Jeff Goodby
{{short description|American advertising executive}}
{{Infobox person
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| image = Jeff Goodby @ SXSW 2017 (cropped).jpg
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| caption = Goodby at South by Southwest 2017
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| nationality = American
| other_names =
| occupation = Advertising executive
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Jeff Goodby is an American advertising executive. He is among the co-founders and serves as co-chair of Goodby, Silverstein & Partners in San Francisco. Goodby is also a director and illustrator whose work has appeared in Time and Mother Jones.
Early life
Jeff Goodby grew up in Rhode Island. He graduated from Harvard University where he wrote for The Harvard Lampoon. Goodby became interested in advertising after not being able to find work in publishing. Goodby fashioned a resume in the likes of a mock encyclopedia entry on himself – written posthumously.{{cite web|url=http://www.inc.com/magazine/20040701/howididit.html |title=How I Did It: Jeff Goodby, Leading Your Company Article - Inc. Article |publisher=Inc.com |date=2004-07-01 |access-date=2011-08-13}} That landed him his first advertising job at J. Walter Thompson where he met mentor Hal Riney of Ogilvy & Mather.{{cite web|url=http://www.clioawards.com/festival/speaker.cfm?speaker_id=2 |title=CLIO Awards |publisher=CLIO Awards |date= |access-date=2011-08-13}}
Career
Goodby, Silverstein & Partners has on multiple occasions won Agency of the Year in Advertising Age{{cite web|last=Cuneo |first=Alice Z. |url=http://adage.com/article?article_id=123178 |title=From Goodby to Great: How Shop Built a 'Content House' | Print Edition - Advertising Age |publisher=Adage.com |date=2008-01-21 |access-date=2011-08-13}} Adweek{{cite web|last=Parpis |first=Eleftheria |url=http://www.adweek.com/aw/content_display/special-reports/agency-of-the-year/e3i55ff39a0bb8b6b74ef2d80fb85a8ac45 |title=2007 U.S. AOY: Goodby, Silverstein & Partners |publisher=Adweek |date= |access-date=2011-08-13}} and Creativity Magazine.{{cite web|url=http://creativity-online.com/news/agency-of-the-year-goodby-silverstein-partners/38987 |title=AGENCY OF THE YEAR: Goodby, Silverstein & Partners - The Editors Of Creativity - From Creativity |publisher=Creativity Online |date=2003-12-08 |access-date=2011-08-13}} The Museum of Modern Art has placed several of the company's ads into permanent rotation, including among others “got milk?” and the Budweiser Frogs{{cite web|url=http://www.sourceecreative.com/news.php?ID=3655 |title=News |publisher=SourceEcreative |date= |access-date=2011-08-13}}
Goodby served as the president of the Cannes Advertising Festival,{{cite web|url=http://www.mediawareonline.com/newsletter/cannes.htm |title=Media Trends - The Annual Budget Ritual |publisher=Mediawareonline.com |date=2002-01-22 |access-date=2011-08-13}} head judge of the Titanium Jury{{cite web|url=http://www.rga.com/news/release/2005/cannes-lions-2005 |title=Full-service interactive, digital advertising agency |publisher=R/GA |date= |access-date=2011-08-13}} and chaired judging the ANDYS.{{cite web|url=http://www.andyawards.com/|title=Home - ANDY Awards|website=ANDY Awards}} In 2006, Goodby was inducted into the Advertising Hall of Fame.{{cite web|url=http://www.oneclub.org/oc/hall_of_fame/good_silver/ |title= Jeff Goodby And Rich Silverstein|access-date=January 18, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20101228065412/http://www.oneclub.org/oc/hall_of_fame/good_silver/ |archive-date=December 28, 2010 }} Jeff Goodby and his fellow co-chairman Rich Silverstein were also highlighted in the 2009 documentary, “Art & Copy.{{cite web|url=http://artandcopyfilm.com/bios/ |title=Art & Copy Film / Subject Bios |publisher=Artandcopyfilm.com |date= |access-date=2011-08-13}}” In 2010, Adweek named him, along with Rich Silverstein, Executives of the Decade.{{cite web |url=http://www.bestofthe2000s.com/agency-executives-of-the-decade.html |title=AdweekMedia: Best of the 2000s - Agency Executives of the Decade |publisher=Best of the 2000s |access-date=2011-08-13 |url-status=dead |archive-url=https://web.archive.org/web/20110910100704/http://www.bestofthe2000s.com/agency-executives-of-the-decade.html |archive-date=2011-09-10 }}
Philanthropy
Goodby sits on the board of directors of the National Audubon Society.{{cite web|url=http://www.crainsnewyork.com/article/20130721/NONPROFITS/307219979/audubon-society-flying-high|title=Audubon Society flying high - Crain's New York Business|date=2 April 2017|publisher=|archive-url=https://web.archive.org/web/20170402131440/http://www.crainsnewyork.com/article/20130721/NONPROFITS/307219979/audubon-society-flying-high|archive-date=2017-04-02}}
References
{{Reflist}}
External links
- [http://www.goodbysilverstein.com/ Goodby, Silverstein & Partners official website]
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Category:American advertising executives