Lifewire
{{Use mdy dates|date=June 2023}}{{short description|Technology news website}}
{{Infobox website
| name = Lifewire
| logo = 2021 Lifewire Logo.svg
| logo_caption = Logo used since 2021
| launch_date = {{start date and age|2016|10}}
| type = Technology information and advice
| owner = Dotdash Meredith
| area_served = Global
| registration = No registration necessary
| url = {{URL|https://www.lifewire.com}}
}}{{Distinguish|LimeWire}}
Lifewire is a technology information and advice website. The website's owner is Dotdash Meredith, originally About.com, which launched Lifewire in 2016 as one of its spin-off vertical sites.{{cite web |last=O'Brien |first=Kyle |date=May 2, 2017 |title=About.com is changing its name to Dotdash as it looks to compete with the big boys of publishing |url=http://www.thedrum.com/news/2017/05/02/aboutcom-changing-its-name-dotdash-it-looks-compete-with-the-big-boys-publishing |access-date=2023-06-07 |website=The Drum |publisher=}}
As of April 2022, it had a global website ranking of 1432 by Alexa Internet.{{cite web |date=April 27, 2022 |title=lifewire.com Competitive Analysis, Marketing Mix and Traffic - Alexa |url=https://www.alexa.com/siteinfo/lifewire.com |url-status=dead |archive-url=https://web.archive.org/web/20220427145307/https://www.alexa.com/siteinfo/lifewire.com |archive-date=April 27, 2022 |access-date=2023-06-07 |website=Alexa Internet}}
History
Lifewire was the third standalone brand of About.com, an IAC-owned media company, which broke up its collections of DIY and how-to information into branded vertical websites, and is a competitor to sites such as Techcrunch, Techradar, PCmag.{{cite web |last=Crook |first=Jordan |date=October 25, 2016 |title=About.com launches Lifewire, a tech information website |url=https://techcrunch.com/2016/10/25/about-com-launches-lifewire-a-tech-information-website/ |access-date=2023-06-07 |website=Techcrunch |publisher=}} Lifewire was preceded by Verywell, a health info website, and The Balance, a personal finance site. Lifewire became a top 15 technology website in the United States as it was launched in October 2016.{{cite news |last=Swartz |first=Jon |date=February 17, 2017 |title=About.com is about to change its name |newspaper=USA Today |url=https://www.usatoday.com/story/tech/2017/02/17/change-its-name/97696156/ |access-date=2023-06-07}} It was a top 10 technology-information site in 2017, reaching 6 million monthly US unique users each month.{{cite web |last=O'Brien |first=Kyle |date=March 2, 2017 |title=On the verge of a rebrand, About.com launches fourth vertical site |url=http://www.thedrum.com/news/2017/03/02/the-verge-rebrand-aboutcom-launches-fourth-vertical-site |access-date=2023-06-07 |website=The Drum |publisher=}}
The purpose of Lifewire is to offer advice and answers on common technology questions and problems in a simplified format.{{Cite web |last=Main |first=Sami |date=October 25, 2016 |title=Why About.com Blew Itself Up and Put It All Back Together, as a Series of Specialized Sites |url=https://www.adweek.com/performance-marketing/why-aboutcom-blew-itself-and-put-it-all-back-together-series-specialized-sites-174233/ |url-access=subscription |access-date=2023-06-07 |website=Adweek}}
When it was launched, Lifewire featured 16,000 articles written by 40 people. Lifewire CEO described the website style "as if your BFF happened to be an iPhone expert."
References
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