Le Jardin des Modes
{{Short description|French magazine}}
{{Use dmy dates|date=April 2020}}
{{Infobox magazine
| title = Jardin des Modes
| image_file =
| image_size =
| image_caption =
| editor =
| editor_title =
| frequency = Monthly
| format =
| circulation =
| category = Women's fashion magazine
| company = {{ubl|
Condé Nast (1923–1954)|
}}
| founder =
| publisher =
| founded =
| firstdate = {{start date|1922|8||df=y}}
| finaldate = 1997
| country = France
| based =
| language = French
| website =
| issn = 0021-5457
| oclc =
}}
Le Jardin des Modes was a French language women's fashion magazine published monthly in France between 1922 and 1997.
History and profile
The magazine was first published in April 1922{{cite book|author1=G. S. Smith|author2=C. M. Macrobert|author3=G. C. Stone|title=Oxford Slavonic Papers|url=https://books.google.com/books?id=c4df-RN4GWsC&pg=PA110|accessdate=5 April 2015|year=1997|publisher=Oxford University Press|isbn=978-0-19-815954-4|page=110}}{{cite journal|author=Véronique Pouillard|title=Fashion for all?|journal=Journalism Studies|date=2013|volume=14|issue=5|pages=716–729|doi=10.1080/1461670X.2013.810907}} as L'Illustration des Modes and aimed to a cutting edge group of fashion passionates. The founders were Lucien Vogel and his brother-in-law Michel de Brunhoff. It offered a mix of beautiful illustrations, pattern making examples and cooking recipes. In 1923 the magazine was acquired by Condé Nast.
The magazine published the first four Babar stories between 1931 and 1934, wrote by Jean de Brunhoff brother of the magazines editor Michel de Brunhoff.{{Cite web |title=Artist Biographies : Jean and Laurent de Brunhoff |url=https://www.themorgan.org/sites/default/files/pdf/press/BabarDeBrunhoffBios.pdf |website=Morgan Library & Museum}}
Le Jardin des Modes did not publish its September and October 1939 issues due to the Phoney War, however resumed publication from November after permission from Condé Nast.{{Cite book |last1=Taylor |first1=Lou |url=https://books.google.com/books?id=Pv2uDwAAQBAJ |title=Paris Fashion and World War Two: Global Diffusion and Nazi Control |last2=McLoughlin |first2=Marie |publisher=Bloomsbury Publishing |year=2020 |isbn=9781350000285 |pages=117–118}} However in June 1940 publication was suspended again and did not restart until 1944.{{Cite book |last1=Taylor |first1=Lou |url=https://books.google.com/books?id=Pv2uDwAAQBAJ |title=Paris Fashion and World War Two: Global Diffusion and Nazi Control |last2=McLaughlin |first2=Marie |publisher=Bloomsbury Publishing |year=2020 |isbn=9781350000285 |pages=123}}
In the 1950s the magazine took the lead, making it the reference for ready to wear. Its title changed to Jardin des Modes during this period.
In 1954 the publishers Hachette bought it out and Jacques Moutin (from 1948 till 1961) becomes the creative director. A number of then unknown but soon to be famous photographers like Frank Horvat (from 1957), Jeanloup Sieff (from 1959), and Helmut Newton (from 1961) were published there.
Due to a severe financial crisis in the late 1960s, the magazine stopped being published in 1971. From 1977 to 1979 it was published again, with Milton Glaser as the art director. Jardin des Modes was a reference for the haute couture and ready to wear trends as well as being the place to find news about fashion, photography, design, architecture and artDanielle Leenaerts, Petite Histoire Du Magazine Vu (1928-1940) : Entre Photographie D'information Et Photographie D'art, Peter Lang, 2010, 403 pages, p. 20 ({{ISBN|9789052015859}}) until 1997 when it ceased publication.{{cite book|author=Frédéric Godart|title=Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry|url=https://books.google.com/books?id=H0U0wsIIhMEC&pg=PA112|accessdate=5 April 2015|date=27 March 2012|publisher=Palgrave Macmillan|isbn=978-1-137-00074-3|page=112}}
Editions and editors
References
{{Reflist}}
External links
- [http://www.jardindesmodes.fr Jardin Des Modes Official website]
{{DEFAULTSORT:Jardin des Modes}}
Category:1922 establishments in France
Category:1997 disestablishments in France
Category:Defunct Condé Nast magazines
Category:Defunct French-language magazines
Category:Monthly magazines published in France
Category:Magazines established in 1922
Category:Magazines disestablished in 1997
Category:Defunct women's fashion magazines published in France