Kayo Sports#Kayo Freebies

{{Infobox website

| name = Kayo Sports

| logo = Kayo Sports logo.png

| logo_size = 215px

| logo_alt =

| collapsible =

| screenshot =

| screenshot_size =

| caption =

| company_type = Subsidiary

| foundation =

| launched = {{start date and age|2018|11|26|df=y}}

| predecessor =

| location = Gore Hill, New South Wales

| country = Australia

| area_served = Australia

| founder =

| CEO = Julian Ogrin{{cite web|work=TV Tonight|last=Knox|first=David|title=Amanda Laing to oversee Foxtel content|url=https://tvtonight.com.au/2020/08/amanda-laing-to-oversee-foxtel-content.html#comments|date=13 August 2020|access-date=13 August 2020}}

| products = {{plainlist|

}}

| services = Sports television distribution

| revenue =

| operating_income =

| international =

| parent = {{plainlist|

Foxtel (2018–2025)
DAZN (2025–)

}}

| website_type = Over-the-top media service

| registration = Required

| users = {{increase}} 1.606 million (June 2024){{cite web |title=Foxtel Group Fiscal 2024 Fourth Quarter and Full Year Earnings |url=https://foxtelgroup.com.au/newsroom/foxtel-group-fiscal-2024-fourth-quarter-and-full-year-earnings |date=9 August 2024 |website=foxtelgroup.com.au |publisher=Foxtel |url-status=live |archive-url=https://web.archive.org/web/20240821213706/https://foxtelgroup.com.au/newsroom/foxtel-group-fiscal-2024-fourth-quarter-and-full-year-earnings |archive-date=21 August 2024 }}

| language = English

| current_status = Active

| url = {{URL|https://kayosports.com.au/}}

}}

Kayo Sports is an Australian over-the-top video streaming service owned by Hubbl, a subsidiary of Foxtel. Launched in November 2018, the service is oriented towards sports, carrying live and on-demand content from Foxtel's Fox Sports networks, and third-party partners such as ESPN Australia and Racing.com.

History

In March 2018 it was reported Foxtel were investigating an over-the-top sports streaming service to appeal to customers not willing to subscribe to traditional satellite or cable. At the time the service had reportedly been in development for more than nine months but was yet to be green lit. It was reported the new service would not use the Foxtel branding.{{cite news|last=Mason|first=Max|title=Foxtel executives crunching the numbers on standalone Fox Sports streaming service|url=https://www.afr.com/companies/media-and-marketing/foxtel-executives-crunching-the-numbers-on-standalone-fox-sports-streaming-service-20180325-h0xxd0|newspaper=Australian Financial Review|date=25 March 2018|access-date=24 December 2019|url-access=subscription}} In August 2018 it was reported Foxtel had green lit this new sports streaming service, which was code named Project Martian. It was predicted the service would launch in late 2018 coinciding with a cricket event following Foxtel's recent new six year broadcasting deal with Cricket Australia.{{cite web|last=Tyeson|first=Cam|title=Foxtel Might Ditch 'Now' In Yet Another Shakeup Of Their Streaming Services|url= https://www.pedestrian.tv/tech/foxtel-now-could-be-phased-out/|work=Pedestrian|date=7 August 2018|access-date=25 December 2019}}{{cite news|url=https://www.smh.com.au/business/companies/cricket-heads-to-pay-tv-in-landmark-deal-with-seven-and-foxtel-20180413-p4z9jn.html|title=Cricket heads to pay TV in landmark deal with Seven and Foxtel|last=Duke|first=Jennifer|date=13 April 2018|newspaper=Sydney Morning Herald|access-date=2 January 2019}}

In October 2018, it was reported the service was originally planned to launch in early November but was delayed until early December in order to conduct further testing to avoid technical issues similar to those experienced by Optus Sport for the 2018 FIFA World Cup.{{cite web|last=Knox|first=David|title=Foxtel sports-streaming tipped for December|url=https://tvtonight.com.au/2018/10/foxtel-sports-streaming-tipped-for-december.html|work=TV Tonight|date=29 October 2018|access-date=25 December 2019}} On 5 November 2018 it was reported Foxtel were exploring including ESPN and beIN Sports in the service which was rumored to be called Kayo Sports.{{cite web|last=Knox|first=David|title=Report: ESPN and beIN SPORTS to join Foxtel sports streaming? |url=https://tvtonight.com.au/2018/11/report-espn-and-bein-sports-to-join-foxtel-sports-streaming.html |work=TV Tonight|date=5 November 2018|access-date=25 December 2019}}

On 9 November 2018, it was announced that the new service would be called Kayo Sports and launched in beta that day. At launch, the service offered over 50 sports from Fox Sports, ESPN and beIN Sports networks live and on demand. Foxtel CEO Patrick Delany described the service as the "Netflix of sport".{{cite web|last=Knox|first=David|title=Kayo Sports is a game-changer |url=https://tvtonight.com.au/2018/11/kayo-sports-is-a-game-changer.html |work=TV Tonight|date=9 November 2018|access-date=25 December 2019}} Following a positive reception to the beta launch, Kayo Sports officially launched on 26 November 2018.{{cite web|last=Knox|first=David|title=Game on for Kayo Sports |url=https://tvtonight.com.au/2018/11/game-on-for-kayo-sports.html |work=TV Tonight|date=26 November 2018|access-date=25 December 2019}}{{Cite web|url=https://www.news.com.au/technology/home-entertainment/tv/kayo-sports-streaming-service-dubbed-netflix-of-sports-launches-in-australia/news-story/a4709feb50962a3bb5cf86d81f0c20db|title=Kayo: Fox Sports launches streaming service|website=news.com.au|access-date=2019-01-02}}

In May 2019, Kayo Sports added Racing.com.{{cite web|last=Knox|first=David|title=Kayo Sports adds Racing.com |url=https://tvtonight.com.au/2019/05/kayo-sports-adds-racing-com.html|work=TV Tonight|date=6 May 2019|access-date=25 December 2019}}

In February 2021, Telstra, part owner of parent company Foxtel, replaced their Telstra Live Pass service in the National Rugby League and Australian Football League mobile apps, which offered streaming of games, with access to Kayo Sports.{{cite web|work=TV Tonight|last=Knox|first=David|title=Telstra Live Pass to switch to Kayo|url=https://tvtonight.com.au/2021/02/telstra-live-pass-to-switch-to-kayo.html|date=2 February 2021|access-date=5 April 2021}}

In May 2021, Kayo Sports exceeded 1 million total subscribers, with paying subscribers expected to reach that milestone imminently.{{cite web |last1=Pash |first1=Chris |title=Foxtel's pandemic resurgence pushes subscribers to record 3.5 million - AdNews |url=https://www.adnews.com.au/news/foxtel-s-pandemic-resurgence-pushes-subscribers-to-record-3-5-million |website=www.adnews.com.au |access-date=10 May 2021 |language=en |date=10 May 2021 |quote="In recent days, Kayo exceeded 1 million total subscribers, with paying subscribers expected to reach that milestone imminently. A strong summer of cricket and the start of the dominant winter sports saw Kayo generate more momentum."}}

In May 2023, it was announced that beIN Sports content would no longer be available on either Foxtel or Kayo Sports platforms from July 2023.{{cite web|work=Mediaweek|last=Week|first=Media|title=Foxtel to drop BeIN Sports and PBS Kids channels from July 1|url=https://www.mediaweek.com.au/foxtel-drops-bein-sports-and-pbs-kids-channels-from-july-1/|date=24 May 2023|access-date=30 June 2023}}

In December 2024, UK-based sports streaming provider DAZN announced its intent to acquire Foxtel for $3.4 billion, in a sale that will include Kayo Sports.{{cite news |last=Samios |first=Zoe |date=23 December 2024 |title=News Corp sells Foxtel to British sports streaming giant in $3.4b deal |url=https://www.afr.com/companies/media-and-marketing/news-corp-sells-foxtel-to-british-sports-streaming-giant-in-3-4b-deal-20241216-p5kypb |url-status=live |work=Australian Financial Review |publisher=Nine Entertainment |archive-url=https://web.archive.org/web/20241223003050/https://www.afr.com/companies/media-and-marketing/news-corp-sells-foxtel-to-british-sports-streaming-giant-in-3-4b-deal-20241216-p5kypb |archive-date=23 December 2024 |access-date=23 December 2024 }}

=Subscribers=

class="wikitable"
Date	Paying subscribers	Total subscribers	Ref
As of February 2019 \| 100,000 \| 115,000 \| {{cite web\|last=Knox\|first=David\|title=Kayo growing subscriber base\|url=https://tvtonight.com.au/2019/09/kayo-growing-subscriber-base.html\|work=TV Tonight\|date=2 September 2019\|access-date=25 December 2019}}
As of 30 June 2019 \| 331,000 \| 382,000 \|
As of November 2019 \| 402,000 \| 443,000 \| {{cite web\|last=Knox\|first=David\|title=Kayo marks first anniversary\|url=https://tvtonight.com.au/2019/11/kayo-marks-first-anniversary.html\|work=TV Tonight\|date=29 November 2019\|access-date=24 December 2019}}
As of 5 February 2020 \| 340,000{{efn\|The decline was attributed to it being a "low sports season" in Australia.}} \| \| {{cite news\|newspaper=Australian Financial Review\|last=Mason\|first=Max\|title=Kayo loses subscribers, pressure increases on Foxtel\|url=https://www.afr.com/companies/media-and-marketing/kayo-loses-subscribers-pressure-increases-on-foxtel-20200207-p53ylc\|date=7 February 2020\|access-date=30 August 2020}}
As of 31 March 2020 \| 404,000 \| 440,000 \| {{cite web\|work=Ministry of Sport\|last=Hodson\|first=Joshua\|title=Kayo Loses 136,000 Paying Subscribers Amid COVID-19\|url=https://ministryofsport.com.au/kayo-loses-136000-paying-subscribers-amid-covid-19/\|access-date=30 August 2020\|archive-date=14 August 2020\|archive-url=https://web.archive.org/web/20200814054427/https://ministryofsport.com.au/kayo-loses-136000-paying-subscribers-amid-covid-19/\|url-status=dead}}
As of 2 May 2020 \| 272,000{{efn\|The decline was attributed to the impact of the COVID-19 pandemic on sports.}} \| \|
As of 30 June 2020 \| 419,000{{efn\|The increase was attributed to the return of most major sports.}} \| 465,000 \| {{cite web\|work=TV Tonight\|last=Knox\|first=David\|title=Kayo, Binge, Foxtel Now paid subscribers top 900,000\|url=https://tvtonight.com.au/2020/08/kayo-binge-foxtel-now-paid-subscribers-top-900000.html\|date=10 August 2020\|access-date=29 August 2020}}
As of 4 August 2020 \| 542,000 \| 590,000 \|
{{As of\|2020\|12\|31\|df=y}} \| 624,000 \| \| {{cite web\|work=ZDNet\|last=Duckett\|first=Chris\|title=Foxtel customers up 12% thanks to Kayo and Binge as namesake brands drop\|url=https://www.zdnet.com/article/foxtel-customers-up-12-thanks-to-kayo-and-binge-as-namesake-brands-drop/\|date=5 February 2021\|access-date=6 March 2021}}
{{As of\|2021\|03\|31\|df=y}} \| 851,000 \| 914,000 \| {{cite web \|title=News Corp reports: Kayo audiences doubles, Binge climbs to new high \|url=https://www.mediaweek.com.au/news-corp-reports-kayo-audience-doubles-binge-climbs-to-new-high/ \|website=Mediaweek \|language=en-AU \|date=6 May 2021}}
{{As of\|2021\|05\|07\|df=y}} \| \| 1,000,000+ \|
{{As of\|2022\|08\|08\|df=y}} \| 1,293,000 \| 1,312,000+ \| {{cite web \|last1=Al Zaidi \|first1=Seja \|title=Foxtel's streaming subscriber base up 31% in Group Q4 and full-year fiscal 2022 results - Mumbrella \|url=https://mumbrella.com.au/foxtels-streaming-subscriber-base-up-31-in-group-q4-and-full-year-fiscal-2022-results-750544 \|website=Mumbrella \|access-date=13 September 2022 \|language=en \|date=9 August 2022 \|quote="News Corp today released its fiscal Q4 results and full year earnings, including Foxtel financials highlighting growth in the subscription video services segment."}}
{{As of\|2023\|08\|11\|df=y}} \| 1,401,000 \| 1,411,000+ \| {{cite web \|last1=Song \|first1=Darcy \|title=Kayo, Binge and Foxtel Now paid subscribers cross three million mark \|url=https://mumbrella.com.au/kayo-binge-and-foxtel-now-paid-subscribers-cross-three-million-mark-797071 \|website=Mumbrella \|date=10 August 2023 \|access-date=16 August 2023}}
{{As of\|2024\|06\|23\|df=y}} \| 1,525,000 \| 1,512,000+

class="wikitable"

Date

Paying subscribers

Total subscribers

Ref

As of February 2019

| 100,000

| 115,000

| {{cite web|last=Knox|first=David|title=Kayo growing subscriber base|url=https://tvtonight.com.au/2019/09/kayo-growing-subscriber-base.html|work=TV Tonight|date=2 September 2019|access-date=25 December 2019}}

As of 30 June 2019

| 331,000

| 382,000

As of November 2019

| 402,000

| 443,000

| {{cite web|last=Knox|first=David|title=Kayo marks first anniversary|url=https://tvtonight.com.au/2019/11/kayo-marks-first-anniversary.html|work=TV Tonight|date=29 November 2019|access-date=24 December 2019}}

As of 5 February 2020

| 340,000{{efn|The decline was attributed to it being a "low sports season" in Australia.}}

| {{cite news|newspaper=Australian Financial Review|last=Mason|first=Max|title=Kayo loses subscribers, pressure increases on Foxtel|url=https://www.afr.com/companies/media-and-marketing/kayo-loses-subscribers-pressure-increases-on-foxtel-20200207-p53ylc|date=7 February 2020|access-date=30 August 2020}}

As of 31 March 2020

| 404,000

| 440,000

| {{cite web|work=Ministry of Sport|last=Hodson|first=Joshua|title=Kayo Loses 136,000 Paying Subscribers Amid COVID-19|url=https://ministryofsport.com.au/kayo-loses-136000-paying-subscribers-amid-covid-19/|access-date=30 August 2020|archive-date=14 August 2020|archive-url=https://web.archive.org/web/20200814054427/https://ministryofsport.com.au/kayo-loses-136000-paying-subscribers-amid-covid-19/|url-status=dead}}

As of 2 May 2020

| 272,000{{efn|The decline was attributed to the impact of the COVID-19 pandemic on sports.}}

As of 30 June 2020

| 419,000{{efn|The increase was attributed to the return of most major sports.}}

| 465,000

| {{cite web|work=TV Tonight|last=Knox|first=David|title=Kayo, Binge, Foxtel Now paid subscribers top 900,000|url=https://tvtonight.com.au/2020/08/kayo-binge-foxtel-now-paid-subscribers-top-900000.html|date=10 August 2020|access-date=29 August 2020}}

As of 4 August 2020

| 542,000

| 590,000

| 624,000

| {{cite web|work=ZDNet|last=Duckett|first=Chris|title=Foxtel customers up 12% thanks to Kayo and Binge as namesake brands drop|url=https://www.zdnet.com/article/foxtel-customers-up-12-thanks-to-kayo-and-binge-as-namesake-brands-drop/|date=5 February 2021|access-date=6 March 2021}}

| 851,000

| 914,000

| {{cite web |title=News Corp reports: Kayo audiences doubles, Binge climbs to new high |url=https://www.mediaweek.com.au/news-corp-reports-kayo-audience-doubles-binge-climbs-to-new-high/ |website=Mediaweek |language=en-AU |date=6 May 2021}}

| 1,000,000+

| 1,293,000

| 1,312,000+

| {{cite web |last1=Al Zaidi |first1=Seja |title=Foxtel's streaming subscriber base up 31% in Group Q4 and full-year fiscal 2022 results - Mumbrella |url=https://mumbrella.com.au/foxtels-streaming-subscriber-base-up-31-in-group-q4-and-full-year-fiscal-2022-results-750544 |website=Mumbrella |access-date=13 September 2022 |language=en |date=9 August 2022 |quote="News Corp today released its fiscal Q4 results and full year earnings, including Foxtel financials highlighting growth in the subscription video services segment."}}

| 1,401,000

| 1,411,000+

| {{cite web |last1=Song |first1=Darcy |title=Kayo, Binge and Foxtel Now paid subscribers cross three million mark |url=https://mumbrella.com.au/kayo-binge-and-foxtel-now-paid-subscribers-cross-three-million-mark-797071 |website=Mumbrella |date=10 August 2023 |access-date=16 August 2023}}

| 1,525,000

| 1,512,000+

{{Graph:Chart

|type=line |width=400 |height=250 |showSymbols=true

|xType=string

|xAxisFormat=%b %Y

|yAxisMin=0

|yAxisTitle=Subscribers

|x=Nov18, Feb19, Jun19, Nov19, Feb20, Mar20, May20, Jun20, Aug20, Dec20, Mar21, May21, Aug22

|y=0, 100000, 331000, 402000, 340000, 404000, 272000, 419000, 542000, 624000, 851000, 1000000, 1312000

}}

Channels

The following channels are available on Kayo Sports:{{cite web|title=What Live Channels are available on Kayo?|url=https://help.kayosports.com.au/s/article/What-Live-Channels-are-available-on-Kayo|work=Kayo Sports|access-date=26 December 2019}}

Fox Sports News
Fox Cricket
Fox League
Fox Footy
Fox Netball
Fox Sports
Fox Sports 503
Fox Sports 506
Fox Sports More+
Fox Sports 508
ESPN
ESPN
ESPN2
Racing.com

Content

{{see|Fox Sports (Australian TV network)|ESPN Australia|beIN Sports (Australian TV channel)|Sports broadcasting contracts in Australia}}

=Original programming=

Kayo Sports' first original program, Below the Bonnet, premiered in March 2021. The weekly Supercars Championship themed talk show is hosted by David Reynolds and Michael Caruso.{{cite web|work=TV Tonight|last=Knox|first=David|title=Airdate: Below the Bonnet|url=https://tvtonight.com.au/2021/03/airdate-below-the-bonnet.html|date=25 March 2021|access-date=5 April 2021}}

Availability

Kayo Sports offers a three tier subscription model, one, basic or premium, the difference being the number of simultaneous device streams. One for one, two for basic, three for premium.{{cite web|work=Kayo Sports|title=What are my subscription options on Kayo?|url=https://help.kayosports.com.au/s/article/What-are-my-subscription-options-on-Kayo|access-date=18 September 2022}}{{Dead link|date=April 2025 |bot=InternetArchiveBot |fix-attempted=yes }} Kayo Sports is available via web browser, mobile app (Android and iOS), and on selected smart televisions and media consoles.{{cite web|work=Kayo Sports|title=What devices and browsers can I use to stream Kayo?|url=https://help.kayosports.com.au/s/article/What-devices-can-I-use-to-stream-Kayo|access-date=5 April 2021}}

=''Kayo Freebies''=

In January 2021 Kayo Sports started offering free access to selected sports and programs under the banner Kayo Freebies as a way of increasing subscribers.{{cite web|work=TV Tonight|last=Knox|first=David|title=Kayo to offer free streaming events|url=https://tvtonight.com.au/2021/01/kayo-to-offer-free-streaming-events.html|date=25 January 2021|access-date=5 April 2021}} Sports included under the banner include: the Mount Panorama 500,/> selected W-League games,