Itzy

The group's name references the Korean phrase itji ({{Korean|hangul=있지|labels=no}}), meaning 'to have'.{{Cite web |url=https://www.kbizoom.com/jyp-explained-the-special-meaning-behind-itzys-name/ |title=JYP explained the special meaning behind ITZY's name| website=KBIZoom |date=January 23, 2019 |access-date=March 10, 2025 |archive-date=May 16, 2020 |archive-url=https://web.archive.org/web/20200516215044/https://www.kbizoom.com/jyp-explained-the-special-meaning-behind-itzys-name/ |url-status=live }}{{unreliable source|date=May 2025}} Lia on the name's meaning: "'Itzy' means 'to have' in Korean. We have everything you guys expect in us. So, 'all in us', that's what we say all the time."

After failing to pass auditions held by Fantagio, Chaeryeong and her sister were cast by JYP Entertainment (JYP) through the K-pop Star 3 television series.{{cite web|script-title=ko:채령, 채연과 'K팝스타3'서 박진영 평가 눈길 "이 집안 어떡하냐"|url=http://www.nextdaily.co.kr/news/article.html?id=20190121800036|website=Next Daily|language=ko|date=January 21, 2019|access-date=February 16, 2019|archive-date=February 16, 2019|archive-url=https://web.archive.org/web/20190216153620/http://www.nextdaily.co.kr/news/article.html?id=20190121800036|url-status=live}} In 2015, Chaeryeong participated in JYP's survival show Sixteen but did not make the final lineup of the winning girl group, Twice.{{cite news|script-title=ko:걸그룹 친자매 채연·채령...아이보리톤 대리석으로 꾸며진 궁궐 같은 자택 '화제' 본문듣|url=http://www.segye.com/content/html/2019/02/14/20190214004140.html?OutUrl=naver|website=World Daily|language=ko|last=Jang|first=Hye-won|date=February 14, 2019|access-date=February 16, 2019|archive-date=August 10, 2023|archive-url=https://web.archive.org/web/20230810070727/http://www.segye.com/newsView/20190214004140?OutUrl=naver|url-status=live}} The first member of Itzy to join JYP, she trained for five years. Ryujin was scouted at a Got7 concert and trained at JYP for four years prior to Itzy's debut. Both Yuna and Yeji joined JYP in 2015 and trained for three years, Yuna after being discovered by company staff, and Yeji after having successfully auditioned. The final member, Lia, initially auditioned for SM Entertainment and passed, but was forced to back out at the last minute due to a disagreement with her parents. She passed JYP auditions several years later and trained for two years.{{cite web|title=Here's How ITZY's 5 Members Were Discovered Before They Became K-Pop Stars|url=https://stylecaster.com/feature/how-itzy-members-discovered-1145110|website=Style Caster|last=Pham|first=Jason|date=August 11, 2020|access-date=May 1, 2021|archive-date=May 2, 2021|archive-url=https://web.archive.org/web/20210502090834/https://stylecaster.com/feature/how-itzy-members-discovered-1145110/|url-status=live}}

In 2017, Yuna and Ryujin appeared in BTS' "Love Yourself" highlight reel.{{Cite web|title=ITZY Members Show Up In BTS's Music Video?|url=https://www.joongang.co.kr/article/23374407|website=JoongAng Ilbo|language=en|date=February 15, 2019|access-date=March 26, 2023|archive-date=October 27, 2021|archive-url=https://web.archive.org/web/20211027180218/https://www.joongang.co.kr/article/23374407|url-status=live}} The same year, the members (except for Lia) appeared on the Mnet reality show Stray Kids as a project group alongside the boy group that would eventually be named Stray Kids.{{cite web|script-title=ko:"있지는 달라달라" Itzy, 데뷔곡 '달라달라' 트랙 리스트 공개|url=http://biz.heraldcorp.com/view.php?ud=201902060812233995203_1|website=Herald Pop|language=ko|date=February 6, 2019|access-date=February 16, 2019|archive-date=August 10, 2023|archive-url=https://web.archive.org/web/20230810070733/http://www.heraldpop.com/view.php?ud=201902060812233995203_1|url-status=live}} Ryujin also competed on JTBC's survival show Mix Nine, placing first among the female contestants but losing overall to the male contestants.{{cite web|script-title=ko:종영 '믹스나인' 소년팀, 최종 우승 '데뷔'..男 1등 우진영|url=http://osen.mt.co.kr/article/G1110822703|website={{ill|Osen (newspaper)|ko|OSEN|lt=OSEN}}|language=ko|date=January 27, 2018|access-date=February 16, 2019|archive-date=September 30, 2020|archive-url=https://web.archive.org/web/20200930063709/http://osen.mt.co.kr/article/G1110822703|url-status=live}} Meanwhile, Yeji participated in SBS' The Fan but was eliminated in the fifth episode.{{cite web|script-title=ko:있지 예지 '앉아서도 카리스마 폭발'|url=http://www.newsen.com/news_view.php?uid=201902122128459410|website=Newsen|language=ko|last=Pyo|first=Myung-joong|date=February 13, 2019|access-date=February 16, 2019|archive-date=September 26, 2020|archive-url=https://web.archive.org/web/20200926184354/https://www.newsen.com/news_view.php?uid=201902122128459410|url-status=live}}

File:있지 (ITZY) 2019 MGMA 레드카펫 영상 @190801 (1).png, where they won Best New Artist]]

On January 21, 2019, JYP announced that they would be debuting a new girl group, their first since Twice in 2015 and first overall idol group since Stray Kids in 2017.{{Cite web|script-title=ko:"너희가 원하는거 전부 '있지'"...JYP 新걸그룹 Itzy '팀명 의미' 공개|url=https://m.entertain.naver.com/read?oid=076&aid=0003372168|via=Naver|work=Sports Chosun|language=ko|date=January 23, 2019|access-date=January 23, 2019|archive-date=August 10, 2023|archive-url=https://web.archive.org/web/20230810070754/https://n.news.naver.com/entertain/article/076/0003372168|url-status=live}} The label's official YouTube channel uploaded a video trailer revealing the five members.{{cite magazine|title=JYP Entertainment Unveils New Girl Group Itzy|url=https://www.billboard.com/articles/columns/k-town/8494203/jyp-entertainment-kpop-girl-group-itzy|magazine=Billboard|last=Herman|first=Tamar|date=January 20, 2019|access-date=February 14, 2019|archive-date=February 10, 2019|archive-url=https://web.archive.org/web/20190210112404/https://www.billboard.com/articles/columns/k-town/8494203/jyp-entertainment-kpop-girl-group-itzy|url-status=live}}{{Cite web|script-title=ko:"너희가 원하는거 전부 '있지'"...JYP 新걸그룹 Itzy '팀명 의미' 공개|url=https://m.entertain.naver.com/read?oid=109&aid=0003939536|via=Naver|work={{ill|Osen (newspaper)|ko|OSEN|lt=OSEN}}|language=ko|date=January 21, 2019|access-date=January 23, 2019|archive-date=August 8, 2019|archive-url=https://web.archive.org/web/20190808160432/https://n.news.naver.com/entertain/article/109/0003939536|url-status=live}} On February 12, the group released their debut single album, It'z Different, led by the single "Dalla Dalla". The song included elements of EDM genres; a bass house verse, an electro house chorus, and a trap bridge. Its empowering lyrics of self-confidence were well received by audiences.{{cite magazine|title=JYP Entertainment's New Girl Group Itzy Debuts With 'Dalla Dalla': Watch|url=https://www.billboard.com/articles/columns/k-town/8497728/itzy-dalla-dalla-video|magazine=Billboard|last=Herman|first=Tamar|date=February 11, 2019|access-date=February 14, 2019|archive-date=March 29, 2019|archive-url=https://web.archive.org/web/20190329023947/https://www.billboard.com/articles/columns/k-town/8497728/itzy-dalla-dalla-video|url-status=live}}{{cite web|title=JYP's new girl band Itzy to make splash in K-pop scene|url=https://www.koreatimes.co.kr/www/art/2024/05/398_263576.html|website=The Korea Times|last=Kwak|first=Yeon-soo|date=February 11, 2019|access-date=February 16, 2019|archive-date=February 17, 2019|archive-url=https://web.archive.org/web/20190217030418/https://m.koreatimes.co.kr/pages/article.asp?newsIdx=263576|url-status=live}}{{Cite web|script-title=ko:Itzy, 데뷔부터 '달라달라'[종합]|url=https://m.entertain.naver.com/read?oid=108&aid=0002760707|via=Naver|work=Star News|language=ko|date=February 11, 2019|access-date=February 13, 2019|archive-date=March 29, 2019|archive-url=https://web.archive.org/web/20190329112846/https://m.entertain.naver.com/read?oid=108&aid=0002760707|url-status=live}} The group scored one of the biggest Billboard debuts for a new K-pop act in years, with "Dalla Dalla" entering at number three and peaking at number two on the World Digital Song Sales chart. The song sold 2,000 downloads in the US in the week ending February 14, according to Nielsen Music, making it the best-selling K-pop song in the country that week. "Want It?" was released alongside "Dalla Dalla" and debuted at number eight, selling 1,000 downloads. "Dalla Dalla" also debuted as the second most popular song on YouTube.{{cite magazine|title=Itzy Make Major Debut on World Digital Song Sales & YouTube Chart With 'Dalla Dalla'|url=https://www.billboard.com/articles/columns/k-town/8499678/itzy-dalla-dalla-debut-youtube-world-digital-song-sales-charts|magazine=Billboard|last=Benjamin|first=Jeff|date=February 22, 2019|access-date=February 23, 2019|archive-date=February 23, 2019|archive-url=https://web.archive.org/web/20190223062027/https://www.billboard.com/articles/columns/k-town/8499678/itzy-dalla-dalla-debut-youtube-world-digital-song-sales-charts|url-status=live}}{{cite magazine|title=World Digital Song Sales – The week of March 2, 2019|url=https://www.billboard.com/charts/world-digital-song-sales/2019-03-02|magazine=Billboard|date=January 2, 2013|access-date=February 26, 2019|archive-date=June 9, 2020|archive-url=https://web.archive.org/web/20200609024831/https://www.billboard.com/charts/world-digital-song-sales/2019-03-02|url-status=live}} Billboard confirmed that the music video for "Dalla Dalla" surpassed 17.1 million views within 24 hours of its release and broke the record for the most viewed K-pop debut music video within 24 hours.{{cite magazine|title=Video For Tomorrow x Together's Debut Single 'Crown' Viewed Over 15 Million Times in First 24 Hours|url=https://www.billboard.com/articles/columns/k-town/8501624/tomorrow-x-together-video-crown-15-million-views-first-24-hours|magazine=Billboard|last=Herman|first=Tamar|date=March 8, 2019|access-date=March 12, 2019|archive-date=February 13, 2020|archive-url=https://web.archive.org/web/20200213174145/https://www.billboard.com/articles/columns/k-town/8501624/tomorrow-x-together-video-crown-15-million-views-first-24-hours|url-status=live}} On February 21, eight days after their debut, Itzy received their first music show win on M Countdown, breaking the record for the fastest time for a girl group to achieve their first music show win.{{Cite web|script-title=ko:Itzy "'엠카'서 데뷔 첫 1위, 진심 감사..변치 않고 더 열심히 할 것" 소감|url=http://news.chosun.com/site/data/html_dir/2019/02/21/2019022103064.html|publisher=Chosun Media|work={{ill|Osen (newspaper)|ko|OSEN|lt=OSEN}}|language=ko|date=February 21, 2019|access-date=March 10, 2019|archive-date=March 29, 2019|archive-url=https://web.archive.org/web/20190329101405/http://news.chosun.com/site/data/html_dir/2019/02/21/2019022103064.html|url-status=live}}{{Cite web|script-title=ko:[Hi★Pick] "걸그룹 최단·음반 없이 1위" Itzy, 기대치가 원동력 됐다|url=https://entertain.naver.com/read?oid=469&aid=0000366575|via=Naver|work=Hankook Ilbo|language=ko|date=February 22, 2019|access-date=March 4, 2019|archive-date=March 6, 2019|archive-url=https://web.archive.org/web/20190306042852/https://entertain.naver.com/read?oid=469&aid=0000366575|url-status=live}} The song went on to win on music shows nine times,{{Cite web|script-title=ko:1위로 트리플크라운+8관왕 달성..저스투・장동우・TXT 데뷔[종합]|url=http://www.osen.co.kr/article/G1111096988|website={{ill|Osen (newspaper)|ko|OSEN|lt=OSEN}} (in Korean)|last=Kim|first=Eun-ae|date=March 10, 2019|access-date=November 30, 2020|archive-date=June 19, 2019|archive-url=https://web.archive.org/web/20190619181704/http://www.osen.co.kr/article/G1111096988|url-status=live}} and its music video became the fastest K-pop debut music video to reach 100 million views on YouTube at the time.{{Cite web|title='Dalla Dalla' tops 100 million views|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3061572|website=Korea JoongAng Daily|date=April 9, 2019|access-date=July 9, 2019|archive-date=April 12, 2019|archive-url=https://web.archive.org/web/20190412030614/http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=3061572|url-status=live}}

Itzy's first extended play (EP), It'z Icy, was released on July 29, along with a music video for lead single "Icy".{{Cite web|script-title=ko:Itzy, 유닛 티저 2종 공개...블링블링 비주얼로 컴백 예열|url=https://n.news.naver.com/entertain/article/215/0000792754|via=Naver|work=Wow TV|language=ko|date=July 11, 2019|access-date=July 11, 2019|archive-date=July 11, 2019|archive-url=https://web.archive.org/web/20190711062409/https://n.news.naver.com/entertain/article/215/0000792754|url-status=live}}{{cite magazine|title=Itzy Heats Things Up in Fiery New 'Icy' Video: Watch|url=https://www.billboard.com/music/music-news/itzy-heats-things-up-in-fiery-new-icy-video-watch-8524147|magazine=Billboard|last=Herman|first=Tamar|date=July 28, 2019|access-date=July 28, 2019|archive-date=July 28, 2019|archive-url=https://web.archive.org/web/20190728191936/https://www.billboard.com/amp/articles/columns/k-town/8524147/itzy-heats-things-up-in-fiery-new-icy-video-watch|url-status=live}} Commercially, the EP was a success, peaking at number three on the Gaon Album Chart. "Icy" continued the group's success on music shows, earning 12 wins, including a triple crown on Show Champion.{{Cite web|script-title=ko:있지, '인기가요' 1위...음방 12관왕 '대세 입증'|url=http://www.joynews24.com/view/1204192|website=JoyNews24|language=ko|date=August 25, 2019|access-date=December 1, 2020|archive-date=October 19, 2020|archive-url=https://web.archive.org/web/20201019232957/http://www.joynews24.com/view/1204192|url-status=live}} On September 22, JYP announced Itzy's showcase tour, the Itzy Premiere Showcase Tour "Itzy? Itzy!". The tour opened in Jakarta on November 2 and visited different cities in Asia throughout the end of 2019 and the US for five shows in January 2020.{{cite magazine|title=Itzy to Bring Itzy? Itzy! Showcase Tour to the U.S.|url=https://www.billboard.com/music/music-news/itzy-tour-dates-united-states-itzy-itzy-showcase-8530704|magazine=Billboard|last=Herman|first=Tamar|date=September 22, 2019|access-date=September 23, 2019|archive-date=September 24, 2019|archive-url=https://web.archive.org/web/20190924061716/https://www.billboard.com/amp/articles/columns/k-town/8530704/itzy-tour-dates-united-states-itzy-itzy-showcase|url-status=live}} In November 2019, "Dalla Dalla" surpassed 100 million streams on the Gaon Music Chart, earning the group their first platinum certification. It was the first debut song by a K-pop group to earn a platinum certification from the Korea Music Content Association (KMCA) since the introduction of certifications in April 2018.{{cite web|script-title=ko:Streaming 가온 인증|trans-title=Streaming Gaon Certification|url=http://gaonchart.co.kr/main/section/certification/list.gaon?serviceGbn=S1040|publisher=Gaon Chart|language=ko|access-date=November 7, 2019|archive-date=September 20, 2019|archive-url=https://web.archive.org/web/20190920104337/http://gaonchart.co.kr/main/section/certification/list.gaon?serviceGbn=S1020|url-status=live}} The single ranked eighth on the list of "The 20 Best K-pop Songs of 2019" compiled by Dazed, which described the group as having kept "a steady hand on the rudder using the fun touches even with the visual and sonic chaos going on around" and "the ones to give K-pop a fresh boot up".{{cite web|title=The 20 best K-pop songs of 2019|url=https://www.dazeddigital.com/music/article/47023/1/the-20-best-k-pop-songs-of-2019|website=Dazed|last=Glasby|first=Taylor|date=December 5, 2019|access-date=December 6, 2019|archive-date=December 15, 2019|archive-url=https://web.archive.org/web/20191215164754/https://www.dazeddigital.com/music/article/47023/1/the-20-best-k-pop-songs-of-2019|url-status=live}} The music videos for "Dalla Dalla" and "Icy" placed on the list of South Korea's most popular music video on YouTube at numbers two and seven, respectively.{{cite web|script-title=ko:올해 국내 유튜브 뮤직비디오 1위는 BTS '작은 것들을 위한 시'|url=https://n.news.naver.com/entertain/article/001/0011260130|via=Naver|publisher=Yonhap News Agency|language=ko|date=December 6, 2019|access-date=December 6, 2019|archive-date=December 6, 2019|archive-url=https://web.archive.org/web/20191206055618/https://n.news.naver.com/entertain/article/001/0011260130|url-status=live}} At the end of the year, Itzy won several Best New Female Artist awards, including at the 2019 Melon Music Awards and the 2019 Mnet Asian Music Awards.{{cite web|script-title=ko:[MMA 2019] 방탄소년단, 대상 4개 포함 8관왕..."계속 성장할 것" (종합)|url=https://n.news.naver.com/entertain/article/117/0003306807|via=Naver|work={{ill|My Daily|ko|마이데일리}}|language=ko|date=November 30, 2019|access-date=November 30, 2019|archive-date=December 4, 2019|archive-url=https://web.archive.org/web/20191204145605/https://n.news.naver.com/entertain/article/117/0003306807|url-status=live}}{{cite web|script-title=ko:[2019 Mama] 방탄소년단으로 시작해 방탄소년단으로 끝났다..대상 4개 포함 '9관왕' [종합]|trans-title=[2019 Mama] Started with BTS and ended with BTS. '9 Awards' with 4 Grand Prizes|url=https://entertain.v.daum.net/v/20191204215945784|via=Daum|work=Sports Chosun|language=ko|date=December 4, 2019|access-date=December 4, 2019|archive-date=December 4, 2019|archive-url=https://web.archive.org/web/20191204131926/https://entertain.v.daum.net/v/20191204215945784|url-status=live}}

Itzy began the year with the US leg of their showcase tour. Their first show was on January 17, 2020, in Los Angeles.{{cite news|script-title=ko:'있지', 첫 해외 쇼케이스 성공..."아시아 팬, 제대로 홀렸다"|url=https://entertain.naver.com/read?oid=433&aid=0000065648|via=Naver|work=Dispatch|language=ko|first=Min-ji|last=Koo|date=December 24, 2019|access-date=December 24, 2019|archive-date=March 9, 2021|archive-url=https://web.archive.org/web/20210309143827/https://entertain.naver.com/read?oid=433&aid=0000065648|url-status=live}} On March 9, Itzy released their second EP, It'z Me, and its lead single "Wannabe".{{cite magazine|title=Itzy Embrace Who They Really 'Wannabe' in New Self-Love Video: Watch|url=https://www.billboard.com/articles/news/international/9330853/itzy-wannabe-video|magazine=Billboard|last=Mamo|first=Heran|date=March 9, 2020|access-date=March 18, 2020|archive-date=March 18, 2020|archive-url=https://web.archive.org/web/20200318080210/https://www.billboard.com/articles/news/international/9330853/itzy-wannabe-video|url-status=live}} Featuring production from Sophie and Oliver Heldens, the EP saw the group experiment with EDM sounds while continuing to explore lyrical themes of freedom, self-confidence, and individuality.{{Cite web|script-title=ko:있지 'IT'z ME' 美 빌보드 '월드 앨범 차트' 5위...자체 최고 기록|trans-title=Itzy's 'IT'z ME' ranked 5th on US Billboard's 'World Album Chart'... own best record|url=https://n.news.naver.com/entertain/article/609/0000259488|website=Newsen|language=ko|last=Lee|first=Min-ji|date=March 20, 2020|access-date=July 2, 2023|archive-date=July 2, 2023|archive-url=https://web.archive.org/web/20230702113118/https://n.news.naver.com/entertain/article/609/0000259488|url-status=live}} It'z Me debuted at number one on South Korea's Gaon Album Chart, making it the group's first number one album in the country. It also debuted at number five on the Billboard World Albums chart, their highest position on the chart at the time.{{cite magazine|title=Itzy Score First Top 5 on World Albums Chart With 'It'z Me'|url=https://www.billboard.com/articles/business/chart-beat/9337929/itzy-itz-me-first-top-5-world-albums-wannabe|magazine=Billboard|last=Benjamin|first=Jeff|date=March 18, 2020|access-date=August 10, 2020|archive-date=June 15, 2020|archive-url=https://web.archive.org/web/20200615100530/https://www.billboard.com/articles/business/chart-beat/9337929/itzy-itz-me-first-top-5-world-albums-wannabe|url-status=live}} The group went on to achieve eight music show wins with "Wannabe".{{Cite web|script-title=ko:'쇼챔피언' 마지막 활동 Itzy, 'Wannabe'로 1위.."마지막까지 응원 감사" |trans-title=The last activity of 'Show Champion' Itzy, ranked first with 'Wannabe' .. "Thanks for your support till the end"|url=https://star.mt.co.kr/stview.php?no=2020040119374366213|website=StarNews (in Korean).|date=April 1, 2020|access-date=November 30, 2020|archive-date=June 26, 2020|archive-url=https://web.archive.org/web/20200626123056/https://star.mt.co.kr/stview.php?no=2020040119374366213|url-status=live}} On August 17, 2020, Itzy released Not Shy, their third EP, as well as the music video for the lead single of the same name.{{cite news|script-title=ko:Itzy, '걸크러시 끝판왕'의 기습 컴백..8월 17일 'Not Shy' 발매 [공식]|url=https://entertain.naver.com/read?oid=109&aid=0004249893|via=Naver|work={{ill|Osen (newspaper)|ko|OSEN|lt=OSEN}}|language=ko|first=Seung-hoon|last=Lee|date=July 31, 2020|access-date=August 5, 2020|archive-date=March 9, 2021|archive-url=https://web.archive.org/web/20210309143847/https://entertain.naver.com/read?oid=109&aid=0004249893|url-status=live}}{{cite news|title=Itzy teases summer single 'Not Shy' dropping on Aug. 17|url=https://koreajoongangdaily.joins.com/2020/07/31/entertainment/kpop/JYP-itzy-not-shy/20200731100700381.html|website=Korea JoongAng Daily|first=Seung-hye|last=Yim|date=July 31, 2020|access-date=August 10, 2020|archive-date=August 10, 2020|archive-url=https://web.archive.org/web/20200810041908/https://koreajoongangdaily.joins.com/2020/07/31/entertainment/kpop/JYP-itzy-not-shy/20200731100700381.html|url-status=live}} Although it featured Itzy's signature "teen crush" pop sound, the album marked a lyrical shift as the group transitioned from singing about "themes of independence and self-love" to "tipping their toes into the waters of singing about love".{{Cite web|title=K-Pop Group Itzy Reveal Why They're 'Not Shy' on Their New EP (INTERVIEW)|url=https://popcrush.com/itzy-not-shy-ep-interview/|website=PopCrush|language=en|last=Frances|first=Lai|date=August 17, 2020|access-date=December 1, 2020|archive-date=November 1, 2020|archive-url=https://web.archive.org/web/20201101082620/https://popcrush.com/itzy-not-shy-ep-interview/|url-status=live}} The EP debuted at number one on the Gaon Album Chart with sales of over 219,048 copies,{{cite web|title=2020 Monthly Album Chart - October|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=10&hitYear=2020&termGbn=month|publisher=Gaon Chart|access-date=November 12, 2020|archive-date=December 8, 2017|archive-url=https://web.archive.org/web/20171208034454/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&termGbn=month|url-status=live}} their second release to top the chart. Itzy promoted "Not Shy" on music shows, achieving five wins.{{Cite web|script-title=ko:있지, 'Not Shy' 뮤비까지 '4연속 1억 뷰' 달성..자체 최고기록 경신[공식]|trans-title=ITZY achieved '4 consecutive 100 million views' until the music video for 'Not Shy'..Breaking its own record [Official]|url=https://n.news.naver.com/entertain/article/109/0004281322|website={{ill|Osen (newspaper)|ko|OSEN|lt=OSEN}}|language=ko|last=Kang|first=Seo-jeong|date=September 28, 2020|access-date=July 2, 2023|archive-date=July 2, 2023|archive-url=https://web.archive.org/web/20230702113118/https://n.news.naver.com/entertain/article/109/0004281322|url-status=live}}

File:ITZYSBSRadio2021.png

On March 20, 2021, Itzy released the digital single "Trust Me (Midzy)", a song dedicated to their fans, as part of their first global livestream event.{{cite news|script-title=ko:Itzy, 팬송 '믿지(Midzy)' 20일 전 세계 동시 발매..포스터 기습 오픈[공식]|url=https://entertain.naver.com/read?oid=112&aid=0003409603|via=Naver|work=Herald Pop|language=ko|first=Ji-hye|last=Kim|date=March 14, 2021|access-date=March 16, 2021|archive-date=March 14, 2021|archive-url=https://web.archive.org/web/20210314021728/https://n.news.naver.com/entertain/article/112/0003409603|url-status=live}} On April 30, Itzy released their fourth EP Guess Who and its lead single "In the Morning".{{cite news|script-title=ko:Itzy, 4월 30일 새 앨범 'Guess Who' 컴백 확정|url=https://n.news.naver.com/entertain/article/609/0000416369|via=Naver|work=Newsen|language=ko|first=Hye-jin|last=Hwang|date=March 22, 2021|access-date=March 22, 2021|archive-date=March 22, 2021|archive-url=https://web.archive.org/web/20210322004403/https://n.news.naver.com/entertain/article/609/0000416369|url-status=live}} the song debuted and peaked at number 22 on the Billboard Global Excl. U.S. chart and also at number 34 on the Global 200 chart, becoming their highest entry on both.{{cite magazine|title=Vietnam, Belgium & More Among 10 Non-English-Language Global Chart Debuts|url=https://www.billboard.com/articles/business/chart-beat/9571559/vietnam-belgium-global-charts-non-english-language-debuts|magazine=Billboard|last=Frankenberg|first=Eric|date=May 12, 2021|access-date=May 18, 2021|archive-date=May 18, 2021|archive-url=https://web.archive.org/web/20210518213743/https://www.billboard.com/articles/business/chart-beat/9571559/vietnam-belgium-global-charts-non-english-language-debuts|url-status=live}} The EP entered the US Billboard 200 at number 148, making it their first appearance on the chart.{{cite news|script-title=ko:Itzy, 美 '빌보드 200' 첫 입성 쾌거|url=https://n.news.naver.com/entertain/article/144/0000735715|via=Naver|work=Sports Kyunghyang|language=ko|first=Byung-gil|last=Ahn|date=May 11, 2021|access-date=May 11, 2021|archive-date=May 10, 2021|archive-url=https://web.archive.org/web/20210510225742/https://n.news.naver.com/entertain/article/144/0000735715|url-status=live}} Later that year, the EP was certified Platinum by Korea Music Content Association (KMCA).{{cite web|title=South Korean album certification|url=https://circlechart.kr/page_cert/chart.circle?serviceGbn=ALBUM|publisher=Circle Chart|access-date=September 5, 2022|archive-date=July 8, 2022|archive-url=https://archive.today/20220708094938/https://circlechart.kr/page_cert/chart.circle?serviceGbn=ALBUM|url-status=live}} The English version of "In the Morning" was released on May 14.{{cite news|script-title=ko:있지 '마피아 인 더 모닝' 영어 버전 발매|url=https://www.mk.co.kr/star/musics/view/2021/05/457777/|work=Star Today|language=ko|last=Park|first=Se-yeon|date=May 12, 2021|access-date=May 14, 2021|archive-date=May 14, 2021|archive-url=https://web.archive.org/web/20210514042313/https://www.mk.co.kr/star/musics/view/2021/05/457777/|url-status=live}} On July 1, 2021, Second Aunt KimDaVi and Itzy released the collaborative digital single "Break Ice" under VIVO WAVE and distributed by Genie Music and Stone Music Entertainment. On September 1, it was announced that Itzy would be making their Japanese debut under Warner Japan with the EP What'z Itzy.{{cite news|script-title=ko:[공식] Itzy, 日 데뷔 확정→정규 1집 컴백 스케줄러 공개...'4세대 대표 맹활약'|url=https://entertain.naver.com/now/read?oid=076&aid=0003773554|via=Naver|work=Sports Chosun|language=ko|first=Ji-eun|last=Baek|date=September 1, 2021|access-date=September 1, 2021|archive-date=September 1, 2021|archive-url=https://web.archive.org/web/20210901011111/https://n.news.naver.com/entertain/now/article/076/0003773554|url-status=live}} On September 24, Itzy released their first studio album Crazy in Love and its lead single "Loco".{{cite news|script-title=ko:Itzy, 9월 24일 첫 정규앨범 'Crzy In Love' 발매..5개월 만 컴백[공식]|url=https://n.news.naver.com/entertain/article/112/0003465990|via=Naver|work=Herald Pop|language=ko|first=Seo-yeon|last=Park|date=August 13, 2021|access-date=August 13, 2021|archive-date=August 13, 2021|archive-url=https://web.archive.org/web/20210813014328/https://n.news.naver.com/entertain/article/112/0003465990|url-status=live}} The album debuted at number 11 on the Billboard 200, a new career high for the group.{{cite web|script-title=ko:Itzy, 美 빌보드 메인차트 '빌보드 200' 11위 기록..자체 최고 기록[공식]|trans-title=Itzy, ranked 11th on the US Billboard Main Chart 'Billboard 200'..its own best record [Official]|url=https://entertain.naver.com/now/read?oid=109&aid=0004485384|via=Naver|last=Seon|first=Mi-kyung|date=October 5, 2021|access-date=October 8, 2021|archive-date=October 5, 2021|archive-url=https://web.archive.org/web/20211005091318/https://n.news.naver.com/entertain/now/article/109/0004485384|url-status=live}} Crazy in Love was certified Platinum by the KMCA in November 2021 for selling over 250,000 copies and 2× Platinum in February 2022 for selling over 500,000 copies.{{cite web|script-title=ko:임영웅 OST, 1월 가온차트 3관왕 '최다'|trans-title=Lim Young-woong OST, 'Most' wins on January Gaon Chart with 3|url=https://sports.donga.com/article/all/20220210/111689741/1|website=Sports Donga|language=ko|last=Jeon|first=Hyo-jin|date=February 10, 2022|access-date=February 10, 2022|archive-date=February 10, 2022|archive-url=https://web.archive.org/web/20220210001712/https://sports.donga.com/article/all/20220210/111689741/1|url-status=live}} On December 22, 2021, the group released a Japanese compilation album titled It'z Itzy.{{cite news|title=Itzy、日本デビューアルバム「It'z Itzy」12月22日にリリース決定！「WANNABE -Japanese ver.-」MV公開も...情報が一挙解禁|url=https://news.kstyle.com/article.ksn?articleNo=2179792|work=Kstyle|language=ja|date=November 1, 2021|access-date=November 1, 2021|archive-date=November 1, 2021|archive-url=https://web.archive.org/web/20211101141330/https://news.kstyle.com/article.ksn?articleNo=2179792|url-status=live}}

On February 10, 2022, it was reported by Billboard that Republic Records and JYP Entertainment added Itzy to their strategic partnership, which initially only included Twice.{{Cite magazine|title=JYP & Republic Expand Strategic Partnership to Include Itzy & Stray Kids: Exclusive|url=https://www.billboard.com/business/record-labels/jyp-entertainment-republic-records-stray-kids-itzy-1235029637/|magazine=Billboard|last=Benjamin|first=Jeff|date=February 10, 2022|access-date=February 11, 2022|archive-date=February 11, 2022|archive-url=https://web.archive.org/web/20220211024014/https://www.billboard.com/business/record-labels/jyp-entertainment-republic-records-stray-kids-itzy-1235029637/|url-status=live}} On April 6, Itzy released their first Japanese single "Voltage".{{cite news|script-title=ja:Itzy Japan 1st Single『Voltage』2022.04.06 Release|url=https://www.itzyjapan.com/feature/voltage|work=ITZY Japan Official|language=ja|date=February 24, 2022|access-date=February 24, 2022|archive-date=March 18, 2022|archive-url=https://web.archive.org/web/20220318223613/https://www.itzyjapan.com/feature/voltage|url-status=live}} On July 15, Itzy released their fifth EP Checkmate and its lead single "Sneakers". It was also announced that they would embark on their first world tour, the Checkmate World Tour, with the first shows in Seoul on August 6 and 7.{{cite news|script-title=ko:Itzy, 7월 15일 컴백→8월 첫 월드투어 개최(공식)|url=https://n.news.naver.com/entertain/now/article/052/0001746660|via=Naver|publisher=YTN|language=ko|first=Young-joo|last=Gong|date=June 2, 2022|access-date=June 2, 2022|archive-date=June 2, 2022|archive-url=https://web.archive.org/web/20220602002806/https://n.news.naver.com/entertain/now/article/052/0001746660|url-status=live}} Itzy released their second Japanese single "Blah Blah Blah" on October 5{{Cite web|script-title=ko:있지, 10월 5일 日 두 번째 싱글 발매|trans-title=ITZY releases the second single in Japan on October 5th|url=https://n.news.naver.com/entertain/article/437/0000311105|website=JTBC News|language=ko|last=Park|first=Sang-hoo|date=August 24, 2022|access-date=September 11, 2022|archive-date=September 15, 2022|archive-url=https://web.archive.org/web/20220915173717/https://n.news.naver.com/entertain/article/437/0000311105|url-status=live}} and their first English single "Boys Like You" on October 21.{{Cite web|title=Itzy Announces First English Single 'Boys Like You' Ahead Of US Tour|url=https://uproxx.com/pop/itzy-boys-like-you-english-single/|last=Frances|first=Lai|website=Uproxx|language=en-US|date=October 18, 2022|access-date=October 20, 2022|archive-date=October 19, 2022|archive-url=https://web.archive.org/web/20221019094038/https://uproxx.com/pop/itzy-boys-like-you-english-single/|url-status=live}} On November 30, Itzy released their sixth EP Cheshire and its lead single of the same name.{{Cite web|title=ITZY return with stylish music video for 'Cheshire' and new mini-album|url=https://www.nme.com/news/music/itzy-cheshire-november-2022-comeback-music-video-release-3344688|website=NME|language=en-GB|last=Yeo|first=Gladys|date=November 30, 2022|access-date=December 2, 2022|archive-date=December 2, 2022|archive-url=https://web.archive.org/web/20221202232154/https://www.nme.com/news/music/itzy-cheshire-november-2022-comeback-music-video-release-3344688|url-status=live}}

On July 31, 2023, Itzy released their seventh EP Kill My Doubt, led by the single "Cake".{{Cite web|title=Itzy to drop new album, 3 music videos in July|url=https://news.koreaherald.com/view.php?ud=20230619000566|website=The Korea Herald|language=en|first=Ji-won|last=Choi|date=June 19, 2023|access-date=July 2, 2023|archive-date=July 2, 2023|archive-url=https://web.archive.org/web/20230702220838/https://news.koreaherald.com/view.php?ud=20230619000566|url-status=live}}{{cite web|script-title=ko:있지, 다음 달 31일 신보 '킬 마이 다웃' 발매|trans-title=ITZY, new album 'Kill My Doubt' will be released on the 31st of next month|url=https://entertain.naver.com/read?oid=001&aid=0014010059|via=Naver|website=Yonhap News Agency|language=ko|last=Lim|first=Ji-woo|date=June 19, 2023|access-date=June 19, 2023|archive-date=June 19, 2023|archive-url=https://web.archive.org/web/20230619062917/https://entertain.naver.com/read?oid=001&aid=0014010059|url-status=live}} Leading up to the EP's release, the quintet released music videos for B-sides "Bet on Me" and "None of My Business", on July 3 and 24, respectively.{{Cite web|script-title=ko:'5人 5色 청춘의 얼굴' ITZY, 'BET ON ME' M/V 티저 포스터 공개|trans-title='5 people, 5 colors, the face of youth' ITZY, 'BET ON ME' M/V teaser poster released|url=https://sports.donga.com/article/all/20230630/120013021/1|website=Sports Donga|language=ko|last=Cho|first=Sung-woon|date=June 30, 2023|access-date=July 2, 2023|archive-date=July 2, 2023|archive-url=https://web.archive.org/web/20230702190055/https://sports.donga.com/article/all/20230630/120013021/1|url-status=live}} The quintet held a showcase at the SK Olympic Handball Gymnasium in support of the EP on the day of its release.{{Cite web|script-title=ko:"이를 갈았다"...있지, '킬 마이 다웃' 꽉 채운 자신감 [종합]|trans-title="Grinded teeth"... You know, 'Kill My Doubt' filled with confidence [Comprehensive]|url=https://www.hankookilbo.com/News/Read/A2023073118580002318?t=20230731211546|website=Hankook Ilbo|language=ko-KR|last=Hong|first=Hye-min|date=July 31, 2023|access-date=July 31, 2023|archive-date=July 31, 2023|archive-url=https://web.archive.org/web/20230731124221/https://www.hankookilbo.com/News/Read/A2023073118580002318?t=20230731211546|url-status=live}} Following news of the group's first Japanese-language studio album in February 2023,{{Cite web|title=ITZY to release full-length Japanese album in second half of 2023|url=https://koreajoongangdaily.joins.com/2023/02/27/entertainment/kpop/Korea-Kpop-ITZY/20230227135234733.html|website=Korea JoongAng Daily|language=en|last=Cho|first=Yong-jun|date=February 27, 2023|access-date=August 9, 2023|archive-date=May 28, 2023|archive-url=https://web.archive.org/web/20230528222230/https://koreajoongangdaily.joins.com/2023/02/27/entertainment/kpop/Korea-Kpop-ITZY/20230227135234733.html|url-status=live}} the album, titled Ringo, was officially announced on August 7, with it releasing on October 18.{{Cite web|title=ITZY to release first Japanese full-length album 'Ringo' in October|url=https://koreajoongangdaily.joins.com/2023/08/09/entertainment/kpop/ITZY-Ringo-Japan/20230809131932077.html|website=Korea JoongAng Daily|language=en|last=Yoon|first=So-yeon|date=August 9, 2023|access-date=August 9, 2023|archive-date=August 9, 2023|archive-url=https://web.archive.org/web/20230809042447/https://koreajoongangdaily.joins.com/2023/08/09/entertainment/kpop/ITZY-Ringo-Japan/20230809131932077.html|url-status=live}} On September 18, JYP Entertainment announced that Lia would be taking a hiatus due to experiencing extreme tension and anxiety. Lia also posted a handwritten letter to fans: "I came to realize that I've been gradually losing myself while running up to this point".{{Cite web|title=ITZY's Lia goes on hiatus over 'extreme levels of anxiety'|url=https://www.nme.com/news/music/itzy-lia-hiatus-over-extreme-levels-of-anxiety-3499414|website=NME|language=en-GB|last=Ziwei|first=Puah|date=September 18, 2023|access-date=September 18, 2023|archive-date=September 20, 2023|archive-url=https://web.archive.org/web/20230920024425/https://www.nme.com/news/music/itzy-lia-hiatus-over-extreme-levels-of-anxiety-3499414|url-status=live}}

On January 8, 2024, Itzy released their eighth EP, Born to Be, alongside the single "Untouchable". The EP features the first solo tracks for each member of the group, including Lia, who was on hiatus during the album release.{{Cite web|title=K-pop group ITZY drops 'Born To Be' album, 'Untouchable' MV|url=https://news.abs-cbn.com/entertainment/01/08/24/itzy-releases-born-to-be-album-untouchable-video|website=ABS-CBN News|language=en|date=January 8, 2024|access-date=January 11, 2024|archive-date=January 11, 2024|archive-url=https://web.archive.org/web/20240111134314/https://news.abs-cbn.com/entertainment/01/08/24/itzy-releases-born-to-be-album-untouchable-video|url-status=live}} On January 26, it was announced that Itzy would be embarking on their second world tour, the Born to Be World Tour, kicking off in Seoul on February 24 and 25 at the Jamsil Indoor Stadium.{{Cite web|script-title=ko:ITZY, 27개 지역 월드투어 개최...글로벌 무대장인 출격|trans-title=ITZY holds world tour in 27 regions... Sortie as a global stage leader|url=https://entertain.naver.com/read?oid=609&aid=0000817227|via=Naver|work=Newsen|language=ko|last=Hwang|first=Hye-jin|date=January 26, 2024|access-date=January 26, 2024|archive-date=January 26, 2024|archive-url=https://web.archive.org/web/20240126152807/https://entertain.naver.com/read?oid=609&aid=0000817227|url-status=live}} On May 15, Itzy released their third Japanese single "Algorhythm".{{Cite web|script-title=ko:ITZY, 오늘(15일) 日 싱글 3집 'Algorhythm' 정식 발매..글로벌 행보|trans-title=ITZY officially releases 3rd Japanese single 'Algorhythm' today (15th)..Global move|url=https://m.entertain.naver.com/article/109/0005077282|via=Naver|work={{ill|Osen (newspaper)|ko|OSEN|lt=OSEN}}|language=ko|last=Seon|first=Mi-gyeong|date=May 15, 2024|access-date=May 16, 2024|archive-date=May 16, 2024|archive-url=https://web.archive.org/web/20240516161655/https://m.entertain.naver.com/article/109/0005077282|url-status=live}} On July 9, JYP Entertainment announced that Lia would be resuming activities with the group: "following treatment and rest, her tension and symptoms of anxiety have significantly improved".{{Cite web|script-title=ko:있지 리아, 활동중단 1년여만 직접 복귀선언 "긴장·불안증상 호전"(전문)[종합]|trans-title=Itzy's Lia announces her return after about a year of hiatus, "Improvement of tension and anxiety symptoms" (Full text) [Comprehensive]|url=https://m.entertain.naver.com/article/109/0005112863|via=Naver|work={{ill|Osen (newspaper)|ko|OSEN|lt=OSEN}}|language=ko|last=Kang|first=Seo-jung|date=July 9, 2024|access-date=July 10, 2024|archive-date=July 10, 2024|archive-url=https://web.archive.org/web/20240710034730/https://m.entertain.naver.com/article/109/0005112863|url-status=live}} On October 15, they released their ninth EP, Gold, and the music video for its lead single of the same name. On October 27, they released the music video for "Imaginary Friend", the second title track of the EP.{{Cite web|script-title=ko:ITZY, 10월 15일 완전체 컴백...데뷔 첫 더블 타이틀곡 도전|trans-title=ITZY, full group comeback on October 15th...First double title song challenge since debut|url=https://m.entertain.naver.com/article/609/0000896933|via=Naver|work=Newsen|language=ko|last=Hwang|first=Hye-jin|date=September 13, 2024|access-date=September 13, 2024|archive-date=September 13, 2024|archive-url=https://web.archive.org/web/20240913181127/https://m.entertain.naver.com/article/609/0000896933|url-status=live}}

On June 9, 2025, Itzy released their tenth EP, Girls Will Be Girls, and a music video for its lead single of the same name.{{Cite web|last=Sirikul|first=Laura|title=ITZY On What 10th Mini-Album, ‘Girls Will Be Girls,’ Means To Them|url=https://www.forbes.com/sites/laurasirikul/2025/06/09/itzy-on-what-10th-mini-album-girls-will-be-girls-means-to-them/|access-date=2025-06-10|website=Forbes|language=en}}

File:Itzy for Marie Claire Korea X Burberry on 080422.jpg X Burberry in 2022.]]

Itzy has advertised for various brands since their debut in 2019, when they collaborated with Kia Motors to introduce the "Soul Booster" cars in the music video of Itzy's debut single "Dalla Dalla". They subsequently released the "Itzy X Soul Booster Special Video".{{Cite web|script-title=ko:기아차, 걸 그룹 ITZY와 함께 '쏘울 부스터 데이' 진행|trans-title=Kia Motors to hold 'Soul Booster Day' with girl group ITZY|url=http://m.rpm9.com/news/article.html?id=20190325090002|website=RPM9|language=ko|last=Lim|first=Im-taek|date=March 25, 2019|access-date=September 13, 2022|archive-date=September 14, 2022|archive-url=https://web.archive.org/web/20220914184649/http://m.rpm9.com/news/article.html?id=20190325090002|url-status=live}}{{Cite web|script-title=ko:JYP 신인 걸그룹 ITZY 뮤비에 기아차 '쏘울 부스터' 등장|trans-title=Kia Motors' Soul Booster Appears in JYP's Rookie Girl Group ITZY MV|url=https://n.news.naver.com/article/018/0004315203?sid=103|website={{ill|Edaily|ko|이데일리}}|language=ko|last=Lee|first=So-hyun|date=February 21, 2019|access-date=September 13, 2022|archive-date=September 14, 2022|archive-url=https://web.archive.org/web/20220914184648/https://n.news.naver.com/article/018/0004315203?sid=103|url-status=live}} Itzy became one of the celebrity endorsers of Lotte Duty Free in 2019.{{Cite web|script-title=ko:롯데免, '2019 타이베이국제여행전'서 한국 관광 홍보|trans-title=Lotte Duty Free promotes Korean tourism at 2019 Taipei International Travel Exhibition|url=https://www.tfmedia.co.kr/mobile/article.html?no=75611|website=Taipei Finance News|language=ko|last=Kim|first=So-Hyun|date=November 11, 2019|access-date=September 13, 2022|archive-date=September 14, 2022|archive-url=https://web.archive.org/web/20220914184649/https://www.tfmedia.co.kr/mobile/article.html?no=75611|url-status=live}} Later that year, Itzy inked endorsement deals with clothing brand Andar{{Cite web|script-title=ko:'안다르 있지 스트릿' 컬렉션 새롭게 선보여...얼리버드 특가 및 무료배송 이벤트 진행|trans-title=New collection of 'Andar It Street' unveiled Early bird special price and free shipping event|url=http://digitalchosun.dizzo.com/site/data/html_dir/2019/10/17/2019101780022.html|website=Digital Chosun Ilbo|language=ko|last=Kim|first=Kyung-hee|date=October 17, 2019|access-date=September 13, 2022|archive-date=October 17, 2019|archive-url=https://web.archive.org/web/20191017061703/http://digitalchosun.dizzo.com/site/data/html_dir/2019/10/17/2019101780022.html|url-status=live}} and MAC Cosmetics.{{Cite web|script-title=ko:있지(ITZY), 매력 가득 뷰티 필름 비하인드 컷 공개! '시선 집중'|trans-title=ITZY reveals behind-the-scenes cuts of beauty film full of charm! 'Focus your gaze'|url=http://m.viva100.com/view.php?key=20190802001449093|website=Bridge Economy|language=ko|last=Yoo|first=Seung-ri|date=August 8, 2019|access-date=September 13, 2022|archive-date=September 14, 2022|archive-url=https://web.archive.org/web/20220914184648/http://m.viva100.com/view.php?key=20190802001449093|url-status=live}} Itzy also endorsed local brands such as Dongseo Food{{Cite web|script-title=ko:동서식품 '오레오', 다양한 신제품 앞세워 샌드류 비스킷 시장 1위 굳힌다|trans-title=Dongsuh Foods 'Oreo' solidifies its No. 1 position in the sandwich biscuit market with a variety of new products|url=http://m.viva100.com/view.php?key=20191216010005729|website=Bridge Economy|language=ko|last=Kim|first=Seungkwon|date=December 17, 2019|access-date=September 13, 2022|archive-date=September 14, 2022|archive-url=https://web.archive.org/web/20220914184649/http://m.viva100.com/view.php?key=20191216010005729|url-status=live}} and CJ CheilJedang, which collaborated with Itzy to release limited edition "Gourmet Chicken" that was promoted with the release of a theme music video on YouTube.{{Cite web|script-title=ko:"겉바속촉 고메치킨의 변신"...CJ제일제당 'ITZY 에디션' 출시|trans-title="Transformation of Gourmet Chicken"...CJ CheilJedang Launched 'ITZY Edition'|url=https://www.youthdaily.co.kr/mobile/article.html?no=88526|website=Youth Daily|language=ko|last=Lee|first=Na|date=December 17, 2021|access-date=September 13, 2022|archive-date=September 14, 2022|archive-url=https://web.archive.org/web/20220914184650/https://www.youthdaily.co.kr/mobile/article.html?no=88526|url-status=live}}{{Cite web|script-title=ko:[신상품] CJ제일제당 '고메치킨 ITZY 에디션', 서울우유 '에멘탈 고다 치즈' 외|trans-title=[New Product] CJ CheilJedang 'Gourmet Chicken ITZY Edition', Seoul Milk 'Emental Gouda Cheese', etc.|url=http://www.foodnews.co.kr/news/articleView.html?idxno=95071|website=Food News|language=ko|last=Lee|first=Ji-hyun|date=December 17, 2021|access-date=September 13, 2022|archive-date=December 18, 2021|archive-url=https://web.archive.org/web/20211218194353/http://www.foodnews.co.kr/news/articleView.html?idxno=95071|url-status=live}}{{Cite web|script-title=ko:CJ제일제당 '고메치킨'... 걸그룹 '있지(ITZY)' 뮤직비디오 선봬|trans-title=CJ CheilJedang's 'Gourmet Chicken'... Girl group 'ITZY' music video released|url=https://n.news.naver.com/article/123/0002253494?sid=101|website={{ill|Jose Ilbo|ko|조세일보}}|language=ko|last=Park|first=Byeong-Woo|date=August 30, 2021|access-date=September 13, 2022|archive-date=September 14, 2022|archive-url=https://web.archive.org/web/20220914184648/https://n.news.naver.com/article/123/0002253494?sid=101|url-status=live}} Itzy endorsed the local contact lens brand Claren in 2021.{{Cite web|script-title=ko:인터로조, 있지(ITZY)와 함께한 '클라렌 오투오투 컬러M' 광고 영상 공개|trans-title=Interozo and ITZY released advertisement video for 'Claren O2O2 Color M'|url=https://www.insight.co.kr/news/321434|website=Insight|language=ko|last=Kang|first=Yoojung|date=January 18, 2021|access-date=September 13, 2022|archive-date=September 14, 2022|archive-url=https://web.archive.org/web/20220914184649/https://www.insight.co.kr/news/321434|url-status=live}}{{Cite web|script-title=ko:인터로조, 있지(ITZY) X클라렌 오투오투 광고 메이킹 필름 공개|trans-title=Interojo, ITZY X Claren O2O2 Advertising Making Film Released|url=https://n.news.naver.com/article/008/0004535349?sid=101|website={{ill|Money Today|ko|머니투데이}}|language=ko|last=Koo|first=Kyung-Min|date=January 28, 2021|access-date=September 13, 2022|archive-date=September 14, 2022|archive-url=https://web.archive.org/web/20220914184648/https://n.news.naver.com/article/008/0004535349?sid=101|url-status=live}} In August 2020, Itzy collaborated with Line Friends to participate in the character development of "lifetime friends" called "WDZY" dolls representing each member.{{Cite web|script-title=ko:ITZY, 직접 기획한 캐릭터 출시|trans-title=ITZY, released a character designed by herself|url=https://n.news.naver.com/entertain/article/241/0003046352|website=Ilgan Sports|language=ko|last=Hwang|first=Ji-young|date=August 14, 2020|access-date=September 13, 2022|archive-date=September 14, 2022|archive-url=https://web.archive.org/web/20220914184649/https://n.news.naver.com/entertain/article/241/0003046352|url-status=live}}{{Cite web|script-title=ko:라인프렌즈, 걸그룹 ITZY(있지) '평생 친구' 캐릭터 직접 만든다|trans-title=Line Friends, girl group ITZY (ITZY) make their own 'lifetime friend' character|url=https://m.kukinews.com/newsView/kuk202008140311|website=Cookie News|language=ko|last=Song|first=Byung-ki|date=August 15, 2020|access-date=September 13, 2022|archive-date=September 14, 2022|archive-url=https://web.archive.org/web/20220914184651/https://m.kukinews.com/newsView/kuk202008140311|url-status=live}}{{Cite web|script-title=ko:직접 캐릭터 IP 생성·확장하는 리얼 메타버스|trans-title=Real metaverse that directly creates and expands character IP|url=https://www.junggi.co.kr/article/articleView.html?no=28378|website=Medium Economy|language=ko|last=Choi|first=Yoo-jin|date=March 14, 2022|access-date=September 15, 2022|archive-date=September 15, 2022|archive-url=https://web.archive.org/web/20220915160757/https://www.junggi.co.kr/article/articleView.html?no=28378|url-status=live}}

In April 2021, Maybelline New York announced that they selected Itzy as their new global spokesmodels,{{Cite web|script-title=ko:걸그룹 ITZY 메이블린 글로벌 뮤즈 발탁|trans-title=Girl group ITZY Maybelline was selected as a global muse|url=http://www.cmn.co.kr/mobile/sub_view.asp?news_idx=35606|website=CMN|last=Lee|first=Jung-ah|date=April 2, 2021|access-date=August 25, 2022|archive-date=August 25, 2022|archive-url=https://web.archive.org/web/20220825194613/http://www.cmn.co.kr/mobile/sub_view.asp?news_idx=35606|url-status=live}} the first Korean and musician to be chosen as such by Maybelline New York.{{Cite web|script-title=ko:ITZY, 해외 뷰티브랜드 뮤즈로 발탁... 한국인으로는 최초|trans-title=ITZY has been selected as a muse for an overseas beauty brand... The first Korean|url=https://m.moneys.mt.co.kr/article.html?no=2021040210018020598|website=MoneyS|last=Kang|first=In-gwi|date=April 2, 2021|access-date=August 25, 2022|archive-date=January 12, 2025|archive-url=https://web.archive.org/web/20250112163349/https://m.moneys.mt.co.kr/article.html?no=2021040210018020598|url-status=live}}{{Cite web|script-title=ko:[시경Today-뷰티] ITZY, 메이블린 뉴욕 글로벌 모델 발탁 外|trans-title=[Sikyung Today-Beauty] ITZY, Maybelline New York Global Model Selection, etc|url=https://www.meconomynews.com/news/articleView.html?idxno=51856|website=M Economy News|last=Choi|first=Ji-heung|date=March 31, 2021|access-date=August 25, 2022|archive-date=August 25, 2022|archive-url=https://web.archive.org/web/20220825194613/https://www.meconomynews.com/news/articleView.html?idxno=51856|url-status=live}} Itzy advertised the Pokémon Legends: Arceus video game and the Pokémon Card Game in January 2022,{{Cite web|title=Itzy and Pokémon announce collaboration for video series – watch|url=https://www.bandwagon.asia/articles/itzy-pokemon-legends-arceus-unite-card-game-collaboration-commercial-video-nintendo-switch-watch|website=Bandwagon|language=en|date=January 28, 2022|access-date=February 17, 2022|archive-date=February 17, 2022|archive-url=https://web.archive.org/web/20220217000607/https://www.bandwagon.asia/articles/itzy-pokemon-legends-arceus-unite-card-game-collaboration-commercial-video-nintendo-switch-watch|url-status=live}}{{Cite web|script-title=ko:포켓몬, 인기 K-POP 아티스트 ITZY와 초대형 타이업 결정|trans-title=Pokemon and popular K-pop artist ITZY decided to tie-up|url=http://m.gameshot.net/common/con_view.php?code=GA61f25a6e798fd|website=Game Shot|last=Lee|first=Dong-soo|date=January 17, 2022|access-date=August 22, 2022|archive-date=November 4, 2022|archive-url=https://web.archive.org/web/20221104125629/http://m.gameshot.net/common/con_view.php?code=GA61f25a6e798fd|url-status=live}}{{Cite web|script-title=ko:[포켓몬 유나이트] 서비스 1주년 기념, ITZY와 콜라보부터 다양한 이벤트까지!|trans-title='[Pokemon Unite] 1st anniversary of service, from collaboration with ITZY to various events|url=https://n.news.naver.com/sports/esports/article/442/0000151334|website=Inven|last=Baek|first=Seung-cheol|date=July 8, 2022|access-date=August 22, 2022|archive-date=August 23, 2022|archive-url=https://web.archive.org/web/20220823164700/https://n.news.naver.com/sports/esports/article/442/0000151334|url-status=live}} followed by Pokémon Unite in July 2022 alongside the release of the special video "Pokémon Unite / Itzy Special Show!" on July 7.{{Cite web|script-title=ko:'포켓몬 유나이트', 인기 그룹 'ITZY'와 컬래버레이션|trans-title='Pokemon Unite' collaborates with popular group 'ITZY'|url=https://www.khgames.co.kr/news/articleView.html?idxno=202059|website=Kyunghyang Games|last=Park|first=Geon-young|date=July 6, 2022|access-date=August 22, 2022|archive-date=November 4, 2022|archive-url=https://web.archive.org/web/20221104125630/https://www.khgames.co.kr/news/articleView.html?idxno=202059|url-status=live}}{{Cite web|script-title=ko:'포켓몬 유나이트', 인기 그룹 'ITZY'와 타이업, 서비스 1주년 기념 이벤트 개최|trans-title=Pokemon Unite', tie-up with popular group 'ITZY', held an event to commemorate the 1st anniversary of the service|url=https://m.gamechosun.co.kr/news/view.php?no=186331|website=Game Chosun|date=July 7, 2022|access-date=August 22, 2022|archive-date=August 23, 2022|archive-url=https://web.archive.org/web/20220823164448/https://m.gamechosun.co.kr/news/view.php?no=186331|url-status=live}} In March 2022, Itzy promoted the Adidas Members Week event at the Adidas Hongdae Center.{{Cite web|script-title=ko:나다움'표현.. 아디다스, 2022 멤버스 위크 오프라인 이벤트|trans-title=Expression of 'myself'.. Adidas, 2022 Members Week Offline Event|url=https://n.news.naver.com/article/109/0004583021?sid=103|website={{ill|Osen (newspaper)|ko|OSEN|lt=OSEN}}|language=ko|last=Kang|first=Pil-joo|date=March 1, 2022|access-date=September 13, 2022|archive-date=September 14, 2022|archive-url=https://web.archive.org/web/20220914184651/https://n.news.naver.com/article/109/0004583021?sid=103|url-status=live}} On March 10, 2022, Swedish fashion brand H&M announced that they selected Itzy as models for the brand's spring/summer campaign.{{Cite web|script-title=ko:패션 브랜드 H&M, 그룹 ITZY(있지) 모델로 선발|trans-title=Fashion brand H&M selected as model for group ITZY|url=http://m.beyondpost.co.kr/view.php?ud=202203101010212546a9e4dd7f_30|website=Beyond Post|last=Lee|first=Soon-gon|date=March 10, 2022|access-date=September 1, 2022|archive-date=September 2, 2022|archive-url=https://web.archive.org/web/20220902023316/http://m.beyondpost.co.kr/view.php?ud=202203101010212546a9e4dd7f_30|url-status=live}} On June 19, 2022, the group was announced as the brand endorsers for the Philippine retail brand Bench.{{cite news|title=ITZY is the newest endorser of this Filipino clothing brand|url=https://www.gmanetwork.com/news/lifestyle/shoppingandfashion/835602/itzy-is-the-newest-endorser-of-this-filipino-clothing-brand/story/|work=GMA News|last=Roque|first=Nika|date=June 21, 2022|access-date=January 25, 2025|archive-date=January 25, 2025|archive-url=https://web.archive.org/web/20250125080823/https://www.gmanetwork.com/news/lifestyle/shoppingandfashion/835602/itzy-is-the-newest-endorser-of-this-filipino-clothing-brand/story/|url-status=live}} On August 16, 2022, Itzy became ambassadors for the Singaporean fashion brand Charles & Keith.{{Cite web|script-title=ko:있지, 패션 브랜드 '찰스앤키스' 홍보대사 발탁|trans-title=ITZY selected as ambassador for fashion brand 'Charles & Keith'|url=http://sports.hankooki.com/news/articleView.html?idxno=6803693|website=Sports Hankook|last=Seong|first=Seong-Jin|date=August 3, 2022|access-date=August 25, 2022|archive-date=August 25, 2022|archive-url=https://web.archive.org/web/20220825210449/http://sports.hankooki.com/news/articleView.html?idxno=6803693|url-status=live}} On February 21, 2023, Itzy was announced as brand ambassadors of G-Shock.{{Cite web|title=Casio Announces ITZY as G-SHOCK Brand Ambassador|url=https://www.koreaherald.com/view.php?ud=20230221000297|website=The Korea Herald|language=en|date=February 21, 2023|access-date=February 29, 2024}} On March 20, 2023, Itzy was announced as the newest ambassadors of Mobile Legends: Bang Bang.{{Cite web|title=Hype! Kpop sensation ITZY is Mobile Legends' newest brand ambassador|url=https://www.oneesports.gg/mobile-legends/itzy-mobile-legends-ambassador/|website=Oneesports|last=Elona|first=Jules|date=March 20, 2023|access-date=April 6, 2023|archive-date=April 6, 2023|archive-url=https://web.archive.org/web/20230406090714/https://www.oneesports.gg/mobile-legends/itzy-mobile-legends-ambassador/|url-status=live}} On September 20, 2023, Itzy became advertising models and participated in a TV CF for coffee brand Mega MGC Coffee with Son Heung-min.{{cite web|script-title=ko:메가커피, 쏘니와 걸그룹 ITZY(있지)가 함께하는 TV CF 공개|trans-title=Mega Coffee releases TV CF featuring Sony and girl group ITZY|url=https://www.shinailbo.co.kr/news/articleView.html?idxno=1761605|website=Shina Ilbo|language=ko|last=Kang|first=Dong-wan|date=September 20, 2023|access-date=September 21, 2023|archive-date=July 8, 2024|archive-url=https://web.archive.org/web/20240708203216/https://www.shinailbo.co.kr/news/articleView.html?idxno=1761605|url-status=live}}

• Yeji ({{Korean|hangul=예지|labels=no}}) – leader, dancer, vocalist, rapper{{Cite web|script-title=ko:'괴물신인' 꿈꾸는 걸그룹 Itzy 에게 박진영이 건넨 조언|url=http://star.ohmynews.com/NWS_Web/OhmyStar/at_pg.aspx?CNTN_CD=A0002511324|website=OhmyStar|language=ko|date=February 12, 2019|access-date=May 23, 2021|archive-date=May 16, 2021|archive-url=https://web.archive.org/web/20210516170720/http://star.ohmynews.com/NWS_Web/OhmyStar/at_pg_m.aspx?CNTN_CD=A0002511324|url-status=live}}{{Unreliable source|reason=Per WP:KO/RS#UR|date=January 2025}}{{Cite web|title=*Everything* You Need To Know About The Members Of The K-Pop Girl Group, Itzy|url=https://www.cosmo.ph/entertainment/itzy-k-pop-girl-group-members-guide-a4575-20210430|website=Cosmopolitan Philippines|last=Tamondong|first=Hanna|date=April 30, 2021|access-date=May 25, 2021|archive-date=April 30, 2021|archive-url=https://web.archive.org/web/20210430113121/https://www.cosmo.ph/entertainment/itzy-k-pop-girl-group-members-guide-a4575-20210430|url-status=live}}
• Lia ({{Korean|hangul=리아|labels=no}}) – vocalist, rapper
• Ryujin ({{Korean|hangul=류진|labels=no}}) – rapper, dancer, vocalist
• Chaeryeong ({{Korean|hangul=채령|labels=no}}) – dancer, vocalist, rapper
• Yuna ({{Korean|hangul=유나|labels=no}}) – dancer, rapper, vocalist

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{{main|Itzy discography|List of songs recorded by Itzy}}

{{col-begin}}

{{col-2}}

;Korean albums

• Crazy in Love (2021)

{{col-2}}

;Japanese albums

• Ringo (2023)

{{col-end}}

{{Main|List of Itzy concert tours}}

• Checkmate World Tour (2022–2023)
• Born to Be World Tour (2024)

{{Main|List of awards and nominations received by Itzy}}

{{reflist}}

{{Commons category|Itzy}}

• {{IMDb name}}
• {{Official website|http://itzy.jype.com/}}

{{Itzy}}

{{JYP Entertainment}}

{{Navboxes

|title=Awards won by Itzy

|list1=

{{Circle Chart Music Awards for Artist of the Year – Digital Music}}

{{Circle Chart Music Awards for New Artist of the Year}}

{{Golden Disc Award for Best Digital Song Winners}}

{{Golden Disk Awards for New Artist of the Year}}

{{MAMA Award for Best New Artist}}

{{Melon Music Award for Best New Artist}}

{{Seoul Music Awards for New Artist Award}}

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{{Portal bar|South Korea|Asia|Pop music|Music}}

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Category:2019 establishments in South Korea

Category:English-language singers from South Korea

Category:Japanese-language singers of South Korea

Category:JYP Entertainment artists

Category:K-pop music groups

Category:Musical groups established in 2019

Category:Musical groups from Seoul

Category:Republic Records artists

Category:South Korean girl groups

Category:Warner Music Japan artists

Category:MAMA Award winners

Category:Golden Disc Award winners

Category:Melon Music Award winners

Category:Electropop groups

Category:J-pop music groups

Category:South Korean hip-hop groups

Category:South Korean electronic dance music groups

Category:South Korean musical quintets

Category:South Korean women in electronic music

Category:Circle Chart Music Award winners