Lexalytics
{{Infobox company|
| name = Lexalytics, Inc.
| logo = File:Lexalytics logo Color on white 2013 small.png
| type = Private
| foundation = 2003
| location = Boston, MA
| key_people = Jeff Catlin, CEO
Mike Marshall, Former CTO
| industry = Software|
| products = Text analytics|
| homepage = [http://www.lexalytics.com www.lexalytics.com]
}}
Lexalytics, Inc. provides sentiment and intent analysis to an array of companies using SaaS and cloud based technology.{{cite web
|url=https://techcrunch.com/2014/07/14/lexalytics-acquires-semantria-to-bring-sentiment-analysis-to-the-masses/
|title=Lexalytics Acquires Semantria To Bring Sentiment Analysis To The Masses
|first=Kyle
|last=Russell
|publisher=Tech Crunch
|date=2014-07-14
|accessdate=2015-05-06}}{{cite web
|url=http://www.informationweek.com/big-data/big-data-analytics/big-data-tool-analyzes-intentions-cool-or-creepy/d/d-id/1318128
|title=Big Data Tool Analyzes Intentions: Cool Or Creepy?
|first=Jeff
|last=Bertolucci
|publisher=UBM Tech
|date=2014-12-15
|accessdate=2015-05-06}} Salience 6, the engine behind Lexalytics, was built as an on-premises, multi-lingual text analysis engine. It is leased to other companies who use it to power filtering and reputation management programs. In July, 2015 Lexalytics acquired Semantria to be used as a cloud option for its technology.{{cite web
|url=http://www.xconomy.com/boston/2012/07/31/lexalytics-looking-strong-as-text-analytics-heats-up-for-big-companies-mobile/
|title=Lexalytics Looking Strong as Text Analytics Heats Up for Big Companies, Mobile
|first=Gregory
|last=Huang
|publisher=Xconomy
|date=2012-07-31
|accessdate=2015-05-06}} In September, 2021 Lexalytics was acquired by CX company InMoment.{{Cite web|date=2021-09-09|title=InMoment Completes Acquisition of Lexalytics, the Leader and Pioneer of Structured and Unstructured Data Analytics|url=https://www.businesswire.com/news/home/20210909005220/en/InMoment-Completes-Acquisition-of-Lexalytics-the-Leader-and-Pioneer-of-Structured-and-Unstructured-Data-Analytics|access-date=2021-09-24|website=www.businesswire.com|language=en}}
History
Lexalytics spun into existence in January 2003 out of a content management startup called Lightspeed. Lightspeed consolidated on America's West Coast. Jeff Catlin, a Lightspeed General Manager, and Mike Marshall, a Lighstpeed Principal Engineer, convinced investors to give them the East Coast company so as to avoid shutdown costs.{{cite web
|url=http://www.xconomy.com/boston/2010/03/29/lexalytics-moves-to-boston-to-exploit-new-market-for-sentiment-analysis/
|title=Lexalytics Moves to Boston to Exploit New Market for Sentiment Analysis
|first=Wade
|last=Roush
|publisher=Xconomy
|date=2010-03-29
|accessdate=2015-05-06}} Catlin and Marshall renamed the operation Lexalytics.
Catlin took on the role of chief executive officer with Marshall working as Chief Technology Officer. Lexalytics opted to not accept venture cash. Instead, the company initially shared sales and marketing expenses with U.K. based document management company Infonic. The partner companies soon formed a joint venture in July 2008, which was later dissolved. Since then, Lexalytics has worked with many other companies, like Bottlenose,{{cite web
|url=http://www.dataversity.net/bottlenose-enterprise-wants-to-be-your-artificial-analyst-team-to-discover-trends-and-insights/
|title=Bottlenose Enterprise Wants To Be Your Artificial Analyst Team To Discover Trends And Insights
|first=Unknown
|last=Unknown
|publisher=Dataversity Education
|date=2013-08-12
|accessdate=2015-05-06}} Salesforce, Thomson Reuters,{{cite web
|url=https://www.forbes.com/sites/tomgroenfeldt/2011/11/28/trading-on-sentiment-analysis-a-public-relations-tool-goes-to-wall-street/
|title=Trading On Sentiment Analysis -- A Public Relations Tool Goes To Wall Street
|first=Tom
|last=Groenfeldt
|work=Forbes
|date=2011-11-28
|accessdate=2015-05-06}} Oracle{{cite web
|url=http://docs.oracle.com/cd/E40520_01/integrator.311/IntegratorETLTextEnrichmentQuickStartGuide.pdf
|title=Oracle Endeca Text Enrichment
|first=Unknown
|last=Unknown
|publisher=Oracle
|date=2013-10-01
|accessdate=2015-05-06}} and DataSift.{{cite web
|url=http://powered.datasift.com/partners/lexalytics
|title=Partners of DataSift
|first=Unknown
|last=Unknown
|publisher=DataSift
|date=2013
|accessdate=2015-05-06
|archive-url=https://web.archive.org/web/20150308070955/http://powered.datasift.com/partners/lexalytics
|archive-date=2015-03-08
|url-status=dead
}} Relationships with social media monitoring companies like Datasift tend to find Lexalytics’ Salience engine baked into the product itself. Lexalytics is used similarly to monitor sentiment as it relates to stock trading.{{cite web
|url=https://www.newscientist.com/article/dn17101-innovation-software-to-track-our-emotional-outbursts.html#.VUqqf9NViko
|title=Innovation: Software to track our emotional outbursts
|first=Tom
|last=Simonite
|publisher=Reeds Business Information
|date=2009-05-08
|accessdate=2015-05-06}} In December 2014, Lexalytics announced the latest iteration to its sentiment analysis engine, Salience 6.{{cite web
|url=http://businesstechinsider.com/lexalytics-announces-market-leading-text-analytics-functionality-including-intention-analysis
|title=Lexalytics® Announces Market Leading Text Analytics Functionality, Including Intention Analysis
|first=Unknown
|last=Unknown
|publisher=Ulitzer
|date=2014-12-08
|accessdate=2015-05-06}} Earlier that year Lexalytics acquired Semantria in a bid to appeal to a wider variety of business models. Created by former Lexalytics Marketing Director Oleg Rogynskyy,{{cite web
|url=https://www.forbes.com/sites/gregsatell/2014/01/05/why-the-cloud-just-might-be-the-most-disruptive-technology-ever/
|title=Why The Cloud Just Might Be The Most Disruptive Technology Ever
|first=Greg
|last=Satell
|work=Forbes
|date=2014-01-05
|accessdate=2015-05-06}} Semantria is a SaaS text mining service offered as an API and Excel based plugin that measures sentiment. The goal of the acquisition, which cost Lexalytics less than US$10 million, was to expand the customer base both within the United States and abroad with multilingual support.
The engine that powers Semantria, Salience, is grounded in its deep learning ability. An example of this is its concept matrix, which allows Salience an understanding of concepts and relationship between concepts based on a detailed reading of the entire repository of Wikipedia.{{cite web
|url=http://www.informationweek.com/software/social/lexalytics-analyzes-wikipedia-to-understand-how-humans-think/d/d-id/1097199
|title=Lexalytics Analyzes Wikipedia To Understand How Humans Think
|first=David
|last=Carr
|publisher=UBM Tech
|date=2011-04-14
|accessdate=2015-05-06}} This matrix allows Salience to use Wikipedia for automatic categorization.{{cite web
|url=http://www.digitalreasoning.com/resources/Text-Analytics-2014-Digital-Reasoning.pdf
|title=Text Analytics 2014: User Perspectives on Solutions and Providers
|first=Seth
|last=Grimes
|publisher=Digital Reasoning
|date=2014-07-09
|accessdate=2015-05-06}} Along with features like the concept matrix, Salience supports 16 international languages.{{cite web
|url=http://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Lexalytics-Adds-Arabic-Russian-and-Dutch-Support-103324.aspx
|title=Lexalytics Adds Arabic, Russian, and Dutch Support
|first=Unknown
|last=Unknown
|publisher=Information Today, Inc.
|date=2015-04-15
|accessdate=2015-05-06}} The engine has earned Lexalytics a spot on EContent's “Top 100 Companies in the Digital Content Industry” List for 2014–2015.{{cite web
|url=http://www.econtentmag.com/Articles/Editorial/Feature/The-Top-100-Companies-in-the-Digital-Content-Industry-The-2014-2015-EContent-100-100607.htm
|title=The Top 100 Companies in the Digital Content Industry: The 2014-2015 EContent 100
|first=Unknown
|last=Unknown
|publisher=Information Today Inc.
|date=2014-12-01
|accessdate=2015-05-06}} In September 2018, Lexalytics launched document data extraction market using natural language processing (NLP).{{Cite news|url=https://www.research-live.com/article/news/lexalytics-launches-data-extraction-services/id/5043932|title=Lexalytics launches data extraction services {{!}} News|work=Research Live|access-date=2018-09-25|language=en}}{{Cite news|url=http://www.kmworld.com/Articles/News/News/Lexalytics-Makes-First-Foray-into-Document-Data-Extraction-Market-127515.aspx|title=Lexalytics Makes First Foray into Document Data Extraction Market|date=2018-09-24|access-date=2018-09-25|language=en}}
See also
References
{{reflist}}
External links
- {{official website|http://www.lexalytics.com/}}