Jason Haikara
{{Short description|American businessman}}
Jason Zachary Haikara is an American businessman, marketer, and producer. He is a senior executive at 3C Ventures, a consultancy firm founded by Advertising Hall of Fame inductee Michael Kassan.
Previously, Haikara was an independent Senior Advisor and Event Producer for StoryTech, an experiential marketing company that helps individuals, brands, and tech companies tell their stories at industry events such as the Consumer Electronics Show.[https://www.prweb.com/releases/storytech-unveils-cutting-edge-vip-show-floor-tour-opportunities-at-ces-2024-302001723.html],"StoryTech® Unveils Cutting-Edge VIP Show Floor Tour Opportunities at CES® 2024" PRWeb (2023-11-30).
He served as a producer on two music videos, "Key in the Door" and "Surprise Me" and the upcoming short film "Wasp in the Wind Chime."[https://www.imdb.com/title/tt13116792/ Wasp in the Wind Chime], IMDB Profile.
For over ten years, Haikara was an executive vice president at MediaLink, a consultancy firm founded by Kassan that provides strategic advisory to companies at the convergence of media, marketing, technology and entertainment.{{Cite web|url=http://www.medialink.com/project/jason-haikara//|title=Management Consulting | MediaLink}} Prior to MediaLink, he was the Co-President of Webby Award winning global digital entertainment studio Filmaka.[http://latimesblogs.latimes.com/laplaza/2009/06/my-entry.html], Bonello, Deborah, LATimes.com (2009-06-08) Retrieved on 2009-11-18. Before Filmaka, Haikara was a senior marketing executive at Fox Broadcasting Company,[https://www.usatoday.com/tech/news/2008-04-21-filmaka-online-contest_N.htm Filmmakers get a shot at fame a la 'American Idol], Lieberman, David USA Today.com (2008-04-21). Retrieved on 2009-11-18. and part of the team which launched The Simpsons, In Living Color, Beverly Hills, 90210, Melrose Place (1992), The X-Files, That '70s Show, Family Guy, 24, American Idol, House, and other television hits.
Haikara served three terms as co-chair of the Academy of Television Arts & Sciences Website Committee[http://www.emmys.tv/academy/committee-list Committee List] which oversees Emmys.com[http://www.emmys.org/atemmys/leadership/committeelist.php Academy Of Television Arts & Sciences], Retrieved on 2009-11-18. and five terms on its Interactive Media (now Emerging Media Programming) Peer Group Executive Committee.[http://www.emmys.tv/academy/committee-list Committee List]. He previously served on its Brand and Marketing Committee. Haikara was the Executive Producer of the web series Apathy Apartments and the feature film The Middle of the Middle. In 2010, he was inducted into the International Academy of Web Television.
Education
Jason Haikara was born and raised in St. Petersburg, Florida. After a one-year stint at Grahm Junior College in Boston, Massachusetts where he studied music engineering, Jason Haikara graduated with a B.A. in Speech Communication from the University of Miami, Coral Gables, Florida. At the University of Miami, Haikara was editor-in-chief of The Miami Hurricane student newspaper and a member of the student government entertainment committee.
Fox Broadcasting
Haikara started his entertainment career at Fox Broadcasting Company, rising through the network's Affiliate Marketing, National Media, and On-Air Planning departments. In 2000, while managing the scheduling of network promotion inventory in primetime and sports, including the World Series and the Super Bowl, he was appointed to the Harvard School of Public Health's Mentoring Media Workgroup.[http://www.rwjf.org/reports/grr/040878.htm Media Campaign Focuses National Attention on Mentoring], Robert Wood Johnson Foundation (2004-02). In 2001, Haikara was named network's senior vice president of on-air promotion scheduling, a newly created position [http://www.allbusiness.com/services/motion-pictures/4855833-1.html Executive Suite], The Hollywood Reporter (2001-07-27).
In his final years at FOX, 2004–2007, Haikara became senior vice president, Internet marketing and national promotions[http://www.thefreelibrary.com/Hilton+HHonors%28R%29+Offers+Exclusive+Online+Auction:+Members+Bid+Points...-a0133667235 Offers Exclusive Online Auction: Members Bid Points for a Trip to 2005 Teen Choice Awards], TheFreeLibrary.com reprinted from Business Wire (2005-06-30). and, then, senior vice president, marketing.[http://www.videoageinternational.com/articles/2004/05/article2.html Coming To A Store Near You: Network TV Promo], Cohen, Lucy VideoAgeInternational.com (2004-05-01). Haikara directed all aspects of the network's online and digital presence, including marketing, creative, original content and distribution During his tenure overseeing digital marketing, The Simpsons.com won a 2005 Webby nomination for Best Television Website [http://webbyawards.com/webbys/current.php?season=10#webby_entry_tv Webby Nominees] {{webarchive|url=https://web.archive.org/web/20060412184429/http://webbyawards.com/webbys/current.php?season=10 |date=2006-04-12 }}, Retrieved on 09-11-18. and Drive became the first series nominated for a Primetime Emmy Award under the Television Academy's new “broadband” eligibility guidelines for content which premiered on Fox.com.[https://www.variety.com/article/VR1117968898.html?categoryid=14&cs=1 'Drive' makes primetime Emmy history], Variety. Michael Schneider (2007-07-20), Retrieved on 2009-11-18. Haikara also managed cross-platform marketing campaigns which integrated network advertisers with primetime programs such as AOL and Ford's sponsorships of The O.C. and 24, respectively. In 2006, he was an Executive in Charge of Production of the Fox Fall Preview special.[http://www.inbaseline.com/project.aspx?project_id=183108 Fox Fall Preview Special], Retrieved on 2009-11-18.
Filmaka
In October 2007, Haikara was invited by Filmaka's then president and former chairman of Fox Entertainment Group Sandy Grushow to launch the company, which had just ended a year-long beta phase. Haikara oversaw marketing, publicity, creative development and production for the studio whose global filmmaking community created television and web series, feature films as well as content for ad agencies, media companies and major brands such as Cisco,[http://www.marketwire.com/press-release/Cisco-Systems-Inc-NASDAQ-CSCO-923662.html Cisco and Filmaka Announce Winners of the Digital Cribs Video Contest for Aspiring Filmmakers], Marketwire (2008-11-24). DIRECTV,[http://mediablips.dailyradar.com/story/directv_looks_for_advertising_outside_agency_model/ DirecTV Looks for Advertising Outside Agency Model] {{Webarchive|url=https://web.archive.org/web/20091212071900/http://mediablips.dailyradar.com/story/directv_looks_for_advertising_outside_agency_model/ |date=2009-12-12 }}, Adage.com (2009-3-19). FX Network,[https://www.wired.com/underwire/2008/04/ex-fox-boss-sco/ Ex-Fox Boss Scouts New Talent at Filmaka.com], Hart, Hugh Wired.com (08-04-21). Red Bull,[http://www.adweek.com/aw/content_display/news/agency/e3i2fc67cb358fbecf790b6184ad59e92d3 Red Bull Launches Content Competition], Mahmud, Shahnaz Adweek.com (2008-07-11). SABMiller[https://www.reuters.com/article/technologyNews/idUSN2033439320080421 Hollywood veterans build digital-age studio Filmaka], Gershberg, Michele Reuters (08-04-21). and SNICKERS.[http://www.chewtv.com/Pages/BlogArticle.aspx?articleid=151 Filmaka SNICKERS(R) Challenge], Retrieved on 2009-11-18. Filmaka's branded entertainment creative was featured in Lincoln and Ford Mustang commercials during the CBS broadcast of the 2009 Grammy Awards [https://archive.today/20130201131433/http://www.reuters.com/article/pressRelease/idUS53150+06-Feb-2009+PRN20090206 Lincoln Breaks from Traditional Advertising During 51st Grammy(R) Awards, Showcases...], Reuters (2009-2-06). and on NBC[http://www.screendaily.com/filmaka-teams-with-ford-jwt-for-mustang-short-film-contest/4041034.article Filmaka teams with Ford, JWT for Mustang short film contest] Kay, Jeremy ScreenDaily.com (2008-6-08). primetime, respectively.
In 2009, Filmaka's original web series The Ten Commandments of La Vida Loca won the Webby Award for Best Drama Series.[http://webbyawards.com/webbys/current.php?media_id=97&season=13#film_drama Webby Nominees Drama: Series], Retrieved on 2009-11-18.{{cite web|url=http://www.filmaka.com/tencommandments.php|title=The Ten Commandments of La Vida Loca|publisher=Filmaka|accessdate=25 November 2012}} Filmaka's first feature film was Swinging with the Finkels, written and directed by one of its community members Jonathan Newman, starring Martin Freeman and Mandy Moore.[http://www.screendaily.com/news/freeman-moore-start-filming-romantic-comedy-swinging-with-the-finkels/5004909.article Freeman, Moore start filming romantic comedy Swinging With The Finkels], Kay, Jeremy, Screendaily.com (2009-08-27).
MediaLink
In October 2010, Sandy Grushow once again recruited Haikara to join Michael Kassan and him at MediaLink, named by Forbes as one of America's Best Management Consultancy Firms. While at MediaLink, Haikara led one of the company's top-performing departments and advised clients in various industries on brand, content, and distribution partnerships, marketing strategies, and best-in-class operational practices.
References
{{Reflist|2}}
External links
- {{IMDb name|3503233}}
{{DEFAULTSORT:Haikara, Jason}}
Category:American businesspeople
Category:University of Miami alumni
Category:University of Miami School of Communication alumni
Category:People from St. Petersburg, Florida