Kylie Cosmetics

In 2014, Jenner and her mother Kris Jenner founded Kylie Cosmetics in partnership with Seed Beauty.{{Cite news|url=https://www.shopify.com/blog/214945353-seed-beauty-kylie-cosmetics|title=Powering the Pout: The (Other) Woman Behind Kylie Cosmetics|work=Shopify's Ecommerce Blog - Ecommerce News, Online Store Tips & More|access-date=2018-05-15|language=en}} The company's first product named Lip Kits, consisting of a liquid lipstick and lip liner, were released on November 30, 2015. The first 15,000 lip kits were produced by Seed Beauty and funded by Jenner at a cost of $250,000 from her modelling earnings. The company was renamed Kylie Cosmetics in February 2016, and production was increased to 500,000 kits. By the end of 2016, the company's total revenue was over $300 million.

Jenner has used her former insecurity about her lip size as an inspiration for the brand, saying, "It's the most authentic thing I've done in my career".{{cite web|url=https://www.teenvogue.com/story/kylie-jenner-lip-insecurity-kylie-cosmetics|title=How Kylie Jenner's Lip issues Inspired Her to Launch Kylie Cosmetics|first=Zoë|last=Weiner|website=Teenvogue.com|date=2 May 2018 |access-date=26 May 2018}} Many attribute the brand's success to Jenner's cosmetically altered lips.{{cite web |last=Schaefer |first=Kayleen |date=21 October 2016 |title=Kylie Jenner Built a Business Empire out of Lip Kits and Fan Worship |url=https://www.vanityfair.com/style/2016/10/kylie-jenner-lip-kits-seed-beauty-colourpop |website=Vanityfair.com}}

File:Kylie Cosmetics Melbourne Airport Duty Free 2024.jpg of Melbourne Airport, Australia]]

In April 2017, Jenner announced her collaboration with Kim Kardashian, called KKW X Kylie.{{Cite web |date=2017-04-19 |title=Breaking news: Kim Kardashian West to collaborate with Kylie Cosmetics |url=https://www.vogue.fr/beauty-tips/buzz-day/articles/kim-kardashian-kylie-jenner-sisters-kkw-kylie-cosmetics-collaboration-beauty-buzz-news/52247 |access-date=2023-02-27 |website=Vogue France |language=fr-FR}}{{Cite news|url=http://people.com/style/kim-kardashian-kylie-jenner-lip-kit-launch-inspiration/|title=Kim Kardashian Shares BTS Photos with Her 'Twin Sissy' Kylie to Promote Lip Kit Collab (Launching Tonight!)|work=PEOPLE.com|access-date=2018-05-15|language=en}} In May, it was announced that Khloé Kardashian would be collaborating once again with the brand for a collection titled Koko.{{cite news|last1=Nussbaum|first1=Rachel|title=Kylie Jenner's Second Kylie Cosmetics Koko Collection Is On the Way|url=https://www.glamour.com/story/kylie-jenner-kylie-cosmetics-koko-collection|access-date=11 May 2018|publisher=Glamour|date=26 May 2017}} In a month long pop-up event in November of the same year, seven TopShop stores across the US sold Kylie Cosmetics products.{{cite web|url=http://people.com/style/kylie-jenner-cosmetics-2017-news/|title=$4.5 Million! 20 Lipsticks! How Kylie Jenner's Kylie Cosmetics Dominated 2017|website=People.com}} In November 2018, Kylie Cosmetics products were made available for purchase at Ulta.

In April 2018, Jenner announced a collaboration with her half-sister Kourtney Kardashian, named Kourt X Kylie.{{cite news|last1=Abelman|first1=Devon|title=The Kylie Cosmetics Kourt Collection Is Officially Happening|url=https://www.allure.com/story/kylie-cosmetics-kourt-collection|access-date=11 May 2018|publisher=Allure|date=18 April 2018}} On May 9, 2018, Kylie and Kris Jenner announced their collaboration called the Kris Kollection via Instagram. The Mini Lip Set in the Kris Kollection, which includes eight mini liquid lipsticks, is aptly named “Momager”, a title in which Kris Jenner has personally taken on, and attempted to trademark, in recent years.{{Cite web |title=MOMAGER Trademark of Jenner Communications Inc. - Registration Number 6033935 - Serial Number 86625667 :: Justia Trademarks |url=http://trademarks.justia.com/866/25/momager-86625667.html |access-date=2022-09-11 |website=trademarks.justia.com |language=en}} In addition to the "Momager" Lip Kit, the Kris Kollection includes lip glosses and a four pan pressed powder highlight/blush palette, which has created a lot of controversy online with both good and bad reviews.{{cite web|url=https://www.allure.com/story/kris-jenner-kylie-cosmetics-collection-youtube-unboxing-video|title=All the Details on Kris Jenner's New Kris x Kylie Cosmetics Collection|first=Marci|last=Robin|website=Allure.com|date=11 May 2018 }} The collection was released just prior to Mother's Day.{{cite news|last1=Rosenstein|first1=Jenna|title=Kylie Jenner on Baby Weight and Working Out After Stormi|url=https://www.harpersbazaar.com/beauty/makeup/a20651294/kris-jenner-kylie-cosmetics-makeup-collaboration-interview/|publisher=Harper's Bazaar|date=10 May 2018}}

In 2019, Kylie announced her collaboration with Oliver Rousteing named Kylie X Balmain. It launched on September 27 of that year.{{Cite web|title=Kylie Jenner's Makeup Collaboration With Balmain Will Debut at Paris Fashion Week|url=https://www.elle.com/beauty/makeup-skin-care/a29205960/kylie-jenner-balmain-makeup-line-paris-fashion-week/|last=Penrose|first=Nerisha|date=2019-09-24|website=ELLE|language=en-US|access-date=2020-05-07}} In 2020, Kylie Cosmetics released a collaboration with The Grinch for Christmas.{{cite web | url=https://www.cosmopolitan.com/uk/beauty-hair/a34676710/kylie-jenner-kylie-grinch-holliday-makeup-collection-kylie-cosmetics/ | title=Kylie Jenner reveals her Grinch inspired holiday makeup collection and it is everything | date=14 November 2020 }} In October 2021, Kylie Cosmetics released a A Nightmare on Elm Street collaboration for Halloween.{{cite web | url=https://variety.com/2021/shopping/news/kylie-jenner-nightmare-on-elm-street-collection-1235087642/amp/ | title=Freddy Krueger Gets a Makeover in Kylie Jenner's 'Nightmare on Elm Street' Collection | date=13 October 2021 }}{{cite web | url=https://www.allure.com/story/kylie-jenner-freddy-krueger-nightmare-on-elm-street-makeup | title=Kylie Jenner's Take on Freddy Krueger is Way More Glamorous Than the Original | date=6 October 2021 }} On October 19, 2022, Kylie Cosmetics released a collaboration with Batman named Batman x Kylie.[https://www.vogue.co.uk/news/article/kylie-jenner-batman/amp Kylie Is Halloween Ready]

In February 2018, Jenner released Kylie Cosmetics’ first non-collaborative collection named Weather. Jenner explained the collection is an ode to her daughter, Stormi, who inspired the collection and was born earlier that month.{{cite web|url=https://www.refinery29.com/2018/02/191635/kylie-cosmetics-the-weather-collection-launch|title=Kylie Jenner's New Beauty Collection Is Dedicated To Her Daughter — Because Of Course|website=Refinery29.com|date=22 February 2018 }}{{cite web|url=https://people.com/style/kylie-jenner-unveils-new-collection-stormi-inspiration/

|title=Kylie Jenner Unveils Newest Cosmetics Collection Inspired by Newborn Daughter Stormi|website=people.com}}

Jenner previously made appearances at pop-up shops which were located inside Topshops.{{Citation|title=Topshop|date=2020-04-24|url=https://en.wikipedia.org/w/index.php?title=Topshop&oldid=952882242|work=Wikipedia|language=en|access-date=2020-05-07}}

File:Kylie_Lip_Kit_box_redesign.jpgIn May 2016, Kylie Cosmetics changed the packaging of its Lip Kits due to complaints of theft. Due to the easily recognizable packaging and high demand for the product at the time, some customers received empty boxes after having their products stolen in the mailing process. The original Kylie Lip Kit box was black with a white lip gloss drip design. In order to solve the theft issue, the boxes were changed to a basic black, and the recognizable dripping lip gloss design was moved to the inside of the box.{{cite web|url=https://www.teenvogue.com/story/kylie-jenner-lip-kit-package-redesign|title=This Is What the New Kylie Lip Kit Boxes Look Like|first=Andrea|last=Navarro|website=Teenvogue.com|date=23 May 2016 |access-date=26 May 2018}}

In the April 2018 release of the Kourt X Kylie Collection, Kylie Cosmetics included eyeshadow palettes with brand new plastic packaging rather than the traditional cardboard packaging.{{cite web|url=http://www.revelist.com/beauty-news-/kylie-cosmetics-packaging/12476|title=Kylie finally upgraded her makeup packaging to feel less cheap|website=Revelist.com}}

While Jenner or members of her family often serve as models of Kylie Cosmetics, the pair of lips that advertise the Lip Kits themselves belong to beauty and lifestyle blogger Ashley Rosales. Before entering the beauty community, Rosales served in the United States Army as a mechanic.{{cite web|url=http://www.revelist.com/makeup/ashley-rosales/9144/damn-talk-about-a-badass-alert/7|title=Damn. Talk about a badass alert.|website=Revelist.com|access-date=26 May 2018}} Jenner revealed that she has enlisted her housekeeper and her former boyfriend Travis Scott to model swatches of the makeup on their arms for social media advertisements.{{cite web|url=https://graziadaily.co.uk/beauty-hair/hair/kylie-jenner-makeup-swatch-model/|title=We've Found Out Who Kylie Jenner's Makeup Swatch Model Is|website=Grazia|date=16 May 2017 |access-date=26 May 2018}}

In an occurrence dubbed by Cosmopolitan Australia as the "Kylie makeup brush scandal of 2017", Jenner received backlash from fans, makeup gurus, and Internet users alike after Kylie Cosmetics launched a set of 16 luxury makeup brushes, priced at $360.{{cite web|url=https://www.cosmopolitan.com.au/beauty/kylie-jenner-360-makeup-brushes-review-25319|title=The 6 Meanest Things Critics Have Said About Kylie Jenner's $360 Makeup Brushes|website=Cosmopolitan|access-date=26 May 2018}} After a few prominent YouTubers, including James Charles and Jeffree Star weighed in with their negative opinions on the price of the brush kit, Jenner responded via her personal Twitter, telling fans, "I hear you guys."{{cite web|url=http://www.thisisinsider.com/kylie-jenner-makeup-brushes-complaints-responses-2017-12|title=Kylie Jenner responds to fans who complained her $360 'luxury' makeup brush set was way too expensive|website=Thisinsider.com|date=8 December 2017 }}

File:Kylie_Cosmetics_Concealers.jpg

After the release of their concealer line, named Skin Concealer, Kylie Cosmetics received negative feedback from Internet users who claimed the company was copying Rihanna’s makeup line, Fenty Beauty. Though the intention of the makeup line was to remain inclusive, it was assumed by some that Jenner was profiting from diversity by including 30 shades in her concealer line.{{cite web|url=https://www.buzzfeed.com/danielacadena/people-are-accusing-kylie-jenner-of-copying-rihannas-makeup|title=People Are Accusing Kylie Jenner Of Copying Rihanna's Makeup Line|website=Buzzfeed.com|date=8 December 2017 }}

It was also observed that all of the darker shades had red undertones, as explicitly described on the Kylie Cosmetics website, prompting the criticism that it did not cater to all skin types.{{cite web|author=Battle, Marquaysa|url=http://www.revelist.com/makeup/kylie-jenner-concealer-dark/11133/and-the-red-undertone-issue-is-more-than-mere-speculation-according-to-the-kylie-cosmetics-website-all-of-the-deep-dark-concealer-shades-are-meant-for-red-undertones-check-out-the-description-screenshots/9|title=Kylie Jenner's 'inclusive' concealer ignores one important fact about dark skin|website=Revelist|date=January 9, 2018|access-date=August 17, 2020}}

Back in 2017, Kylie Cosmetics received backlash after clients began reporting a strange and concerning smell from the brand's Royal Peach Eyeshadow Palette. This pungent smell was described as having a "chemical and glue" smell, with many comparing it to "spray paint" and "paint thinner".{{Cite web |last=Pham |first=Jason |date=2017-12-24 |title=7 Shocking Kylie Cosmetics Scandals that Might Make You Stop Shopping There |url=https://stylecaster.com/beauty/kylie-jenner-cosmetics-gross-scandals/ |access-date=2023-02-28 |website=StyleCaster |language=en-US}}

The release of Kylie Cosmetics' March 2018 line of blushes sparked anger among some fans who thought that the names of some of the new products, such as "Barely Legal", "Virginity", "X Rated", and "Hot and Bothered", were too provocative, especially for Jenner's younger fans.{{cite web|url=https://www.mirror.co.uk/3am/celebrity-news/kylie-jenner-slammed-fans-after-12186674|title=Fans fuming over what Kylie Jenner has named latest makeup product|first=Seamus|last=Duff|date=14 March 2018|website=Mirror|access-date=26 May 2018}}

On April 8, 2020, Forbes again named Jenner as the world's youngest "self made" billionaire, citing her net worth having increased to $1.2 billion.{{Cite web|title=Kylie Jenner is named Forbes youngest self made billionaire for a second year in a row|url=https://www.cosmopolitan.com/uk/entertainment/a32077479/kylie-jenner-forbes-youngest-self-made-billionaire|website=cosmopolitan|date=8 April 2020 |language=en}} However, in May, Forbes released a statement accusing Jenner of forging tax documents so she would appear as a billionaire. The publication also accused her of fabricating revenue figures for Kylie Cosmetics, citing documents Coty Inc (which had acquired a majority stake in Kylie Cosmetics) had released. The Forbes article concluded that Kylie Cosmetics was significantly smaller and less profitable than previously reported.{{Cite web|last1=Peterson-Withorn|first1=Chase|last2=Berg|first2=Madeline|date=May 29, 2020|title=Inside Kylie Jenner's Web Of Lies—And Why She's No Longer A Billionaire|url=https://www.forbes.com/sites/chasewithorn/2020/05/29/inside-kylie-jennerss-web-of-lies-and-why-shes-no-longer-a-billionaire/#791af1b625f7|access-date=May 29, 2020|website=Forbes}}

• ColourPop Cosmetics
• The Kardashians

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