Lion Air Group#Lion Parcel

{{Main|Lion Air}}

The airline group is founded on the success of Lion Air, which was founded in 1999. With the growth of aviation and travel within Indonesia, Lion Air founded Wings Air in 2003, a regional carrier wholly owned by Lion Air.

With the expansion of regional rival AirAsia into the Indonesian aviation market, the Lion Group established Malindo Air in 2012, to compete with AirAsia in the Malaysian aviation market.{{cite web |last1=Sithraputhran |first1=Siva |title=Lion Air to launch Malaysia-based budget airline |url=https://www.reuters.com/article/lionair-malaysia-idUSL1E8KB17C20120911 |website=Reuters |access-date=19 April 2021 |date=11 September 2012}} The airline's name derived from a combination of the countries Malaysia and Indonesia.

Local competition from national airline Garuda Indonesia also arose in 2012, as Garuda announced intentions to form an off-shoot of its Citilink brand into its own low-cost carrier. Further intentions to expand Citilink were announced, such that it could compete with Lion Air in the domestic low-cost travel market.{{cite web |title=Citilink regional expansion will further intensify competition between Garuda Indonesia and Lion Air |url=https://centreforaviation.com/analysis/reports/citilink-regional-expansion-will-further-intensify-competition-between-garuda-indonesia-and-lion-air-87707 |website=CAPA |access-date=19 April 2021 |date=8 November 2012}} In response, Lion Group announced a full-service competitor to Garuda Indonesia in the form of Batik Air.{{cite web |title=Competition between Indonesian market leaders Lion and Garuda to intensify as Batik Air launches |url=https://centreforaviation.com/analysis/reports/competition-between-indonesian-market-leaders-lion-and-garuda-to-intensify-as-batik-air-launches-106848 |website=CAPA |access-date=19 April 2021 |date=26 April 2013}}{{cite web |last1=Govindasamy |first1=Siva |title=IATA: Lion's Batik Air to up the competition in Southeast Asia |url=https://www.flightglobal.com/iata-lions-batik-air-to-up-the-competition-in-southeast-asia/105640.article |website=FlightGlobal |access-date=19 April 2021 |date=9 June 2012}}

To further expand into the region, Lion Air announced its intention to launch Thai Lion Air, based in Bangkok, Thailand. This would allow the group to further encroach on AirAsia's market share, as well as compete with local low-cost carrier Nok Air.{{cite web |last1=Osman |first1=Nurfika |title=Thai Lion plans large expansion to capture Asian market |url=https://www.thejakartapost.com/news/2013/11/02/thai-lion-plans-large-expansion-capture-asian-market.html |website=The Jakarta Post |access-date=19 April 2021 |date=2 November 2013}}{{cite web |title=Lion Air new Thailand affiliate plans late 2013 launch, providing new competition for AirAsia & Nok |url=https://centreforaviation.com/analysis/reports/lion-air-new-thailand-affiliate-plans-late-2013-launch-providing-new-competition-for-airasia--nok-129966 |website=CAPA |access-date=19 April 2021 |date=24 September 2013}}

In 2017, the Lion Air Group managed to surpass 50% market share domestically for the first time.{{cite web |title=Indonesia domestic airline market: rapid growth, rivalry intensifies |url=https://centreforaviation.com/analysis/reports/indonesia-domestic-airline-market-rapid-growth-rivalry-intensifies-410650 |website=CAPA |access-date=19 April 2021 |date=30 April 2018}}

In 2021, after the launch of Super Air Jet, rumors arose that the airline belonged to Lion Air Group after the airline was headed by Ari Azhari, a former General Manager of Services for Lion Air Group. The airline however rejected any claims of formal ties with Lion Air and its subsidiaries.{{Cite news|url=https://travel.kompas.com/read/2022/06/21/060600927/6-fakta-super-air-jet-pemilik-hingga-seragam-ala-milenial?page=all|title=6 Fakta Super Air Jet|work=Kompas.com|date=16 December 2022|access-date=23 March 2023|first=Desi Intan|last=Sari|editor-first=Anggara Wikan|editor-last=Prasetya|language=id}}{{Cite news|url=https://www.cnbcindonesia.com/news/20210504133512-4-243091/lion-bantah-super-air-jet-seberapa-super-maskapai-baru-ini|title=Lion Bantah, Super Air Jet Seberapa Super Maskapai Baru Ini?|work=CNBC Indonesia|date=4 May 2021|access-date=23 March 2023|location=Jakarta|language=id|last=Tirta}}{{Cite news|url=https://www.kompas.tv/article/170951/terbongkar-ini-dia-sosok-di-balik-super-air-jet-maskapai-baru-yang-bidik-konsumen-milenial|title=Terbongkar! Ini Dia Sosok di Balik Super Air Jet, Maskapai Baru yang Bidik Konsumen Milenial|work=Kompas TV|date=4 May 2021|access-date=23 March 2023|location=Jakarta|last=Persada|first=Gading|editor-last=Muliya|editor-first=Deni}}

In 2024, Batik Air Malaysia joined the SkyTeam alliance.

The Lion Air Group are based in three different countries in Southeast Asia and have several operations, most of which are airlines.

File:Lion Air Boeing 737-900ER Spijkers-3.jpg Boeing 737-900ER at Ngurah Rai International Airport in Bali, Indonesia]]

File:Wings Air ATR ATR-72-500 (ATR-72-212A) Spijkers-1.jpg ATR 72–500]]

File:PK-LAY (24303537918).jpg Airbus A320 at Juanda International Airport in Surabaya, Indonesia]]

File:Super Air Jet A320 at Soekarno-Hatta Airport.jpg at Soekarno–Hatta International Airport]]

File:9M-LCF at CGK.jpg Boeing 737-800 at Soekarno–Hatta International Airport, Tangerang, Banten]]

File:HS-LTQ.jpg Boeing 737-900ER]]

{{Infobox company

| name = PT Lion Express

| trading_name = Lion Parcel

| logo =

| type =

| parent = Lion Air

| foundation = Jakarta
({{start date and age|2013}})

| location = Indonesia

| key_people = Farian Kirana (Chief Executive Officer)

| founders = Rusdi Kirana

| industry = Courier

| num_employees = {{increase}} 1.037 (2020)

| products =

| homepage = {{URL|https://lionparcel.com}}

}}

PT. Lion Express also known as Lion Parcel is a subsidiary company of Lion Air Group, is the logistic company that serves nationwide and Asia. Their services is door-to-door delivery enhanced with Innovation and Technology.{{cite web |title=Lion Parcel |url=https://www.techinasia.com/companies/lion-parcel-1 |website=Tech in Asia |access-date=7 December 2021 |language=EN}}

Lion Parcel has taken measures to control their environmental effect by use of electric vehicles produced by GESITS (PT Wika Industri Manufaktur). Lion Parcel changed vehicles in certain delivery fleets in order to use electric vehicles. Certain new vehicles use electricity, to which Lion Parcel hopes to reduce air pollution in Indonesia and carbon emission produced by conventional vehicle. With this initiative, they become the first logistic company in Indonesia that has implement the use of electric vehicles.{{cite news |title=Kerja Sama dengan GESITS, Lion Parcel Dorong Penerapan Praktik Bisnis Berkelanjutan |url=https://pressrelease.kontan.co.id/release/kerja-sama-dengan-gesits-lion-parcel-dorong-penerapan-praktik-bisnis-berkelanjutan |access-date=14 December 2021 |publisher=Kontan |date=14 October 2021 |language=ID}}{{cite news |last1=Rohman |first1=Chairul |title=Motor listrik GESITS jadi armada antar paket Lion Parcel |url=https://otomotif.antaranews.com/berita/2458989/motor-listrik-gesits-jadi-armada-antar-paket-lion-parcel |access-date=14 December 2021 |date=14 October 2021 |publisher=Antara News |language=ID}}{{cite news |last1=Silfia |first1=Imamatul |title=Dukung Keberlanjutan Lingkungan, Lion Parcel Gunakan Kendaraan Listrik GESITS |url=https://wartaekonomi.co.id/read367553/dukung-keberlanjutan-lingkungan-lion-parcel-gunakan-kendaraan-listrik-gesits |access-date=14 December 2021 |publisher=Wartaekonomi |date=14 October 2021}}

• Gold Predicate from Indonesian Contact Center Association (ICCA) during The Best Contact Center Indonesia 2021'2 event for category "The Best Digital Media"{{cite news |last1=|first1=|title=Terus Berinovasi, Lion Parcel Menangkan Penghargaan The Best Digital Media Pada The Best Contact Center Indonesia 2021|url=https://pressrelease.kontan.co.id/release/terus-berinovasi-lion-parcel-menangkan-penghargaan-the-best-digital-media-pada-the-best-contact-cent|access-date=4 February 2022 |publisher=Kontan |date=}}
• Impactful Digital Marketing Campaign of The Year for JAGOPACK, Marketeers Editor's Choice Award 2021.{{Cite news|url=https://industri.kontan.co.id/news/lion-parcel-sukses-meraih-penghargaan-marketeers-omni-brands-of-the-year-2022|title=Lion Parcel Sukses Meraih Penghargaan Marketeers OMNI Brands of The Year 2022|date=30 June 2022|access-date=23 March 2023|work=Kontan|language=id|location=Jakarta|last=Hamdhi|first=Akmalal|editor-first=Yudho|editor-last=Winarto}}
• Industry Marketing Champion 2021 for the Logistics Sector, Marketeer of the Year 2021, MARKPLUS, INC.{{Cite web|url=https://lionparcel.com/about/board/cmo|work=Lion Parcel|access-date=23 March 2023|title=Pimpinan Kami|language=id}}

• List of airline holding companies

{{reflist}}

{{Lion Air}}

{{Navbox Airlines of Indonesia}}

{{Navbox Airlines of Malaysia}}

{{Navbox Airlines of Thailand}}

Category:Airline holding companies

Category:Companies based in Jakarta

Category:1999 establishments in Indonesia