ColourPop Cosmetics
{{short description|Cosmetics brand}}
{{Infobox company
| name = ColourPop Cosmetics
| logo = File:Colourpop.png
| logo_size = 250px
| type =
| industry = Cosmetics
| fate =
| predecessor =
| successor =
| founded = 2014
| founder = Laura Nelson
John Nelson
| defunct =
| hq_location_city = Oxnard, California
| hq_location_country =
| area_served =
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| products =
| owner =
| num_employees =
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| parent = Seed Beauty
| website = {{URL|https://colourpop.com/}}
}}
ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California. The company was founded in 2014 by siblings Laura and John Nelson. ColourPop products are sold through their website, at Ulta Beauty, and at Target.{{cite web |last1=Donahue |first1=Rosemary |title= ColourPop Is Reportedly Coming to Ulta Stores and Ulta.com This Month |url= https://www.allure.com/story/colourpop-ulta-launch-date |website=Allure |access-date=9 May 2018}}{{cite web |last1=Hussein |first1=Jennifer |title= ColourPop for Target Has Officially Hit the Mega-Retailer's Shelves |url= https://www.allure.com/story/colourpop-for-target-launch |website=Allure |access-date=13 August 2024}} They predominantly make products for the eyes, lips, and face.{{cite web |last1=Jacques |first1=Renee |title= This Is Why the Internet Is Obsessed With ColourPop |url= https://www.allure.com/story/colourpop-cosmetics-facts |website=Allure |access-date=1 April 2020}}
Their brand is known for their affordable pricing (many of their products range in price from $5-$20) and collaborations based on current trends in social media. Their makeup is also cruelty-free (meaning without the testing of animals.)
The company also has a skincare brand under the name Fourth Ray Beauty and a sister brand focused on body makeup called Sol Body.
ColourPop has won make up beauty awards from Glamour (2020), Allure (2019), Influenster (2018), Temptalia (2018, 2019), and OK! (2018).{{Cite web|title=About Us {{!}} ColourPop|url=https://colourpop.com/pages/about-us|access-date=2021-12-02|website=colourpop.com}}
History
Sibling co-founders Laura and John Nelson started a parent company called Seed Beauty as an offshoot of their father's makeup company Spatz Laboratories, which produced makeup products for other brands.{{cite web |last1=Schiffer |first1=Jessica |title=The Secret Company Behind KKW Beauty and Kylie Cosmetics |url=https://www.instyle.com/news/secret-company-behind-kkw-beauty-and-kylie-cosmetics |website=InStyle |access-date=21 October 2018}} ColourPop Cosmetics is a brand owned by parent company Seed Beauty, which also used to own Kylie Cosmetics and KKW Beauty.{{cite web|last1=Morrill|first1=Hannah|title=Exclusive First Look: My Little Pony x Colourpop Limited-Edition Collection |url=https://www.elle.com/beauty/makeup-skin-care/g12523479/my-little-pony-x-colourpop-limited-edition-collection/ |website=Elle |access-date=10 May 2018}}{{Cite web |last=Kaloi |first=Stephanie |date=2021-03-18 |title=The Untold Truth Of ColourPop Cosmetics |url=https://www.thelist.com/359037/the-untold-truth-of-colourpop-cosmetics/ |access-date=2023-11-07 |website=The List |language=en-US}} The company started as an e-commerce business, then expanded to selling wholesale to retail stores as well. The brand's first retail partnership was with Sephora in 2017.{{cite web |last1=Granero |first1=Kristin |title=This budget-friendly beauty brand is now at Sephora — and we're obsessed! |url= https://www.today.com/style/sephora-selling-colourpop-collection-stores-online-t118255|website=Today|access-date=10 May 2018}} In 2018, ColourPop became available in select Ulta Beauty stores.{{Cite web|url=https://www.bizjournals.com/bizwomen/news/latest-news/2018/02/colourpop-makes-an-entrance-at-ulta.html|title=ColourPop makes an entrance at Ulta|last=Wylie|first=Melissa|date=26 February 2018|website=www.bizjournals.com|access-date=2019-11-06}}
On June 14, 2018, Colourpop released their first foundation called the No Filter Foundation in 42 shades.{{cite web |last1=Donahue |first1=Rosemary |title= ColourPop Is Launching a No Filter Foundation in 42 Shades |url= https://www.allure.com/story/colourpop-no-filter-foundation-pressed-loose-powder |website=Allure |access-date= 18 June 2018}} In September 2019, Colourpop released their first tinted moisturizer called the Hyaluronic Tinted Moisturizer.{{Cite web|url=https://hypebae.com/2019/9/colourpop-tinted-moisturizer-hydrating-primer-setting-mist-blending-sponge-makeup-skincare-release-date|title=Achieve the Ultimate No Makeup, Makeup Look with ColourPop's First Tinted Moisturizer|website=HYPEBAE|access-date=2020-02-13}}
Collaborations
ColourPop has collaborated on collections with media brands such as Disney and Sanrio, and other properties such as Match.com and Halo Top Creamery.{{Cite web |last=Borovic |first=Kali |date=2021-12-23 |title=2021 Disney & ColourPop Collabs You May Have Missed |url=https://www.thelist.com/716614/2021-disney-colourpop-collabs-you-may-have-missed/ |access-date=2022-03-31 |website=TheList.com |language=en-US}}{{Cite web |last=Denton |first=Elizabeth |date=2016-10-31 |title=The ColourPop x Hello Kitty Collection Is Back In Stock |url=https://www.allure.com/story/colourpop-x-hello-kitty-photos |access-date=2022-03-31 |website=Allure |language=en-US}}{{Cite web |title=The ColourPop x Match.com Lipstick Will Donate $1 For Every Product Sold To GLAM4GOOD |url=https://www.bustle.com/p/the-colourpop-x-matchcom-lipstick-will-donate-1-for-every-product-sold-to-glam4good-68638 |access-date=2022-03-31 |website=Bustle |language=en}}{{Cite web |last=Hoshikawa |first=Karina |title=Colourpop x Halo Top Is The Cutest Beauty Collab Of The Summer |url=https://www.refinery29.com/en-us/2019/07/238307/colourpop-halo-top-ice-cream-eyeshadow-collection |access-date=2022-03-31 |website=www.refinery29.com |language=en}}
ColourPop is also known for creating collaborative products with several YouTube and social media celebrities including Isabelle Fuhrman, Karrueche Tran, Zoella, Becky G, Alexis Ren, and Jenn Im.{{Cite news |last=Navarro |first=Andrea |date=2016-05-27 |title=Jenn Im's ColourPop Collection Is ALREADY Selling Out |language=en |work=Teen Vogue |url=https://www.teenvogue.com/story/jenn-im-colourpop-makeup-collection |access-date=2017-11-22}}{{cite web |date=August 17, 2017 |title=ColourPop Is Coming To Sephora! Our Top Ten CoulourPop Collabs |url=http://fashionbombdaily.com/colourpop-coming-sephora-top-ten-coulourpop-collabs/ |access-date=February 4, 2020 |website=Fashion Bomb Daily}}{{cite web |last=Wischhover |first=Cheryl |date=January 22, 2016 |title=HOW COLOURPOP BECAME THE MOST POPULAR (AND MOST MYSTERIOUS) BEAUTY BRAND ON THE INTERNET |url=https://fashionista.com/2016/01/colourpop-instagram-beauty |access-date=February 4, 2020 |website=Fashionista.com}} In October 2019, YouTuber Safiya Nygaard released her lipsticks with Colourpop based on her YouTube series 'bad makeup science' where she melted together lipsticks in her kitchen to make new shades.{{Cite web |last=Tatas |first=Marina |date=2019-10-04 |title=What's in the Colourpop x Safiya Nygaard Halloween collection? {{!}} Finder |url=https://www.finder.com.au/colourpop-x-safiya-nygaard-collection |access-date=2019-11-06 |website=finder.com.au |language=en-AU}}{{Cite web |title=This Video of Every Sephora Lipstick Melted Together Is Giving Me Anxiety |url=https://www.allure.com/story/every-sephora-lipstick-melted-together-sayfia-nygaard-video |access-date=2019-11-06 |website=Allure |language=en}}
In July 2022, ColourPop announced their collaboration with global K-pop sensation BTS which is inspired by the BT21 animated characters.{{cite web |title=BTS x BT21 ColourPop Cosmetics collaboration: All you need to know. |url=https://www.sportskeeda.com/pop-culture/news-bts-x-bt21-colourpop-cosmetics-collaboration-all-need-know |website=Sportskeeda |access-date=December 26, 2022}}{{cite web |last1=Fu |first1=Natalie |title=ColourPop teams up with BTS for the most adorable BT21 makeup collection! |url=https://dailyvanity.sg/news/colourpop-bt21-collection |website=Daily Vanity |access-date=December 26, 2022}}
See also
References
{{reflist}}
External links
- [https://colourpop.com/ Official website]
{{Cosmetics}}