KMLM-FM

The station first signed on July 4, 1984 on the 107.1 MHz frequency as KLOI.{{cite magazine |url=https://worldradiohistory.com/hd2/IDX-Business/Annuals/Archive-BC-YB-IDX/80s-OCR-YB/1986-YB/1986-BC-YB-OCR-Page-0112.pdf |title=Directory of Radio Stations in the United States and Canada |magazine=Broadcasting Cablecasting Yearbook 1986 |publisher=Broadcasting Publications Inc. |page=B-28 |date=1986 |access-date=April 10, 2021 }} In 1987, the station changed its call sign to KOSZ{{cite magazine |url=https://worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/80s/87/RR-1987-05-01-OCR-Page-0017.pdf |title=Call Sign Changes |magazine=Radio & Records |page=17 |date=May 1, 1987 |access-date=April 10, 2021 }} and moved to 107.3 MHz.{{cite magazine |url=https://worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/87-OCR/BC-1987-05-04-OCR-Page-0087.pdf |title=Facilities Changes |magazine=Broadcasting |page=87 |date=May 4, 1987 |access-date=April 10, 2021 }} In November 1988, R&L Broadcasters sold KOSZ to P-B Broadcasting for $1.225 million. At the time of the sale, the station aired an adult contemporary music format.{{cite magazine |url=https://worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/80s/88/RR-1988-11-25-OCR-Page-0008.pdf |title=Osborn Sells Pennsylvania Combo For $12 Million |magazine=Radio & Records |page=8 |date=November 25, 1988 |access-date=April 10, 2021 }} The new owner changed the call letters to KWCD the following year.{{cite magazine |url=https://worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/89-OCR/BC-1989-02-13-OCR-Page-0104.pdf |title=Call Letters |magazine=Broadcasting |page=104 |date=February 18, 1989 |access-date=April 10, 2021 }} KWCD went silent in November 1991.{{cite magazine |url=https://worldradiohistory.com/hd2/IDX-Business/Magazines/M-Street-Journal-IDX/IDX/M-Street-1991-11-OCR-Page-0015.pdf |title=Format Changes |magazine=The M Street Journal |publisher=M Street Corporation |location=Alexandria, Virginia |volume=8 |issue=46 |page=1 |date=November 18, 1991 |access-date=April 10, 2021 |issn=1052-7109 }} In April 1992, Westcom Communications, headed by Kathleen Phalen who originally purchased the station in 1988, sold KWCD back to R&L Broadcasters for $378,000.{{cite magazine |url=https://worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/90s/92/RR-1992-04-24-OCR-Page-0006.pdf |title=Conrad Claims Control Of Cleveland Classic For $1.8 Million |magazine=Radio & Records |page=6 |date=April 24, 1992 |access-date=April 10, 2021 }} R&L installed a country music format{{cite magazine |url=https://worldradiohistory.com/hd2/IDX-Business/Magazines/M-Street-Journal-IDX/IDX/M-Street-1992-05-OCR-Page-0001.pdf |title=Format Changes |magazine=The M Street Journal |publisher=M Street Corporation |location=New York City |volume=9 |issue=18 |page=1 |date=May 4, 1992 |access-date=April 10, 2021 |issn=1052-7109 }} and changed the call sign to KIXT (later adjusted to KIXT-FM).{{cite magazine |url=https://worldradiohistory.com/hd2/IDX-Business/Magazines/M-Street-Journal-IDX/IDX/M-Street-1992-06-OCR-Page-0003.pdf |title=Call Letter Changes |magazine=The M Street Journal |publisher=M Street Corporation |location=New York City |page=3 |date=June 3, 1992 |access-date=April 10, 2021 |issn=1052-7109 }} In June 1997, R&L sold KIXT-FM to Photosphere Broadcasting LLC for $900,000; this transaction brought the station under common ownership with KSLY-FM, KSTT-FM, and KXFM.{{cite magazine |url=https://worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/90s/97/RR-1997-06-13-OCR-Page-0006.pdf |title=Children's Broadcasting Goes (To) Global |magazine=Radio & Records |page=6 |date=June 13, 1997 |access-date=April 10, 2021 }} After going silent in December 1997,{{cite magazine |url=https://worldradiohistory.com/hd2/IDX-Business/Magazines/M-Street-Journal-IDX/IDX/M-Street-1997-12-OCR-Page-0023.pdf |title=Format Changes & Updates |magazine=The M Street Journal |publisher=M Street Corporation |location=Madison, Tennessee |volume=14 |issue=50 |page=1 |date=December 17, 1997 |access-date=April 10, 2021 |issn=1052-7109 }} the station re-emerged in early 1998 as smooth jazz-formatted KQJZ.{{cite magazine |url=https://worldradiohistory.com/hd2/IDX-Business/Magazines/M-Street-Journal-IDX/IDX/M-Street-1998-03-OCR-Page-0001.pdf |title=Format Changes & Updates |magazine=The M Street Journal |publisher=M Street Corporation |location=Madison, Tennessee |volume=15 |issue=9 |page=1 |date=March 4, 1998 |access-date=April 10, 2021 |issn=1052-7109 }}

After two years with smooth jazz, KQJZ flipped to active rock in March 2000 with the branding "The Rock" and matching call letters KURQ.{{cite magazine |url=https://worldradiohistory.com/hd2/IDX-Business/Magazines/M-Street-Journal-IDX/IDX/M-Street-2000-03-OCR-Page-0033.pdf |title=Not-So-Smooth Jazz |magazine=The M Street Journal |publisher=M Street Corporation |location=Madison, Tennessee |volume=17 |issue=12 |page=1 |date=March 22, 2000 |access-date=April 10, 2021 |issn=1052-7109 }}{{cite magazine |url=https://www.worldradiohistory.com/hd2/IDX-Business/Music/Archive-RandR-IDX/IDX/00s/00/RR-2000-03-24-OCR-Page-0030.pdf |title=Rumbles |magazine=Radio & Records |page=28 |date=March 24, 2000 |access-date=April 10, 2021 }} In September, Mondosphere Broadcasting Inc. sold 11 stations throughout Central California, including KURQ, plus a construction permit for a twelfth station, to Clear Channel Communications for $45 million.{{cite magazine |url=http://www.worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/00-OCR/BC-2000-09-18-OCR-Page-0039.pdf |title=Changing Hands |magazine=Broadcasting & Cable |publisher=R.R. Bowker |page=39 |date=September 18, 2000 |access-date=May 3, 2018 }}

Image:KURQ-FM.png

Later in the 2000s, KURQ segued to modern rock as "New Rock 107.3". The station aired a variety of syndicated programming, including The Bob & Tom Show, Loveline, and Full Metal Jackie.{{cite news |url=https://www.allaccess.com/net-news/archive/story/104643/kurq-adds-full-metal-jackie |title=KURQ Adds Full Metal Jackie |work=All Access |publisher=All Access Music Group |date=April 9, 2012 |access-date=April 10, 2021 }} In July 2007, KURQ was one of 16 stations in California and Arizona which Clear Channel sold to El Dorado Broadcasters for $40 million.{{cite news |url=https://www.allaccess.com/net-news/archive/story/27344/price-for-16-az-ca-clear-channel-stations-40-milli |title=Price For 16 AZ, CA Clear Channel Stations: $40 Million |work=All Access |publisher=All Access Music Group |date=July 11, 2007 |access-date=April 10, 2021 }}

KURQ continuously promoted local rock and modeling talent. The station's playlist included such local rock artists from the San Luis Obispo area as Still Time, Entoven, Malo Culo, New Tomorrow, 3's & 9's, and Siko. The Punk Ass Bitches Show was a program featuring local punk rock acts. Each spring, the station released a CD titled SLO & Dysfunctional featuring local rock acts. Each fall, KURQ released a calendar, "The Ladies of The Central Coast"; the 2008 edition featured a variation, the "Hottest Bartenders on the Central Coast". KURQ's website featured "The Babe of The Day Page", which included assorted pictures of women wrestling in such substances as Jell-O, mashed potatoes, and K-Y Jelly.

On July 1, 2016 at midnight, KURQ dropped the modern rock format without warning and flipped to regional Mexican music branded as "La M 107.3", simulcasting sister station KMLA in Oxnard, California. This move resulted from a new local management agreement between El Dorado Broadcasting, which was in the process of divesting its Central Coast stations, and KMLA owner Gold Coast Radio LLC.{{cite news |url=https://radioinsight.com/headlines/107097/new-rock-107-3-san-luis-obispo-signs-off/ |last=Venta |first=Lance |title=New Rock 107.3 San Luis Obispo Signs-Off |work=RadioInsight |publisher=RadioBB Networks |date=July 1, 2016 |access-date=May 18, 2018 }}{{cite news |url=https://radioinsight.com/headlines/107204/m103-7-ventura-expands-to-san-luis-obispo/ |last=Venta |first=Lance |title=M103.7 Ventura Expands To San Luis Obispo |work=RadioInsight |publisher=RadioBB Networks |date=July 11, 2016 |access-date=May 18, 2018 }} The New Rock website was replaced with a black screen, with the New Rock logo and the words "New Rock... out. It's been a great ride. Thanks for everything." In October, Gold Coast Radio purchased KURQ from El Dorado for $600,000.{{cite news |url=https://radioinsight.com/headlines/108595/station-sales-week-of-107/ |last=Venta |first=Lance |title=Station Sales Week Of 10/7 |work=RadioInsight |publisher=RadioBB Networks |date=October 7, 2016 |access-date=May 18, 2018 }} The station changed its call sign to KMLM-FM on December 1.

{{reflist}}

• {{official website |http://www.lam1037.com/ |Official website (KMLA) }}
• {{FM station data|54364|KMLM-FM}}

{{San Luis Obispo Radio}}

{{Spanish Radio Stations in California}}

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MLM-FM

Category:Mass media in San Luis Obispo County, California

Category:Radio stations established in 1984

Category:1984 establishments in California