Leejung Lee

Lee Leejung was born on August 9, 1998, in Seoul, South Korea, as the youngest child after a brother.{{Cite news|url=https://www.chosun.com/culture-life/broadcast-media/2021/12/09/CLEABOSSFJF2BMT65PA4ULOR4Q/|author=Kim Jeong-jin|title="아빠가 50년째 남사친" ... 오은영과 '스우파' 리정의 특별한 인연|trans-title="My Father Has Been a Male Friend for 50 Years" ... The Special Relationship Between Oh Eun-Young and 'SWF' Leejung|work=The Chosun Ilbo|publisher=|date=December 9, 2021|access-date=January 10, 2022|language=ko|archive-date=January 10, 2022|archive-url=https://web.archive.org/web/20220110103813/https://www.chosun.com/culture-life/broadcast-media/2021/12/09/CLEABOSSFJF2BMT65PA4ULOR4Q/|url-status=live}} In childhood, Lee honed her athletic abilities since first grade of elementary school through swimming. Training for six consecutive years, she came to a halt as she felt her skills were not on par to an athlete after she deemed her co-peers "excessively good".{{Cite news|url=http://www.topstarnews.net/news/articleView.html?idxno=14626829|author=Yoo Hye-ji|title='스우파' YGX 리정, "같이 작업하고 싶은 아이돌? 이미 다 작업해봤다" 자랑|trans-title='SWF' YGX's Leejung: "Idols You Want to Work With? I've Already Worked With Them All."|work=Top Star News|publisher=|date=September 3, 2021|access-date=January 11, 2022|language=ko|archive-date=January 11, 2022|archive-url=https://web.archive.org/web/20220111101406/http://www.topstarnews.net/news/articleView.html?idxno=14626829|url-status=live}} Lee also trained in skiing and speed skating for one and two years, respectively, and enjoyed dancing to performances that appeared on television including "Into the New World" by Girls' Generation and "Tell Me" by Wonder Girls, whom she cited as artists from her generation.{{Cite news|url=https://www.vogue.co.kr/2021/10/26/ygx의-비밀-다섯-가지/|author=Cho So-hyun|title=YGX의 비밀 다섯 가지|trans-title=Five secrets of YGX|work=Vogue Korea|publisher=|date=October 26, 2021|access-date=January 10, 2022|language=ko|archive-date=January 10, 2022|archive-url=https://web.archive.org/web/20220110110901/https://www.vogue.co.kr/2021/10/26/ygx의-비밀-다섯-가지/|url-status=live}} In the midst of third grade of elementary school, she participated in a talent show with "Tell Me" at her school. In this moment, she believed she was "born to dance" and recalled it as the first time she felt joy while dancing.{{Cite news|url=http://osen.mt.co.kr/article/G1111688535|author=Kim Na-yeon|title='스우파' 리정 "댄서 되려고 전교 1등까지 해..6년간 부모님 설득" (라디오쇼)|trans-title='SWF' Leejung: "To Become a Dancer, I Even Placed First in School ... Been Persuading My Parents for 6 Years" (Radio Show)|work=OSEN|publisher=|date=November 8, 2021|access-date=January 11, 2022|language=ko|archive-date=January 11, 2022|archive-url=https://web.archive.org/web/20220111050306/http://osen.mt.co.kr/article/G1111688535|url-status=live}}

Her parents, however, believed dancing would serve as a distraction to her studies and were adamant on sending her abroad. Leejung was raised Christian and attended The King's Academy in Tennessee, United States for 4–5 years during sixth grade of elementary to end of middle school.{{Cite news|url=http://www.ggilbo.com/news/articleView.html?idxno=873637|author=Lee Joo-bin|title=리정 영어 실력 화제...저스트 절크 초창기 멤버라고?!|trans-title=Leejung's English skills are the Talk of the Day... An Early Member of Just Jerk?!|work=Geumgang Ilbo|publisher=|date=October 16, 2021|access-date=January 11, 2022|language=ko|archive-date=January 11, 2022|archive-url=https://web.archive.org/web/20220111012734/http://www.ggilbo.com/news/articleView.html?idxno=873637|url-status=live}}{{Cite news|url=https://ent.sbs.co.kr/news/article.do?article_id=E10010239494|author=Kim Hyo-jung|title=[스브스夜] '집사부일체' 모니카, "우리의 영향력, 후배들에게 연결시켜 줄 것"…'스우파' BTS 대방출|trans-title=[SBS夜] 'Master in the House' Monica: "Our Influence Will Reach Our Juniors" ... 'SWF' BTS Released|work=SBS Entertainment News|publisher=|date=November 8, 2021|access-date=January 11, 2022|language=ko|archive-date=January 11, 2022|archive-url=https://web.archive.org/web/20220111043847/https://ent.sbs.co.kr/news/article.do?article_id=E10010239494|url-status=live}} Amidst her stay, her parents humorously proposed if she became the top student in her school, they'd allow her to receive dance lessons in South Korea during summer vacation. That same year, Leejung placed first in her entire school and was said to have an IQ of 150. Although they were rendered speechless, her parents allowed her to receive two months of lessons at age 16, her first formal experience to learn the art of dance. With plans set to return to US, Leejung had a change of heart and no longer wished to return.

While crying in the subway, she told her mother: "I think I'll be miserable If I return to the States". Her father yielded to her aspirations with an ultimatum, if she didn't show any result within the dance scenes within a year, she'll depart back to the States. Determined to pursue her dreams, 17-year-old Leejung auditioned to join the South Korean dance crew, Just Jerk Crew—whom she cited as the nation's top dance crew—during their first open recruitment.{{Cite news|url=https://ent.sbs.co.kr/news/article.do?article_id=E10010239494|author=Kim Han-na|title=[종합] '유퀴즈' 스우파 언니들의 멋쁨, 춤을 깨다 |trans-title=[General] 'Yoo Quiz' SWF unnies' Coolness Breaks From Their Dance|work=Sports Khan|publisher=|date=November 3, 2021|access-date=January 13, 2022|language=ko|archive-date=January 13, 2022|archive-url=https://web.archive.org/web/20220113011301/https://sports.khan.co.kr/entertainment/sk_index.html?art_id=202111032246003&sec_id=540201&pt=nv|url-status=live}} To this, she recalled: "I thought they'd never have an audition. So, when I heard they were having one, I thought I'd be so happy to dance with these guys".{{Cite news|url=http://www.topstarnews.net/news/articleView.html?idxno=14625742|author=Yoo Hye-ji|title='스우파' YGX 리정, 춤 시작하게 된 계기가..."너무 재밌고 즐거웠다"|trans-title=The Reason 'SWF' YGX's Leejung Started Dancing: "So Much Fun and Enjoyable"|work=Top Star News|publisher=|date=August 31, 2021|access-date=January 13, 2022|language=ko|archive-date=January 13, 2022|archive-url=https://web.archive.org/web/20220113100402/http://www.topstarnews.net/news/articleView.html?idxno=14625742|url-status=live}} In October 2014, she was recruited as the first and only female addition to the crew and served as their youngest member until Kwak Yoon-young, their second female member, joined the following year through their second round of recruitments.

File:170917 Just Jerk Leejung.jpg

In the time Leejung spent as part of Just Jerk, she participated in multiple dance competitions and also served as one of their English interpreters while abroad. Leejung received her first win at the 2016 Feedback 2Show under the duet category. That same year, Just Jerk placed first at the 2016 Body Rock Dance Competition in San Diego, California.{{cite web|last1=|first1=|title=Just Jerk Korean Dancers on 'America's Got Talent' Won "Body Rock" Contest|url=https://2paragraphs.com/2017/06/just-jerk-korean-dancers-on-americas-got-talent-won-body-rock-contest/|website=2Paragraphs|date=June 20, 2017|access-date=January 12, 2022|archive-date=January 12, 2022|archive-url=https://web.archive.org/web/20220112052210/https://2paragraphs.com/2017/06/just-jerk-korean-dancers-on-americas-got-talent-won-body-rock-contest/|url-status=live}} As the sole representative of South Korea, they were the first from their country to win the title in its history. The achievement brought them wider recognition via YouTube with their performance spreading from word-of-mouth both at home and abroad.{{Cite news|url=https://www.donga.com/news/article/all/20191011/97830577/1|author=Kwon Myung-gwan|title=[TEC콘서트] JUST JERK CREW 성영재 리더, "자신의 꿈을 찾는 일상에 충실했으면"|trans-title=[TEC Concert] JUST JERK CREW Leader Sung Young-jae: "If You're Faithful to Your Daily Life to Find Your Dream"|work=The Dong-a Ilbo|publisher=|date=October 11, 2019|access-date=January 12, 2022|language=ko|archive-date=January 12, 2022|archive-url=https://web.archive.org/web/20220112053606/https://www.donga.com/news/article/all/20191011/97830577/1|url-status=live}} The video soon reached the attention of the production team behind America's Got Talent. Just Jerk received an invitation via phone call from the casting director to appear on the twelfth installation of their show that was scheduled for broadcast in 2017. With only a year of preparation, Leejung and her team salvaged and earned money for plane tickets, accommodation for one month, car rentals, and meals.

In its auditions Leejung and her crew were unanimously passed by all four judges, however, they failed to enter the finals and were eliminated in the quarter-finals.{{cite web|last1=Catcher|first1=Jess|title=Simon Can't Take His Eyes Off Dance Crew As They Line Up And Twist Around Perfectly In Sync|url=https://littlethings.com/lifestyle/just-jerk-americas-got-talent|website=Little Things|date=July 1, 2017|access-date=January 12, 2022|archive-date=January 12, 2022|archive-url=https://web.archive.org/web/20220112093747/https://littlethings.com/lifestyle/just-jerk-americas-got-talent|url-status=live}}{{Cite news|url=http://news.kmib.co.kr/article/view.asp?arcid=0011739401&code=61181611&cp=nv|author=Kim Chul-oh|title=미국 오디션서 난리난 한국 댄스크루 '칼군무' (영상)|trans-title=Korean Dance Crew Creates Craze at the US Audition with 'Sharp Moves' (Video)|work=Kukmin Ilbo|publisher=|date=September 7, 2019|access-date=January 12, 2022|language=ko|archive-date=January 12, 2022|archive-url=https://web.archive.org/web/20220112094739/http://news.kmib.co.kr/article/view.asp?arcid=0011739401&code=61181611&cp=nv|url-status=live}} Their final stage became the team's most viewed performance, which was represented in Silla's Hwarang-style make-up and outfits. Their appearance on the show created a growth in views to their videos from the 2016 Body Rock Dance Competition. The crew were awarded "AAA Choice" at the 2017 Asia Artist Awards and were noticed by the organizers of the 2018 Pyeongchang Winter Olympics.{{Cite news|url=https://tenasia.hankyung.com/topic/article/2017110218034|author=Lee Eun-jin|title=저스트 절크, 'AAA' 참석 확정… 시선 강탈 퍼포먼스 예고|trans-title=Just Jerk Confirmed to Attend 'AAA'.. Eye-catching Performance Expected|work=Ten Asia|publisher=|date=November 2, 2017|access-date=January 15, 2022|language=ko|archive-date=January 15, 2022|archive-url=https://web.archive.org/web/20220115075516/https://tenasia.hankyung.com/topic/article/2017110218034|url-status=live}}{{Cite news|url=https://star.mt.co.kr/stview.php?no=2017111508100147098|author=|title=[2017AAA]저스트절크, AAA 초이스상 수상|trans-title=[2017AAA] Just Jerk, AAA Choice Award Winner|work=Star News|publisher=|date=November 15, 2017|access-date=January 15, 2022|language=ko|archive-date=January 15, 2022|archive-url=https://web.archive.org/web/20220115075854/https://star.mt.co.kr/stview.php?no=2017111508100147098|url-status=live}} They were formally invited to participate in the opening ceremony as performers. Together with Leejung, Just Jerk also placed runner-up at the 2019 Feedback Competition 7. Although she departed from her team shortly after, they still maintain a tight bond and express support and respect. Leejung still frequented the academy as a guest instructor and mentored their fourth generation recruit, Jo Na-in.{{Cite news|url=https://www.news1.kr/articles/?4516090|author=Park Ha-na|title='스걸파' 1차 선발전 즉흥 배틀 시작…립제이와 1:1 대결까지 (종합)|trans-title=Freestyle Battle Begins in the 1st Selection of 'SGF'... Even 1:1 Confrontation with Lip J (comprehensive)|work=News1|publisher=|date=December 8, 2021|access-date=January 15, 2022|language=ko|archive-date=January 15, 2022|archive-url=https://web.archive.org/web/20220115084525/https://www.news1.kr/articles/?4516090|url-status=live}}

Leejung joined YGX Entertainment in 2019 under NWX, a choreographer division of the dance agency. Although her first work as a choreographer was a joint project with Kwak Yoon-young, Leejung's career advanced following her first solo work with "Fancy" by Twice. Her most notable work, the "shoulder dance" routine for "Wannabe" by Itzy became its point dance and was spread across the nation.{{Cite news|url=http://enews.imbc.com/News/RetrieveNewsInfo/324696|author=Lee Ho-young|title='스트릿우먼파이터' 리정, 여진→예리 이끄는 '영 파워'|trans-title='Street Woman Fighter' Leejung, Yeojin → Yeri Leading 'Young Power'|work=iMBC|publisher=|date=September 7, 2021|access-date=January 15, 2022|language=ko|archive-date=January 15, 2022|archive-url=https://web.archive.org/web/20220115052713/http://enews.imbc.com/News/RetrieveNewsInfo/324696|url-status=live}} Her credits include choreographing for Sunmi, Twice, (G)I-dle, Itzy, Jeon Somi and more. Leejung was also scouted to take on the role of a dance trainer for Nayeon and Momo of Twice, Rosé of Blackpink and Jeon Somi by their respective agencies.

File:(유료광고) 리정과 함께 겟 레디 앤 댄스! (feat. 메이블린 뉴욕)ㅣ뷰티쁠(BEAUTY+).png

In 2021, she received a casting offer via DM (Direct Message) from the casting director of Street Woman Fighter (2021).{{Cite news|url=https://sports.chosun.com/news/ntype.htm?id=202111090100068010004527&servicedate=2021110|author=Lee Yoo-na|title=가비X리정 전한 '스우파' 뒷얘기 "리더 원래 없어 급조..우리가 제일 과몰입" (라디오쇼) [종합]|trans-title=Gabee X Leejung's Behind-the-scenes Story of 'SWF': "There is No Original Leader, so impatiently.. We Were the Most Immersed" (Radio Show) [General]|work=Sports Chosun|publisher=|date=November 8, 2021|access-date=January 15, 2022|language=ko|archive-date=January 15, 2022|archive-url=https://web.archive.org/web/20220115014845/https://sports.chosun.com/news/ntype.htm?id=202111090100068010004527&servicedate=20211108|url-status=live}} Without hesitation, she replied "yes" to their proposal.{{Cite news|url=https://www.news1.kr/articles/?4483098|author=Ko Seung-ah|title=모니카·립제이·가비·리정 밝힌 '스우파' 이후…"매니저 생기고, 선물 쌓여" (종합)|trans-title=Monica, Lip J, Gabee and Leejung 'Post-SWF'... "I Got a Manager and A Lot of Gifts" (General)|work=News1 Korea|publisher=|date=November 4, 2021|access-date=January 13, 2022|language=ko|archive-date=January 13, 2022|archive-url=https://web.archive.org/web/20220113120620/https://www.news1.kr/articles/?4483098|url-status=live}} The head of her agency, however, advised instead of deciding on impulse, Leejung should have rationally pondered ahead of finalizing her decision. In the first meeting, she was told to recruit dancers and create a team. Hearing this, Leejung had four dancers in mind: "[...] I only gathered the people I wanted. Yeojin, who is small but dances with power has a lot in common with me. Jihyo's sexy and elegant dance, Isak's cool moves using her tall height and limbs, and B-girl Yell who not only breakdances but overall dances well. Each person was different, but it felt like we could work together. I thought it had to be us five."{{Cite news|url=https://www.elle.co.kr/article/59645|author=Lee Ma-ru|title=YGX는 멈추지 않는다. 리정이 그린 최강 조합5인|trans-title=YGX Doesn't Stop. The 5 Strongest Combinations Drawn by Leejung|work=Elle Korea|publisher=|date=October 26, 2021|access-date=January 13, 2022|language=ko|archive-date=January 13, 2022|archive-url=https://web.archive.org/web/20220113113541/https://www.elle.co.kr/article/59645|url-status=live}} To her content, all four were interested and soon formed the project crew "YGX" with Leejung as its leader. She led her team to the semi-finals and finished the show in fifth place. Leejung reprised her role in Street Dance Girls Fighter (2021) as a "dance master" representing YGX. With Turns, her team finished the competition in first place.

File:211028 YGX 리정 (이이정) '아는형님' 녹화 일산jtbc 출근.png in her "Pucca" hairstyle]]

Leejung was well known within the dance scene since her adolescent days due to her affiliations with the Just Jerk Crew.{{cite episode|title=웨이비 막내가 겪은 스우파 리더들의 방송 외 실제 성격들!! (방송에 나온 모습과는..)|url=https://www.youtube.com/watch?v=_KAvpyHn3ok|access-date=January 15, 2022|series=보이는이야기|series-link=|network=YouTube|date=October 15, 2021|number=|time=7:51|archive-date=January 15, 2022|archive-url=https://web.archive.org/web/20220115035348/https://www.youtube.com/watch?v=_KAvpyHn3ok|url-status=live}} As the only female in the then-male dominated crew, she was put in the spotlight for her age, skills and gender and became a well-known figure for Generation MZ. Her line: "what did you do when you were 24 years old?" from Street Woman Fighter (2021) became viral and was perpetuated by celebrities and the general public.{{Cite news|url=http://osen.mt.co.kr/article/G1111694611|author=Jung Da-eun|title='스우파' YGX 리정 "아이돌 데뷔? 난 본투비 댄서··뭐든 도전 생각有" [종합]|trans-title='SWF' YGX's Leejung: "Idol debut? I'm a Born2B Dancer, I'll Challenge Anything" [General]|work=OSEN|publisher=|date=November 17, 2021|access-date=January 15, 2022|language=ko|archive-date=January 15, 2022|archive-url=https://web.archive.org/web/20220115040256/http://osen.mt.co.kr/article/G1111694611|url-status=live}}{{Cite news|url=https://www.gqkorea.co.kr/2021/11/01/마음에-새겨놓으면-인생에-큰-힘이-될-스우파-명언-6|author=Lee Jin-su|title=마음에 새겨놓으면 인생에 큰 힘이 될 스우파 명언 6|trans-title=6 SWF Quotes That Will Give You Great Strength In Your Life If You Keep It In Your Heart|work=GQ Korea|publisher=|date=November 1, 2021|access-date=January 15, 2022|language=ko|archive-date=January 15, 2022|archive-url=https://web.archive.org/web/20220115011112/https://www.gqkorea.co.kr/2021/11/01/마음에-새겨놓으면-인생에-큰-힘이-될-스우파-명언-6|url-status=live}}{{Cite news|url=https://www.nocutnews.co.kr/news/5669382|author=Kim Seon-young|title=MZ세대 신조어 맞추기 '2022 트렌드능력고사' 내 점수는?|trans-title=What is My Score in '2022 Trend Ability Test' to Match Generation MZ's Phrases?|work=No Cut News|publisher=|date=December 7, 2021|access-date=January 15, 2022|language=ko|archive-date=January 15, 2022|archive-url=https://web.archive.org/web/20220115010903/https://www.nocutnews.co.kr/news/5669382|url-status=live}} Despite its popularlity, Leejung confessed she regretted saying it and posted "everyone's twenty-four is precious".{{Cite news|url=https://www.newsen.com/news_view.php?uid=202111041126430010|author=Seo Yu-na|title='스우파' 리정 "'24살에 뭐하셨어요?' 망언이었다‥후회해"(컬투쇼)|trans-title='SWF' Leejung: "'What did you do when you were 24?' It was a Remark I Regret" (Cultwo Show)|work=Newsen|publisher=|date=November 4, 2021|access-date=January 15, 2022|language=ko|archive-date=January 10, 2022|archive-url=https://web.archive.org/web/20220110050921/https://www.newsen.com/news_view.php?uid=202111041126430010|url-status=live}} Leejung elaborated she spoke it in the heat of the competition to avoid any misunderstandings. Many identify Leejung by her signature "Pucca" hairstyle, lip ring and red lipstick and is often portrayed using these trademarks when re-enacting her, namely seen by Taeyeon of Girls' Generation, comedian Jo Se-ho and Aiki of Hook.{{Cite news|url=https://www.elle.co.kr/article/59089|author=So Ji-hyun|title=머리부터 발끝까지 힙 & 핫 '스.우.파' 댄서 8인의 OOTD|trans-title=OOTD of 8 Hip & Hot 'S.W.F' Dancers from Head to Toe|work=Elle Korea|publisher=|date=October 6, 2021|access-date=January 15, 2022|language=ko|archive-date=January 14, 2022|archive-url=https://web.archive.org/web/20220114235048/https://www.elle.co.kr/article/59089|url-status=live}}{{Cite news|url=https://www.mydaily.co.kr/new_yk/html/read.php?newsid=202111080958261739|author=Jung Ji-hyun|title=태연 is 뭔들…'놀토' 패션 분석 #리정 #탐정 #로커 [MD스타패션분석]|trans-title=What is Taeyeon.. Fashion Analysis of 'Amazing Saturday' #Leejung #Detective #Rocker [MD Star Fashion Analysis]|work=My Daily|publisher=|date=November 8, 2021|access-date=January 15, 2022|language=ko|archive-date=January 14, 2022|archive-url=https://web.archive.org/web/20220114235622/https://www.mydaily.co.kr/new_yk/html/read.php?newsid=202111080958261739|url-status=live}}{{Cite news|url=https://www.newsen.com/news_view.php?uid=202111031955320010|author=Seo Yu-na|title='유퀴즈' 유재석, 녹화 불참 아이키 대신 '어른키'로 등장 폭소 (ft.뿌까 조세호)|trans-title='Yoo Quiz' Yoo Jae-suk, Absent from Recording, Appeared as 'Adult Height' Instead of Aiki (ft. Pucca Jo Se-ho)|work=Newsen|publisher=|date=November 3, 2021|access-date=January 15, 2022|language=ko|archive-date=January 15, 2022|archive-url=https://web.archive.org/web/20220115002111/https://www.newsen.com/news_view.php?uid=202111031955320010|url-status=live}}{{Cite news|url=http://www.heraldpop.com/view.php?ud=202111212149167941157_1&md=_BL|author=Jo Eun-mi|title='스우파' "춤으로 보답"..'웃음→감동' 180분 꽉 채운 언니들 무대 [종합]|trans-title='Swoopa' "Repay with dance"..'Laughter → Impression' 180 minutes full of unnies' stage [General]|work=Herald Pop|publisher=|date=November 21, 2021|access-date=January 15, 2022|language=ko|archive-date=January 15, 2022|archive-url=https://web.archive.org/web/20220115000733/http://www.heraldpop.com/view.php?ud=202111212149167941157_1&md=_BL|url-status=live}} Leejung is often referred to as "baby tiger", where she embodies complete seriousness when dancing in contrast to her often seen cheerfulness.{{Cite news|url=https://www.fnnews.com/news/202201030902459012|author=Jung Sang-hee|title=알바천국, 신규 모델 '리정' 발탁... 새 TV CF 공개|trans-title=Part-timer Heaven Selects Leejung as its New Model.. New TV CF Released|work=Financial News|publisher=|date=January 3, 2022|access-date=January 15, 2022|language=ko|archive-date=January 15, 2022|archive-url=https://web.archive.org/web/20220115004122/https://www.fnnews.com/news/202201030902459012|url-status=live}}{{Cite news|url=https://www.xportsnews.com/article/1510266|author=Kim No-eul|title=YGX 리정, 父 여사친=오은영이라더니 잘 컸네…"러블리 아기 호랑이"|trans-title=YGX Leejung, 父 Female Friend = Oh Eunyoung Said: You Grew Up Well.. "Lovely Baby Tiger"|work=Xports News|publisher=|date=December 9, 2021|access-date=January 15, 2022|language=ko|archive-date=January 15, 2022|archive-url=https://web.archive.org/web/20220115004220/https://www.xportsnews.com/article/1510266|url-status=live}} Her work with various people resulted in Leejung being often cited as a "trendy choreographer".

Leejung cited her parents as to what created who she was today as an individual, referring to her father's perseverance and her mother's tenderness and delicacy. Her father's work ethics of loving his job has also influenced Leejung to love and enjoy her work.

Leejung with the members of YGX—which include Yeojin, Jihyo, Isak and Yell—filmed promotional videos for the campaign "Unstoppable Joy" (2021) in collaboration with BMW Korea.{{Cite news|url=https://www.news1.kr/articles/?4483890|author=Kwon Hye-jung|title=브랜디, YGX 모델 효과 톡톡.. 거래액 130%↑|trans-title=BMW Korea Collaborates with 'SWF' YGX with the 'Unstoppable Joy' Campaign|work=News1|publisher=|date=November 5, 2021|access-date=January 11, 2022|language=ko|archive-date=January 11, 2022|archive-url=https://web.archive.org/web/20220111104915/https://www.news1.kr/articles/?4483890|url-status=live}} Fashion shopping app Brandi announced, after the launch of its "One Day Delivery" campaign with YGX in November 2021, the amount of transaction had grown 130% compared to the previous month. The number of app downloads also increased by 170% compared to the same period of last year.{{Cite news|url=https://apparelnews.co.kr/news/news_view/?idx=194128|author=Yoo Hye-ji|title=브랜디, YGX 모델 효과 톡톡.. 거래액 130%↑|trans-title=Brandi, YGX Model Effect Tok Tok .. Transactions 130%↑|work=Apparel News|publisher=|date=November 25, 2021|access-date=January 11, 2022|language=ko|archive-date=January 11, 2022|archive-url=https://web.archive.org/web/20220111103413/https://apparelnews.co.kr/news/news_view/?idx=194128|url-status=live}} Together with YGX, Leejung further collaborated with contemporary casual brand Plac{{Cite news|url=https://apparelnews.co.kr/news/news_view/?idx=193380|author=Park Hye-young|title=플랙, 댄스팀 YGX와 협업 컬렉션 발매|trans-title=PLAC Releases a Collection in Collaboration with Dance Team YGX|work=Apparel News|publisher=|date=November 25, 2021|access-date=January 11, 2022|language=ko|archive-date=January 14, 2022|archive-url=https://web.archive.org/web/20220114083903/https://apparelnews.co.kr/news/news_view/?idx=193380|url-status=live}} and endorsed for Nike Korea's "Own the Floor" campaign,{{Cite news|url=https://www.marieclairekorea.com/fashion/2021/11/nikeownthefloor/|author=Kim Min-ji|title=한국을 대표하는 여성 댄서들과 함께 하는 나이키 댄스 캠페인|trans-title=Nike Dance Campaign with Korea's Leading Female Dancers|work=Marie Claire Korea|publisher=|date=October 20, 2021|access-date=January 14, 2022|language=ko|archive-date=January 14, 2022|archive-url=https://web.archive.org/web/20220114083156/https://www.marieclairekorea.com/fashion/2021/11/nikeownthefloor/|url-status=live}} IM Bank of DGB Financial Group, and Intel Korea.

Leejung's first individual endorsement stemmed from "Descente Ground Main" by Descente Korea in 2017 alongside the female dancers of Just Jerk. With her appearance on Street Woman Fighter (2021), Leejung's brand value rose and was often sought out by the advertising industry. She endorsed for oral hygiene brand Toosty,{{Cite news|url=https://tenasia.hankyung.com/topic/article/2021091727084|author=|title=

'스우파' YGX 리정, 투스티 브랜드 모델 발탁|trans-title='SWF' YGX's Leejung Selected as a Model for the Brand, Toosty|work=Ten Asia|publisher=|date=September 20, 2021|access-date=January 14, 2022|language=ko|archive-date=January 14, 2022|archive-url=https://web.archive.org/web/20220114090856/https://tenasia.hankyung.com/topic/article/2021091727084|url-status=live}} Paris Baguette,{{Cite news|url=http://www.joseilbo.com/news/htmls/2021/11/20211122438942.html|author=Park Byung-woo|title=파리바게뜨, 크리스마스 "분위기 대반전" 티징 영상 공개|trans-title=Paris Baguette Releases a Teaser Video for "The Great Reversal of Atmosphere" for Christmas|work=The Josei Ilbo|publisher=|date=November 13, 2021|access-date=January 14, 2022|language=ko|archive-date=January 14, 2022|archive-url=https://web.archive.org/web/20220114091856/http://www.joseilbo.com/news/htmls/2021/11/20211122438942.html|url-status=live}} Nike X Peaceminusone's Kwondo 1,{{Cite news|url=http://www.slist.kr/news/articleView.html?idxno=311149|author=Yong Won-|title='스우파' 이정X이우석, 지드래곤-나이키 '권도1' 글로벌 캠페인 참여|trans-title='SWF' Leejung X Lee Woo-seok, G-Dragon-Nike Participated in the 'Kwondo 1' Global Campaign|work=Single List|publisher=|date=November 15, 2021|access-date=January 14, 2022|language=ko|archive-date=January 14, 2022|archive-url=https://web.archive.org/web/20220114092926/http://www.slist.kr/news/articleView.html?idxno=311149|url-status=live}} TikTok Korea with Mino of Winner and Part-timer Heaven alongside Jeon Somi.

{{hidden begin

|title = 2018–2020

|titlestyle = background: #ccccff; font-size: 100%; width: 73.85%; text-align:center;

}}

{{hidden end}}

{{hidden begin

|title = 2021–present

|titlestyle = background: #ccccff; font-size: 100%; width: 73.85%; text-align:center;

}}

{{hidden end}}

• Street Woman Fighter [On the Stage] (2021–2022){{cite web|last1=Dong|first1=Sung-hwa|title=[REVIEW] 'Street Woman Fighter ON THE STAGE' turns out to be party for everyone|url=https://www.koreatimes.co.kr/www/art/2021/11/398_319219.html|website=The Korea Times|date=November 24, 2021|access-date=January 9, 2022|archive-date=January 9, 2022|archive-url=https://web.archive.org/web/20220109102318/http://www.koreatimes.co.kr/www/art/2021/11/398_319219.html|url-status=live}}

{{Notelist}}

{{Reflist|2}}

• {{Instagram|leejung_lee}}

{{YG Entertainment}}

{{MTV Video Music Award for Best Choreography}}

{{Authority control}}

{{DEFAULTSORT:Lee, Leejung}}

Category:1998 births

Category:Living people

Category:21st-century dancers

Category:South Korean choreographers

Category:People from Seoul

Category:South Korean women choreographers

Category:South Korean dancers

Category:South Korean female dancers