July Systems

{{Short description|American software company}}

{{Infobox company

| name = July Systems

| logo =

| founded = {{Start date and age|2001|07|01}}

| location = Burlingame, California, USA

| founder = Rajesh T.S. Reddy

| key_people = {{unbulleted list|Rajesh T.S. Reddy|(Founder)|BJ Arun|(CEO)}}

| industry = Business analysis, Software, Location-based service

| website = {{URL|https://julysystems.com}}

}}

July Systems is a Burlingame, California based software provider founded in 2001.{{cite web | url=https://www.huffingtonpost.com/james-grundvig/july-in-the-mobile-cloud_b_2957578.html | title=July in the Mobile-Cloud: Interview With July Systems' CEO Rajesh Reddy | publisher=HuffPost News | date=28 May 2013 | author=James Grundvig}} The company offers cloud-based SaaS platform, called Proximity MX,{{cite web | url=http://www.lsainsider.com/no-app-needed-how-july-systems-offers-location-intelligence-to-enterprises/archives#sthash.X5Cwk1js.281N8tDv.dpbs| title=App Downloads Aren't a Barrier to Location Intelligence for July Systems | publisher=LSA Insider | date=27 Oct 2016 | author=Joe Morsello}} that provides location analytics and deliver contextually relevant communication to visitors in a building.{{cite web | url=http://www.industrytap.com/location-based-services-lbs-beginning-improve-bottom-line/40994| title=Location Based Services (LBS) Beginning to Improve the Bottom Line | publisher=Industry Tap Into News | date=22 Feb 2017 | author=David Russell Schilling}}{{cite web | url=http://editionanalyst.com/global-wifi-analystics-solution-market-2018-purple-england-july-systems-us-zebra-technologies-us-euclid-us/| title=Global WiFi Analystics Solution Market 2018 – Purple (England), July Systems (US), Zebra Technologies (US), Euclid (US) | publisher=Edition Analyst | date=9 Jan 2018 | author=James Gordern}}

History

July Systems was founded by Rajesh T.S. Reddy.{{cite web | url= http://archive.outlookbusiness.com/article_v3.aspx?artid=265312 | title=July Systems founder Rajesh TS Reddy says his company's revenues are growing 200% annually. | publisher=outlookbusiness News | date=15 March 2010}} The company’s initial offering, MIX (mobile internet experience), was a first-generation mobile publishing platform that offered features like cross-platform publishing and distribution. The patented software, MIX, streamed Indian Premier League{{cite web | url=http://www.mobiletor.com/july-systems-to-bring-ipl-on-mobile-internet/| title=July Systems to bring IPL on mobile internet | publisher=MobileTor | date=4 May 2010 | author=Harsimran Julka}} matches clip-by-clip using the existing 2G bandwidth, with in-house techies-cum-sports enthusiasts adding live ball-by-ball commentary.{{cite web | url=https://economictimes.indiatimes.com/tech/ites/bangalore-based-july-systems-leads-in-tech-for-live-streaming-on-cell/articleshow/5887635.cms| title=Bangalore-based July Systems leads in tech for live streaming on cell | publisher=The Economic Times News | date=4 May 2010 | author=Harsimran Julka}}

In December 2010, July Systems won the Mobile Excellence Awards (MEA).{{cite web | url=http://www.studiodaily.com/2010/12/mobile-excellence-awards-honors-top-mobile-content-companies | title=Mobile Excellence Awards Honors Top Mobile Content, Companies | publisher=StudioDaily News | date=13 December 2010 | author=Debra Kaufman}}

In 2012, July launched a retail edition of Mi, a cloud-platform studio for marketers to create and manage rich, customizable mobile promotions. The Mi Platform Studio visual tool allowed marketers to quickly create localized and short term promotions.{{cite web | url=https://www.nextbigwhat.com/july-systems-launches-retail-edition-of-mi-platform-studio-297/| title=July Systems Launches Retail Edition of Mi Platform Studio, Targets Marketers | publisher=NextBigWhat News | date=29 February 2012 | author=NextBigWhat}}

On 23 July 2013, July systems was selected by AlwaysOn as one of the AlwaysOn Global 250 companies to watch.{{cite web | url=http://developeriq.in/news/2013/jul/17/july-systems-selected-by-alwayson-as-one-of-the-al | title=July Systems Selected by AlwaysOn as One of the AlwaysOn Global 250 Companies to Watch | publisher=Developer IQ | date=17 July 2013 | author=Shruthi S}}

In April 2014, July Systems appointed B.J. Arun as chief executive officer.{{cite web | url= https://www.medianama.com/2014/04/223-july-systems-2-1m-funding/ | title= July Systems raises $2.1M funding; Appoints BJ Arun as new CEO| publisher=Medianama News | date=8 April 2014 | author=Vikas SN}}

On June 19, 2018, Cisco Systems announced its intent to acquire July Systems.{{cite web | url=https://blogs.cisco.com/news/cisco-announces-corporate-news-062018 | title=Cisco Announces Intent to Acquire July Systems| publisher=Cisco Blogs | date=19 June 2018 | author=Rob Salvagno}}{{cite web | url=https://techcrunch.com/2018/06/19/cisco-buys-july-systems-to-bring-digital-experience-to-the-real-world/| title=Cisco buys July Systems to bring digital experience to the real world| publisher=TechCrunch | date=19 June 2018 | author=Ron Miller}} The deal was completed in August 2018{{cite news |last1=Hennessy |first1=Sean |title=Cisco Completes Acquisition of July Systems, Inc. |url=https://updata.com/cisco-completes-acquisition-of-july-systems-inc/ |access-date=15 January 2024 |work=Updata Partners |date=1 August 2018}} and July Systems was subsequently integrated into Cisco DNA Spaces.{{cite news |title=CBRE, Aruba, Cisco, And Mist Drive Experience-Based Networking |url=https://www.forbes.com/sites/moorinsights/2019/02/13/cbre-aruba-cisco-and-mist-drive-experience-based-networking/ |access-date=15 January 2024 |work=Forbes |language=en}}

References