KROG

{{About||the airport in Arkansas with the ICAO code KROG|Rogers Municipal Airport|other uses|Krog (disambiguation)}}

{{Infobox radio station

| name = KROG

| logo = KROG.gif

| logo_size = 150px

| city = Grants Pass, Oregon

| area = Medford-Ashland, Oregon

| branding = Rock 96.9 The Rogue

| frequency = 96.9 MHz

| translator = 94.3 K232DB (Myrtle Creek)
103.7 K279AJ (Roseburg)

| repeater = 96.9 KROG-FM1 (Medford)

| airdate = 1981 (as KFMJ)

| format = Active rock

| erp = 25,000 watts

| haat = {{convert|679|m|ft|sp=us}}

| class = C

| facility_id = 19553

| coordinates = {{coord|42|22|56|N|123|16|29|W|region:US_type:city|display=inline,title}}

| callsign_meaning = K ROGue

| former_callsigns = KFMJ (1981–1992)
KYJC-FM (1992–1996)

| affiliations = Compass Media Networks

| owner = Opus Broadcasting Systems

| licensee =

| sister_stations = KCNA
KRTA
KRVC

| webcast = [http://www.mainstreamnetwork.com/listen/player.asp?station=krog-fm Listen Live]

| website = [http://969therogue.com/ 969therogue.com]

| licensing_authority= FCC

}}

KROG (96.9 FM) is a radio station broadcasting an active rock music format.{{cite web|url=http://www.arbitron.com |date=Spring 2010 |title=Station Information Profile |publisher=Arbitron |accessdate=2010-12-02 |url-status=dead |archiveurl=https://web.archive.org/web/20100301134627/http://www.arbitron.com/ |archivedate=2010-03-01 }} Licensed to Grants Pass, Oregon, United States, the station serves the Medford-Ashland area. The station is currently owned by Opus Broadcasting Systems.{{cite web |url=http://www.fcc.gov/fcc-bin/fmq?call=KROG |title=KROG Facility Record |work=United States Federal Communications Commission, audio division |accessdate=2010-12-02}}

The station is located in the OPUS Building in Northwest Medford near the intersection of

Sage Road & Highway 238.

History

96.9 KFMJ had an Adult Rock format before switching to Country “K97” KYJC-FM in 1992.

In 1996, 96.9 became KROG “97 FM The Rogue” with a Hot Adult Contemporary format, which became more Modern AC toward the end of the 90's.

In the early 2000s, KROG rebranded as “Star 97” with Hot Adult Contemporary. Not long after that, the station became “97 The Rogue” with an Alternative format, which lead to a more Rock-based sound as “New Rock 96-9 The Rogue” later in the decade.

With 106.3 KZZE flipping from active rock to adult album alternative KYVL in 2015, KROG transitioned to active rock “Rock 96-9 The Rogue” by 2016.