Joox
{{Short description|Streaming music service developed by Tencent}}
{{for|the video link site|Joox (video streaming)}}
{{EngvarB|date = May 2022}}
{{Infobox website
| name = Joox
| logo = JOOX font logo.svg
| logo size =
| screenshot =
| screenshot size =
| caption = Screenshot of JOOX Web app
| foundation = {{start date and age|2015|1|df=yes}}
| location_city = Guangdong
| owner = Tencent
| industry = Music, podcast, and video
| language = English, Traditional Chinese, Simplified Chinese, Burmese, Indonesian, Malay, Thai
| type = Music streaming
| homepage = {{URL|www.joox.com}}
{{url|www.joox.co.za}}
}}
Joox (stylised in all caps) is a music streaming service owned by Tencent, launched in January 2015.{{Cite news|url=https://www.digitalnewsasia.com/personal-tech/wechat-tencent-enters-music-streaming-fray-with-joox|title=WeChat's Tencent enters music-streaming fray with Joox|date=2015-06-30|work=Digital News Asia|access-date=2018-01-24|language=en}} Joox is the biggest music streaming app in Asian markets such as Hong Kong, Macau, Indonesia, Malaysia, Myanmar, Thailand and also in South Africa before it was shut down in early 2022. Joox is a freemium service, providing most of its songs free, while some songs are only available for premium users, offered via paid subscriptions or by doing different tasks offered.{{Cite news|url=http://technode.com/2017/01/03/tencents-joox-uses-curated-playlists-to-dominate-music-streaming-in-southeast-asia/|title=Tencent's JOOX uses curated playlists to dominate music streaming in Southeast Asia · TechNode|date=2017-01-03|work=TechNode|access-date=2018-01-24|language=en-US}}{{Cite web|url=https://medium.com/the-tech-growth/joox-the-complete-free-legal-music-streaming-apps-87f490019c3a|title=JOOX : The Complete, Free, & Legal Music Streaming Apps|last=Halim|first=Billy|date=2015-12-27|website=Medium|access-date=2018-01-24}}
In 2017, Joox launched their service in South Africa, their first non-Asian market which for an unknown reason later shut down five years later.{{Cite news|url=https://stuff.co.za/meet-joox-wechats-music-streaming-service-thats-now-south-africa/|title=Meet Joox, South Africa's newest music streaming service - Stuff|date=2017-07-04|work=Stuff|access-date=2018-01-24|language=en-US|archive-date=2018-01-25|archive-url=https://web.archive.org/web/20180125020421/https://stuff.co.za/meet-joox-wechats-music-streaming-service-thats-now-south-africa/|url-status=dead}} The service now accounts for more than 50% of all music streaming app downloads in their Asian markets.{{cite web |url= http://technode.com/2016/12/22/tencent-sanook/|title= [Update] Sanook Online Rebranded To Tencent Thailand|first= Emma|last= Lee|date= December 22, 2016|access-date= January 2, 2017|work= TechNode}}{{Cite web|url=https://www.mckinsey.com/~/media/mckinsey/industries/media%20and%20entertainment/our%20insights/digital%20musics%20asian%20beat/the-beat-of-progress-the-rise-of-music-streaming-in-asia.ashx|title=The beat of progress: The rise of music streaming in Asia|last=Bundgaard, Karlsson, Lau, Pereira|first=Tycen, Axel, Alan, Andrew|date=November 2016|website=Digital McKinsey|access-date=2018-01-24|archive-date=2019-01-09|archive-url=https://web.archive.org/web/20190109090536/https://www.mckinsey.com/~/media/mckinsey/industries/media%20and%20entertainment/our%20insights/digital%20musics%20asian%20beat/the-beat-of-progress-the-rise-of-music-streaming-in-asia.ashx|url-status=dead}} The number of music-streaming users in Hong Kong, Macau, Malaysia, Thailand, Myanmar and Indonesia was expected to reach 87 million by 2020.{{Cite news|url=https://www.wsj.com/articles/apple-spotify-face-upstart-rival-in-streaming-music-chinas-tencent-1481875174|title=Apple, Spotify Face Upstart Rival in Streaming Music: China's Tencent|last1=Lin|first1=Liza|date=2016-12-16|work=Wall Street Journal|access-date=2018-01-24|last2=Kim|first2=Yun-Hee|language=en-US|issn=0099-9660}}
Background
Before the emergence of Joox, Tencent owned QQ Music, one of the largest music streaming and download service in China. In 2015, they introduced Joox as their expansion of music services to overseas market instead of mainland China, starting first in Hong Kong.{{Cite news|url=http://www.scmp.com/tech/china-tech/article/2046842/tencents-joox-music-streaming-service-proves-hit-across-asia|title=Tencent's Joox music streaming service proves a hit across Asia|work=South China Morning Post|access-date=2018-01-24|language=en}}
Instead of providing free services by playing audio ads to users like Spotify, another major music service,{{Cite news|url=http://www.campaignasia.com/article/joox-we-dont-believe-in-conversion-through-audio-ads/433991|title=Joox: We don't believe in conversion through audio ads|work=Campaign Asia|access-date=2018-01-24}} Joox focused on banner ads, splash ads and other advertising methods such as category playlists and in-app skins.{{Cite news|url=http://www.marketing-interactive.com/joox-makes-its-connected-audience-available-to-marketers/|title=JOOX makes its connected audience available to marketers|last=Staff|work=Marketing Interactive|access-date=2018-01-24|language=en-US}} They claimed it as a success.{{Cite web|url=https://www.warc.com/newsandopinion/news/joox_bucks_audio_trend/38241|title=Joox bucks audio trend {{!}} WARC|website=www.warc.com|language=en|access-date=2018-01-24}} Joox offered their premium VIP access to DStv subscribers free of charge. DStv is the sister company to Tencent and is the primary pay-TV provider in South Africa.{{Cite news|url=https://www.dstv.com/en-za/news/get-joox-with-dstv-20181012|title=Get JOOX With DSTV|work=Multichoice RPilodia|access-date=2018-10-16|language=en-US|archive-date=2018-10-17|archive-url=https://web.archive.org/web/20181017001728/https://www.dstv.com/en-za/news/get-joox-with-dstv-20181012|url-status=dead}} In November 2021, it was announced that Joox will stop streaming in South Africa in March 2022.
See also
- QQ Music - Tencent's China market music service
References
{{Reflist}}
{{Tencent Holdings}}
{{Music streaming services}}
Category:Music streaming services
Category:2015 establishments in China
Category:2015 establishments in Hong Kong
{{China-music-stub}}