Laneige

Laneige was introduced in September 1994, with a skin care collection titled UV Green.{{Cite web|url=https://happist.com/10143/%ED%8E%8C%EA%B8%80%EC%9D%B4-%EA%B4%91%EA%B3%A0%EC%9D%98-%EC%84%B1%EA%B3%B5%EC%A0%84%EB%9E%B5-%ED%83%9C%ED%8F%89%EC%96%91-%EB%9D%BC%EB%84%A4%EC%A6%88-%EA%B4%91%EA%B3%A0-%EC%BA%A0%ED%8E%98%EC%9D%B8/|title=[펌글]이 광고의 성공전략 {{!}} 태평양 라네즈 광고 캠페인|last=happist|date=2009-04-23|website=꿈꾸는섬|language=ko-KR|access-date=2019-12-01|archive-date=2020-11-29|archive-url=https://web.archive.org/web/20201129000411/https://happist.com/10143/%ED%8E%8C%EA%B8%80%EC%9D%B4-%EA%B4%91%EA%B3%A0%EC%9D%98-%EC%84%B1%EA%B3%B5%EC%A0%84%EB%9E%B5-%ED%83%9C%ED%8F%89%EC%96%91-%EB%9D%BC%EB%84%A4%EC%A6%88-%EA%B4%91%EA%B3%A0-%EC%BA%A0%ED%8E%98%EC%9D%B8|url-status=live}} Under the campaign "Laneige Protects Women", which emphasises the line's "skin immunity" properties, Laneige selected actress Lee Yoo-ri and talent Kim Si-won to represent the brand. Despite its success, Laneige found that contrary to its image, consumers perceived the brand to be slightly mature. In July 1995, actress Kim Ji-ho became the third face of Laneige. The brand reached a milestone of 100 billion KRW in sales by 1996.{{Cite web|url=https://us.laneige.com/history/|title=History|access-date=2019-12-01|archive-date=2017-09-19|archive-url=https://web.archive.org/web/20170919205441/http://us.laneige.com/history/|url-status=live}} Their further campaigns include "Women Who Live Like a Movie" with models Shin Joo-ri, Lee Hye-sang and Chae Rim, both notable figures during the 1997 Asian financial crisis.

File:Laneige in Seoul, South Korea.jpg

A mid-1999 campaign with the slogan "Everyday New Face", accompanied by actress Lee Na-young, reenergized sales for Laneige; by 2002, the brand was number one on AC Nielsen's Brand Power Index.{{Cite web|url=http://eng.amorepacific.co.kr/resources/download/invest/2002_AnnualReport.pdf|title=Amore Pacific 2002 Annual Report|access-date=2019-12-01|archive-date=2016-09-09|archive-url=https://web.archive.org/web/20160909091258/http://eng.amorepacific.co.kr/resources/download/invest/2002_AnnualReport.pdf|url-status=live}} In 2002, Laneige expanded into the greater Asian market with its first international stores in Hong Kong and Shanghai.{{Cite web|url=https://www.moodiedavittreport.com/amore-pacific-ramps-up-asian-focus-as-duty-free-business-expands/|title=Amore Pacific ramps up Asian focus as duty free business expands|date=January 17, 2012|website=The Moodie Davitt Report|access-date=November 26, 2019|archive-date=November 28, 2020|archive-url=https://web.archive.org/web/20201128113204/https://www.moodiedavittreport.com/amore-pacific-ramps-up-asian-focus-as-duty-free-business-expands/|url-status=live}} After opening over 200 stores in eight Asian countries, Laneige entered Europe by opening its first store in Moscow, Russia.{{cite web |url=http://en.amorepacific.com/about/about_brand_news_list.jsp?curPage=11% |title=AMOREPACIFIC > PR CENTER > Brand News |website=en.amorepacific.com |url-status=dead |archive-url=https://web.archive.org/web/20140302103218/http://en.amorepacific.com/about/about_brand_news_list.jsp?curPage=11& |archive-date=2014-03-02}}

The brand then launched its first cosmetics line in 2007, and began targeting male consumers with Laneige Homme that same year.

In September 2017, Laneige partnered with cosmetics retailer Sephora to relaunch its brand in the United States, with the exclusive debut of its Lip Sleeping Mask.{{Cite press release|url=https://www.prnewswire.com/news-releases/laneige-reinforces-its-authority-in-sleeping-beauty-300629688.html|title=LANEIGE Reinforces Its Authority in Sleeping Beauty|last=LANEIGE|website=www.prnewswire.com|language=en|access-date=2019-12-01|archive-date=2020-11-28|archive-url=https://web.archive.org/web/20201128113233/https://www.prnewswire.com/news-releases/laneige-reinforces-its-authority-in-sleeping-beauty-300629688.html|url-status=live}} The brand was previously available at American retailer Target from 2014 to 2015, and its offerings have been stocked by Sephora Canada since September 2015.{{Cite web|url=http://www.koreaherald.com/view.php?ud=20170919000749|title=Laneige enters US Sephora|last=Herald|first=The Korea|date=2017-09-19|website=www.koreaherald.com|language=en|access-date=2019-12-01|archive-date=2020-11-28|archive-url=https://web.archive.org/web/20201128113322/http://www.koreaherald.com/view.php?ud=20170919000749|url-status=live}}{{Cite web|url=https://www.newswire.ca/news-releases/laneige-a-global-korean-beauty-blockbuster-debuts-in-canada-with-trend-setting-science-driven-products-for-all-skincare-concerns-530825611.html|title=LANEIGE, A Global Korean Beauty Blockbuster, Debuts In Canada With Trend-setting, Science-Driven Products For All Skincare Concerns|last=LANEIGE|website=www.newswire.ca|language=en|access-date=2019-12-01|archive-date=2020-11-28|archive-url=https://web.archive.org/web/20201128113431/https://www.newswire.ca/news-releases/laneige-a-global-korean-beauty-blockbuster-debuts-in-canada-with-trend-setting-science-driven-products-for-all-skincare-concerns-530825611.html|url-status=live}}

Laneige redirected its focus to its "moisturizing skincare portfolio" and underwent its first rebrand in five years, introducing a new logo and "Luminous Beauty" concept in early 2019.{{Cite web|url=https://www.koreatimes.co.kr/www/tech/2019/12/694_269834.html|title=Laneige undergoes brand renewal|date=2019-05-31|website=koreatimes|language=en|access-date=2019-12-01|archive-date=2023-04-18|archive-url=https://web.archive.org/web/20230418180927/http://www.koreatimes.co.kr/www/tech/2019/12/694_269834.html|url-status=live}} Sephora's European outlets began to carry the brand in April 2019.{{Cite web|url=https://www.cosmetics-technology.com/news/amorepacific-sephora-laneige-europe/|title=Amorepacific, Sephora partner to launch Laneige brand in Europe|date=2019-04-08|website=Verdict Cosmetics|language=en-GB|access-date=2019-12-01|archive-date=2020-09-27|archive-url=https://web.archive.org/web/20200927160348/https://www.cosmetics-technology.com/news/amorepacific-sephora-laneige-europe/|url-status=live}}

Laneige's flagship products include Water Bank Blue Hyaluronic Serum, Cream Skin, Water Sleeping Mask, Neo Cushion, and Layering Lip Bar.

• Water Bank Blue Hyaluronic Serum is Instant hydrating serum with a soft-melting formula that instantly replenishes the skin with moisture and boosts firmness to reveal a lively look.{{Cite web |title=Water Bank Blue Hyaluronic Serum {{!}} Laneige International |url=https://www.laneige.com/int/en/skincare/water-bank-blue-hyaluronic-serum.html |access-date=2024-08-07 |website=www.laneige.com |language=en}}
• Cream Skin Refiner is a skin that strengthens moisturizing power by melting a cream into a skin formulation.{{Cite web|title=CREAM SKIN REFINER|url=https://www.laneige.com/kr/ko/skincare/cream-skin-refiner.html|website=RANEIGE|access-date=2021-05-10|archive-date=2021-05-10|archive-url=https://web.archive.org/web/20210510094008/https://www.laneige.com/kr/ko/skincare/cream-skin-refiner.html|url-status=live}}
• Water Sleeping Mask EX is a hydrating sleeping mask that applies Sleep-tox™ purification technology.{{Cite web|title=WATER SLEEPING MASK EX|url=https://www.laneige.com/kr/ko/skincare/water-sleeping-mask-ex.html|website=LANEIGE|access-date=2021-05-10|archive-date=2021-05-10|archive-url=https://web.archive.org/web/20210510094010/https://www.laneige.com/kr/ko/skincare/water-sleeping-mask-ex.html|url-status=live}}
• Neo Cushion is a full coverage BB cushion provides a flawless complexion for 24 hours by a single touch.
• Layering Lip Bar is a lipstick that creates a volume gradation by containing 6 colors in one lipstick.{{Cite web|title=LAYERING LIP BAR|url=https://www.laneige.com/kr/ko/makeup/layering-lip-bar.html|website=LANEIGE|access-date=2021-05-10|archive-date=2021-05-10|archive-url=https://web.archive.org/web/20210510094006/https://www.laneige.com/kr/ko/makeup/layering-lip-bar.html|url-status=live}}

• Kim Seokjin (2024–present)https://de.m.wikipedia.org/wiki/Jin_(S%C3%A4nger){{Circular reference|date=February 2025}}
• Sydney Sweeney (2024–present){{Cite web |title=Laneige Names Sydney Sweeney as their First-Ever Global Ambassador |url=https://www.marieclaire.com/beauty/sydney-sweeney-laneige-global-ambassador/ |access-date=7 January 2024 |website=Marie Claire|date=January 5, 2024 }}{{Cite web |title=Laneige Expands Partnership with Actress Sydney Sweeney as Global Ambassador |url=https://www.happi.com/contents/view_breaking-news/2024-01-06/laneige-expands-partnership-with-actress-sydney-sw/ |access-date=7 January 2024 |website=Happi|date=January 6, 2024 }}
• Kim Yoo Jung (2017–present){{cite web|url=https://www.getnews.co.kr/news/articleView.html?idxno=41865|author=Kang Tae-hee|title=라네즈, 브랜드 모델로 배우 김유정 발탁|trans-title=Laneige selects actress Kim Yoo-jung as brand model|work=Global Economic Daily|date=December 27, 2017|access-date=February 17, 2022|language=ko|archive-date=February 16, 2022|archive-url=https://web.archive.org/web/20220216111751/https://www.getnews.co.kr/news/articleView.html?idxno=41865|url-status=live}}
• Lee Sung-kyung (2015–present)
• Song Hye-kyo (2008–2018){{cite web|url=http://en.amorepacific.com/about/about_brand_news_list.jsp?curPage=16&cdGubn=&keygubn=&keyword=#16|title=Ji-hyun Jeon signed a contract as an exclusive model for Laneige.|work=en.amorepacific.com|date=3 March 2004|access-date=2014-02-25|archive-date=2014-03-02|archive-url=https://web.archive.org/web/20140302145824/http://en.amorepacific.com/about/about_brand_news_list.jsp?curPage=16&cdGubn=&keygubn=&keyword=#16|url-status=live}}
• Jun Ji-hyun (2004–2008)
• Lee Na-young (1999–2004)
• Sin Ju-ri (1997–1999)
• Kim Ji-ho (1995–1997)

{{Reflist|2}}

• [http://www.us.laneige.com/ Laneige official website]

{{Amorepacific Corporation}}

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Category:Amorepacific brands

Category:Products introduced in 1994