Omoda

{{Infobox company

| name = Omoda

| logo = Omoda wordmark.svg

| logo_size =

| logo_alt =

| image =

| image_caption =

| type = Division

| industry = Automotive

| foundation = {{start date and age|2022|df=yes}}{{Cite web |date=2022-06-20 |title=Chery представит в России новый отдельный бренд Omoda |url=https://autoreview.ru/news/chery-predstavit-v-rossii-novyy-otdel-nyy-brend-omoda |access-date=2023-05-18 |website=autoreview.ru |language=ru}}

| founder =

| location = Wuhu, Anhui, China

| locations =

| area_served = Worldwide (except China)

| key_people = Shawn Xu (Omoda & Jaecoo CEO){{Cite web |date=2024-04-27 |title=Omoda & Jaecoo: fastest growing car brand in the world? - paultan.org |url=https://paultan.org/2024/04/27/omoda-jaecoo-fastest-growing-brand-in-the-world/ |access-date=2024-05-08 |website=Paul Tan's Automotive News |language=en-US}}

| products = Automobiles

| services =

| parent = Chery Automobile

| brands =

| homepage = {{url|http://www.omodajaecoo.com/|omodajaecoo.com}}

}}

Omoda is a brand of Chinese vehicle manufacturer Chery that was established in 2022. As a sub-division of Chery International,{{Cite web |date=2024-04-27 |title=Omoda & Jaecoo: fastest growing car brand in the world? - paultan.org |url=https://paultan.org/2024/04/27/omoda-jaecoo-fastest-growing-brand-in-the-world/ |access-date=2024-12-03 |website=Paul Tan's Automotive News |language=en-US}} Omoda and Jaecoo are two Chery brands that are only marketed outside China to support its export strategy.

The marque was first introduced in Russia and Kazakhstan in October 2022, with the Omoda C5 as its first model. The vehicle is a rebadged model of the eponymous Chery Omoda 5 crossover.{{Cite web |date=2022-10-11 |title=Кроссовер Omoda C5 выходит на российский рынок: комплектации и цены |url=https://autoreview.ru/news/krossover-omoda-c5-vyhodit-na-rossiyskiy-rynok-komplektacii-i-ceny |access-date=2023-05-18 |website=autoreview.ru |language=ru}} In some markets, the marque shares the same dealers with the Chery brand, while in most cases it shares the same dealers with Jaecoo.{{Cite web |title=Chinese luxury car brand OMODA prepping for South African launch |url=https://www.702.co.za/articles/470069/chinese-luxury-omoda-prepping-for-south-african-launch |access-date=2023-05-18 |website=702 |language=en-ZA}} Omoda is positioned as a more upscale brand compared to the more mainstream Chery brand.{{Cite web |title=Chinese luxury car brand OMODA prepping for South African launch |url=https://www.capetalk.co.za/articles/470069/chinese-luxury-omoda-prepping-for-south-african-launch |access-date=2023-05-18 |website=CapeTalk |language=en-ZA}}

According to Chery, the letter "O" from Omoda is derived from the word "oxygen", while "Moda" means "modern".{{Cite web |title=Omoda launched in South Africa with eye catching prices |url=https://www.timeslive.co.za/motoring/new-models/2023-04-14-omoda-launched-in-south-africa-with-eye-catching-prices/ |access-date=2023-05-18 |website=TimesLive |language=en-ZA}} In Iran, the brand is known as Ecoda.{{Cite web |title=ادغام سیستم هوشمند اکودا و لوکانو با DeepSeek؛ گام بلند در آینده خودروهای هوشمند |url=https://www.khodrobank.com/reviews/38297/%D8%A7%D8%AF%D8%BA%D8%A7%D9%85-%D8%B3%DB%8C%D8%B3%D8%AA%D9%85-%D9%87%D9%88%D8%B4%D9%85%D9%86%D8%AF-%D8%A7%DA%A9%D9%88%D8%AF%D8%A7-%D9%88-%D9%84%D9%88%DA%A9%D8%A7%D9%86%D9%88-%D8%A8%D8%A7-DeepSeek%D8%9B-%DA%AF%D8%A7%D9%85-%D8%A8%D9%84%D9%86%D8%AF-%D8%AF%D8%B1-%D8%A2%DB%8C%D9%86%D8%AF%D9%87-%D8%AE%D9%88%D8%AF%D8%B1%D9%88%D9%87%D8%A7%DB%8C-%D9%87%D9%88%D8%B4%D9%85%D9%86%D8%AF |access-date=2025-03-11 |website=www.khodrobank.com |language=fa-IR}}{{Cite web |last=الهی |first=هاتف فرج |date=2025-01-26 |title=عرضه ۴ محصول اکودا و لوکانو در ایران تا پایان سال ۲۰۲۵ |url=https://asbe-bokhar.com/article/news/launch-of-4-ecoda-and-lucano-products-in-iran/ |access-date=2025-03-11 |website=اسب بخار |language=fa}}

History

In June 2022, the decision to separate the Omoda family from the Chery marque and establish it as an independent brand was announced for the Russian market. According to Chery, Omoda brand cars in Russia will occupy the middle-high segment above the Chery brand, and below the Exeed brand. The company mentioned the Omoda marque would be a "worthy alternative" to Japanese and German brands that have suspended their activities in Russia.{{Cite web |last=Nadezhdin |first=Mikhail |date=2022-06-21 |title=Chery вместо «японцев» и «немцев»: каким будет бренд Omoda в России |url=https://xn----7sbbeeptbfadjdvm5ab9bqj.xn--p1ai/2022/06/21/brend-omoda-v-rossii/ |access-date=2023-05-18 |website=Kitajskie avtomobili |language=ru-RU}} Its first product, the Omoda C5 went on sale in Russia in October 2022.{{Cite web |date=2022-10-18 |title=Все, что нужно знать о новом Chery Omoda C5 2022 года — последние новости |url=https://naavtotrasse.ru/chery/vse-chto-nuzhno-znat-o-novom-chery-omoda-c5-2022-2.html |access-date=2023-05-18 |website=Цены, комплектации, фото и технические характеристики авто - NaAvtoTrasse.ru |language=ru-RU}} {{As of|2023|May}}, 45 percent of Omoda global sales was contributed by the Russian market.{{Cite web |last=Budrina |first=Lisa |date=2023-05-17 |title=Почти половина мировых продаж Omoda приходится на Россию |language=ru |trans-title=Almost half of Omoda's global sales come from Russia |url=https://motor.ru/news/omoda-global-sales-17-05-2023.htm |website=Motor.ru}}

File:Omoda & Jaecoo brand launch at the 2023 Shanghai Auto Show.png]]

The global debut of the Omoda marque was held in April 2023 in Wuhu, Anhui, China, alongside the Jaecoo marque. The two brands combined (referred to as "O&J" brands) were targeted to reach annual global sales of 1,400,000 units by 2030 (not including China). Chery president Zhang Guibing mentioned that Omoda will serve customers who are part of the "Fashion Elite", a group of fashion-oriented customers that are "dynamic, avantgarde, and fashion-centric".{{Cite web |date=2023-04-21 |title=Meet Omoda & Jaecoo: 2 New Car Brands From China's Chery |url=https://www.dsf.my/2023/04/omoda-and-jaecoo-brands-launched-by-chery/ |access-date=2023-05-18 |website=www.dsf.my |language=en-US}}{{Cite web |date=2023-04-19 |title=Chery Spins Off Omoda & Jaecoo Brands For Lifestyle Buyers |url=https://www.dsf.my/2023/04/chery-creates-subbrands-omoda-and-jaecoo/ |access-date=2023-05-18 |website=www.dsf.my |language=en-US}} Omoda's brand direction is headed by Steve Eum, Vice President & Meneral Manager of Design for Chery in China.{{Cite web |date=2023-04-21 |title=Meet Omoda & Jaecoo: 2 New Car Brands From China's Chery |url=https://www.dsf.my/2023/04/omoda-and-jaecoo-brands-launched-by-chery/ |access-date=2023-05-20 |website=www.dsf.my |language=en-US}} In the same month, Chery established a separate company in China called Anhui Omoda Jaecoo Automobile Co., Ltd. as a sales company.{{Cite web |title=奇瑞成立欧萌达杰酷汽车公司# 注册资本5000万_信息_显示_天眼 |language=zh |url=https://www.sohu.com/a/www.sohu.com/a/667470949_583688 |access-date=2023-05-21 |website=www.sohu.com}}{{Dead link|date=April 2025|fix-attempted=yes |url=}}

In April 2023, the Omoda marque was introduced in South Africa as a "luxury" brand. While Omoda is a separate business unit in the market, Omoda brand cars are sold through Chery dealerships, and supported by Chery's parts supply and customer support.{{Cite magazine |last=Niekerk |first=Reuben Van |title=DRIVEN {{!}} Chery's luxury brand Omoda launches in SA with C5 - the compact SUV is hard to fault |url=https://www.news24.com/life/motoring/newmodels/driven-cherys-luxury-brand-omoda-launches-in-sa-with-c5-the-compact-suv-is-hard-to-fault-20230419-2 |access-date=2023-05-18 |magazine=Life |language=en-US}}

File:OMODA.jpg

In May 2023, Omoda in Mexico became an independent brand from Chery (Chirey in Mexico), resulting in the rebranding of the Chirey Omoda 5 as the Omoda C5. The marque also announced the planned release of the Omoda O5 and Omoda C5 EV, and will open 70 dealers across the country shared with the upcoming Jaecoo brand.{{Cite web |last= |date=2023-05-17 |title=Omoda Arrives In Mexico With Two New Cars Grupo Milenio |url=https://nationworldnews.com/omoda-arrives-in-mexico-with-two-new-cars-grupo-milenio/ |access-date=2023-05-18 |website=nationworldnews.com |language=en-US}}{{Cite web |title=Omoda llega a México con la C5 y O5, próximamente llegarán C5 EV y O5 GT |url=https://soloautos.mx/noticias/detalle/omoda-llega-a-mexico-con-la-c5-y-o5-proximamente-llegaran-c5-ev-y-o5-gt/ED-LATAM-29088/ |access-date=2023-05-20 |website=soloautos.mx |language=es-MX}}

File:Chapelhouse JAECOO & Omoda Warrington - Dealership.jpg, UK]]

Omoda entered the European market in 2024, starting with Spain in March 2024.{{Cite web |last=Llorente |first=Javier |last2=Potter |first2=Brian |date=2024-03-06 |title=Omoda arrives in Europe, starting with Spain |url=https://uk.motor1.com/news/711346/omoda-brand-european-launch-spain/ |access-date=2024-05-17 |website=Motor1 UK}} In April 2024, Chery signed a joint venture deal with Spanish company EV Motors to build Omoda vehicles in a former Nissan factory in Barcelona, Spain.{{Cite web |date=2024-04-16 |title=Chery, EV Motors form JV to build cars in Spain |url=https://europe.autonews.com/automakers/chery-ev-motors-form-jv-build-cars-ex-nissan-barcelona-plant |access-date=2024-05-05 |website=Automotive News Europe |publisher=Reuters}} The brand entered United Kingdom in May 2024, selling the Omoda 5 and Omoda E5.{{Cite web |last=Warrick |first=Jack |date=2024-05-31 |title=Omoda launches in the UK, taking pre-reservations for two SUVs |url=https://www.autocar.co.uk/car-news/new-cars/omoda-launches-uk-taking-pre-reservations-two-suvs |access-date=2024-06-13 |website=Autocar |language=en}} Omoda officially debuts in Italy in July 2024 alongside Jaecoo, with the Omoda 5 model.{{Cite web |last=Pezzi |first=Gianluca |date=2024-07-05 |title=Chery lancia OMODA e JAECOO in Italia: i prezzi di OMODA 5 |url=https://www.quotidianomotori.com/automobili/omoda-5-prezzi-caratteristiche/ |access-date=2024-10-07 |website=Quotidiano Motori |language=it-IT}}

In April 2024, Omoda introduced the Omoda C7 as its first dedicated Omoda product in Wuhu, Anhui.{{Cite web |date=2024-04-28 |title=Chery Omoda 7 unveiled – sporty SUV with 1.5 TGDi PHEV tech, gaming-style interior, sliding touchscreen - paultan.org |url=https://paultan.org/2024/04/29/chery-omoda-7-unveiled-sporty-suv-with-1-5-tgdi-phev-tech-gaming-style-interior-sliding-touchscreen/ |access-date=2024-04-29 |website=Paul Tan's Automotive News |language=en-US}}

In April 2025, Omoda introduced the Omoda C3 as its second dedicated Omoda product in Wuhu, Anhui.

Products

= Current models =

Omoda C5/5 (2022–present), rebadged Chery Omoda 5
Omoda E5 / C5 EV (2024–present), electric version of Omoda C5/5
Omoda S5/O5 (2023–present), rebadged Chery Arrizo 5 Plus
Omoda S5/O5 GT (2023–present), rebadged Chery Arrizo 5 GT
Omoda C7/7 (2025–present){{Cite web |title=Новые автомобили Omoda C7 и Omoda C9 представят в 2022 году на автошоу в Китае |language=ru |url=https://jupiter-auto.com/news/omoda-c7-i-c9-2022 |access-date=2023-05-18 |website=jupiter-auto.com}}
Omoda C9/9 (2024–present), rebadged Exeed Yaoguang{{Cite web |last=Bosch |first=Charl |date=2023-08-25 |title=WATCH: Omoda surprises Kyalami by showing incoming new C9 |url=https://www.citizen.co.za/motoring/omoda-c9-a-surprise-debutant-at-kyalam-festival-of-motoring/ |access-date=2023-08-27 |website=The Citizen |language=en}}

File:2023 Omoda C5 front view.png|Omoda C5/5

File:2024 Omoda E5 2.jpg|Omoda E5

File:Omoda 7 001.jpg|Omoda C7/7

= Planned models =

Omoda C3/3{{Cite web |last=Attwood |first=James |date=2024-03-27 |title=New Omoda and Jaecoo brands plot rapid UK expansion |url=https://www.autocar.co.uk/car-news/new-cars/new-omoda-and-jaecoo-brands-plot-rapid-uk-expansion |access-date=2024-05-14 |website=Autocar |language=en}}