Karsandas Pay & Use

{{Multiple issues|

{{update|date=May 2017}}

{{more citations needed|date=April 2017}}

}}

{{Use Indian English|date=April 2017}}

{{Use dmy dates|date=April 2017}}

{{Infobox film

| name = Karsandas Pay & Use

| image = Karsandas Pay and Use - Movie Poster.jpg

| caption =

| director = Krishnadev Yagnik

| producer = {{Plainlist|

}}

| writer = Krishnadev Yagnik

| starring = {{Plainlist|

}}

| music = Amar Mohile

| cinematography = Bibhu Das

| editing = Nirav Panchal

| studio = {{Plainlist|

}}

| distributor = Rupam Entertainment

| released = {{film date|2017|05|19|df=yes}}

| runtime = 150 minutes

| country = India

| language = Gujarati

| budget = {{estimation|{{INRConvert|1.5|c}}}}

| gross = {{INRConvert|8|c}}{{cite web|url=https://www.dnaindia.com/ahmedabad/report-showtime-ek-baar-farithi-2723067|title=Showtime: What is hurting box office success of Gujarati movies?|date=23 February 2019}}

}}

Karsandas Pay & Use is a 2017 Indian Gujarati-language romantic comedy film written and directed by Krishnadev Yagnik and produced by Nilay Chotai and Vaishal Shah.{{cite web|url=https://www.youtube.com/watch?v=1i-M9ws7X_o |title=Karsandas Pay & Use - Official Trailer |publisher=YouTube}} The film stars Mayur Chauhan, Deeksha Joshi and Hemang Shah in lead roles and was released on 19 May 2017.{{cite web |title=Karsandas Pay And Use Movie: Showtimes, Review, Trailer, Posters, News & Videos - eTimes|website=The Times of India |date=2017-10-25 |url=https://timesofindia.indiatimes.com/entertainment/gujarati/movie-details/karsandas-pay-and-use/movieshow/61223847.cms |access-date=2023-04-26}}

Plot

The protagonist of the film is Tilok, who runs and administers a pay and use a toilet with his younger brother Sundar. Tilok and Jaya happen to develop a love at first sight equation. Jaya (Deeksha Joshi) is the eldest daughter of Chinubha and Amba among their six children. Chinubha is an auto-rickshaw driver. Slowly and gradually Tilok and Jaya's romantic equation builds up and both of them discover without even saying, that how deep affection both of them have for each other. Jaya's father discovered their love and is reluctant to accept the relationship. He has an altercation with Tilok over this, and the whole society bashes up Tilok. Tilok then challenges Jaya's father and promises to prove his importance in the society within a month.

Cast

  • Mayur Chauhan as Tilok{{Cite news|url=http://timesofindia.indiatimes.com/entertainment/gujarati/movie-reviews/karsandas-pay-use/movie-review/58752432.cms|title=Karsandas Pay & Use Review {4/5}: It's not only entertaining, but a feel good love story telling that love can happen even in a pay and use facility|website=The Times of India|access-date=2017-05-22}}
  • Deeksha Joshi as Jaya
  • Hemang Shah as Sundar
  • Jay Bhatt as Kaalubha

Production

The film was shot in various locations in Ahmedabad and Vadodara.

Release

The film was released on 19 May 2017 in 144 theatres of Gujarat and Mumbai. The film was later released in Australia.

Soundtrack

{{Infobox album

| name = Karsandas Pay & Use

| type = soundtrack

| artist = Kedar & Bhargav

| cover =

| alt =

| released = {{Start date|df=yes|2017|05|05}}{{cite web|url=https://music.apple.com/in/album/karsandas-pay-use-original-motion-picture-soundtrack/1234906736 |title=Karsandas Pay & Use (Original Motion Picture Soundtrack) |date=5 May 2017 |publisher=iTunes}}

| recorded =

| venue =

| studio =

| genre = Feature film soundtrack

| length =

| language = Gujarati

| label = Sangeet Music

| producer =

| prev_title =

| prev_year =

| next_title =

| next_year =

}}

The soundtrack of Karsandas Pay & Use consists of 3 songs composed by Kedar and Bhargav, the lyrics of which have been written by Bhargav Purohit.{{cite web|url=http://www.hungama.com/song/mane-kahi-de/26450014/ |title=Karsandas Pay & Use - 2017 |publisher=Hungama}}

{{Track listing

| headline = Tracklist

| extra_column = Singer(s)

| total_length ={{Duration|m=10|s=33}}

| title1 = Aai Jyo

| extra1 = Nakash Aziz

| length1 = 03:57

| title2 = Mane Kahi De

| extra2 = Jigardan Gadhavi & Vrattini Purohi

| length2 = 04:14

| title3 = Tane Love Karu

| extra3 = Pravin Luni

| length3 = 02:22

}}

Reception

=Box office=

The film grossed ₹4 crore and net earning was ₹2.23 crores in the first week.{{Cite news|url=http://www.ibtimes.co.in/karsandas-pay-use-week-1-box-office-collection-mayur-deeksha-starrer-turns-big-gujarati-money-728215|title='Karsandas Pay & Use' week 1 box office collection: Mayur-Deeksha starrer turns big Gujarati money spinner of 2017|last=Hooli|first=Shekhar H|work=International Business Times, India Edition|access-date=2017-08-05|language=en}} It rose to ₹2.48 crore the next day.{{Cite news|url=http://movieboxofficecollection.com/karsandas-pay-and-use-box-office-collection-1st-week-day-wise-8-days-total-report/|title=Karsandas Pay And Use Box Office Collection Till Now [Gujarati Film]|last=Team|first=MBOC|date=2017-05-30|work=Movie Box Office Collection (MBOC)|access-date=2017-08-05|language=en-US}} It earned $14,579 from release in Australia.{{Cite news|url=http://www.the-numbers.com/movie/Karsandas-Pay-And-Use-(India)#tab=summary|title=Karsandas: Pay And Use (2017) - Financial Information|work=The Numbers|access-date=2017-08-05}} The film grossed over {{INR|8 crore}} in total.{{Cite news|url=http://movieboxofficecollection.com/karsandas-pay-and-use-box-office-collection-1st-week-day-wise-8-days-total-report|title=Karsandas Pay & Use Box Office CollectionL Good 1st Week for Gujarati Film|access-date=25 March 2018|language=en}}

= Critical response =

Abhimanyu Mishra of The Times of India rated it four out of five and praised its story and direction. Jayesh Adhyaru of DeshGujarat rated it 3/5 and noted "in spite of clichéd star-crossed love story, superb performances and an amazing eye for detailing entertain us."{{Cite web|url=http://deshgujarat.com/2017/05/20/film-review-of-karsandas-pay-and-use/|title=Film Review of Karsandas Pay And Use|date=2017-05-20|website=DeshGujarat|access-date=2017-08-05}}

References

{{reflist}}