Jim Penman

Penman's mother, Margaret Moxham, was a teacher from Scone, NSW, who met Tom Penman at a Youth Hostel in Wales, while she was holidaying in the United Kingdom.Moolenschot, p. 1 The family emigrated to Australia in 1955 and eventually there were four children: Lynne, David (Jim), Chris and Gill. Tom Penman worked in different roles, including academic with the University of Adelaide and Chief Engineer at Carlton United Breweries.{{Cite book|title=Jim's book : the surprising story of Jim Penman, Australia's backyard millionaire|first=Catherine|last=Moolenschot |isbn=9780730368151|location=Milton, QLD|pages=6–9|oclc=1078404005|date = 2019-04-15}}

Penman attended Prince Alfred College in Adelaide, Sydney Church of England Grammar School and Melbourne Grammar, followed by an Honours Degree in history at La Trobe University.Moolenschot, pp. 1–26. In 1974, Penman commenced PhD degree studies at La Trobe University, under the supervision of June Philipp, who was part of a network of ethnographic historians called "the Melbourne Group"{{Cite web|url=https://www.themonthly.com.au/issue/2016/october/1475244000/tom-griffiths/reading-inga-clendinnen|url-access=registration|title=Reading Inga Clendinnen|last=Griffiths|first=Tom|date=2016-10-01|website=The Monthly|access-date=2019-11-09}} The PhD thesis looked at character as a key to understanding history.Moolenschot, pp. 26–41. Penman's thesis was initially rejected in 1981, although Penman's supervisor then suggested that he rewrite the methodology section of the thesis. Penman followed the suggestion, and the thesis was re-submitted in 1983 and subsequently accepted in April 1984,Moolenschot, p. 40. under the title 'Personality and Culture'.La Trobe University Library Catalogue At the time, the thesis did not attract any scholarly attention.Moolenschot, p. 41.

After the completion of his PhD in 1983, Penman gradually turned his part-time lawn mowing business into a franchising business, focussing on setting up and selling lawn-mowing rounds and taking on sub-contractors, rather than simply mowing lawns. Between 1983 and 1989, he sold around 100 rounds.

In 1988 VIP Home Services came into the market in Victoria, which prompted Penman to systemise his own processes and create the Jim's Mowing franchise. Penman states that his mandate is to be fanatical about service to both franchisees and customers. However, he has a reputation for becoming angry quickly and for "being a firer", with a high turnover at the Jim's Group national office. After firing his sister, the two have been estranged.

After launching the franchise business in 1989, Penman expanded to include additional industries. The first addition was cleaning services, and by 2012 the franchise model had been adapted to over 30 service industries. However, Penman's business model was also criticised in 2012 for being inappropriate for managing the large number of franchisees.{{cite web|url=http://www.afr.com/business/jims-fantastic-empire-20120808-jywxa|archive-url=https://web.archive.org/web/20171006060733/http://www.afr.com/business/jims-fantastic-empire-20120808-jywxa|last=Bleby|first=Michael|title=Jim's fantastic empire|date=9 August 2012|website=Australian Financial Review|archive-date=2017-10-06}}

During the COVID-19 pandemic in 2020, Penman was a critic of how Victoria's lockdown rules were applied to his franchisees, including encouraging them to continue work despite lockdown restrictions.{{cite news |last1=Gillespie |first1=Eden |title=Jim's Mowing founder under fire after encouraging franchisees to keep operating during Victoria's lockdown |url=https://www.sbs.com.au/news/the-feed/jim-s-mowing-founder-under-fire-after-encouraging-franchisees-to-keep-operating-during-victoria-s-lockdown |access-date=11 January 2021 |work=The Feed |publisher=SBS |date=5 August 2020}} In August he discussed the possibility of legal action against the Victorian government, and in October it was announced that about 700 Jim's Mowing franchisees were joining a class action led by Carbone Lawyers.{{cite web|url=https://www.northernstar.com.au/news/stupidity-jims-mowing-to-sue-for-millions/4089610/|title='Stupidity': Jim's Mowing to sue for millions|publisher=The Northern Star|author=Anthony Piovesan|date=31 Aug 2020}}{{cite web | url=https://www.northernstar.com.au/news/jims-mowing-joins-massive-class-action/4113988/ | title=Jim's Mowing joins massive class action | date=7 Oct 2020 | author=Anthony Piovesan | publisher=The Northern Star}} As of 2023, Jim’s Group has over 5,200 franchisees in Australia, New Zealand, Canada, and the United Kingdom.{{Cite web |last=Welch |first=Kalila |date=2023-11-27 |title='I know nothing about the beauty industry': The Jim's Mowing founder's new venture |url=https://mumbrella.com.au/i-know-nothing-about-the-beauty-industry-the-jims-mowing-founders-new-venture-808345 |access-date=2024-02-19 |website=Mumbrella |language=en-US}}

In 2006, Penman began funding his own research projects to further the ideas he laid out in his PhD thesis. The initial $500,000 in 2006{{Cite web |last=Gibson |first=Rachel |date=2006-09-16 |title=Weird science or the Jim workout our bodies need? |url=https://www.theage.com.au/national/weird-science-or-the-jim-workout-our-bodies-need-20060916-ge35ck.html |access-date=2019-09-17 |website=The Age |language=en}} had grown to approximately a million per year by 2017 according to Penman, with him aiming to increase that to 3 million per year.{{Cite web |date=2017-01-03 |title=How biohistory affects human nature |url=https://www.hgi.org.uk/resources/delve-our-extensive-library/interviews/how-biohistory-affects-human-nature |access-date=2019-09-18 |website=Human Givens Institute |language=en}} By 2025, the annual research spending had reached approximately $3 million.{{cite web|url=https://jims.net/how-jim-penman-built-the-jims-group-empire-and-found-his-true-purpose/|title=How Jim Penman Built the Jim’s Group Empire and Found His True Purpose|date=26 March 2025|access-date=3 April 2025}} The intended application of the research being to halt his predicted economic and moral decline of the West, with subsequent takeover by China and then a unified Africa.

In 2015, Penman self-published Biohistory and Biohistory: The Decline and Fall of the West, both of which focus on epigenetics.{{Cite web|url=https://www.theage.com.au/national/weird-science-or-the-jim-workout-our-bodies-need-20060916-ge35ck.html|title=Weird science or the Jim workout our bodies need?|last=Gibson|first=Rachel|date=2006-09-16|website=The Age|language=en|access-date=2019-09-17}}{{cite web|url=http://www.afr.com/leadership/entrepreneur/were-all-doomed-jims-mowing-founder-jim-penman-20150507-ka1ah|title='We're all doomed': Jim's Mowing founder Jim Penman|date=8 May 2015}} In Biohistory: The Decline and Fall of the West, Penman argues that disparities between populations cannot be solely attributed to genetic differences. He suggests that although humans share genetic similarities, variations in wealth, creativity, political systems, and other factors can be understood through epigenetics—the study of how environmental factors influence gene activity. Penman believes that changes in temperament over time are a primary cause of societal differences, and that human behavior and traits are shaped by how genes are expressed, rather than by the genetic code alone.{{cite book|title=Biohistory: Decline and Fall of the West|author-first=Jim|author-last=Penman|publisher=Cambridge Scholars Publishing|pages=22-23|isbn=978-1443871303}}

Penman rejects the idea that genetic differences account for disparities between groups, emphasizing the genetic similarity of humans. He notes that historically, groups such as the ancient Greeks and Romans considered northern Europeans inferior, and similar beliefs were held about Africans compared to Europeans, as well as about women compared to men. In Penman's view, these beliefs were incorrect, and he argues that differences between populations are better explained by epigenetics.

While Penman's views have been subject to criticism,{{Cite web|url=https://www.afr.com/rear-window/how-jim-penman-made-enough-money-to-be-taken-seriously-20190513-p51mqk|title=How Jim Penman made enough money to be taken seriously|date=2019-05-13|website=Australian Financial Review|language=en|access-date=2019-09-17}}{{Cite journal|last=Patel|first=Josh|date=2017-04-30|title=The 'Biological Turn' in History Writing|journal=Exchanges: The Interdisciplinary Research Journal|volume=4|issue=2|pages=280–297|doi=10.31273/eirj.v4i2.165|issn=2053-9665|doi-access=free}} he clarifies that he rejects the idea that genetics alone explains differences between groups. He stresses the role of epigenetics in shaping behavior and societal development and attributes misunderstandings about this topic to general confusion regarding the science of epigenetics.{{Cite book |url=https://jims.net/wp-content/uploads/2021/10/Biohistory-Character.pdf |title=Epigenetics and Character : The biology behind history |date=October 2021 |publisher=The Biohistory Foundation}}

Penman stated that after his PhD thesis was rejected, he could not get an academic post and had to self-fund his research interests. However, in 2006 he began funding research at La Trobe University's School of Psychological Science under Tony Paolini based on the theories in his books.{{Cite web |last= |date=2016-12-14 |title=Our Governance |url=https://isn.edu.au/our-institute/governance-2/ |archive-url=https://web.archive.org/web/20200227021820/https://isn.edu.au/our-institute/governance-2/ |archive-date=2020-02-27 |access-date= |website=ISN Psychology College |language=en-US}} His primary research collaborator, Paolini, said "I think, basically, Jim has a lot of ideas and I, as a scientist, help to funnel those ideas into testable hypotheses". As part of this work with La Trobe, Penman has co-authored some articles on calorie restriction in rats.{{Cite journal|last1=Levay|first1=Elizabeth A.|last2=Govic|first2=Antonina|last3=Penman|first3=Jim|last4=Paolini|first4=Antonio G.|last5=Kent|first5=Stephen|date=2007-12-05|title=Effects of adult-onset calorie restriction on anxiety-like behavior in rats|journal=Physiology & Behavior|volume=92|issue=5|pages=889–896|doi=10.1016/j.physbeh.2007.06.018|issn=0031-9384|pmid=17673267|s2cid=28041382}}{{Cite journal|last1=Govic|first1=Antonina|last2=Levay|first2=Elizabeth A.|last3=Hazi|first3=Agnes|last4=Penman|first4=Jim|last5=Kent|first5=Stephen|last6=Paolini|first6=Antonio G.|date=2008-06-26|title=Alterations in male sexual behaviour, attractiveness and testosterone levels induced by an adult-onset calorie restriction regimen|journal=Behavioural Brain Research|volume=190|issue=1|pages=140–146|doi=10.1016/j.bbr.2008.02.013|issn=0166-4328|pmid=18367259|s2cid=25162204}}{{Cite journal|last1=Govic|first1=Antonina|last2=Kent|first2=Stephen|last3=Levay|first3=Elizabeth A.|last4=Hazi|first4=Agnes|last5=Penman|first5=Jim|last6=Paolini|first6=Antonio G.|date=June 2008|title=Testosterone, social and sexual behavior of perinatally and lifelong calorie restricted offspring|journal=Physiology & Behavior|volume=94|issue=3|pages=516–522|doi=10.1016/j.physbeh.2008.03.007|issn=0031-9384|pmid=18456293|s2cid=26642295}}{{Cite journal|last1=Levay|first1=Elizabeth A.|last2=Tammer|first2=Amanda H.|last3=Penman|first3=Jim|last4=Kent|first4=Stephen|last5=Paolini|first5=Antonio G.|date=May 2010|title=Calorie restriction at increasing levels leads to augmented concentrations of corticosterone and decreasing concentrations of testosterone in rats|journal=Nutrition Research (New York, N.Y.)|volume=30|issue=5|pages=366–373|doi=10.1016/j.nutres.2010.05.001|issn=1879-0739|pmid=20579529}} In 2017, he founded the Institute for Social Neuroscience (ISN) Psychology, a private research institute and tertiary education provider in which Penman was the sole member of the Board of Directors, and a member of the Academic Board along with Paolini.

His intended future research includes the behavioral and physiological benefits of mild food shortage (without restricting food) on adverse epigenetic effects of early environment{{Cite web |title=BioHistory Research |url=https://biohistory.org/the-research/ |access-date=2022-10-30 |website=Biohistory |language=en-AU}} and a drug to make people more focused, more hard working, more intelligent and creative.

Penman has been married four times and has 10 children. He was an atheist up to his conversion to Christianity in 1979Moolenschot, pp. 10, 34. and he describes himself as an evangelical Christian.{{Cite web|url=https://www.news.com.au/finance/business/other-industries/how-david-jim-penman-from-jims-mowing-made-his-fortune/news-story/1bb2cf529ade4cbf47ff19f99be75edd|title=How 'Jim' Penman from Jim's Mowing made his fortune|date=2019-03-01|website=NewsComAu|access-date=2019-09-17}}{{Cite web|url=https://www.families.org.au/broadcasts/god-history-and-jims-mowing-i|title=God, History And Jim's Mowing I|date=2016-07-14|website=Focus on the Family Australia|language=en|access-date=2019-09-17}}{{cite podcast|url=https://www.acc.edu.au/podcast/jim-penman/|title=Episode 04: Jim Penman|website=Australian Christian College|publisher=The Inspiration Project.|last=Corr|first=Brendan|date=2020-03-18}} He attended a conservative creationist church, although he himself is an evolutionist.Moolenschot, p. 45. He is currently a member of Crossway Baptist Church.{{Cite web |title=Crossway Business Gathering |url=https://www.crossway.org.au/event/crossway-business-gathering/ |access-date=2024-02-19 |website=Crossway Baptist Church, Burwood East, Melbourne |language=en-US}}

• J. Penman (1992) The Cutting Edge: Jim's Mowing, a Franchise Story {{ISBN|0850915171|9780850915174}}
• J. Penman (1998) Surprised by Success: The Very Australian Story of Jim's Mowing {{ISBN|0646912526|9780646912523}}
• J. Penman (2003) What Will They Franchise Next?: The Story of Jim's Group {{ISBN|9780975113202}}
• J. Penman (2013) Selling by Not Selling: From $24 to a Turnover of $24 Million {{ISBN|0646360736|9780646360737}}
• J. Penman (2022) Every Customer a Fan: The Story of Jim’s Group {{ISBN|9781669645573}}

• Jim Penman (1992) The Hungry Ape: Biology And The Fall Of Civilisations {{ISBN|9780646078571}}
• J. Penman (2015) Biohistory: Decline and Fall of the West, Cambridge Scholars {{ISBN|978-1443871303}}{{cite web|title=Review: 'Biohistory — Decline and Fall of the West'|url=http://www.digitaljournal.com/science/review-biohistory-decline-and-fall-of-the-west/article/445455|publisher=Digital Journal|access-date=22 March 2018|date=2 October 2015}}
• J. Penman (2015) Biohistory, Cambridge Scholars {{ISBN|978-1443871655}}
• J. Penman (2021) Epigenetics and Character: The Biology Behind History, The Biohistory Foundation

• J. Penman (2022) Every Customer a Fan: The Story of Jim’s Group (read by Les Horovitz) {{ISBN|9781669645573}}

• [https://jims.net/ jims.net] - company website
• [https://jimpenman.com.au/ www.jimpenman.com.au] - personal website

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Category:1952 births

Category:Living people

Category:People from Stourbridge

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Category:Australian non-fiction writers

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