List of Amazon brands#AmazonBasics
{{Short description|None}}
Amazon offers multiple lines of privately labeled products. These are available on Amazon.com, Amazon Fresh, Prime Pantry, Prime Now, Amazon Go, and Whole Foods Market. Amazon houses its in-house brand offerings under the “Our Brands” label, which is separate from exclusive brands. Exclusive brand items are third party offerings sold exclusively through Amazon.{{Cite web|url=https://www.digitalcommerce360.com/2019/01/14/how-many-private-label-brands-did-amazon-add-in-q4/|title=How many private-label brands did Amazon add in Q4?|first=Katie|last=Evans|date=2019-01-14|website=Digital Commerce 360|language=en-US|access-date=2019-07-10|archive-date=2019-07-22|archive-url=https://web.archive.org/web/20190722231719/https://www.digitalcommerce360.com/2019/01/14/how-many-private-label-brands-did-amazon-add-in-q4/|url-status=live}} Some of Amazon's store brands require an Amazon Prime membership to purchase.
Pinzon
In August 2005,US Trademark registrations numbered 3216667 and 3266840/3266847, issued March 6, 2007 and July 17, 2007 Amazon began selling products under its own private label, Pinzon. The trademark applications indicated that the label would be used for textiles, kitchen utensils, and other household goods. In March 2007, the company applied to expand the trademark to cover a more diverse list of goods.[http://tess2.uspto.gov/bin/gate.exe?f=login&p_lang=english&p_d=trmk Trademark Electronic Search System] {{Webarchive|url=https://web.archive.org/web/20041001082815/http://tess2.uspto.gov/bin/gate.exe?f=login&p_lang=english&p_d=trmk |date=2004-10-01 }} from the USPTO, supplying "PINZON" as the search term The brand was officially launched in 2009. Along with AmazonBasics, it was Amazon's first in-house brand.{{Cite web|url=https://www.inc.com/business-insider/amazon-profitable-private-label-brands-multi-billion-dollar-business.html|title=Amazon's New Multibillion-Dollar Business? It's All About Private Labels (and Data)|last=Ghosh|first=Shona|date=2017-08-21|website=Inc.com|access-date=2019-03-27|archive-date=2019-03-28|archive-url=https://web.archive.org/web/20190328055955/https://www.inc.com/business-insider/amazon-profitable-private-label-brands-multi-billion-dollar-business.html|url-status=live}} In September 2008, Amazon filed to have the name registered. USPTO has finished its review of the application and it was officially granted in 2016.
Amazon Basics
File:Amazon Basics USB cable.jpg
Amazon Basics (formerly written as AmazonBasics) is a private label that offers home goods, office supplies, and tech accessories.{{Cite web|url=https://qz.com/1155843/amazonbasics-is-moving-well-beyond-the-basics/|title=AmazonBasics is moving well beyond the basics|last=Murphy|first=Mike|website=Quartz|date=14 December 2017|language=en|access-date=2019-03-27|archive-date=2019-03-27|archive-url=https://web.archive.org/web/20190327151247/https://qz.com/1155843/amazonbasics-is-moving-well-beyond-the-basics/|url-status=live}} The line was launched in 2009.{{cite web|author=Darren Murph|url=https://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr|title=AmazonBasics: Bezos and Co. starts private-label consumer electronics line|date=September 20, 2009|publisher=engadget.com|access-date=September 6, 2012|archive-date=August 15, 2012|archive-url=https://web.archive.org/web/20120815155954/http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr|url-status=live}} As of December 2017, Amazon Basics is the best-selling private label brand on Amazon.com.{{Cite news|url=http://www.businessinsider.com/amazon-sells-10-million-in-whole-foods-products-2017-12|title=Whole Foods is overtaking Amazon's brands with $10 million in online sales in just 4 months|last=Peterson|first=Hayley|date=20 December 2017|work=Business Insider|access-date=30 December 2017|archive-date=31 December 2017|archive-url=https://web.archive.org/web/20171231103328/http://www.businessinsider.com/amazon-sells-10-million-in-whole-foods-products-2017-12|url-status=live}} In November 2018, AmazonBasics expanded their product line to include home improvement items, offering kitchen and bath hardware.{{cite web |url=https://this.just.in/amazon-launches-amazonbasics-brand-private-label-kitchen-and-bath-hardware/ |title=Amazon Launches AmazonBasics Brand Private Label Kitchen and Bath Hardware – TJI Research |website=this.just.in |url-status=dead |archive-url=https://web.archive.org/web/20190826213745/https://this.just.in/amazon-launches-amazonbasics-brand-private-label-kitchen-and-bath-hardware/ |archive-date=2019-08-26}} In December 2018, the company launched five initial AmazonBasics toy listings pages. Plans to expand the private label to include toys had not been confirmed by Amazon.{{Cite web|url=https://techcrunch.com/2018/12/13/amazon-adds-toys-to-its-growing-list-of-private-labels/|title=Amazon adds toys to its growing list of private labels|website=TechCrunch|date=13 December 2018|language=en-US|access-date=2018-12-19|archive-date=2018-12-18|archive-url=https://web.archive.org/web/20181218223126/https://techcrunch.com/2018/12/13/amazon-adds-toys-to-its-growing-list-of-private-labels/|url-status=live}}{{Cite web|url=https://www.businessinsider.com/amazon-releases-first-private-brand-toys-2018-12|title=Amazon is selling its own toys for the first time, but don't expect it to replace Barbie — yet|last=Green|first=Dennis|website=Business Insider|access-date=2018-12-19|archive-date=2018-12-20|archive-url=https://web.archive.org/web/20181220033930/https://www.businessinsider.com/amazon-releases-first-private-brand-toys-2018-12|url-status=live}}
Solimo
After AmazonBasics, the company came up with another private-label called Solimo which offers kitchen and home goods primarily. Apart from these, Solimo overlaps with AmazonBasics when it comes to mobile and other electronics accessories. As of February 2019, the Indian Government has placed heavy restrictions on the sale of Solimo and AmazonBasics due to possible antitrust breaches.{{Cite magazine|url=https://www.indiatoday.in/technology/features/story/no-amazon-basics-no-solimo-today-you-can-t-buy-some-best-products-on-amazon-india-blame-modi-govt-for-this-1444432-2019-02-01|title=No Amazon Basics, no Solimo: Today you can't buy some best products on Amazon India, blame Modi govt for this|author=Shweta Ganjoo |date=February 2, 2019 |magazine=India Today|language=en|access-date=2019-10-05}}
Amazon Elements
In 2014, Amazon launched Amazon Elements, a line of domestic products including baby wipes and (formerly) diapers.{{cite news|url=https://time.com/4337052/amazon-private-label-food/|title=Amazon May Launch its Own Food Brands|last=Eadicicco|first=Lisa|website=Time|access-date=2016-05-17|archive-date=2016-05-16|archive-url=https://web.archive.org/web/20160516193141/http://time.com/4337052/amazon-private-label-food/|url-status=live}} In 2017, the brand introduced a line of vitamins and supplements.{{Cite web|url=https://techcrunch.com/2017/03/03/amazons-private-label-elements-expands-for-first-time-in-years-with-invite-only-vitamins-and-supplements/|title=Amazon's private label Elements expands for first time in years with invite-only vitamins and supplements|website=TechCrunch|date=3 March 2017 |language=en-US|access-date=2019-04-03}}
Wag
Introduced in May 2018, Wag is a Prime-exclusive brand of dog food.{{Cite news|url=https://www.bloomberg.com/news/articles/2018-05-02/amazon-launches-its-own-pet-product-brand-wag-starts-with-food|title=Amazon Launches Own Pet Product Brand, Wag; Starts With Food|last=Soper|first=Spencer|date=2 May 2018|work=Bloomberg News|access-date=19 May 2018|archive-date=21 May 2018|archive-url=https://web.archive.org/web/20180521055554/https://www.bloomberg.com/news/articles/2018-05-02/amazon-launches-its-own-pet-product-brand-wag-starts-with-food|url-status=live}} The brand's name and logo were derived from Wag.com, which was acquired by Amazon and later shut down.{{Cite news|url=https://www.geekwire.com/2018/amazons-pet-play-tech-giant-unveils-house-dog-food-brand-wag/|title=Amazon's pet play: Tech giant unveils in-house dog food brand Wag|last=Levy|first=Nat|date=3 May 2018|work=GeekWire|access-date=19 May 2018|archive-date=20 May 2018|archive-url=https://web.archive.org/web/20180520131431/https://www.geekwire.com/2018/amazons-pet-play-tech-giant-unveils-house-dog-food-brand-wag/|url-status=live}}
Mama Bear
The private label Mama Bear sells baby wipes, baby food, diaper pail refills and baby laundry detergent.{{Cite web|url=https://techcrunch.com/2017/11/08/amazon-is-selling-its-own-private-label-diapers-again-now-under-the-mama-bear-brand/|title=Amazon is selling its own private label diapers again, now under the Mama Bear brand|website=TechCrunch|date=8 November 2017 |language=en-US|access-date=2019-04-03}}{{Cite web|url=https://www.cnet.com/news/amazons-private-label-diapers-are-back-mama-bear/|title=Poop scoop! Amazon's private-label diapers are back|last=Rubin|first=Ben Fox|website=CNET|language=en|access-date=2019-04-03|archive-date=2019-04-03|archive-url=https://web.archive.org/web/20190403191454/https://www.cnet.com/news/amazons-private-label-diapers-are-back-mama-bear/|url-status=live}} In 2018, the brand began selling newborn through size six diapers, which were previously offered by the Amazon Elements private brand before their removal from the site in 2014.{{Cite web|url=https://www.usatoday.com/story/tech/reviewedcom/2018/01/18/parents-awesome-amazon-deal-you/109567200/|title=Amazon just launched new line of diapers—and it will save parents money|publisher=USA TODAY|language=en|access-date=2019-04-03|archive-date=2019-04-03|archive-url=https://web.archive.org/web/20190403191456/https://www.usatoday.com/story/tech/reviewedcom/2018/01/18/parents-awesome-amazon-deal-you/109567200/|url-status=live}}
Food and beverages
= Wickedly Prime =
In early 2018, Amazon launched a line of snack foods under the name Wickedly Prime only available to Amazon Prime members in the United States.{{cite web|url=http://www.refinery29.com/2017/03/143741/amazon-new-wickedly-prime-food-products|title=We Weren't Expecting THIS From Amazon (& It's So Cheap!)|last1=Bright|first1=Marshall|date=6 March 2017|website=Refinery29|access-date=7 March 2017|archive-date=7 March 2017|archive-url=https://web.archive.org/web/20170307190508/http://www.refinery29.com/2017/03/143741/amazon-new-wickedly-prime-food-products|url-status=live}}
= 365 =
365 is the store brand at Whole Foods Market, which was acquired by Amazon in 2017. The brand consists of grocery items and household essentials, many of which are organic or produced without genetic engineering. Following Amazon's acquisition of Whole Foods, the non-perishable 365-brand products became available on Amazon's site in the United States, United Kingdom, and Canada.{{Cite news|url=https://www.foodandwine.com/news/whole-foods-365-everyday-value-brand|title=Whole Foods' 365 Everyday Value Brand Likely to Be One of Amazon's Top Sellers Next Year|last=Pomranz|first=Mike|date=21 December 2017|work=Food & Wine|access-date=6 February 2018|archive-date=31 January 2018|archive-url=https://web.archive.org/web/20180131042716/http://www.foodandwine.com/news/whole-foods-365-everyday-value-brand|url-status=live}}
= AmazonFresh =
AmazonFresh is a private label grocery delivery service that allows users to order groceries and household goods for delivery. Grocery pickup services are also available in some locations. The brand was introduced in 2017. The service is available in several US states, Tokyo, Berlin, Hamburg and central/eastern London.{{Cite news|last=Day|first=Matt|date=November 3, 2017|title=Amazon curbs Fresh grocery delivery service in some markets|work=Seattle Times|url=https://www.seattletimes.com/business/amazon/amazon-curbs-fresh-grocery-delivery-service-in-some-markets/|access-date=October 16, 2020|archive-date=August 7, 2020|archive-url=https://web.archive.org/web/20200807095903/https://www.seattletimes.com/business/amazon/amazon-curbs-fresh-grocery-delivery-service-in-some-markets/|url-status=live}} In India, Amazon Fresh is available in some cities such as Mumbai, Delhi, Noida, Gurgaon, Thane, Vashi, Ahmedabad, Jaipur, Pune, Bangalore, Mysore, Chennai, Hyderabad and Kolkata.{{Cite web |url=https://www.livemint.com/industry/retail/amazon-india-expands-fresh-infrastructure-in-14-cities-for-2-hr-home-delivery-of-groceries-essentials-11632909080543.html |title=Amazon India expands Fresh infrastructure in 14 cities for 2 hr home delivery of groceries, essentials |date=29 September 2021 |access-date=2022-02-17 |archive-date=2022-02-17 |archive-url=https://web.archive.org/web/20220217114616/https://www.livemint.com/industry/retail/amazon-india-expands-fresh-infrastructure-in-14-cities-for-2-hr-home-delivery-of-groceries-essentials-11632909080543.html |url-status=live }}
= Happy Belly =
Happy Belly is an Amazon private label that sells snack food items. It was introduced in 2016 and first include packaged nuts and granola mixes.{{Cite web|url=https://www.bakeryandsnacks.com/Article/2016/08/15/Amazon-launches-exclusive-Happy-Belly-nuts-and-trail-mix-range|title=Amazon taps online snacks growth with exclusive Happy Belly range|website=bakeryandsnacks.com|date=14 August 2016 |language=en-GB|access-date=2019-04-03|archive-date=2019-08-03|archive-url=https://web.archive.org/web/20190803150938/https://www.bakeryandsnacks.com/Article/2016/08/15/Amazon-launches-exclusive-Happy-Belly-nuts-and-trail-mix-range|url-status=live}} In February 2019, the brand expanded to include milk delivery service.{{Cite web|url=https://www.digitaltrends.com/home/amazon-happy-belly-sells-milk/|title=Amazon Brings Back Home Milk Delivery With its Happy Belly Brand|last=Brown|first=Bruce|date=February 28, 2019|website=www.digitaltrends.com|access-date=2019-04-03|archive-date=2019-04-03|archive-url=https://web.archive.org/web/20190403191455/https://www.digitaltrends.com/home/amazon-happy-belly-sells-milk/|url-status=live}}
= Vedaka =
Vedaka is a brand of Amazon India for groceries, spices, pulses, lentils, flours, teas, grains, oils, dry fruits and such everyday items.
Apparel
= Mae =
Mae is a private label apparel brand that sells women's lingerie, sleepwear, bras and underwear.{{Cite web|url=http://nymag.com/strategist/2018/07/mae-sale-for-amazon-prime-day-2018.html|title=Amazon's Rarely-on-Sale Underthings Line Mae Is on Sale|author=The Editors|date=2018-07-13|website=The Strategist|language=en|access-date=2019-06-07|archive-date=2019-06-07|archive-url=https://web.archive.org/web/20190607170652/http://nymag.com/strategist/2018/07/mae-sale-for-amazon-prime-day-2018.html|url-status=live}}{{Cite web|url=https://www.today.com/style/guide-amazon-brands-amazonbasics-lark-ro-mae-mamabear-t114801|title=Amazon has dozens of secret brands — here's what you need to know|website=TODAY.com|date=18 April 2018 |language=en|access-date=2019-06-07|archive-date=2019-06-07|archive-url=https://web.archive.org/web/20190607170703/https://www.today.com/style/guide-amazon-brands-amazonbasics-lark-ro-mae-mamabear-t114801|url-status=live}}
= Goodthreads =
Goodthreads is a menswear apparel line available to Amazon Prime members. The line offers both casual and professional pieces and is said to act as an alternative to more expensive competitors like J. Crew, Banana Republic, GANT and Brooks Brothers.
= 206 Collective =
206 Collective is a shoe line for men and women.
= Amazon Essentials =
Amazon Essentials is a clothing line of basic wear for men, women, baby, and kids, with additional options for family, big and tall, and athletic activity, competing with Walmart, Target, Primark and likes own clothing labels.{{Cite web|url=https://www.whowhatwear.com/amazon-basics-clothing|title=Every Time I Wear This Under-$30 Amazon Brand, Everyone Asks About It|last=Scanga|first=Michelle|website=Who What Wear|date=10 October 2018 |language=en|access-date=2019-06-07|archive-date=2019-06-07|archive-url=https://web.archive.org/web/20190607170648/https://www.whowhatwear.com/amazon-basics-clothing|url-status=live}}
= Core 10 =
Core 10 is a women's athleisure line.
References
{{reflist}}