trucks/2023/12/987687/cherys-jaecoo-brand-comes-malaysia-j7-model-set-jan-2024 |access-date=2 January 2024 |website=New Straits Times}}
In April 2024, the brand introduced the Jaecoo J6 EV, a rebadged iCar 03, at a brand convention in China.{{Cite web |date=2024-04-27 |title=Jaecoo J6 EV – rebranded iCar 03 with 501 km range, solar panels, ADAS tech by DJI, 150 km/h top speed - paultan.org |url=https://paultan.org/2024/04/27/jaecoo-j6-ev-rebranded-icar-03-with-501-km-range-solar-panels-adas-tech-by-dji-150-km-h-top-speed/ |access-date=2025-03-27 |website=Paul Tan's Automotive News |language=en-US}} In October 2024, Jaecoo previewed its fourth and smallest model, the Jaecoo J5 subcompact SUV.{{Cite web |date=2024-10-21 |title=Jaecoo J5 debuts in China, smaller 'pet-friendly' SUV sibling to the J7 will launch in Malaysia Q4 2025 - paultan.org |url=https://paultan.org/2024/10/21/jaecoo-j5-debuts-in-china-smaller-pet-friendly-suv-sibling-to-the-j7-will-launch-in-malaysia-q4-2025/ |access-date=2025-03-27 |website=Paul Tan's Automotive News |language=en-US}} The electric version of the J5, the J5 EV, debuted in Indonesia in February 2025.
Markets
= Europe =
== Russia ==
Jaecoo vehicles went on sale in its first market, Russia in September 2023 starting with the Jaecoo J7. Jaecoo became the fifth Chery Holding brand in the country after Chery, Exeed, Omoda and Jetour.{{Cite web |title=Sales of cars from Chinese brand Jaecoo start in Russia — company |url=https://tass.com/economy/1682545 |access-date=2024-05-10 |website=TASS}}
== Italy ==
Chery officially debuted in Italy in July 2024 with the Jaecoo brand alongside Omoda, launching the Jaecoo 7. At the time of launch, there were 49 active dealerships.{{Cite web |date=2024-07-05 |title=Chery lancia OMODA e JAECOO in Italia: i prezzi di OMODA 5 |url=https://www.quotidianomotori.com/automobili/omoda-5-prezzi-caratteristiche/ |access-date=2024-10-07 |website=Quotidiano Motori |language=it-IT}}
== United Kingdom ==
File:Chapelhouse JAECOO & Omoda Warrington - Dealership.jpg, UK]]The Jaecoo 7 became available to order in UK since January 2025. It is distributed through the Omoda-Jaecoo dealership network, which already sells the Omoda 5 series.{{Cite web |title=Omoda and Jaecoo to launch five new cars in 2025, and open 59 more dealers |url=https://www.carwow.co.uk/news/8304/omoda-jaecoo-expand-130-dealers-5-new-cars#gref |access-date=2025-02-24 |website=carwow.co.uk |language=en}}{{Cite web |last=Masson |first=Stuart |date=2025-02-01 |title=Jaecoo launches in the UK {{!}} The Car Expert |url=https://www.thecarexpert.co.uk/jaecoo-launches-in-the-uk/ |access-date=2025-02-24 |website=www.thecarexpert.co.uk |language=en-GB}}
= Southeast Asia =
== Malaysia ==
Jaecoo debuted in Malaysia in December 2023, by showcasing the Jaecoo J7.{{Cite web |date=2023-12-06 |title=Chery's Jaecoo brand officially comes to Malaysia – two RHD units of J7 AWD being tested; launch in 2024 - paultan.org |url=https://paultan.org/2023/12/06/cherys-jaecoo-brand-officially-comes-to-malaysia-j7-awd-arrives-for-testing/ |access-date=2024-09-28 |website=Paul Tan's Automotive News |language=en-US}} In June 2024, the first J7 rolled off the production line at Chery's Malaysian plant in Shah Alam, which is dedicated for Jaecoo models.{{Cite web |date=2024-06-18 |title=Jaecoo J7 CKD rolls off Chery Shah Alam assembly plant – exclusive to Jaecoo brand, launch on July 19 - paultan.org |url=https://paultan.org/2024/06/18/jaecoo-j7-ckd-rolls-off-new-shah-alam-assembly-plant-exclusive-to-jaecoo-brand-launch-on-july-19/ |access-date=2024-09-28 |website=Paul Tan's Automotive News |language=en-US}} The J7 went on sale in July 2024.{{Cite web |date=2024-07-19 |title=Jaecoo J7 launched in Malaysia - 2WD, AWD variants; seven-year, 150,000 km mileage warranty; fr RM139k - paultan.org |url=https://paultan.org/2024/07/19/jaecoo-j7-launched-in-malaysia-2wd-awd-variants-seven-year-150000-km-mileage-warranty-fr-rm139k/ |access-date=2024-09-28 |website=Paul Tan's Automotive News |language=en-US}} Jaecoo Malaysia introduced its second model, the Omoda C9, in December 2024. The model does not use Jaecoo badging, but marketed as "Omoda C9 by Jaecoo".{{Cite web |date=2024-12-06 |title=Omoda C9 by Jaecoo - D-segment coupé SUV launched in Malaysia, 2WD and AWD; fr RM169k OTR - paultan.org |url=https://paultan.org/2024/12/06/omoda-c9-by-jaecoo-d-segment-coupe-suv-launched-in-malaysia-2wd-and-awd-fr-rm169k-otr/ |access-date=2025-02-24 |website=Paul Tan's Automotive News |language=en-US}}{{Cite web |date=2024-11-29 |title=Omoda C9 by Jaecoo launching in Malaysia Dec 6 - paultan.org |url=https://paultan.org/2024/11/29/omoda-c9-by-jaecoo-launching-in-malaysia-dec-6/ |access-date=2025-02-24 |website=Paul Tan's Automotive News |language=en-US}}
== Thailand ==
Jaecoo was introduced as a brand in Thailand in March 2024, alongside the Omoda brand.{{Cite web |date=2024-03-21 |title=Jaecoo J6 EV and J8 PHEV SUVs previewed in Thailand ahead of Q4 2024 launch - Malaysia next? - paultan.org |url=https://paultan.org/2024/03/21/jaecoo-j6-ev-and-j8-phev-suvs-previewed-in-thailand-ahead-of-q4-2024-launch-malaysia-next/ |access-date=2024-09-28 |website=Paul Tan's Automotive News |language=en-US}} Its first model, the J6 EV was open for booking in August 2024.{{Cite web |date=2024-08-06 |title=Jaecoo J6 EV open for booking in Thailand, fr RM139k - boxy electric SUV is coming to Malaysia early 2025 - paultan.org |url=https://paultan.org/2024/08/06/jaecoo-j6-ev-open-for-booking-in-thailand-fr-rm139k-boxy-electric-suv-is-coming-to-malaysia-early-2025/ |access-date=2024-09-28 |website=Paul Tan's Automotive News |language=en-US}}
== Indonesia ==
Jaecoo held its brand launch in Indonesia on 20 January 2025, showcasing the J7 as its first model to be sold in the country.{{Cite web |last=Herdianto |first=Radityo |date=2025-01-20 |title=Satu Lagi Merek China Masuk Indonesia, Jaecoo Bawa Teknologi Mobil Hybrid Ini |url=https://www.gridoto.com/read/224207339/satu-lagi-merek-china-masuk-indonesia-jaecoo-bawa-teknologi-mobil-hybrid-ini |access-date=2025-02-13 |website=GridOto |language=id}} In February 2025, at the 32nd Indonesia International Motor Show, Jaecoo also showcased the J8 and J5 EV (which made the world debut at the country).{{Cite web |last=Wahyudi |first=Doni |date=2025-02-13 |title=Jaecoo J7 Resmi Dijual Indonesia, Segini Harganya |url=https://oto.detik.com/mobil/d-7777215/jaecoo-j7-resmi-dijual-indonesia-segini-harganya |access-date=2025-02-13 |website=detikOto |language=id}}{{Cite web |last=Fasha |first=Ryan |date=2025-02-15 |title=Jaecoo J7 SHS resmi dijual di IIMS 2025, Segini Nih Harganya |url=https://www.gridoto.com/read/224216312/jaecoo-j7-shs-resmi-dijual-di-iims-2025-segini-nih-harganya |access-date=2025-02-13 |website=GridOto |language=id}}
= Oceania =
== Australia ==
The Jaecoo brand launched in Australia in May 2025.{{Cite web |last=Cerovic |first=Oliver |date=2025-05-01 |title=JAECOO Partners With Nine For Australian Launch, Unveiling New SUV Models |url=https://www.bandt.com.au/jaecoo-partners-with-nine-for-australian-launch-unveiling-new-suv-models-via-mc-saatchi-sydney/ |access-date=2025-05-06 |website=B&T |language=en-US}} The first vehicle in the lineup is the Jaecoo J7. It is expected that further Jaecoo models will join the lineup in time, with the J8 model listed on the Jaecoo Australia website and taking expressions of interest for potential buyers. Jaecoo is offering an 8 year, unlimited kilometer warranty at launch.{{Cite web |title=Jaecoo launches in Australia with eight-year warranty |url=https://www.drive.com.au/news/jaecoo-launches-in-australia-with-eight-year-warranty/ |access-date=2025-05-06 |website=Drive |language=en}}
The Omoda vehicles in Chery's lineup are expected to soon be spun off into the separate Omoda brand and sold alongside Jaecoo in dedicated 'Omoda-Jaecoo' dealerships independent from the Chery lineup.{{Cite web |date=2025-03-26 |title=Omoda coming to Australia as yet another brand from China's Chery |url=https://www.carexpert.com.au/car-news/omoda-coming-to-australia-as-yet-another-brand-from-chinas-chery |access-date=2025-05-06 |website=CarExpert |language=en}}
== New Zealand ==
The Jaecoo brand launched in New Zealand with the Jaecoo J7 offered from late April 2025.{{Cite web |title=Chery Jaecoo J7 PHEV will be launched in New Zealand at the end of April 2025. {{!}} BitAuto Australia |url=https://www.bitauto.com/au/news/100196776587.html |access-date=2025-05-06 |website=www.bitauto.com}}
Products
= Current models =
The first model of Jaecoo is the J7, a rebadged Chery Tansuo 06, and was followed by the J8 (a rebadged Chery Tiggo 9) in October 2023 at the Geneva Motor Show in Qatar.{{cite web |date=10 October 2023 |title=Jaecoo unveils J7, J8 at GIMS Qatar to great applause |url=https://thepeninsulaqatar.com/article/10/10/2023/jaecoo-unveils-j7-j8-at-gims-qatar-to-great-applause |access-date=2 January 2024 |website=The Peninsular}} The third model of Jaecoo is the J6, rebranded from the iCar 03.
- Jaecoo J6/6 EV/EJ6, rebadged iCar 03 (2024–present){{Cite web |last=A |first=Moo Teerapat |date=2024-03-20 |title=ภาพรถคันจริง JAECOO 6 EV รถไฟฟ้า100% แบต 69.8 kWh วิ่งไกล 470 km. เปิดตัวในไทย ปี 2024 นี้ โดย Chery ประเทศไทย |url=https://autolifethailand.tv/chery-thailand-omoda-jaecoo-6-ev-thailand/ |access-date=2024-03-20 |website=Autolifethailand.tv |language=en-US}}
- Jaecoo J7/7, rebadged Chery Tansuo 06 / Tiggo 7 High Energy (2023–present)
- Jaecoo J8/8, rebadged Chery Tiggo 9 (2023–present)
File:Jaecoo J5 EV MY2025 IMG01.jpg|Jaecoo J5/J5 EV
File:2024 Jaecoo J6 front view.png|Jaecoo J6
File:Jaecoo J7 1.6T 4WD – f 21032025.jpg|Jaecoo J7
File:Jaecoo 9 front view.png|Jaecoo J8
= Planned models =
- Jaecoo 5/J5 EV{{Cite web |date=2024-04-30 |title=Jaecoo J5 hybrid and EV models to debut in 2025; flagship J9 in EV and PHEV forms to arrive later - paultan.org |url=https://paultan.org/2024/04/30/jaecoo-j5-hybrid-and-ev-models-to-debut-in-2025-flagship-j9-in-ev-and-phev-forms-to-arrive-later/ |access-date=2024-09-28 |website=Paul Tan's Automotive News |language=en-US}}{{Cite web |last=shalini |date=2025-02-21 |title=Jaecoo J5 EV Showcased in Indonesia at IIMS 2025 |url=https://www.autoini.com/auto-news/jaecoo-j5-ev-world-premiere-in-indonesia-launching-soon/ |access-date=2025-02-24 |website=autoini |language=en-US}}
See also
References
{{reflist}}
External links
- [http://www.omodajaecoo.com/ Official website]
{{Omoda Jaecoo}}
{{Chery}}
{{Automotive industry in the People's Republic of China}}
Category:Vehicle manufacturing companies established in 2023