Login
Login

Joseph Magnin

{{short description|High-end department store}}

{{More footnotes|date=April 2009}}

File:Joseph Magnin Department Store Final Logo.png

File:Fashion Square Joseph Magnin.jpg]]

The Joseph Magnin Company was a high-end specialty department store founded in San Francisco, California, by Joseph Magnin, 4th son of Isaac Magnin founder of the I. Magnin department store. Joseph Magnin Co. and I. Magnin Co. were rivals.

History

File:The San Francisco Examiner Sun Jul 21 1918.jpg

In 1913, Joseph Magnin left I. Magnin & Co. and bought into a partnership of the Newman-Levinson store, which changed its name to Newman-Magnin{{cite news |title=Jos. Magnin Leaves Firm |url=https://www.newspapers.com/clip/60951466/joseph-magnin-leaves-firm/ |publisher=San Francisco Examiner |date=June 8, 1913}} and in 1919 to Joseph Magnin Co.

The store was located at the corner of Stockton and O'Farrell Streets. At the time, I. Magnin Co. was located at Grant and Geary Streets. However in 1948 when I. Magnin built the new flagship store at Stockton and Geary streets, the two flagship stores were less than a block apart. Initially Joseph Magnin was a midrange purveyor of apparel and millinery and was viewed as a second-rate I. Magnin. Within the garment industry, Joseph Magnin Co. was known as "the other Magnin". For many years Joseph Magnin Co. operated in the shadows of I. Magnin. I. Magnin had many established providers of better fashions and demanded exclusivity. Vendors were barred from selling to Joseph Magnin if they wished to continue to do business with I. Magnin. To partially address this, Joseph Magnin rented the vacant 4th floor of the Stockton/O'Farrell store for a number of years to newly emerging local talent, the designer/manufacturer Eleanor Green,{{cite web |author=Dr. Benjamin Deitch and Eleanor Green |date=June 19, 2017 |via=Facebook |title=Eleanor Green's design studio and factory in the 4th floor of the then sole and original Joseph Magnin store @ Stockton and O'Farrel [sic], The City circa 1948 ... |url=https://www.facebook.com/178125305558276/photos/rpp.178125305558276/1367566573280804/?type=3&theater}} for her design studio and factory.

Joseph Magnin at times did use consumer confusion on the Magnin name to their advantage by calling the store J. Magnin in signage, advertisements, and store bags. The store also self identified as JM.

=Post-war era=

After World War II, under the leadership of Joseph's son Cyril Magnin, the Joseph Magnin Co. went more upscale and began courting the younger woman's market. JM advertisements were distinctive as being glamorous, sophisticated, trendy and youthful. One newspaper ad went to print without the Magnin name. Cyril was furious until he was told the item had sold out since everyone knew it was a JM ad. Marilyn Monroe purchased the suit she wore when she married Joe DiMaggio in 1954 at JM. As of 1960 the store was one of the first in San Francisco to employ Asian-Americans in customer service.{{Citation needed|date=April 2009}}

In 1967, JM was responsible for buying Lynda Bird Johnson's trousseau.

The store also included the "Wolves' Den" department for men only. Men could shop in a clublike area while seated, served martinis, smoking cigars, and being shown merchandise by JM's most attractive women.

=Sale and Demise=

In 1969, Cyril Magnin arranged for the Joseph Magnin Co. to be purchased by Amfac, Inc. of Hawaii.{{cite news |url=https://www.proquest.com/docview/156092441 |title=Joseph Magnin to Be Acquired by Amfac Inc. |newspaper=Los Angeles Times |date=January 17, 1969 |page=F16 |author= |url-access=subscription |id={{ProQuest|156092441}}}} Amfac owned Liberty House, among other stores on the West Coast and Hawaii. Cyril remained the chairman of the board of JM. Joseph Magnin grew to a chain of 32 stores. In 1977, Amfac sold Joseph Magnin Co. to investors led by the Hillman Company and Gibbons, Green & Rice.{{Cite news |title=Joseph Magnin Stores Sold |work=Orange County Register |location=Santa Ana, Calif. |date=1977-11-19 |url=https://www.newspaperarchive.com/us/california/santa-ana/santa-ana-orange-county-register/1977/11-19/page-19/joseph-magnin-amfac?psb=date&page=2&ndt=ex&py=1977&search=y |via=Newspaper Archive |accessdate=2018-04-22}} Hillman sold the stores in 1982; in 1984, Joseph Magnin Co. filed for bankruptcy and closed its stores.{{Cite news |title=Joseph Magnin stores sold |work=Orange County Register |location=Santa Ana, Calif. |date=1982-12-09 |url=https://www.newspaperarchive.com/us/california/santa-ana/santa-ana-orange-county-register/1982/12-09/page-111/joseph-magnin-hillman?psb=date&page=1 |via=Newspaper Archive |accessdate=2018-04-22}}{{cite news |url=https://www.proquest.com/docview/153969857 |title=Joseph Magnin Closes All 24 Stores and Files Bankruptcy Petition |newspaper=Los Angeles Times |date=September 18, 1984 |pages=E1–E2 |last=Yoshihara |first=Nancy |url-access=subscription |id={{ProQuest|153969857}}}}{{Cite news |title=J. Magnin closes, files for bankruptcy |work=The San Diego Union-Tribune |date=1984-09-18 |url=http://infoweb.newsbank.com/resources/doc/nb/news/11792F645D1AC97F?p=NewsBank |via=NewsBank |accessdate=2018-04-22}}

South Coast Plaza store

The two-story Joseph Magnin store in South Coast Plaza, in Orange County, California, (branch #30), opened in the mall's Carousel Court on March 14, 1968. This store was notable for its original architect, Frank Gehry, and the architects and designers who worked on its 1979 renovation. Architects Massimo and Lella Vignelli, and Gere Kavanaugh designed some of the store interiors, including the in-store restaurant, Le Soupçon, which featured a plethora of market umbrellas. The renovation was a poster child of then-CEO Edward Gorman's effort to "breathe new life" into its stores at the end of the 1970s. The Los Angeles Times remarked: "The Costa Mesa store--remodeled and reopened last month, is that prototype. Its {{convert|27000|sqft|sqm}} were designed … to reflect JM's focus on the unique and contemporary, with shelf units, counters, even dressing rooms on wheels for flexibility in arranging merchandise, lighting on interchangeable ceiling tracks, and a "meandering" path laid out through the departments instead of in the standard grid pattern."{{cite news |last1=Diamond |first1=Susan J |title=New Joseph Magnin Chief Hopes to Pump Some Old Life Back into Firm |url=https://www.newspapers.com/clip/60846770/new-joseph-magnin-chief-hopes-to-pump/ |accessdate=October 10, 2020 |work=Los Angeles Times |date=November 18, 1979}}

Branches

Joseph Magnin had as many as 49 stores at one point, and 24 by the time of bankruptcy and closure.{{Cite web|url=https://drive.google.com/file/d/1i7LDJr0eqMUI1jYX1Su5hsbBkw03UKIX/view?usp=sharing&usp=embed_facebook|title=josephmagnin_storelist_peak.jpg|website=Google Docs}}{{Cite web|url=https://www.newspapers.com/clip/60850174/joseph-magnin-store-list-1979/|title=Joseph Magnin Store List 1979|date=April 23, 1979|pages=143|via=newspapers.com}}

Stores included:

=San Francisco=

=Rest of the [[San Francisco Bay Area]]=

=[[Sacramento metropolitan area]]=

=Other Northern California=

=Southern California=

=Nevada=

=Denver=

=Elsewhere=

References

{{reflist}}

=Sources=

  • Birmingham, Nan Tilson, Store, 1978, {{ISBN|978-0-399-11899-9}}.
  • Frick, Devin, I. Magnin & Co. A California Legacy, 2000, {{ISBN|978-0-9663493-1-3}}
  • Hendrickson, Robert, The Grand Emporiums, 1980, {{ISBN|978-0-8128-6092-4}}
  • Magnin, Cyril and Robins, Cynthia, Call Me Cyril, 1981, {{ISBN|978-0-07-039492-6}}
  • Mullane, James Thomas, A Store to Remember, 2007, {{ISBN|978-0-9788513-0-9}}
  • Steger, Pat, "A Fitting Tribute", San Francisco Chronicle, April 6, 1999

Category:1915 establishments in California

Category:1984 disestablishments in California

Category:Companies based in San Francisco

Category:Defunct companies based in the San Francisco Bay Area

Category:Defunct department stores based in the San Francisco Bay Area

Category:Retail companies disestablished in 1984

Category:Retail companies established in 1915

Category:Union Square, San Francisco