Jamie Oliver#Controversies

Jamie Trevor Oliver{{Cite web |date=8 October 2009 |title=Jamie Oliver - Biography |url=https://www.hellomagazine.com/profiles/20091008816/jamie-oliver/ |access-date=16 August 2023 |website=Hello! |language=en}} was born and raised in Clavering, Essex.{{Cite web |last=Idris |first=Arike |date=28 May 2022 |title=Beautiful Essex village where Jamie Oliver grew up in a pub |url=https://www.essexlive.news/whats-on/beautiful-essex-village-clavering-jamie-7128208 |access-date=16 August 2023 |website=EssexLive |language=en}}{{Cite web |last=Turner |first=Benjamin |date=27 September 2020 |title=Inside Jamie Oliver's stunning family home just minutes away from Cambs |url=https://www.cambridge-news.co.uk/whats-on/whats-on-news/finchingfield-home-jamie-oliver-essex-18999127 |access-date=16 August 2023 |website=CambridgeshireLive |language=en}} His parents, Trevor and Sally ({{nee}} Palmer) Oliver, ran a pub/restaurant, the Cricketers, where he practised cooking in the kitchen with his parents.{{cite web|url=https://www.hellomagazine.com/celebrities/2018090561968/jamie-oliver-rare-photo-parents-on-anniversary/|title=Jamie Oliver shares rare photo of parents to mark this special occasion|work=Hello|access-date=2 April 2009}} He has a sister, and was educated at Newport Free Grammar School.{{Cite web |date=13 September 2021 |title=Jamie Oliver: Everything you need to know about the celebrity chef |url=https://www.hellomagazine.com/cuisine/20210913121539/jamie-oliver-facts-about-celebrity-chef-and-family/ |access-date=16 August 2023 |website=Hello! |language=en}}

He left school at the age of 16 with two GCSE qualifications in art and geology{{cite news|first=Jamie|last=Oliver|title=Jamie Oliver runs with Olympic torch|url=https://www.bbc.co.uk/news/uk-18754314|access-date=21 July 2012|date=7 July 2012}} and went on to attend Westminster Technical College (now Westminster Kingsway College). He earned a City & Guilds National Vocational Qualification (NVQ) in home economics.{{Cite book|title=CaLDRON Magazine, May 2015|url=https://books.google.com/books?id=pvqmCQAAQBAJ|publisher=ChefatLarge}}

File:Jamie Oliver cooking.jpg in 2014]]

Oliver's first job was a pastry chef at Antonio Carluccio's Neal Street restaurant, where he first gained experience at preparing Italian cuisine, and developed a relationship with his mentor Gennaro Contaldo; later in his career Oliver employed Contaldo to help run his chain of high street restaurants, Jamie's Italian.{{cite news|url=http://news.bbc.co.uk/1/hi/magazine/4394025.stm|title=Profile: Jamie Oliver|publisher=BBC|access-date=2 April 2009|last=Walker|first=Andrew|date=30 March 2005}} Oliver moved to the River Cafe in Fulham, as a sous-chef. He was noticed there by the BBC in 1997, after making an unscripted appearance in the documentary Christmas at the River Cafe.{{cite news|url=https://www.theguardian.com/theobserver/2002/apr/14/features.magazine47|title=Miranda Sawyer meets Jamie Oliver|work=The Observer|location=London|access-date=7 May 2011|date=14 April 2002}}

In 1999, Oliver's BBC Two show The Naked Chef debuted, and his cookbook became a bestseller in the United Kingdom.{{cite news|url=https://www.nytimes.com/interactive/2009/10/11/magazine/20091011_JAMIE_TIMELINE.html|title=The Ups and Downs of Jamie Oliver, a Celebrity Chef|work=The New York Times|date=11 October 2009|access-date=11 January 2011}} That same year, he was invited to prepare lunch for Prime Minister Tony Blair at 10 Downing Street.

After three series of Naked Chef programmes (The Naked Chef, Return of the Naked Chef and Happy Days with The Naked Chef) for the BBC, Oliver moved to Channel 4 in 2002,{{cite news|url=https://www.theguardian.com/media/2002/nov/06/overnights|title=Oliver's 'Chopstars' draws 5m|last=Day|first=Julia|date=6 November 2002|work=The Guardian|accessdate=10 February 2025}} following BBC Two's decision not to renew his contract with the network, after Oliver had appeared in similarly-themed TV cookery advertisements for Sainsbury's supermarket.{{cite news|url=https://www.theguardian.com/media/2002/dec/11/overnights|title=C4 wants more from Oliver|last=Cozens|first=Claire|date=11 December 2002|work=The Guardian|accessdate=10 February 2025}} His first Channel 4 series was a documentary, Jamie's Kitchen, which began in November 2002, and followed the setting up of Fifteen restaurant in London. The restaurant, in Westland Place, London continued to train young adults who have a disadvantaged background for careers in the restaurant business until its closure on 21 May 2019.{{cite news|date=22 May 2019|title=Jamie Oliver restaurant chain collapse costs 1,000 jobs|language=en-GB|work=BBC News|url=https://www.bbc.com/news/business-48352026|access-date=19 February 2021}}[https://www.nytimes.com/2009/10/11/magazine/11Oliver-t.html;_r=1&hp "Jamie Oliver Puts America's Diet on a Diet"], 11 October 2009. Retrieved 10 August 2014.

In June 2003, Oliver was awarded an MBE for his services to the hospitality industry.{{cite web|url=https://www.theguardian.com/uk/2003/nov/03/freedomofinformation.politics|title=Guardian fights to lift honours secrecy|website=theguardian.com|date=3 November 2003|access-date=3 September 2021}}{{cite news|url=http://news.bbc.co.uk/1/hi/2988426.stm|title=Oliver's pukka life as chef|date=13 June 2003|work=BBC News|access-date=11 January 2011|quote=TV chef Jamie Oliver has been honoured with an MBE for his services to the hospitality industry ...}} Although it is customary to wear morning dress or a lounge suit for the event, Oliver did not wear a tie with his brown Paul Smith suit, saying: "I like ties but I prefer not to wear one when I am nervous."{{cite news |url=https://www.telegraph.co.uk/news/uknews/1445458/No-tie-Oliver-is-a-little-naked-for-Palace-date.html/|archive-url=https://web.archive.org/web/20160229093621/http://www.telegraph.co.uk/news/uknews/1445458/No-tie-Oliver-is-a-little-naked-for-Palace-date.html|url-status=dead|archive-date=29 February 2016|title=No-tie Oliver is a little naked for palace date|date=30 October 2003}}

In 2005, Oliver was widely criticised by animal rights groups for slaughtering a lamb on his TV show without first stunning it, with PETA stating that it showed to the public problems with the methods used within slaughterhouses. PETA spokesman Sean Gifford said that it was hoped the footage "could turn the more die-hard carnivore into a vegetarian". TV regulator Ofcom reported seven complaints from the public.{{cite web |date=6 January 2006 |title=Gordon Ramsay and Jamie Oliver cleared over scenes of animal slaughter |url=https://www.campaignlive.co.uk/article/gordon-ramsay-jamie-oliver-cleared-scenes-animal-slaughter/534586 |access-date=5 April 2019}}

Since 2020, Oliver's cooking of traditional Asian dishes such as egg fried rice{{Cite web |last=Martin |first=Kalea |date=2021-11-04 |title=Jamie Oliver's Fried Rice Recipe Went Viral For All The Wrong Reasons |url=https://www.mashed.com/652110/jamie-olivers-fried-rice-recipe-went-viral-for-all-the-wrong-reasons/ |access-date=2024-12-28 |website=Mashed |language=en-US}} have been criticised by Malaysian comic Nigel Ng, through his Uncle Roger character, as being inauthentic to the cultures of origin.{{Cite web |last=Milligan |first=Ceara |date=2022-11-09 |title=The YouTube Food Personality With A Vendetta Against Jamie Oliver |url=https://www.mashed.com/1093308/the-youtube-food-personality-with-a-vendetta-against-jamie-oliver/ |access-date=2024-12-28 |website=Mashed |language=en-US}}{{Cite AV media |url=https://www.youtube.com/watch?v=cmueq5XJlbg |title=How Uncle Roger Helped Destroy Jamie Oliver's Reputation |date=2024-02-14 |last=Phat Memer |access-date=2024-12-28 |via=YouTube}}

In November 2023, Oliver opened a new restaurant in London, his first since the collapse of his restaurant chain. Jamie Oliver Catherine Street was launched in partnership with Andrew Lloyd Webber’s LW Theatres at the Theatre Royal, Drury Lane.{{Cite web |date=13 October 2023 |title=Jamie Oliver Catherine Street is the chef's new London restaurant |url=https://www.hot-dinners.com/2023050212316/Gastroblog/Latest-news/jamie-oliver-new-london-restaurant-drury-lane-theatre-royal |access-date=18 January 2024 |website=Hot Dinners |language=en-gb}} In March 2024, Oliver opened a restaurant in Serbia, Jamie's Italian Belgrade, his first in this part of Europe, located in the Belgrade Waterfront quarter.{{Cite web |last=B92 |title=Džejmi Oliver otvorio restoran u Beogradu: Evo kolike su cene |url=https://www.b92.net/zivot/aktuelno/9049/dzejmi-oliver-otvorio-restoran-u-beogradu-evo-kolike-su-cene/vest |access-date=2024-03-28 |website=B92.net |language=sr}}

In 2023, Oliver released his first children's book "Billy and the Giant Adventure". A sequel, Billy and the Epic Escape was released the following March, depicted the same children as the first book on a fantastic summer vacation. Led by an Australian Indigenous Australian education advocacy group, the sequel was sharply criticised for its representation of Indigenous Australians, and as being insensitive to the history of the Stolen Generations. In November, Oliver recalled the book and said he apologised for unintentionally causing offense.{{Cite news |last=Watkins |first=Ali |author-link=Ali Watkins |date=11 November 2024 |title=Jamie Oliver Pulls Children’s Book Amid Criticism of Insensitivity |url=https://www.nytimes.com/2024/11/11/books/jamie-oliver-book-australia.html |access-date=17 February 2025 |work=The New York Times}}

Oliver's holding company, Jamie Oliver Holdings Ltd., earned enough for Oliver to have been listed on The Sunday Times list of richest Britons under 30.{{cite news |url=https://www.thetimes.com/article/jamie-olivers-recipe-for-success-brings-in-millions-r26tv2vt2dg |title=Jamie Oliver's recipe for success brings in millions|work=The Times|date=6 November 2005|access-date=17 January 2025|first=Ed|last=Habershon|author2=Lois Rogers|location=London, UK}}{{cite web|url=http://www.bmmagazine.co.uk/Jamie-Oliver-Family-and-friends-helped-with-a-loan-when-the-bank-said-no.872 |title=Jamie Oliver: Family & friends helped when banks said no |publisher=Business Matters magazine |access-date=8 July 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100705045235/http://www.bmmagazine.co.uk/Jamie-Oliver-Family-and-friends-helped-with-a-loan-when-the-bank-said-no.872 |archive-date= 5 July 2010 }} Oliver's net worth was estimated in 2014 at £240 million.{{cite news|url=https://www.telegraph.co.uk/news/11038608/Jamie-Oliver-Marco-Pierre-White-is-Mafia-don-type-character.html|title=Jamie Oliver: Marco Pierre White is 'Mafia-don-type character'|work=The Daily Telegraph|access-date=3 November 2014|archive-url=https://web.archive.org/web/20140817011052/https://www.telegraph.co.uk/news/11038608/Jamie-Oliver-Marco-Pierre-White-is-Mafia-don-type-character.html|archive-date=17 August 2014}}{{paywall}} A decade later, his net worth was estimated at £173 million.[https://www.scotsman.com/lifestyle/food-and-drink/richest-celebrity-chefs-gordon-ramsay-jamie-oliver-4542910 Profile], Scotsman.com. Accessed 4 June 2024. Oliver was chosen by Disney Pixar to provide the voice of the health inspector in the UK version of Ratatouille.{{Cite web|url=https://pixarplanet.com/blog/naked-chef-in-uk-ratatouille/|title = Naked Chef in UK Ratatouille|date = 2 October 2007}} In December 2009, Oliver received the 2010 TED Prize.{{cite magazine|magazine=Time |url=http://www.tedprize.org/jamie-oliver |title=Wishes Big Enough to Change the World " Congratulations Jamie Oliver – 2010 TED Prize Winner |publisher=TED Prize |access-date=17 March 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100314134130/http://www.tedprize.org/jamie-oliver/ |archive-date=14 March 2010 }} He hosted Jamie's 15 Minute Meals on Channel 4, which aired for 40 episodes in 2012.{{Cite web|title=Jamie's 15 Minute Meals: Episodes – LifeStyle FOOD|url=http://www.lifestylefood.com.au/tv/jamies-15-minute-meals/episodes.aspx?series=1|access-date=8 January 2016|archive-date=25 January 2016|archive-url=https://web.archive.org/web/20160125062407/http://www.lifestylefood.com.au/tv/jamies-15-minute-meals/episodes.aspx?series=1|url-status=dead}}

Oliver is the second-best-selling British author, behind J. K. Rowling, and the best-selling British non-fiction author since records began.{{cite news |title=Jamie Oliver to create ethical 'B Corp' from remnants of his empire |url=https://www.theguardian.com/food/2019/aug/23/jamie-oliver-to-create-ethical-b-corp-from-remnants-of-his-empire |access-date=23 August 2019 |work=The Guardian |date=23 August 2019}} {{as of|2019|February|}}, Oliver had sold more than 14.55 million books, generating just under £180m for the chef.{{cite web|url=https://www.thebookseller.com/news/michael-joseph-publish-jamie-oliver-veg-cookbook-964886|access-date=19 August 2020|title=Michael Joseph to publish Jamie Oliver Veg cookbook}}

File:Burgers at Jamie's italian.jpg]]

In June 2008, Oliver launched a restaurant, Jamie's Italian, his first high street business venture, in Oxford, England.{{cite web|url=http://www.bighospitality.co.uk/Venues/Oxford-opening-for-Oliver|title=Oxford Opening for Oliver|publisher=BigHospitality.co.uk|access-date=2 June 2008|archive-date=20 June 2012|archive-url=https://web.archive.org/web/20120620223504/http://www.bighospitality.co.uk/Venues/Oxford-opening-for-Oliver|url-status=dead}} At its peak, there were 42 Jamie's Italian restaurants in the UK. The brand was franchised via the Jamie Oliver Restaurant Group (JORG), and included branches in Australia (which Oliver part-bought back in November 2016 after its founders went bankrupt),{{cite news|url=https://www.bbc.co.uk/news/business-37856685|title=Jamie Oliver to buy back Australian chain|date=3 November 2016|access-date=18 February 2018|work=BBC News}} Canada, Cyprus, Hong Kong, Iceland, Ireland, Qatar, Russia, Taiwan, Turkey, the UAE and Singapore.{{cite news |date=18 February 2018 |title=Jamie Oliver closes six restaurants |url=https://www.bbc.co.uk/news/business-38528547 |access-date=18 February 2018 |work=BBC News}}

In 2011, Oliver, an advocate of cooking meals from scratch and using local produce, caused controversy after it turned out the sauces used in Jamie's Italian in Glasgow were from an industrial park almost {{convert|400|mi|km}} away in Bicester.[http://www.heraldscotland.com/news/home-news/sauces-at-jamie-s-italian-are-not-pukka-say-critics-1.1081389 Sauces at Jamie's Italian are not pukka, say critics], The Herald (Glasgow). Retrieved 10 August 2014. That same year, he came under fire for lack of food safety protections in his restaurants and illnesses associated with under-cooking mincemeat that may have been contaminated with E. coli.{{cite web |date=10 May 2011 |title=Jamie Oliver Under Fire for Food Safety Violations |url=http://www.foodsafetynews.com/2011/05/jamie-oliver-under-fire-for-food-safety-violations |access-date=16 March 2012}}

In 2011, Oliver set up Barbecoa, a barbecued meat-based restaurant with his friend, American barbecue expert Adam Perry Lang. There were two outlets, both in London, one in Piccadilly and a second in St Pauls. In 2014 the Piccadilly outlet voluntarily closed for 24 hours after hygiene inspectors gave it the second-lowest rating. The Times reported they had found mouse droppings, mouldy carcasses and out-of-date meat.{{cite news|url=https://www.thetimes.com/travel/destinations/uk-travel/england/london-travel/jamies-dirty-little-secrets-exposed-9nwbh0hqxn7|title=Jamie's dirty little secrets exposed|last=Mattsson|first=Jules|date=9 May 2014|newspaper=The Times|access-date=10 May 2014}}{{subscription required}} In February 2018, JORG confirmed that they had "instructed a firm of real estate agents to ascertain the potential value and market suitability of two of our sites".{{cite news|url=https://www.bbc.co.uk/news/business-43104488|title=Jamie Oliver in talks to sell restaurants|date=18 February 2018|access-date=18 February 2018|work=BBC News}} On 19 February 2018, Barbecoa Ltd went into administration, with Oliver immediately buying back the St Paul's site in a pre-packed agreement via a new subsidiary.{{cite news | url=https://www.bbc.co.uk/news/business-43121644 | title=Jamie Oliver closes flagship Barbecoa restaurant| work=BBC News| date=20 February 2018 |access-date=23 May 2019}}

In January 2017, Chief Executive Simon Blagden announced the closure of six restaurants in the UK affecting 120 jobs, at sites in Aberdeen, Cheltenham, Exeter, Royal Tunbridge Wells, and in London at Ludgate and Richmond.

In January 2018, as part of an agreement with creditors to secure £71.5M of debt, JORG proposed to enter the UK company Jamie's Italian Ltd into a company voluntary arrangement, seeking rent reductions on eight outlets and closing a further 12 in Bath, Bristol, Bluewater, Chelmsford, Harrogate, Kingston, Milton Keynes, Reading, and St Albans, and Greenwich, Piccadilly and Threadneedle Street in London. As part of the agreement, court papers revealed that Jamie's Italian had debts of £71.5m, including £2.3 million in wages owed to staff; £30.2 million of overdrafts and loans; £41.3 million owed to landlords, HM Revenue and Customs, suppliers and other creditors; with £47 million of the debts covered by loans from HSBC Bank and Oliver's other companies.{{cite news |last=Gerrard |first=Bradley |date=9 February 2018 |title=Jamie's Italian confirms closures and rent cuts as part of rescue deal |url=https://www.telegraph.co.uk/business/2018/02/09/jamies-italian-confirms-closures-rent-cuts-part-rescue-deal/ |access-date=18 February 2018 |newspaper=The Telegraph |via=www.telegraph.co.uk}}{{cite web |last=Pathiaki |first=Katie |title=Jamie's Italian confirms it is undergoing CVA |url=https://www.thecaterer.com/articles/518985/jamies-italian-confirms-it-is-undergoing-cva |access-date=18 February 2018 |website=thecaterer.com}}{{cite news |last=Walsh |first=Dominic |date=18 February 2018 |title=Jamie Oliver chain has to tighten belt |url=https://www.thetimes.com/article/jamie-oliver-chain-has-to-tighten-belt-96mh56w2q |access-date=18 February 2018 |newspaper=The Times}}

The group went into administration on 21 May 2019 with 22 of 25 restaurants closed and 1,000 jobs lost.{{cite news |url=https://www.bbc.co.uk/news/business-48352026 |title=Jamie Oliver restaurant chain collapse costs 1,000 jobs |work=BBC News |date=22 May 2019 |access-date=23 May 2019}} Jamie's Italian restaurants and Jamie Oliver's Diner at Gatwick Airport continued operations until they were sold to catering company SSP Group. Jamie Oliver's Fifteen Cornwall at Watergate Bay, as well as 61 overseas locations and the catering services operated by Aramark in the U.S., are all operated by franchisees so they were unaffected.{{cite news |last=Butler|first=Sarah|url=https://www.theguardian.com/food/2019/may/21/jamie-oliver-jobs-administrators-restaurants-jamies-italian|title=Jamie Oliver's empire collapses as 22 UK restaurants close|date=21 May 2019|access-date=22 May 2019|language=en-GB}}

In January 2020, KPMG, the firm administrators, said that most of the £80 million Jamie Oliver's restaurant chain owed after its collapse in May 2019 will not be recovered. Hundreds of suppliers, as well as some town councils, will bear the brunt of the losses.{{cite web |last1=Rawlinson |first1=Kevin |title=Creditors to lose £80m owed by Jamie Oliver's restaurant chain |url=https://www.theguardian.com/food/2020/jan/06/creditors-to-lose-80m-owed-by-jamie-olivers-restaurant-chain |work=The Guardian |date=6 January 2020 |access-date=7 January 2020}} In 2020, an employment tribunal ruled that Oliver's restaurants broke labour laws by failing to consult employees prior to making them redundant.{{cite web|url=https://london.eater.com/2020/7/20/21330893/jamie-oliver-restaurants-jamies-italian-staff-unpaid-wages-unite-union|title=Sacked Jamie's Italian Staff Win Employment Tribunal Over Unpaid Wages|date=20 July 2020|access-date=27 July 2020|work=Eater|first=James|last=Hansen}}{{cite web|url=https://www.heraldscotland.com/news/18589577.union-claims-victory-redundant-jamies-italian-workers/|title=Union claims victory for redundant Jamie's Italian workers|date=17 July 2020|access-date=27 July 2020|work=The Herald|first=Caroline|last=Wilson}} He partnered with Toronto restaurateur King Street Co. and executive chef Rob Gentile to open Jamie's Italians including a location in Yorkdale Shopping Centre.{{cite web | url=https://torontolife.com/food/inside-the-rise-and-fall-of-the-buca-empire/ | title=Inside the rise and fall of the Buca empire | date=22 September 2021 }}

File:Davos 2017 - An Insight, An Idea with Jamie Oliver.webm

From June 2000, Oliver became the public face of the Sainsbury's supermarket chain in the UK, appearing on television and radio advertisements and in-store promotional material. The deal earned him an estimated £1.2 million every year, although neither J. Sainsbury nor Oliver has ever discussed the exact figure.{{cite news|last=Wheeler|first=Brian|url=http://news.bbc.co.uk/1/hi/business/2979646.stm|title=Sainsbury's & Jamie Oliver|work=BBC News|date=11 June 2003|access-date=17 March 2010}} By 2004, the company had made 65 advertisements with him, but the arrangement was not without controversy. Oliver was reported to have admitted that he does not use supermarkets, despite regularly having "product placement" in his early TV series.

He was criticised by Sainsbury's CEO Justin King after Oliver slammed the "junk" sold by supermarkets that ends up in the lunchboxes of millions of children. King reportedly hit back, saying: "Dictating to people—or unleashing an expletive-filled tirade—is not the way to get engagement."{{cite news|url=http://www.thisislondon.co.uk/news/article-23366808-details/Sainsbury's%20gives%20Jamie%20Oliver%20a%20ticking%20off%20over%20school%20lunches/article.do |title=Sainsbury's gives Jamie Oliver a ticking off over school lunches |date=14 September 2006 |access-date=5 May 2008 |url-status=dead |archive-url=https://web.archive.org/web/20080314073101/http://www.thisislondon.co.uk/news/article-23366808-details/Sainsbury%27s%20gives%20Jamie%20Oliver%20a%20ticking%20off%20over%20school%20lunches/article.do |archive-date=14 March 2008 }} In July 2011, after eleven years, the partnership between Oliver and Sainsbury's ended. The final television advertisement was for Christmas 2011.[http://www.j-sainsbury.co.uk/index.asp?PageID=418&Year=2011&NewsID=1571 "Sainsbury's and Jamie Oliver decide to end partnership in style"] {{webarchive|url=https://web.archive.org/web/20110930142148/http://www.j-sainsbury.co.uk/index.asp?PageID=418&Year=2011&NewsID=1571 |date=30 September 2011 }}, j-sainsbury.co.uk. Retrieved 10 August 2014.

Oliver also promotes a range of non-stick pans and cookware for Tefal and has appeared in Australian television commercials for Yalumba wines, using Del Boy's catchphrase of "Lovely Jubbly".{{cite web|title=The Young that got away|url=http://www.winexmagazine.com/wine/info/harpers|publisher=winexmagazine.com|access-date=14 April 2013|date=October 2001|url-status=dead|archive-url=https://web.archive.org/web/20131002215624/http://www.winexmagazine.com/wine/info/harpers|archive-date=2 October 2013}}

In August 2013, Oliver and Canadian supermarket chain Sobeys announced a partnership in improving nationwide nutrition and advertising campaigns.{{cite web|title=Sobeys Inc. to partner with chef Jamie Oliver|url=http://www.newswire.ca/en/story/1211023/sobeys-inc-to-partner-with-chef-jamie-oliver|work=newswire.ca|access-date=28 October 2013|date=15 August 2013|archive-date=29 October 2013|archive-url=https://web.archive.org/web/20131029203418/http://www.newswire.ca/en/story/1211023/sobeys-inc-to-partner-with-chef-jamie-oliver|url-status=dead}} In October 2013, he began a partnership with the Australian chain Woolworths Supermarkets on a series of better nutrition initiatives and advertising campaigns.{{Cite web|title=Woolworths Supermarket – Buy Groceries Online|url=https://www.woolworths.com.au/Shop/Discover/jamie-oliver/created-with-jamie|website=Woolworths Online|access-date=8 January 2016}}

In 2014, Oliver became the culinary face of Woolworths Supermarkets.{{cite news |date=14 September 2015 |title=Supermarket Monsters: Seven insights into how Coles and Woolworths came to dominate Australian groceries - SmartCompany |url=https://www.smartcompany.com.au/growth/supermarket-monsters-seven-insights-into-how-coles-and-woolworths-came-to-dominate-australian-groceries/ |access-date=6 February 2018 |work=SmartCompany |language=en-US}} Oliver came under strong criticism over the funding of the advertising surrounding his relationship with the supermarket.{{Cite web |last1=Chan |first1=Gabrielle |last2=Davey |first2=Melissa |date=13 June 2014 |title=Barnaby Joyce backs farmers in Jamie Oliver campaign row with Woolworths |url=https://www.theguardian.com/world/2014/jun/13/barnaby-joyce-backs-farmers-in-jamie-oliver-campaign-row-with-woolworths |access-date=6 February 2018 |website=The Guardian |language=en}}

{{blockquote|"Moreover, in this case he is not a spectator but effectively a beneficiary of these demands on our farmers. If he doesn't approve of Woolworths' ethics, he can withdraw from the campaign, and refund his endorsement fee. In the last 12 months, the average vegetable grower has gone from making a small profit to making a loss. In the same 12 months, Mr Oliver's wealth rose by an estimated £90 million. Now we know how."{{cite web|url=http://www.smh.com.au/it-pro/jamie-oliver-burnt-by-woolworths-partnership-20140617-3aadz.html|title=Jamie Oliver burnt by Woolworths partnership|work=The Sydney Morning Herald}}{{cite web|url=http://www.smh.com.au/business/jamie-oliver-backs-grower-gripes-over-woolworths-sticker-levy-20140615-3a5vb.html|title=Jamie Oliver backs grower gripes over Woolworths sticker levy|work=The Sydney Morning Herald|date=15 June 2014}}{{cite news|url=https://www.theguardian.com/commentisfree/2010/mar/31/jamie-oliver-uk-us-special-relationship|title=The real reason Jamie Oliver failed in America|author=Hadley Freeman|newspaper=The Guardian|date=31 March 2010}}}}

In January 2016, Oliver and HelloFresh, an international meal kit subscription service, announced a partnership to incorporate his recipes to the weekly subscription deliveries. Customers receive one recipe written by Jamie Oliver with all the exact ingredients and steps for the dish. HelloFresh also agreed to the Jamie Oliver Food Foundation per Meal Box in addition to supporting other Foundation activities.[http://www.prnewswire.com/news-releases/hellofresh-and-jamie-oliver-limited-partner-to-make-home-cooking-simple-and-even-more-delicious-300172101.html HelloFresh and Jamie Oliver partnership to make home cooking simple and even more delicious], prnewswire.com. Retrieved 7 April 2016.

In September 2018, Oliver created a series of recipes and tips for Tesco and participated in the promotion of the company's food products.{{cite web |url=https://www.bbc.co.uk/news/business-45470250 |title=Jamie Oliver teams up with Tesco |work=BBC News |date=10 September 2018 |access-date=19 July 2022}}

In 2019, Oliver partnered with Royal Dutch Shell to offer a Jamie Oliver Deli by Shell branded range at 500 Shell petrol stations in the UK for £5 million. The deal was criticised as a way to improve their image due to Shell's lack of action on climate change, corruption and bribery allegations and damaged Oliver's image of working in the interests of children and for action on climate change.{{cite news |last=Lee |first=Ava |date=19 December 2018 |title=Jamie Oliver is burnishing Shell's reputation – and tarnishing his own {{!}} Ava Lee |url=https://www.theguardian.com/commentisfree/2018/dec/19/jamie-oliver-is-burnishing-shells-reputation-and-tarnishing-his-own |access-date=12 February 2019 |work=The Guardian |language=en-GB |issn=0261-3077}}{{Cite web |date=16 January 2019 |title=Jamie Oliver's defence of his Shell deal suggests an over-inflated view of the power of 'brand' |url=https://www.marketingweek.com/2019/01/16/ellen-hammett-jamie-oliver-shell/ |access-date=12 February 2019 |website=Marketing Week |language=en-US}}{{Cite web |last=Barrie |first=Josh |date=15 January 2019 |title=Jamie Oliver is opening 500 deli counters at Shell garages across the UK |url=https://inews.co.uk/inews-lifestyle/food-and-drink/jamie-oliver-shell-garages-deli-range/ |access-date=12 February 2019 |website=inews.co.uk |language=en-GB}}{{Cite web |last=Bryant |first=Tom |date=16 January 2019 |title='Green' Jamie Oliver defends £5m deal with oil giant Shell |url=https://www.express.co.uk/celebrity-news/1073059/Jamie-Oliver-deal-shell-oil-giant |access-date=12 February 2019 |website=Express.co.uk |language=en}}{{Cite web |title=Jamie Oliver defends 'hypocritical' Shell partnership following green criticism |url=https://www.thedrum.com/news/2019/01/15/jamie-oliver-defends-hypocritical-shell-partnership-following-green-criticism |access-date=12 February 2019 |website=The Drum |language=en}}{{Cite web |date=16 January 2019 |title=Jamie Oliver defends £5m Shell deal as he launches deli range with oil giant |url=https://metro.co.uk/2019/01/16/jamie-oliver-defends-controversial-deal-shell-launches-new-deli-range-oil-giant-8350485/ |access-date=12 February 2019 |website=Metro |language=en}}

Oliver conceived and established the Fifteen charity restaurant, where he trained disadvantaged young people to work in the hospitality industry. Following the success of the original restaurant in London, more Fifteens have opened around the globe: Fifteen Amsterdam opened in December 2004, Fifteen Cornwall in Newquay in May 2006 and Fifteen Melbourne in September 2006 with an Australian friend and fellow chef Tobie Puttock.{{cite news |date=17 August 2004 |title=Kids in the kitchen |url=http://www.theage.com.au/articles/2004/08/16/1092508353539.html |access-date=2 January 2012 |work=The Age}} Fifteen Melbourne has since closed, as has Fifteen Cornwall.{{cite news |date=20 December 2010 |title=Oliver's Fifteen bows out |url=http://www.theaustralian.com.au/life/food-wine/olivers-fifteen-bows-out-and-a-new-cat-slinks-in/news-story/08d7d33684e0ce13d26046d966a8777d |access-date=6 October 2017}}{{Cite web |date=12 December 2019 |title=Jamie Oliver's Fifteen Cornwall closes with the loss of 100 jobs |url=http://www.theguardian.com/business/2019/dec/12/jamie-oliver-fifteen-cornwall-closes-with-the-loss-of-100-jobs |access-date=19 February 2021 |website=The Guardian |language=en}}

In 2005, Oliver initiated a campaign originally called "Feed Me Better" to move British schoolchildren towards eating healthy foods and cutting out junk food. As a result, the British government also pledged to address the issue. His public campaign for changes in nutrition resulted in people voting him as the "Most Inspiring Political Figure of 2005", according to a Channel 4 News annual viewer poll. His emphasis on cooking fresh, nutritious food continued as he created Jamie's Ministry of Food, a television series where Oliver travelled to inspire everyday people in Rotherham, Yorkshire, to cook healthy meals. Another television series is Jamie Oliver's Food Revolution (2010–11), where he travelled first to Huntington, West Virginia and then to Los Angeles to change the way Americans eat, and address their dependence on fast food.

Oliver began a formal campaign to ban unhealthy food in British schools and to get children eating nutritious food instead. Oliver's efforts to bring radical change to the school meals system, chronicled in the series Jamie's School Dinners, challenged the junk-food culture by showing schools they could serve healthy, cost-efficient meals that kids enjoyed eating.[https://www.thecaterer.com/news/foodservice/jamie-oliver-slams-government-for-not-supporting-school-meals-reform "Jamie Oliver slams government for not supporting school meals reform"], caterersearch.com. Retrieved 2 November 2007. His efforts brought the subject of school dinners to the political forefront and changed the types of food served in schools.[https://web.archive.org/web/20100601181448/http://www.timesonline.co.uk/tol/life_and_style/education/article7080355.ece "Jamie Oliver's school dinners 'are more effective than literacy hour"], The Times, 29 March 2010.

In December 2009, Oliver was awarded the 2010 TED Prize for his campaigns to "create change on both the individual and governmental levels" to "bring attention to the changes that the English, and now Americans, need to make in their lifestyles and diet". In 2010, he joined several other celebrity chefs on the series The Big Fish Fight, in which Oliver and fellow chefs Hugh Fearnley-Whittingstall and Gordon Ramsay made a variety of programmes {{clarify|date=July 2015}} to raise awareness about the discarding of hundreds of thousands of saltwater fish because the fishermen are prohibited from keeping any fish other than the stated target of the trawl.[http://www.gazettelive.co.uk/news/teesside-news/2011/01/24/teesside-restaurant-joins-chefs-campaign-84229-28036961 "Teesside restaurant joins chefs' campaign"], Gazettelive.co.uk, 24 January 2011. Retrieved 28 July 2015. He is a patron of environmental charity Trees for Cities.{{cite web |title=Patrons and supporters |url=http://treesforcities.org/page.php?id=51 |url-status=dead |archive-url=https://web.archive.org/web/20100621051414/http://www.treesforcities.org/page.php?id=51 |archive-date=21 June 2010 |access-date=17 March 2010 |publisher=Trees for Cities}}

In April 2022, he co-organized together with Ukrainian chef Yurii Kovryzhenko a charity dinner in London within an initiative #CookForUkraine to raise money for Ukrainians who suffered from Russian invasion of Ukraine.{{Cite web |last=Vogue.ua |date=16 April 2022 |title=#CookForUkraine: шеф-кухарі Джеймі Олівер та Юрій Ковриженко провели благодійну вечерю |url=https://vogue.ua/article/culture/restorany/cookforukraine-dzheymi-oliver-ta-yuriy-kovrizhenko-proveli-blagodiynu-vecheryu.html |access-date=25 May 2022 |website=Vogue UA}}

Oliver and Gordon Ramsay are spokespeople for the "Big Fish Fight", which campaigns for sustainable seafood, but were criticised for their use of endangered fish.{{cite web |date=16 January 2011 |title=Celebrity chefs Gordon Ramsay and Jamie Oliver in hot water after serving rare eels |url=http://www.dailytelegraph.com.au/news/breaking-news/celebrity-chefs-gordon-ramsay-and-jamie-oliver-in-hot-water-after-serving-rare-eels/story-e6freuz9-1225988985991 |access-date=18 February 2018}}{{Cite web |title=The Big Fish Fight - Channel 4 - Info - Press |url=http://www.channel4.com/info/press/programme-information/the-big-fish-fight |access-date=6 February 2018 |website=channel4.com |language=en-us}}

Oliver has been criticised for underestimating the cost of supposedly cheap food he encouraged poor people to prepare for themselves, as well as for an unrealistic view of poverty in Britain and round the Mediterranean.{{cite web |date=10 June 2021 |title=Dear Jamie Oliver, poverty isn't picturesque by the Mediterranean either |url=http://www.newstatesman.com/food-and-drink/2013/08/dear-jamie-oliver-poverty-isnt-picturesque-mediterranean-either |work=New Statesman}} Cookery writer and poverty campaigner Jack Monroe stated that Oliver's comments "support damaging myths that poor people are only poor because they spend their money on the wrong things, rather than being constrained by time, equipment, knowledge or practicalities".{{cite web |date=30 August 2013 |title=Jack versus Jamie: who came out cheapest in the great austerity |url=https://www.standard.co.uk/lifestyle/foodanddrink/jack-versus-jamie-who-came-out-cheapest-in-the-great-austerity-cookoff-challenge-8791176.html |work=London Evening Standard}}

Oliver has spoken out against Marco Pierre White, who has been critical of Oliver in the past, and the swearing of Gordon Ramsay.{{cite news |last=Khan |first=Urmee |date=6 April 2010 |title=Oliver Interview |url=https://www.telegraph.co.uk/culture/tvandradio/7556414/Chefs-who-swear-on-TV-are-just-venting-their-own-problems-says-Jamie-Oliver.html |access-date=8 July 2010 |work=The Daily Telegraph |location=London, UK}}

In February 2017, Oliver criticised the Red Tractor scheme, earning the ire of farming leaders, such as Minette Batters, the president of the NFU. Oliver said: "Chickens are bred to grow fast with a high ratio of meat to bone, but this makes them heavy so they can struggle to walk...I think people would be shocked by the reality of what we are buying...I personally wouldn't feed it to my kids."{{cite news |last1=Hope |first1=Christopher |date=24 February 2018 |title=Jamie Oliver ruffles farmer feathers with chicken run-in |url=https://www.telegraph.co.uk/news/2018/02/24/jamie-oliver-risks-new-battle-british-farmers/ |newspaper=The Telegraph}} Batters responded: "There are a lot of people on tight budgets and they must not be disadvantaged in all of this. It is about making sure we can provide quality affordable, safe, traceable food to everybody regardless of budgets, regardless of background."{{Cite web |date=26 February 2018 |title=Celebrity Chef Jamie Oliver Blasts 'Red Tractor' Chicken Welfare Standards |url=https://www.plantbasednews.org/post/celebrity-chef-jamie-oliver-blasts-red-tractor-chicken-welfare-standards |access-date=22 May 2019 |website=plantbasednews.org |language=en}}File:Jamie Oliver, Television Personality & Kevin Systrom, Co-Founder & CEO, Instagram @ LeWeb London 2012 Central Hall Westminster-9803 (7402340568).jpg, 2012]]

On 13 May 2001, Oliver's series The Naked Chef won the BAFTA award for Best Feature at the prestigious 2001 British Academy Television Awards, held at the Grosvenor House Hotel in Park Lane, London.{{cite web|url=http://awards.bafta.org/award/2001/television/features|access-date=19 August 2020|title=BAFTA}}

In June 2003, Oliver was awarded the MBE in the Queen's Birthday Honours.{{cite news|url=http://news.bbc.co.uk/2/hi/uk_news/england/london/3223835.stm|title=TV chef collects MBE|date=29 October 2003|access-date=6 October 2017|language=en-GB}}

On 21 August 2010, Oliver won an Emmy for Jamie Oliver's Food Revolution at the 62nd Primetime Creative Arts Emmy Awards. The series tackled the problem of childhood obesity in America.{{cite web|url=https://www.emmys.com/bios/jamie-oliver|access-date=19 August 2020|title=Jamie Oliver}}

In 2013, Oliver was awarded an Honorary Fellowship by the Royal College of General Practitioners for his work in tackling childhood obesity by improving the nutritional value of school dinners.{{cite web|url=http://www.rcgp.org.uk/news/2015/august/rcgp-statement-on-jamie-olivers-sugar.aspx|title=Jamie Oliver awarded top honour by Royal College of GPs|publisher=rcgp.org.uk|access-date=5 November 2013|archive-date=10 September 2015|archive-url=https://web.archive.org/web/20150910021844/http://www.rcgp.org.uk/news/2015/august/rcgp-statement-on-jamie-olivers-sugar.aspx|url-status=dead}}

In 2019, Oliver was awarded the Order of the Star of Italy with the rank of Knight.{{Cite web|url=https://www.quirinale.it/onorificenze/insigniti/359957|title=Le onorificenze della Repubblica Italiana}} The investiture took place at the Italian embassy in 2021.{{cite tweet|number=1463580370968924161|user=ItalyinUK|title=Celebrating the #italiancuisineweek Ambassador Trombetta bestows the Honour of Ufficiale of the Order of the Star o…|date=24 November 2021}}

In July 2000, Oliver married the former model and writer Juliette Norton, usually known as "Jools".[https://www.theguardian.com/theobserver/2002/apr/14/features.magazine47 Dish of the day], The Guardian, 14 April 2002. They have five children.{{Cite web | url=https://www.hellomagazine.com/healthandbeauty/mother-and-baby/2017080841347/jamie-oliver-jools-son-birthday-fans-confused/ | title=Jamie and Jools Oliver leave fans confused over son's birthday| date=8 August 2017}}{{cite web|url=https://www.madeformums.com/news/jools-oliver-jamie-oliver-and-children-family-facts/|access-date=5 August 2020|title=Jools Oliver, Jamie Oliver and children – family facts}} Oliver has severe dyslexia, and read his first novel, Catching Fire, by American novelist Suzanne Collins (the second book in the three-book The Hunger Games series) in 2013, at the age of 38.{{cite news|url=https://www.telegraph.co.uk/news/celebritynews/10140536/Dyslexia-sufferer-Jamie-Oliver-reads-first-book-aged-38.html|title=Dyslexia sufferer Jamie Oliver reads first book aged 38|last=Sanghani|first=Radhika|date=25 June 2013|newspaper=The Daily Telegraph|access-date=28 June 2013}}

During the summer of 2019, Oliver and his family moved into Spains Hall, the 16th-century mansion in Finchingfield, Essex. The property is located on a {{convert|70|acre|adj=on}} estate and includes a six-bedroom farmhouse, three-bedroom lodge, swimming pool, tennis court and converted stables.{{cite web|url=https://www.hellomagazine.com/homes/2019090977476/jamie-oliver-new-house-essex/|access-date=19 August 2020|title=Inside Jools and Jamie Oliver's new £6million Essex house}}

Oliver has twice guest-hosted Channel 4's The Friday Night Project and has made two appearances in the "Star in a Reasonably-Priced Car" segment of BBC Two's Top Gear. In his first appearance he attempted to make a green salad in the back of his Volkswagen Microbus, which was fitted with a Porsche engine, while the Stig drove it around the Top Gear test track. {{citation needed|date=August 2014}}

Oliver is the second British celebrity chef (after Robert Irvine) to appear as a challenger on Iron Chef America, taking on Iron Chef Mario Batali in 2008 in a losing battle with cobia as the theme ingredient.{{cite web|url=http://www.showbizspy.com/article/57599/jamie-oliver-appears-on-american-iron-chef.html |title=Jamie Oliver appears on American Iron Chef |publisher=Showbizspy.com |date=8 January 2008 |access-date=14 April 2013 |url-status=dead |archive-url=https://web.archive.org/web/20131103044452/http://www.showbizspy.com/article/57599/jamie-oliver-appears-on-american-iron-chef.html |archive-date=3 November 2013 }}

Oliver was one of the judges in the Oprah's Big Give hosted by Oprah Winfrey in the United States in 2008.{{Cite web|title=Chef Jamie Oliver's Big Give Recipe|url=http://www.oprah.com/food/Chef-Jamie-Olivers-Big-Give-Recipe|publisher=Oprah.com|access-date=9 January 2016}}

Oliver took to the road once more in 2006 on an Australian tour where he performed in Sydney and Melbourne. Following the entertaining format of his first live show, the 2006 Australian tour featuring special guests including mentor Gennaro Contaldo, and students from Fifteen London. He performed a new song written by Leigh Haggerwood called Fish Stew which Oliver cooked to and also drummed along to at the end of the show. The shows were featured in a one-off TV documentary called Jamie Oliver: Australian Diary.{{cite web|author=Staff |url=http://www.dvdtown.com/reviews/jamie-oliver-happy-days-tour-live/1294 |title=Jamie Oliver: Happy Days Tour Live |publisher=Dvdtown.com |date=5 October 2002 |access-date=17 March 2010 }} {{dead link|date=April 2017 |bot=InternetArchiveBot |fix-attempted=yes }}

On 27 December 2022, Oliver was the Guest Editor on the Today Programme on BBC Radio 4.{{cite news|title=BBC Radio 4 announces Today Christmas guest editors|url=https://www.bbc.co.uk/news/entertainment-arts-63777454|publisher=BBC|date=28 November 2022}}

• The Naked Chef (Michael Joseph, 1999) {{ISBN|9780718143602}}
• The Return of the Naked Chef (Michael Joseph, 2000) {{ISBN|9780718144395}}
• Published in the United States as The Naked Chef Takes Off (Hachette, 2001) {{ISBN|9780786867554}}
• Happy Days with the Naked Chef (Michael Joseph, 2001) {{ISBN|9780718144845}}
• Jamie's Kitchen (Michael Joseph, 2002) {{ISBN|9780718145644}}
• Funky Food for Comic Relief (Penguin, 2003) {{ISBN|9780141014074}}
• Jamie's Dinners (Michael Joseph, 2004) {{ISBN|9780718146863}}
• Jamie's Italy (Michael Joseph, 2005) {{ISBN|9780718147709}}
• Something for the Weekend (Penguin, 2005) {{ISBN|9780141022581}}
• Cook with Jamie: My Guide to Making You a Better Cook (Michael Joseph, 2006) {{ISBN|9780718147716}}
• Jamie's Little Book of Big Treats (Penguin, 2007) {{ISBN|9780141031460}}
• Jamie at Home: Cook Your Way to the Good Life (Michael Joseph, 2007) {{ISBN|9780718152437}}
• Jamie's Ministry of Food: Anyone Can Learn to Cook in 24 Hours (Michael Joseph, 2008) {{ISBN|9780718148621}}
• Published in the United States as Jamie's Food Revolution: Rediscover How to Cook Simple, Delicious, Affordable Meals (Hachette, 2008) {{ISBN|9781401323592}}
• Jamie's Red Nose Recipes (Penguin, 2009) {{ISBN|9780141041780}}
• Jamie's America (Michael Joseph, 2009) {{ISBN|9780718154769}}
• Jamie does...Spain, Italy, Sweden, Morocco, Greece, France (Michael Joseph, 2010) {{ISBN|9780718158545}}
• Jamie's 30-Minute Meals (Michael Joseph, 2010) {{ISBN|9780718157678}}
• Jamie's Great Britain (Michael Joseph, 2011) {{ISBN|9780718156817}}
• Jamie's Monster Bake Sale (Penguin, 2011) {{ISBN|9780241954256}}
• Jamie's 15-Minute Meals (Michael Joseph, 2012) {{ISBN|9780718157807}}
• Save with Jamie (Michael Joseph, 2013) {{ISBN|9780718158149}}
• Jamie's Comfort Food (Michael Joseph, 2014) {{ISBN|9780718159535}}
• Everyday Super Food (Michael Joseph, 2015) {{ISBN|9780718181239}}
• Super Food Family Classics (Michael Joseph, 2016) {{ISBN|9780718178444}}
• Jamie Oliver's Christmas Cookbook (Michael Joseph, 2016) {{ISBN|9780718183653}}
• 5 Ingredients – Quick & Easy Food (Michael Joseph, 2017) {{ISBN|9780718187729}}
• Jamie Cooks Italy (Michael Joseph, 2018) {{ISBN|9780718187736}}
• Jamie's Friday Night Feast Cookbook (Michael Joseph, 2018) {{ISBN|9780241371442}}
• Veg: Easy & Delicious Meals for Everyone (Michael Joseph, 2019) {{ISBN|9780718187767}}
• 7 Ways (Michael Joseph, 2020) {{ISBN|9780241431153}}
• Together (Michael Joseph, 2021) {{ISBN|978-0241431177}}
• One: Simple One-Pan Wonders (Michael Joseph, 2022) {{ISBN|978-0241431108}}
• 5 Ingredients Mediterranean (Michael Joseph, 2023) {{ISBN|978-0241431160}}
• Simply Jamie (Michael Joseph, 2024) {{ISBN|978-0241657805}}
• Easy Air Fryer: Big & Bold Delicious Food (Michael Joseph, 2025) {{ISBN | 978-0241733431}}
• Eat Yourself Healthy: Food to Change Your Life (Michael Joseph, 2025) {{Cite web |title=New Jamie Oliver cookbook unveiled by Penguin Michael Joseph |url=https://www.thebookseller.com/rights/new-jamie-oliver-cookbook-unveiled-by-penguin-michael-joseph |access-date=2025-03-10 |website=The Bookseller |language=En}}

{{Reflist}}

• Stafford Hildred, Jamie Oliver: The Biography (2001) {{ISBN|1-903402-55-7}}
• Gilly Smith, Jamie Oliver: Turning Up the Heat (2006) {{ISBN|0-233-00168-9}}
• Gilly Smith, Jamie Oliver: The Kitchen Crusader (2006) {{ISBN|978-1-86200-414-6}}

{{Commons category}}

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• {{IMDb name|id=0646871}}

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{{Jamie Oliver}}

{{National Television Award for Special Recognition}}

{{RTS Programme Award for Best On-Screen Newcomer}}

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